
Exhibit 23.1

            Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the following Registration
Statements:


     o   The Registration Statement (Form S-8  No. 333-84281) pertaining  to the
         1-800-FLOWERS.COM,  Inc. 1999 Stock  Incentive Plan  and the 1997 Stock
         Option Plan,
     o   The Registration  Statement (Form S-8  No. 333-54590) pertaining to the
         1-800-FLOWERS.COM,  Inc. 2001 Employee Stock Purchase Plan, and
     o   The Registration Statement (Form S-8  No. 333-119999) pertaining to the
         1-800-FLOWERS.COM,  Inc. 2003 Long Term Incentive and Share Award Plan;


of our reports  dated  September  10,  2007,  with  respect to the  consolidated
financial statements and schedule of  1-800-FLOWERS.COM,  Inc. and Subsidiaries,
and  the   effectiveness  of  internal  control  over  financial   reporting  of
1-800-FLOWERS.COM,  Inc. and Subsidiaries,  included in this Annual Report (Form
10-K) for the year ended July 1, 2007.
                                                         /s/ Ernst & Young LLP

Melville, New York
September 10, 2007

