1-800-FLOWERS.COM [LOGO]

FOR IMMEDIATE RELEASE

Investor Contact:                           Media Contacts:
----------------                            --------------
Joseph D. Pititto                           Ken Young
(516) 237-6131                              (516) 237-6102
E-mail: invest@1800flowers.com              kyoung@1800flowers.com
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          1-800-FLOWERS.COM(R) Has a Record "Rosy" Valentine's Holiday

Westbury, NY, February 18, 2005 -- 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), Your
Florist of Choicesm, and the nation's leading multi-channel florist, today
announced record customer demand for the Valentine's holiday shopping period.
During the holiday period, the Company said it fulfilled more than 950,000
orders including "enough roses and tulips to stretch from New York to Chicago
and back again." In addition to its traditional floral gifts, the Company said
it saw strong customer demand for its expanded line of plush stuffed animals
including thousands of its Valentine's 2005 signature Lance Romance A Lottm
cuddly frog. The Company also reported strong increases in its food and gourmet
category, including tens-of-thousands of boxes of Godiva(R) chocolates, towers
of bakery gifts, and hugs-and-kisses emblazoned tins of popcorn from The Popcorn
Factory(R).

"We were very pleased with our results for the Valentine holiday," said CEO Jim
McCann. "It represents a great start to our stated goal of accelerating our
overall revenue growth during the second half of fiscal 2005 and beyond." McCann
noted that, despite the logistical challenges associated with the Valentine
holiday falling on a Monday this year, "our team of the nation's best floral
artists did an outstanding job of creating and delivering hundreds of thousands
of individually crafted arrangements designed to make every Valentine's gift
extra special. We also shipped a record number of Fresh From Our Growers
bouquets, which are cut from the fields of the world's best growers, specially
packaged and shipped overnight to guarantee freshness. With our same-day,
any-day delivery capabilities, we made sure that our customers were princes (not
frogs) this Valentine's by helping them connect with their loved ones at the
home or at the office."

About 1-800-FLOWERS.COM(R)
For more than 25 years, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) has been Your
Florist of Choicesm, providing customers across the nation with the freshest
flowers and finest selection of plants, gift baskets, gourmet foods and
confections, and plush toys perfect for every occasion.
1-800-FLOWERS.COM(R) offers the best of both worlds: exquisite, Florist Designed
arrangements individually created by the nation's top floral artists and
hand-delivered the same day, and spectacular flowers shipped Fresh From Our
Growers at the peak of perfection. Customers can shop 1-800-FLOWERS.COM(R) via
the Internet (http://www.1800flowers.com), by calling 1-800-FLOWERS(R)
(800-356-9377) or by visiting a company-operated or franchised store. We are
available 24/7, and fast and reliable delivery is offered same day, any day. As
always, 100 percent satisfaction and freshness is guaranteed. The
1-800-FLOWERS.COM(R) collection of brands also includes home decor and garden
merchandise from Plow & Hearth(R) (1- 800-627-1712 or
http://www.plowandhearth.com); premium popcorn and specialty treats from The
Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); gourmet
foods from GreatFood.com(R) (http://www.greatfood.com); children's gifts from
HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R)
(http://www.magiccabin.com) and wine gifts from The Wine Tasting Network(R)
(www.ambrosiawine.com and www.winetasting.com).



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