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Exhibit 31.1

                     RULE 13a-14(a)/15d-14(a) CERTIFICATIONS


I, James McCann, certify that:

(1)               I have reviewed this quarterly report on Form 10-Q of
                  1-800-FLOWERS.COM, Inc.;

(2)               Based on my knowledge, this report does not contain any untrue
                  statement of a material fact or omit to state a material fact
                  necessary to make the statements made, in light of the
                  circumstances under which such statements were made, not
                  misleading with respect to the period covered by this report;

(3)               Based on my knowledge, the financial statements, and other
                  financial information included in this report, fairly present
                  in all material respects the financial condition, results of
                  operations and cash flows of the registrant as of, and for,
                  the periods presented in this report;

(4)               The registrant's other certifying officer and I are
                  responsible for establishing and maintaining disclosure
                  controls and procedures (as defined in Exchange Act Rules
                  13a-15(e) and 15d-15(e)) for the registrant and have:

                  (a) designed such disclosure controls and procedures, or
                      caused such controls and procedures to be designed under
                      our supervision, to ensure that material information
                      relating to the registrant, including its consolidated
                      subsidiaries, is made known to us by others within those
                      entities, particularly during the period in which this
                      report is being prepared;

                  (b) evaluated the effectiveness of the registrant's disclosure
                      controls and procedures and presented in this report our
                      conclusions about the effectiveness of the disclosure
                      controls and procedures, as of the end of the period
                      covered by this report based on such evaluation; and

                  (c) disclosed in this report any change in the registrant's
                      internal control over the financial reporting that
                      occurred during the registrant's most recent fiscal
                      quarter (the registrant's fourth quarter in the case of an
                      annual report) that has materially affected, or is
                      reasonably likely to materially affect, the registrant's
                      internal control over financial reporting;

(5)               The registrant's other certifying officer and I have
                  disclosed, based on our most recent evaluation of the internal
                  control over financial reporting, to the registrant's auditors
                  and the audit committee of the registrant's board of directors
                  (or persons performing the equivalent functions):

                  (a) all significant deficiencies and material weaknesses in
                      the design or operation of internal controls over the
                      financial reporting which are reasonably likely to
                      adversely affect the registrant's ability to record,
                      process, summarize and report financial information; and

                  (b) any fraud, whether or not material, that involves
                      management or other employees who have a significant role
                      in the registrant's internal control over financial
                      reporting.



Date:  November 11, 2003                   /s/ James F. McCann
---------------------------                --------------------------------
                                           James F. McCann
                                           Chief Executive Officer
                                           Chairman of the Board of Directors
                                           (Principal Executive Officer)


<PAGE>

I, William Shea, certify that:

(1)               I have reviewed this quarterly report on Form 10-Q of
                  1-800-FLOWERS.COM, Inc.;

(2)               Based on my knowledge, this report does not contain any untrue
                  statement of a material fact or omit to state a material fact
                  necessary to make the statements made, in light of the
                  circumstances under which such statements were made, not
                  misleading with respect to the period covered by this report;

(3)               Based on my knowledge, the financial statements, and other
                  financial information included in this report, fairly present
                  in all material respects the financial condition, results of
                  operations and cash flows of the registrant as of, and for,
                  the periods presented in this report;

(4)               The registrant's other certifying officer and I are
                  responsible for establishing and maintaining disclosure
                  controls and procedures (as defined in Exchange Act Rules
                  13a-15(e) and 15d-15(e)) for the registrant and have:

                  (a) designed such disclosure controls and procedures, or
                      caused such controls and procedures to be designed under
                      our supervision, to ensure that material information
                      relating to the registrant, including its consolidated
                      subsidiaries, is made known to us by others within those
                      entities, particularly during the period in which this
                      report is being prepared;

                  (b) evaluated the effectiveness of the registrant's disclosure
                      controls and procedures and presented in this report our
                      conclusions about the effectiveness of the disclosure
                      controls and procedures, as of the end of the period
                      covered by this report based on such evaluation; and

                  (c) disclosed in this report any change in the registrant's
                      internal control over the financial reporting that
                      occurred during the registrant's most recent fiscal
                      quarter (the registrant's fourth quarter in the case of an
                      annual report) that has materially affected, or is
                      reasonably likely to materially affect, the registrant's
                      internal control over financial reporting;

(5)               The registrant's other certifying officer and I have
                  disclosed, based on our most recent evaluation of the internal
                  control over financial reporting, to the registrant's auditors
                  and the audit committee of registrant's board of directors (or
                  persons performing the equivalent functions):

                  (a) all significant deficiencies and material weaknesses in
                      the design or operation of internal controls over the
                      financial reporting which are reasonably likely to
                      adversely affect the registrant's ability to record,
                      process, summarize and report financial information; and

                  (b) any fraud, whether or not material, that involves
                      management or other employees who have a significant role
                      in the registrant's internal control over financial
                      reporting.



Date:  November 11, 2003                  /s/ William E. Shea
--------------------------               --------------------------------------
                                           William E. Shea
                                           Senior Vice President Finance and
                                           Administration (Principal Financial
                                           and Accounting Officer)


