1-800FLOWERS.COM, Inc. Logo


Media Contacts                                          Investor Contact
Lisa Henry                      Ken Young               Joseph D. Pititto
(614) 891-8822                  (516) 237-6102          (516) 237-6131
lhenry@cherylandco.com
                                kyoung@1800flowers.com  invest@1800flowers.com


1-800-FLOWERS.COM(R)  To Acquire Cheryl & Co., A Leading Multi-Channel  Retailer
of Cookies and Other Baked Gifts

1-800-FLOWERS.COM  to add Cheryl & Co.'s highly regarded baked goods to its fast
growing food, wine and gift basket offerings for consumer and corporate gifting.


Westbury,  NY, March 11, 2005 -  1-800-FLOWERS.COM,  Inc.  (NASDAQ:  FLWS),  the
leading florist and retailer of thoughtful  gifts for all occasions and Cheryl &
Co.,  Inc., a  Westerville,  Ohio-based  manufacturer  and seller of cookies and
related  baked gift items,  today  announced  that the  companies  have signed a
definitive  merger agreement under which  1-800-FLOWERS.COM  will acquire all of
the stock of Cheryl & Co. in an all-cash  purchase valued at  approximately  $40
million.  The agreement is subject to a final vote of Cheryl & Co.  shareholders
and is expected to close by March 31, 2005.

Jim McCann, CEO of 1-800-FLOWERS.COM, said, "We are pleased and excited to be
adding the wonderful Cheryl & Co.-branded line of baked gifts, as well as the
very talented founder and CEO Cheryl Krueger and her team to 1-800-FLOWERS.COM.
Delicious cookies, cakes and other baked goods are among the fastest growing
gifts in our Food, Wine and Gift Basket category. In our review of this
category, Cheryl & Co. consistently stood out as a leader with its excellent
product quality, exceptional package design and innovative gift presentation."

McCann noted that "Cheryl & Co. has a history of strong sales growth that we
believe we can accelerate by leveraging our operating platform, including our
e-commerce technology, customer service and fulfillment capabilities, as well as
our expanded corporate sales force and database of more than 15 million
customers. Importantly, when combined with our other food gift offerings, this
acquisition will increase our annual revenues in the fast growing Food, Wine and
Gift Basket category to more than $100 million." McCann said he expected the
acquisition to be accretive to the Company's EPS and cash flow in fiscal 2006.

Cheryl Krueger, founder and CEO of Cheryl & Co. said "This is the perfect match.
We are proud to be a part of the 1-800-FLOWERS.COM team and we look forward to
expanding our businesses in an even more dynamic and exciting way. Our
accelerated growth plan is a significant opportunity, especially for our
associates, the Westerville and central Ohio business communities, our vendors
and of course our customers. Both Cheryl & Co. and 1-800-FLOWERS.COM are built
on similar core values and together we will continue our focus on the best
customer service and outstanding product integrity."

                                                           (more)


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1-800-FLOWERS.COM to Acquire Cheryl & Co., pg. 2:


About Cheryl & Co.
In 1981, equipped with an old-fashioned cookie recipe passed down from her
grandmother, a degree in business and home economics and high-profile business
experience, Cheryl Krueger started Cheryl's Cookies, a single store cookie
company that has evolved into the multimillion dollar corporation it is today.
As President and Chief Executive Officer, Cheryl continues to lead the company's
operations, management, product development and marketing. In 1988, the
company's growth inevitably led to the changing of its name to Cheryl & Co. to
reflect the diverse product development of gourmet-baked goods and specialty
gift items. Cheryl & Co. offers a wide array of gourmet desserts including
award-winning cookies, brownies and cheesecakes, all in distinctive gift
packaging. The company has a direct marketing division including a fast-growing
e-commerce business and catalogue marketing operations, a retail division and a
Business Gift Services division which offers gifts to corporations that in turn
use them as employee incentives and client gifts. Cheryl & Co. was named one of
the country's "Top 500 Women-Owned Businesses" for the last four consecutive
years. In 1999 Cheryl was selected as "Entrepreneur of the Year" by Working
Women magazine.

About 1-800-FLOWERS.COM(R)
For more than 25 years, 1-800-FLOWERS.COM Inc. - "Your Florist of Choicesm" -
has been providing customers across the nation with the freshest flowers and
finest selection of plants, gift baskets, gourmet foods and confections, and
plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) offers
the best of both worlds: exquisite, florist-designed arrangements individually
created by some of the nation's top floral artists and hand-delivered the same
day, and spectacular flowers shipped Fresh From Our Growerssm. Customers can
shop 1-800-FLOWERS.COM 24 hours a day, 7 days a week via the phone or Internet
(1-800-356-9377 or http://www.1800flowers.com) or by visiting a Company-operated
or franchised store. Gift advisors are available 24/7, and fast and reliable
delivery is offered same day, any day. As always, 100 percent satisfaction and
freshness is guaranteed. The 1-800-FLOWERS.COM collection of brands also
includes home decor and garden merchandise from Plow & Hearth(R) (1-800-627-1712
or http://www.plowandhearth.com); premium popcorn and specialty treats from The
Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); gourmet
foods from GreatFood.com(R) (http://www.greatfood.com); children's gifts from
HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R)
(http://www.magiccabin.com) and wine gifts from the WineTasting Network(R)
(www.ambrosiawine.com and www.winetasting.com). 1-800-FLOWERS.COM, Inc. stock is
traded on the NASDAQ market under ticker symbol FLWS.

Special Note Regarding Forward-Looking Statements:
A number of statements contained in this press release, other than statements of
historical fact, are forward-looking within the meaning of the Private
Securities Litigation Reform Act of 1995. These statements involve risks and
uncertainties that could cause actual results to differ materially from those
expressed or implied in the applicable statements. These risks and uncertainties
include, but are not limited to: the Company's ability to grow its revenues; its
ability to integrate and profitably grow the businesses of Cheryl & Co.,
assuming the acquisition is completed, and its other acquired companies; the
risk that all conditions to the completion of the Cheryl & Co. acquisition are
satisfied, including the receipt of approval by Cheryl & Co.'s shareholders, and
that the acquisition closes; its ability to maintain and enhance its online
shopping web sites to attract customers; its ability to provide timely
fulfillment of customer orders; its ability to cost effectively acquire and
retain customers; its ability to compete against existing and new competitors;
its ability to cost efficiently manage inventories; its ability to leverage its
operating infrastructure and general consumer sentiment and economic conditions
that may affect levels of discretionary customer purchases of the Company's
products. For a more detailed description of these and other risk factors,
please refer to the Company's SEC filings including the Company's Annual Report
on Form 10-K and Quarterly Reports on Form 10-Q. The Company expressly disclaims
any intent or obligation to update any of the forward looking statements made in
this release, or in any of its SEC filings, except as may be otherwise stated by
the Company.
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