Exhibit 99.1

1-800-FLOWERS.COM(R) Closes Acquisition
of Fannie May Confections Brands, Inc., a Multi-Channel Retailer and
Manufacturer of Leading Confectionery Brands Including: Fannie May(R), Harry
London(R) and Fanny Farmer(R)
CARLE PLACE, N.Y.--(BUSINESS WIRE)--May 2, 2006--

Acquisition  Expected to  Increase  Company's  Fiscal 2007  Revenues in the Fast
Growing Food, Wine and Gift Basket Category to More Than $200 Million

1-800-FLOWERS.COM (NASDAQ: FLWS), a leading multi-channel retailer of thoughtful
gifts for all  occasions,  today  announced  the closing of its  acquisition  of
Fannie May Confections Brands,  Inc., a multi-channel  retailer and manufacturer
of chocolate and other confections under the well-known Fannie May, Harry London
and Fanny Farmer brands. The acquisition, for approximately $85 million in cash,
includes a modern  200,000-square-foot  candy  manufacturing  facility  in North
Canton,  Ohio and 52 Fannie May retail  stores in the  Chicago  area,  where the
chocolate brand has been a tradition since 1920. Fannie May Confections  Brands,
Inc.  generated  revenues of approximately $75 million in its most recent fiscal
year ended April 30, 2006.

Jim McCann,  CEO of  1-800-FLOWERS.COM,  said, "This  acquisition  significantly
expands our position in the key Food, Wine and Gift Basket category where we are
rapidly becoming a leading player. The Fannie May, Harry London and Fanny Farmer
names represent  premium chocolate brands with a history of very strong customer
loyalty. These brands offer a significant  opportunity for growth,  particularly
through the leveraging of our assets and  capabilities  in the online and direct
marketing space as well as into our Bloomnet  florist  network.  The acquisition
also brings an experienced and focused management team that can help us grow our
business in this important gifting area."

The Company said the  acquisition is being financed with a bank debt and cash on
hand. In its most recent release of its fiscal 2006 third quarter  results,  the
Company said that it expects the financial impact of the acquisition,  including
operating  losses  associated with the seasonality of the Fannie May Confections
Brands business,  and interest expense  associated with the debt financing being
used,  will  reduce  the  Company's  fiscal  2006  fourth  quarter  earnings  by
approximately $0.02-$0.03 per share. The Company said it expects the acquisition
will be accretive to earnings per share in Fiscal 2007.

David Taiclet,  CEO of Fannie May Confections  Brands, said "We are very excited
to be joining the  1-800-FLOWERS.COM  team.  We now we have the  opportunity  to
leverage  1-800-FLOWERS.COM's  unique  collection of assets,  including its more
than 15 million customers,  its leading online and direct-to-consumer  marketing
capabilities and its multi-channel  fulfillment systems to accelerate the growth
of our great confection brands on a national basis."

About Fannie May Confections Brands, Inc.

The Harry London brand was purchased in 2003 and the Fannie May and Fanny Farmer
brands in 2004 by Alpine  Confections,  Inc.,  (subsequently  renamed Fannie May
Confections Brands, Inc.) Alpine Confections,  Inc. was named the Candy Industry
2005  Manufacturer of the Year by Candy Industry  Magazine in recognition of its
growth and achievements in the marketplace.
<PAGE>

About  1-800-FLOWERS.COM(R)  For more than 30 years,  1-800-FLOWERS.COM  Inc.  -
"Your Florist of  choice(sm)" - has been  providing  customers  around the world
with the freshest flowers and finest selection of plants, gift baskets,  gourmet
foods and  confections,  and plush stuffed  animals  perfect for every occasion.
1-800-FLOWERS.COM(R) offers the best of both worlds: exquisite, florist-designed
arrangements individually created by some of the nation's top floral artists and
hand-delivered the same day, and spectacular flowers shipped from our growers to
your door fresh.  Customers can shop  1-800-FLOWERS.COM 24 hours a day, 7 days a
week via the  phone or  Internet(1-800-356-9377  or  www.1800flowers.com)  or by
visiting a Company-operated  or franchised store. Sales and Service  Specialists
are available 24/7, and fast and reliable delivery is offered same day, any day.
As  always,   100  percent   satisfaction  and  freshness  is  guaranteed.   The
1-800-FLOWERS.COM  collection  of brands  also  includes  home  decor and garden
merchandise  from Plow & Hearth(R)  (1-800-627-1712  or  www.plowandhearth.com);
popcorn and  specialty  treats from The Popcorn  Factory(R)  (1-800-541-2676  or
www.thepopcornfactory.com);   exceptional   cookies   and   baked   gifts   from
Cheryl&Co.(R)  (1-800-443-8124  or  wwwcherylandco.com);  premium chocolates and
confections  from  Fannie  May  Confections  Brands(R)   (www.fanniemay.com  and
www.harrylondon.com);  gourmet foods from GreatFood.com(R)  (www.greatfood.com);
children's  gifts from  HearthSong(R)  (www.hearthsong.com)  and Magic  Cabin(R)
(www.magiccabin.com)   and   wine   gifts   from  the   WineTasting   Network(R)
(www.ambrosiawine.com and www.winetasting.com). 1-800-FLOWERS.COM, Inc. stock is
traded on the NASDAQ market under ticker symbol FLWS.

Special Note Regarding Forward-Looking Statements:

A number of statements contained in this press release, other than statements of
historical  fact,  are  forward-looking   within  the  meaning  of  the  Private
Securities  Litigation  Reform Act of 1995. These  statements  involve risks and
uncertainties  that could cause actual results to differ  materially  from those
expressed or implied in the applicable statements. These risks and uncertainties
include, but are not limited to: the Company's ability to successfully integrate
Fannie May Confections Brands; its ability to achieve forecasted revenue growth,
enhanced profitability and other synergistic benefits,  including its ability to
grow its Food, Wine and Gift Basket revenues to more than $200 million in fiscal
2007;  its ability to maintain  and  enhance  its online  shopping  web sites to
attract  customers;  its ability to  successfully  introduce  new  products  and
product  categories;  its  ability to provide  timely  fulfillment  of  customer
orders;  its  ability to cost  effectively  acquire  and retain  customers;  its
ability to compete  against  existing and new  competitors;  its ability to cost
efficiently  manage  inventories  and general  consumer  sentiment  and economic
conditions  that may affect levels of  discretionary  customer  purchases of the
Company's  products.  For a more  detailed  description  of these and other risk
factors,  please refer to the  Company's  SEC filings  including  the  Company's
Annual  Report on Form 10-K and  Quarterly  Reports  on Form 10-Q.  The  Company
expressly  disclaims  any  intent or  obligation  to update  any of the  forward
looking  statements  made in this release or in any of its SEC filings except as
may be otherwise stated by the Company.


CONTACT: 1-800-FLOWERS.COM
Investor: Joseph D. Pititto, 516-237-6131
invest@1800flowers.com
or
Media:
Steven Jarmon, 516-237-4675
sjarmon@1800flowers.com

SOURCE: 1-800-FLOWERS.COM Inc.
