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Franchise Rights Acquired, Goodwill and Other Intangible Assets | 12 Months Ended
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Dec. 28, 2019
Goodwill And Intangible Assets Disclosure [Abstract] |
Franchise Rights Acquired, Goodwill and Other Intangible Assets |
7. | Franchise Rights Acquired, Goodwill and Other Intangible Assets
The Company performed its annual impairment review of goodwill and other indefinite-lived intangible assets for fiscal 2019 and fiscal 2018 on May 5, 2019 and May 6, 2018, respectively. For the Company’s Brazil reporting unit only, given the then-challenging economic environment, the negative performance trends and the Company’s reduced expectations regarding the future impact of its business growth strategies in the country at December 30, 2017, the Company performed an interim goodwill impairment analysis at such time. In performing the interim goodwill impairment analysis for its Brazil reporting unit, the Company recorded a $13,323 impairment charge at December 30, 2017. In performing its annual impairment analysis as of May 5, 2019 and May 6, 2018, the Company determined that the carrying amounts of its goodwill reporting units and franchise rights acquired with indefinite lives units of account did not exceed their respective fair values and therefore, no impairment existed. Franchise rights acquired are due to acquisitions of the Company’s franchised territories as well as the acquisition of franchise promotion agreements and other factors associated with the acquired franchise territories. For the fiscal year ended December 28, 2019, the change in the carrying value of franchise rights acquired is due to the franchisee acquisition as described in Note 6 and the effect of exchange rate changes. Goodwill primarily relates to the acquisition of the Company by The Kraft Heinz Company (successor to H.J. Heinz Company) in 1978 and the Company’s acquisitions of WW.com, Inc. (formerly known as WeightWatchers.com, Inc.) in 2005, the Company’s franchised territories and the majority interest in Vigilantes do Peso Marketing Ltda. See Note 6 for additional information about acquisitions by the Company. For the fiscal year ended December 28, 2019, the change in the carrying amount of goodwill was due to a franchise acquisition and the effect of exchange rate changes as follows:
|  | North |  |  | Continental |  |  | United |  |  |  |  |  |  |  |  |
|  | America |  |  | Europe |  |  | Kingdom |  |  | Other |  |  | Total |
Balance as of December 29, 2018 |  | $ | 138,156 |  |  | $ | 7,242 |  |  | $ | 1,178 |  |  | $ | 5,943 |  |  | $ | 152,519 |
Goodwill acquired during the period |  |  | 4,111 |  |  |  | 0 |  |  |  | 0 |  |  |  | 0 |  |  |  | 4,111 |
Effect of exchange rate changes |  |  | 1,673 |  |  |  | (227 | ) |  |  | 35 |  |  |  | (195 | ) |  |  | 1,286 |
Balance as of December 28, 2019 |  | $ | 143,940 |  |  | $ | 7,015 |  |  | $ | 1,213 |  |  | $ | 5,748 |  |  | $ | 157,916 |
Finite-lived Intangible Assets The below table reflects the carrying values of finite-lived intangible assets as of December 28, 2019 and December 29, 2018:
|  | December 28, 2019 |  |  | December 29, 2018 |
|  | Gross |  |  |  |  |  |  | Gross |  |  |  |  |
|  | Carrying |  |  | Accumulated |  |  | Carrying |  |  | Accumulated |
|  | Amount |  |  | Amortization |  |  | Amount |  |  | Amortization |
Capitalized software costs |  | $ | 119,537 |  |  | $ | 97,588 |  |  | $ | 121,508 |  |  | $ | 102,659 |
Website development costs |  |  | 77,823 |  |  |  | 50,748 |  |  |  | 105,710 |  |  |  | 77,825 |
Trademarks |  |  | 11,869 |  |  |  | 11,228 |  |  |  | 11,620 |  |  |  | 11,010 |
Other |  |  | 14,003 |  |  |  | 4,637 |  |  |  | 13,967 |  |  |  | 4,149 |
Trademarks and other intangible assets |  | $ | 223,232 |  |  | $ | 164,201 |  |  | $ | 252,805 |  |  | $ | 195,643 |
Franchise rights acquired |  |  | 8,180 |  |  |  | 4,618 |  |  |  | 8,110 |  |  |  | 4,319 |
Total finite-lived intangible assets |  | $ | 231,412 |  |  | $ | 168,819 |  |  | $ | 260,915 |  |  | $ | 199,962 |
Aggregate amortization expense for finite-lived intangible assets was recorded in the amounts of $29,330, $28,995 and $36,040, for the fiscal years ended December 28, 2019, December 29, 2018 and December 30, 2017, respectively. The franchise rights acquired related to the South Carolina Acquisition will be amortized ratably over an 18 year period. The franchise rights acquired related to the Las Vegas Acquisition were fully amortized in fiscal 2019. Estimated amortization expense of existing finite-lived intangible assets for the next five fiscal years and thereafter is as follows:
Fiscal 2020 |  | $ | 25,042 |
Fiscal 2021 |  | $ | 17,802 |
Fiscal 2022 |  | $ | 7,754 |
Fiscal 2023 |  | $ | 1,413 |
Fiscal 2024 and thereafter |  | $ | 10,582 |

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- Definition The entire disclosure for goodwill and intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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