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Revenue from Contracts with Customers
12 Months Ended
Oct. 31, 2021
Revenue from Contracts with Customers.  
Revenue from Contracts with Customers

6.

Revenue from Contracts with Customers

For the year ended October 31

    

2021

2020

2021

2020

2021

2020

2021

    

2020

Retail

Retail

Wholesale

Wholesale

Corporate

Corporate

Total

Total

$

$

Primary geographical markets (i)

Canada

147,080

64,406

3,302

3,596

87

373

150,469

68,375

USA

25,845

9,940

3,889

4,315

-

-

29,734

14,255

International

920

635

-

-

-

-

920

635

Total revenue

173,845

74,981

7,191

7,911

87

373

181,123

83,265

Major products and services

  

  

Cannabis and CBD

132,788

58,320

-

-

-

-

132,788

58,320

Consumption accessories

 

26,798

13,554

7,139

7,541

-

-

33,937

21,095

Data analytics services

 

12,202

2,185

-

-

-

-

12,202

2,185

Other revenue

 

2,057

922

52

370

87

373

2,196

1,665

Total revenue

 

173,845

74,981

7,191

7,911

87

373

181,123

 

83,265

Timing of revenue recognition

 

 

Transferred at a point in time

 

173,845

74,981

7,191

7,911

87

373

181,123

83,265

Total revenue

 

173,845

74,981

7,191

7,911

87

373

181,123

 

83,265

(i)

Represents revenue based on geographical locations of the customers who have contributed to the revenue generated in the applicable segment.