



         Media Contacts                                 Investor Contact
         --------------                                 ----------------
         Lesley Berglund                                Joseph D. Pititto
         (707) 265-1501                                 (516) 237-6131
         lberglund@winetasting.com                      invest@1800flowers.com

            1-800-FLOWERS.COM(R) Acquires The Winetasting NetworkSM,
         A Napa Valley-Based Multi-Channel Direct Marketer of Wine Gifts

       * 1-800-FLOWERS.COM adds wine to its fast growing gourmet food and gift
         basket categories for personal and corporate gifting.
       * The Winetasting Network provides relationships with many of
         California's finest wine producers, as well as proven success in multi-
         channel direct marketing of wine gifts and wine clubs.

Westbury,  NY, November 16, 2004 - 1-800-FLOWERS.COM  (NASDAQ:  FLWS), a leading
multi-channel  direct  marketer of  thoughtful  gifts for all  occasions,  today
announced that it has acquired The Winetasting  NetworkSM,  a Napa  Valley-based
leader  in  distribution  services  for more  than 100 of  California's  leading
wineries and direct-to-consumer wine marketing through the Ambrosia Catalogue of
Fine Wine and its websites (www.winetasting.com - and - www.ambrosiawine.com).

Jim McCann, CEO of 1-800-FLOWERS.COM,  said, "For some time we've been searching
for the right wine  partner to support  our growing  gourmet  food gift and gift
basket categories, and to gain access to the wine club business. The Winetasting
Network fits all our criteria: strong leadership, deep wine industry contacts, a
respected wine  catalogue,  and the  infrastructure  to accommodate  growth.  As
demonstrated  by our prior  acquisitions,  we can leverage our strong  family of
gift brands and  database  of more than 15 million  customers,  thereby  driving
profitable growth for The Winetasting Network," McCann added.

"This  transaction is a positive  milestone for wine lovers and the evolution of
wine e-commerce," said Lesley P. Berglund who will remain CEO of The Winetasting
Network.  "We look forward to  introducing  more consumers to the broad and deep
collections of wines and wineries  available  through our catalogue,  wine clubs
and online  networks.  It is an  excellent  strategic  fit for us and we're very
excited  by  the   opportunity  to  contribute  to  the  successful   growth  of
1-800-FLOWERS.COM as a leading thoughtful gift provider," she added.

About The Winetasting Network
-----------------------------
Based in the heart of the Napa  Valley,  the  company was  co-founded  by Lesley
Berglund in 1991.  By 1999,  what began as the  Ambrosia  Catalogue of Fine Wine
expanded into winery and wine club direct  marketing and  fulfillment  services.
The company markets to wine enthusiasts  through the Ambrosia catalogue and wine
clubs,   and  two  online  wine  merchant   sites:   (www.ambrosiawine.com   and
www.winetasting.com).
                                     (more)
<PAGE>

1-800-FLOWERS.COM Acquires The Winetasting Network, pg. 2:



About 1-800-FLOWERS.COM(R)
--------------------------
For more  than 25 years,  1-800-FLOWERS.COM,  Inc.  (NASDAQ:  FLWS) has been the
leading  innovator in the floral industry,  taking the extra step to help people
connect and express  themselves  quickly and easily with exquisite  floral gifts
crafted with care by renowned  artisans and the nation's  leading  florists,  as
well as distinctive  non-floral gifts appropriate for any occasion or sentiment.
The Company provides gift solutions same day, any day,  offering an unparalleled
selection of flowers,  plants,  gourmet foods and confections,  gift baskets and
other  impressive  unique gifts.  As always,  satisfaction  is  guaranteed,  and
customer service is paramount with quick,  convenient ordering options, fast and
reliable  delivery,  and gift  advisors  always  available.  Customers  can shop
1-800-FLOWERS.COM   24-hours  a  day,   seven-days   a  week  via  the  Internet
(http://www.1800flowers.com);  by calling 1-800-FLOWERS(R) (1-800-356-9377);  or
by visiting a Company-operated or franchised store. The 1-800-FLOWERS.COM family
of brands also includes home decor and garden  merchandise from Plow & Hearth(R)
(1- 800-627-1712 or http://www.plowandhearth.com); premium popcorn and specialty
treats     from     The     Popcorn      Factory(R)      (1-800-541-2676      or
http://www.thepopcornfactory.com);    gourmet   foods   from    GreatFood.com(R)
(http://www.greatfood.com);    and   children's    gifts   from    HearthSong(R)
(http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com).

Special Note Regarding Forward-Looking Statements:
--------------------------------------------------
A number of statements contained in this press release, other than statements of
historical  fact,  are  forward-looking   within  the  meaning  of  the  Private
Securities  Litigation  Reform Act of 1995. These  statements  involve risks and
uncertainties  that could cause actual results to differ  materially  from those
expressed or implied in the applicable statements. These risks and uncertainties
include, but are not limited to: the Company's ability to grow its revenues; its
ability  to  integrate  and  profitably  grow  the  businesses  of its  acquired
companies;  its ability to maintain and enhance its online shopping web sites to
attract  customers;  its ability to  successfully  introduce  new  products  and
product  categories;  its  ability to provide  timely  fulfillment  of  customer
orders;  its  ability to cost  effectively  acquire  and retain  customers;  its
ability to compete  against  existing and new  competitors;  its ability to cost
efficiently   manage   inventories;   its  ability  to  leverage  its  operating
infrastructure and general consumer  sentiment and economic  conditions that may
affect levels of discretionary customer purchases of the Company's products. For
a more detailed description of these and other risk factors, please refer to the
Company's SEC filings  including  the  Company's  Annual Report on Form 10-K and
Quarterly  Reports on Form 10-Q. The Company  expressly  disclaims any intent or
obligation to update any of the forward looking statements made in this release,
or in any of its SEC filings except, as may be otherwise stated by the Company.

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