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SIGNIFICANT ACCOUNTING POLICIES (Detail Textuals 2) (USD $) | 12 Months Ended | 1 Months Ended
--- | --- | ---
Dec. 31, 2013 | Dec. 31, 2012 | Dec. 31, 2011 | Dec. 31, 2013 Selling, general and administrative expenses | Dec. 31, 2012 Selling, general and administrative expenses | Dec. 31, 2011 Selling, general and administrative expenses | Jan. 28, 2014 Subsequent Event Dividend declared
Significant Accounting Policies [Line Items] |  |  |  |  |  |  |
Amount of dividend payable in cash per share |  |  |  |  |  |  | $ 0.03
Dividends payable, date declared |  |  |  |  |  |  | Mar. 10, 2014
Dividends payable, date of record |  |  |  |  |  |  | Feb. 10, 2014
Advertising expenses |  |  |  | $ 2,113,000 | $ 2,000,000 | $ 1,353,000 |
Prepaid expenses related to unamortized product brochure costs | 264,000 | 264,000 |  |  |  |  |
Net realized gains on marketable securities | 61,000 | 290,000 | 64,000 |  |  |  |
Reclassification of net realized gains from other comprehensive income | 61,000 | 290,000 | 64,000 |  |  |  |
Gross unrealized gains on marketable securities | 229,000 | 332,000 |  |  |  |  |
Gross unrealized losses on marketable securities | $ 16,000 | $ 20,000 |  |  |  |  |

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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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- Definition The per share amount of a dividend declared, but not paid, as of the financial reporting date. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6367179&loc=d3e4304-108586 + Details
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- Definition This item represents the total realized gain (loss) included in earnings for the period as a result of selling marketable securities categorized as trading, available-for-sale, or held-to-maturity. Additionally, this item would include any losses recognized for other than temporary impairments (OTTI) of the subject investments in debt and equity securities. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 320 -SubTopic 10 -Section 50 -Paragraph 9 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=27724398&loc=d3e27357-111563 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.7(c)) -URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 320 -SubTopic 10 -Section 50 -Paragraph 10 -Subparagraph (c) -URI http://asc.fasb.org/extlink&oid=27724398&loc=d3e27405-111563 + Details
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