Exhibit 99.1
                         [1-800-FLOWERS.COM, Inc. LOGO]


Investor Contact:              Media Contacts:
Joseph D. Pititto              Ken Young             Mike Rosen, Bratskeir & Co.
(516) 237-6131                (516) 237-6102         (212) 679-2233 (Ext. 457)
E-mail:invest@1800flowers.com kyoung@1800flowers.com mrosen@bratskeir.com



1-800-FLOWERS.COM(  Helps  Cupid  Hit the  Target,  Reports  Strong  Valentine's
Holiday Period*

* Company  fulfills record customer demand by delivering more than three million
roses, nearly one million tulips and more than 50,000 pounds of candy, plus many
thousands of gift baskets,  personalized  stuffed animals and flowering  plants.

Westbury,  NY, February 19, 2004 --  1-800-FLOWERS.COM,  Inc. (NASDAQ:  FLWS), a
leading  multi-channel  retailer of thoughtful  gifts for all  occasions,  today
announced record customer demand for the Valentine's Day holiday shopping period
(*January 27 through February 14, 2004). The Company said it fulfilled more than
800,000 orders during the period,  with more than 65 percent coming online. More
than 500,000 existing customers placed orders during the period helping to drive
sales of more than three million roses, nearly one million tulips (fast becoming
a new tradition), and more than 50,000 pounds of chocolate in addition to strong
demand for gift baskets, plush stuffed animals,  giftware and crystal,  jewelry,
plants and much more.  Jim McCann,  CEO,  said,  "We were very  pleased with our
results from Valentine's 2004. During the Valentine's  holiday,  we continued to
deepen our relationship  with our customers.  Despite the challenges  associated
with Valentine's falling on a Saturday,  our  industry-leading  gift fulfillment
network -- with its same-day, next-day, any-day delivery capabilities -- enabled
our customers to connect with their loved ones at home or at the office,  during
the week or over the weekend."  McCann said that during the Valentine's  holiday
period,  customers  continued  to  respond  enthusiastically  to  the  Company's
expanded  offering  of great gift  brands,  including:  delicious  goodies  from
Godiva(r),  Hershey's(r),  and the Company's exclusive Mama Moore's(r) Bake Shop
and The Popcorn  Factory(r)  brands;  (more)

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1-800-FLOWERS.COM  Reports  Strong Valentine's Holiday 2004 Period, pg. 2:

giftware and crystal from Lenox(r), Waterford(r) and SWAROVSKI(r); luxurious spa
baskets featuring Crabtree & Evelyn(r);  cuddly stuffed animals from Gund(r) and
Boyd's  Bears(r);  and the striking,  innovative  creations of celebrity  floral
designer,  Jane Carroll. The holiday period also saw the return of the Company's
popular  "Hand  Us A Line  For  Your  Valentinesm"  sweepstakes.  For the  third
consecutive  year,  visitors to the Company's website were invited to create and
rate funny,  romantic,  silly or heartfelt  Valentine's Day card messages.  More
than  30,000  people  entered  this year's  sweepstakes  for the chance to win a
romantic  getaway  to a Couples  Resort in  Jamaica,  as well as CDs from  noted
British recording artist Dido. McCann noted that the Valentine's  holiday period
is the  Company's  third  largest in terms of revenue,  following  the  calendar
year-end  holiday  period and the upcoming  Spring  season which  includes  such
traditional gifting occasions as Easter, Passover, Administrative Professional's
Week,  Mother's  Day and  Father's  Day. The Company  reaffirmed  its  full-year
guidance,  which calls for organic  revenue growth in a range of 7-to-10 percent
and EPS growth in excess of 75 percent compared with fiscal 2003.

About 1-800-FLOWERS.COM(r)

For more than 25 years,  1-800-FLOWERS.COM  has  helped  millions  of  customers
connect to the people  they care about with a broad range of  thoughtful  gifts,
award-winning  customer  service  and  its  unique  technology  and  fulfillment
infrastructure.  The Company's product line - including flowers, plants, gourmet
foods,  candies, gift baskets and other unique gifts - is available to customers
around  the  world  via:   the   Internet   (www.1800flowers.com);   by  calling
1-800-FLOWERS(r)  24 hours a day; or by visiting one of the  Company-operated or
franchised  stores.  The  Company's  collection  of  thoughtful  gifting  brands
includes   home   decor  and   garden   merchandise   from   Plow  &   Hearth(r)
(www.plowandhearth.com),  premium  popcorn and other food gifts from The Popcorn
Factory(r)    (www.thepopcornfactory.com),    gourmet   food    products    from
GreatFood.com(r)  (www.greatfood.com),  and children's gifts from  HearthSong(r)
(www.hearthsong.com) and Magic Cabinsm (www.magiccabin.com). The Company's Class
A common stock is listed on the NASDAQ  National  Market (ticker symbol "FLWS").
Special  Note  Regarding  Forward-Looking  Statements:  A number  of  statements
contained in this press release,  other than statements of historical  fact, are
forward-looking  within the meaning of the Private Securities  Litigation Reform
Act of 1995. These statements  involve risks and uncertainties  that could cause
actual  results  to differ  materially  from those  expressed  or implied in the
applicable  statements.  These  risks  and  uncertainties  include,  but are not
limited to: the Company's  ability to achieve forecast  increases in revenue for
the second half of its fiscal year 2004; its ability to maintain and enhance its
online  shopping  web sites to attract  customers;  its ability to  successfully
introduce  new  products  and product  categories;  its ability to maintain  and
enhance profit (more)

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1-800-FLOWERS.COM  Reports Strong Valentine's Holiday 2004 Period, pg. 3:


margins for its various products;  its ability to provide timely  fulfillment of
customer orders;  its ability to cost effectively  acquire and retain customers;
its ability to compete  against  existing  and new  competitors;  its ability to
manage  expenses  associated  with  necessary  general  and  administrative  and
technology investments;  its ability to cost efficiently manage inventories; its
ability to improve  its bottom  line  results  and build  long-term  shareholder
value;  its ability to leverage  its  operating  infrastructure;  its ability to
achieve its stated  results  guidance  for fiscal  2004,  and  general  consumer
sentiment  and  economic  conditions  that may  affect  levels of  discretionary
customer purchases of the Company's products. For a more detailed description of
these  and  other  risk  factors,  please  refer to the  Company's  SEC  filings
including the Company's Annual Report on Form 10-K and Quarterly Reports on Form
10-Q. The Company expressly  disclaims any intent or obligation to update any of
the forward looking  statements made in this release,  in the Company's guidance
for  its  fiscal  year  2004,  or in any of its  SEC  filings  except  as may be
otherwise stated by the Company.
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