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<TEXT>
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 8-K

                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

                Date of Report (Date of earliest event Reported):
                                 April 22, 2004

                             1-800-FLOWERS.COM, INC.
  ----------------------------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

                           Delaware 0-26841 11-3117311
   ---------------------------------------------------------------------------
            (State or Other Jurisdiction of (Commission File Number)
             (I.R.S. Employer Identification Incorporation) Number)

                               1600 Stewart Avenue
                            Westbury, New York 11590
                                 (516) 237-6000
    -------------------------------------------------------------------------
             (Addresses, including zip code, and telephone numbers,
              including area code, of principal executive offices)


Item 7. Financial Statements and Exhibits.


(c) Exhibits

99.1 Press release of 1-800-FLOWERS.COM, Inc., dated April 22, 2004.

Item 9. Regulation FD Disclosure

The Press Release attached as Exhibit 99.1 and incorporated by reference herein
is being furnished pursuant to Item 12- Results of Operations and Financial
Condition, of Form 8-K and is being presented under Item 9 of Form 8-K in
accordance with interim guidance issued by the Securities and Exchange
Commission in Release Nos. 33-8216 and 34-47583. This information is not deemed
to be "filed" for the purposes of Section 18 of the Securities Exchange Act of
1934 and is not incorporated by reference into any registration statement filed
under the Securities Act of 1933.



<PAGE>



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                             1-800-FLOWERS.COM, INC.


DATE:  May 3, 2004       By: /s/ William E. Shea
                           -------------------
                           William E. Shea
                           Chief Financial Officer
                           Senior Vice-President-Finance
                           and Administration





                                  Exhibit Index


Exhibit
Number      Description

---------   -------------------------------------------------------------------

99.1        Press release of 1-800-FLOWERS.COM,  Inc., dated April 22, 2004,
            disclosing financial results for its fiscal 2004 third
            quarter ended March 28, 2004.






</TEXT>
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<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>2
<FILENAME>release.txt
<TEXT>
Exhibit 99.1- Press Release


  [1-800-FLOWERS.COM, Inc. LOGO]




Investor Contact:                                  Media Contacts:
Joseph D. Pititto             Ken Young            Mike Rosen, Bratskeir and Co.
(516) 237-6131                (516) 237-6102       (212) 679-2233 (ext. 213)
E-mail:invest@1800flowers.com kyoung@1800flowers.com mrosen@bratskeir.com



HTML1DocumentEncodingwindows-12521-800-FLOWERS.COM(R) Reports Record Revenues of
$134.1 Million, Up 8 Percent, For its Fiscal 2004 Third Quarter

o Online revenues grew 15.4 percent to $74.5 million o Net income increased 64.2
percent to $1.9  million or $0.03 per fully  diluted  share o Company  attracted
more than 700,000 new customers;  Repeat  customers  represented 56.6 percent of
combined online and telephonic orders

Westbury, NY, April 22, 2004 - 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading
multi-channel  retailer of thoughtful  gifts for all  occasions,  today reported
record  revenues of $134.1 million for its fiscal 2004 third quarter ended March
28, 2004,  representing  an increase of 8.0 percent  compared  with  revenues of
$124.1 million in the prior year period.  Online revenues increased 15.4 percent
to $74.5  million  compared  with $64.6  million in the third  quarter of fiscal
2003.  Telephonic  revenues  declined 2.7 percent to $50.9 million compared with
$52.3 million in the prior year period,  reflecting  the continued  migration of
customers to the Company's online sales channel.

For the  quarter,  the Company  further  reduced its  operating  expense  ratio,
achieving a 100 basis point improvement to 39.3 percent through a combination of
increased  revenues,  cost efficient  marketing  programs and enhanced operating
efficiencies.  This improvement more than offset a decline of 30 basis points in
gross profit  margin to 40.8  percent,  compared  with 41.1 percent in the prior
year  period.  The Company  attributed  the slightly  lower gross profit  margin
primarily to product mix. Floral gifts,  which carry a lower gross profit margin
compared with non-floral gifts,  represented 64.7 percent of combined online and
telephonic sales, up from 61.9 percent in the prior year period.

As a result of the increased  revenues and reduced  operating expense ratio, the
Company achieved net income for the quarter of $1.9 million, an increase of 64.2
percent  compared  with net income of $1.2  million  in the prior  year  period.
Earnings per fully diluted share for the quarter were $0.03  compared with $0.02
in the third quarter last year.

Jim McCann, CEO of  1-800-FLOWERS.COM,  said, "We achieved solid organic revenue
growth during the quarter, despite the logistical challenges associated with the
Saturday day placement of the Valentine's holiday. We saw particular strength in
our online channels as well as a continuation of the strong growth in our floral
gift  category as  customers  were  attracted to our  unparalleled  selection of
floral gifts, our 100-percent  satisfaction guarantee and the convenience of our
same-day, any-day delivery capabilities."

