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SIGNIFICANT ACCOUNTING POLICIES (Detail Textuals) (USD $)
In Thousands, unless otherwise specified
 12 Months Ended
Dec. 31, 2013
Segment
Dec. 31, 2012
Dec. 31, 2011
Concentration Risk [Line Items]      
Number of reportable segment 1    
Net sales from all dealers $ 168,293 $ 148,950 $ 106,437
Net Sales | International Dealer
      
Concentration Risk [Line Items]      
Net sales from all dealers $ 29,000 $ 30,000 $ 23,000
Net Sales | Customer Concentration Risk
      
Concentration Risk [Line Items]      
Concentration risk, customer No single dealer accounted for more than 10 percent of net sales No single dealer accounted for more than 10 percent of net sales No single dealer accounted for more than 10 percent of net sales
Concentration risk, benchmark description more than 10 more than 10 more than 10