XML 28 R18.htm IDEA: XBRL DOCUMENT
v3.22.2.2

Note 12 - Business Segments | 3 Months Ended
--- | ---
Oct. 02, 2022
Notes to Financial Statements |
Segment Reporting Disclosure [Text Block] | Note 12 – Business Segments The Company’s management reviews the results of its operations by the following three business segments:
• | Consumer Floral & Gifts,
• | BloomNet, and
• | Gourmet Foods & Gift Baskets
Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead (see (a) below), nor does it include depreciation and amortization, other (income) expense, net and income taxes, or stock-based compensation, which are included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment.
|  | Three Months Ended |
|  | October 2, 2022 |  |  | September 26, 2021 |
|  | (in thousands) |
Net Revenues: |  |  |
Segment Net Revenues: |  |  |  |  |  |  |  |
Consumer Floral & Gifts |  | $ | 162,180 |  |  | $ | 181,229 |
BloomNet |  |  | 33,367 |  |  |  | 30,834 |
Gourmet Foods & Gift Baskets |  |  | 108,228 |  |  |  | 97,482 |
Corporate |  |  | 44 |  |  |  | 45 |
Intercompany eliminations |  |  | (215 | ) |  |  | (217 | )
Total net revenues |  | $ | 303,604 |  |  | $ | 309,373 |
Operating Income (Loss): |  |  |  |  |  |  |  |
Segment Contribution Margin: |  |  |  |  |  |  |  |
Consumer Floral & Gifts |  | $ | 10,810 |  |  | $ | 19,190 |
BloomNet |  |  | 9,517 |  |  |  | 10,860 |
Gourmet Foods & Gift Baskets |  |  | (18,710 | ) |  |  | (7,673 | )
Segment Contribution Margin Subtotal |  |  | 1,617 |  |  |  | 22,377 |
Corporate (a) |  |  | (30,283 | ) |  |  | (31,731 | )
Depreciation and amortization |  |  | (12,694 | ) |  |  | (10,970 | )
Operating loss |  | $ | (41,360 | ) |  | $ | (20,324 | )
(a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment. The following tables represent a disaggregation of revenue from contracts with customers, by channel:
|  | Three Months Ended |
|  | Consumer Floral & Gifts |  |  | BloomNet |  |  | Gourmet Foods & Gift Baskets |  |  | Corporate and Eliminations |  |  | Consolidated |
|  | October 2, 2022 |  |  | September 26, 2021 |  |  | October 2, 2022 |  |  | September 26, 2021 |  |  | October 2, 2022 |  |  | September 26, 2021 |  |  | October 2, 2022 |  |  | September 26, 2021 |  |  | October 2, 2022 |  |  | September 26, 2021 |
Net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
E-commerce |  | $ | 160,382 |  |  | $ | 179,286 |  |  | $ | - |  |  | $ | - |  |  | $ | 78,540 |  |  | $ | 84,085 |  |  | $ | - |  |  | $ | - |  |  | $ | 238,922 |  |  | $ | 263,371 |
Other |  |  | 1,798 |  |  |  | 1,943 |  |  |  | 33,367 |  |  |  | 30,834 |  |  |  | 29,688 |  |  |  | 13,397 |  |  |  | (171 | ) |  |  | (172 | ) |  |  | 64,682 |  |  |  | 46,002 |
Total net revenues |  | $ | 162,180 |  |  | $ | 181,229 |  |  | $ | 33,367 |  |  | $ | 30,834 |  |  | $ | 108,228 |  |  | $ | 97,482 |  |  | $ | (171 | ) |  | $ | (172 | ) |  | $ | 303,604 |  |  | $ | 309,373 |
Other revenues detail |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Retail and other |  |  | 1,798 |  |  |  | 1,943 |  |  |  | - |  |  |  | - |  |  |  | 1,907 |  |  |  | 1,837 |  |  |  | - |  |  |  | - |  |  |  | 3,705 |  |  |  | 3,780 |
Wholesale |  |  | - |  |  |  | - |  |  |  | 13,622 |  |  |  | 9,984 |  |  |  | 27,781 |  |  |  | 11,560 |  |  |  | - |  |  |  | - |  |  |  | 41,403 |  |  |  | 21,544 |
BloomNet services |  |  | - |  |  |  | - |  |  |  | 19,745 |  |  |  | 20,850 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 19,745 |  |  |  | 20,850 |
Corporate |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 44 |  |  |  | 45 |  |  |  | 44 |  |  |  | 45 |
Eliminations |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (215 | ) |  |  | (217 | ) |  |  | (215 | ) |  |  | (217 | )
Total other revenues |  | $ | 1,798 |  |  |  | 1,943 |  |  | $ | 33,367 |  |  | $ | 30,834 |  |  | $ | 29,688 |  |  | $ | 13,397 |  |  | $ | (171 | ) |  | $ | (172 | ) |  | $ | 64,682 |  |  |  | 46,002 |

X
- References No definition available. + Details
Name: | us-gaap_DisclosureTextBlockAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI https://asc.fasb.org/extlink&oid=126901519&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI https://asc.fasb.org/topic&trid=2134510 + Details
Name: | us-gaap_SegmentReportingDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | dtr-types:textBlockItemType
Balance Type: | na
Period Type: | duration