McCann also noted that,  "In  addition  to the strong  demand for floral  gifts,
customer  acceptance of our expanded gift offering  continued to grow during the
quarter,   particularly  in  those  non-floral  gift  categories  that  we  have
identified as having the highest growth potential for the future, including gift
baskets, candy, gourmet gifts and plush stuffed animals."

During the quarter,  the Company's strong brand  recognition and  cost-effective
marketing   programs   enabled  it  to  attract   707,000  new  customers   with
approximately  64 percent coming  online.  Of the total of more than 1.6 million
customers  who placed  orders  during  the  period,  56.6  percent  were  repeat
customers,  an increase of 150 basis  points  from the prior year  period.  This
reflects the  Company's  successful  efforts,  through all of its  marketing and
merchandising  programs,  to  deepen  and  expand  the  relationships  with  its
customers.

McCann noted that,  "Looking forward,  the current fiscal fourth quarter,  which
includes   such   traditional   gift-giving   occasions  as  Easter,   Passover,
Administrative Professional's Week, Mother's Day and Father's Day, is our second
largest in terms of both  revenue and  profitability.  We believe  the  positive
trends that we have seen in our business  throughout  fiscal 2004 will  continue
during the  quarter.  These trends  include  organic  revenue  growth at what we
believe is a solid, sustainable rate driven by double-digit growth in our online
sales channel, and continued improvement in our operating expense ratio.

"These factors,  combined with our strong gross profit margin, will enable us to
grow our EPS for fiscal 2004 by more than 75 percent compared with last year. In
addition,  because of the low  capital  requirements  inherent  in our  business
model, we anticipate generating  significant free cash flow and expect to finish
the fiscal year with a cash and  investment  position of more than $100 million.
Our strong balance sheet enables us to both grow our business organically and to
pursue  strategic  acquisition  opportunities.  We remain focused on growing our
business profitably and thereby building long-term shareholder value," he said.

About 1-800-FLOWERS.COM(R)

For more  than 25 years,  1-800-FLOWERS.COM,  Inc.  (NASDAQ:  FLWS) has been the
leading  innovator in the floral industry,  taking the extra step to help people
connect and express  themselves  quickly and easily with exquisite  floral gifts
crafted with care by renowned  artisans and the nation's  leading  florists,  as
well as distinctive  non-floral gifts appropriate for any occasion or sentiment.
The Company provides gift solutions same day, any day,  offering an unparalleled
selection of flowers,  plants,  gourmet foods and confections,  gift baskets and
other  impressive  unique gifts.  As always,  satisfaction  is  guaranteed,  and
customer service is paramount with quick,  convenient ordering options, fast and
reliable  delivery,  and gift  advisors  always  available.  Customers  can shop
1-800-FLOWERS.COM   24-hours  a  day,   seven-days   a  week  via  the  Internet
(http://www.1800flowers.com);  by calling 1-800-FLOWERS(R) (1-800-356-9377);  or
by visiting a Company-operated or franchised store. The 1-800-FLOWERS.COM family
of brands also includes home decor and garden  merchandise from Plow & Hearth(R)
(1- 800-627-1712 or http://www.plowandhearth.com); premium popcorn and specialty
treats     from     The     Popcorn      Factory(R)      (1-800-541-2676      or
http://www.thepopcornfactory.com);    gourmet   foods   from    GreatFood.com(R)
(http://www.greatfood.com);    and   children's    gifts   from    HearthSong(R)
(http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com).
Special Note Regarding Forward-Looking Statements:

A number of statements contained in this press release, other than statements of
historical  fact,  are  forward-looking   within  the  meaning  of  the  Private
Securities  Litigation  Reform Act of 1995. These  statements  involve risks and
uncertainties  that could cause actual results to differ  materially  from those
expressed or implied in the applicable statements. These risks and uncertainties
include,  but are not  limited  to: the  Company's  ability  to  achieve  solid,
sustainable  revenue  growth;  its  ability to  maintain  and enhance its online
shopping web sites to attract customers;  its ability to successfully  introduce
new products and product  categories;  its ability to provide timely fulfillment
of  customer  orders;  its  ability  to  cost  effectively  acquire  and  retain
customers;  its ability to continue  growing EPS and free cash flow; its ability
to compete against existing and new competitors;  its ability to manage expenses
associated with necessary general and administrative and technology investments;
its ability to cost efficiently manage inventories;  its ability to leverage its
operating infrastructure; its ability to achieve its stated results guidance for
fiscal 2004, and general  consumer  sentiment and economic  conditions  that may
affect levels of discretionary customer purchases of the Company's products. For
a more detailed description of these and other risk factors, please refer to the
Company's SEC filings  including  the  Company's  Annual Report on Form 10-K and
Quarterly  Reports on Form 10-Q. The Company  expressly  disclaims any intent or
obligation to update any of the forward looking  statements made in this release
or in any of its SEC filings except as may be otherwise stated by the Company.











</TEXT>
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