XML 112 R76.htm IDEA: XBRL DOCUMENT
v3.24.2.u1

Note 15 - Business Segments - Disaggregation of Revenue From Contracts With Customers (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Jun. 30, 2024 | Jul. 02, 2023 | Jul. 03, 2022
Net revenues | $ 1,831,421 | $ 2,017,853 | $ 2,207,885
E-commerce [Member] |  |  |
Net revenues | 1,614,199 | 1,744,622 | 1,934,648
Product and Service, Other [Member] |  |  |
Net revenues | 217,222 | 273,231 | 273,237
Product and Service, Other [Member] | Retail and Other [Member] |  |  |
Net revenues | 18,756 | 18,959 | 19,883
Product and Service, Other [Member] | Wholesale [Member] |  |  |
Net revenues | 133,460 | 172,195 | 163,268
Product and Service, Other [Member] | Bloomnet Services [Member] |  |  |
Net revenues | 65,440 | 83,108 | 91,745
Operating Segments [Member] | Consumer Floral and Gifts [Member] |  |  |
Net revenues | 849,791 | 920,510 | 1,059,570
Operating Segments [Member] | BloomNet [Member] |  |  |
Net revenues | 107,802 | 133,183 | 145,702
Operating Segments [Member] | Gourmet Foods and Gift Baskets [Member] |  |  |
Net revenues | 874,262 | 965,191 | 1,004,272
Operating Segments [Member] | E-commerce [Member] | Consumer Floral and Gifts [Member] |  |  |
Net revenues | 840,569 | 911,302 | 1,049,821
Operating Segments [Member] | E-commerce [Member] | BloomNet [Member] |  |  |
Net revenues | 0 | 0 | 0
Operating Segments [Member] | E-commerce [Member] | Gourmet Foods and Gift Baskets [Member] |  |  |
Net revenues | 773,630 | 833,320 | 884,827
Operating Segments [Member] | Product and Service, Other [Member] | Consumer Floral and Gifts [Member] |  |  |
Net revenues | 9,222 | 9,208 | 9,749
Operating Segments [Member] | Product and Service, Other [Member] | Consumer Floral and Gifts [Member] | Retail and Other [Member] |  |  |
Net revenues | 9,222 | 9,208 | 9,749
Operating Segments [Member] | Product and Service, Other [Member] | Consumer Floral and Gifts [Member] | Wholesale [Member] |  |  |
Net revenues | 0 | 0 | 0
Operating Segments [Member] | Product and Service, Other [Member] | Consumer Floral and Gifts [Member] | Bloomnet Services [Member] |  |  |
Net revenues | 0 | 0 | 0
Operating Segments [Member] | Product and Service, Other [Member] | BloomNet [Member] |  |  |
Net revenues | 107,802 | 133,183 | 145,702
Operating Segments [Member] | Product and Service, Other [Member] | BloomNet [Member] | Retail and Other [Member] |  |  |
Net revenues | 0 | 0 | 0
Operating Segments [Member] | Product and Service, Other [Member] | BloomNet [Member] | Wholesale [Member] |  |  |
Net revenues | 42,362 | 50,075 | 53,957
Operating Segments [Member] | Product and Service, Other [Member] | BloomNet [Member] | Bloomnet Services [Member] |  |  |
Net revenues | 65,440 | 83,108 | 91,745
Operating Segments [Member] | Product and Service, Other [Member] | Gourmet Foods and Gift Baskets [Member] |  |  |
Net revenues | 100,632 | 131,871 | 119,445
Operating Segments [Member] | Product and Service, Other [Member] | Gourmet Foods and Gift Baskets [Member] | Retail and Other [Member] |  |  |
Net revenues | 9,534 | 9,751 | 10,134
Operating Segments [Member] | Product and Service, Other [Member] | Gourmet Foods and Gift Baskets [Member] | Wholesale [Member] |  |  |
Net revenues | 91,098 | 122,120 | 109,311
Operating Segments [Member] | Product and Service, Other [Member] | Gourmet Foods and Gift Baskets [Member] | Bloomnet Services [Member] |  |  |
Net revenues | 0 | 0 | 0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] |  |  |
Net revenues | (434) | (1,031) | (1,659)
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | E-commerce [Member] |  |  |
Net revenues | 0 | 0 | 0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] | Product and Service, Other [Member] |  |  |
Net revenues | (434) | (1,031) | (1,659)
Consolidation, Eliminations [Member] | Product and Service, Other [Member] |  |  |
Net revenues | (1,230) | (1,406) | (1,860)
Consolidation, Eliminations [Member] | Product and Service, Other [Member] | Retail and Other [Member] |  |  |
Net revenues | 0 | 0 | 0
Consolidation, Eliminations [Member] | Product and Service, Other [Member] | Wholesale [Member] |  |  |
Net revenues | 0 | 0 | 0
Consolidation, Eliminations [Member] | Product and Service, Other [Member] | Bloomnet Services [Member] |  |  |
Net revenues | 0 | 0 | 0
Segment Reporting, Reconciling Item, Corporate Nonsegment [Member] |  |  |
Net revenues | 796 | 375 | 201
Segment Reporting, Reconciling Item, Corporate Nonsegment [Member] | Product and Service, Other [Member] |  |  |
Net revenues | $ 796 | $ 375 | $ 201

X
- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-41 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 270 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 1 -Subparagraph (i) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482964/270-10-50-1 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (ee) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 4: http://fasb.org/us-gaap/role/ref/otherTransitionRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 5: http://fasb.org/us-gaap/role/ref/otherTransitionRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Topic 924 -SubTopic 10 -Name Accounting Standards Codification -Section S99 -Paragraph 1 -Subparagraph (SAB Topic 11.L) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479941/924-10-S99-1 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 5 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-5 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 30 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 42 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-42 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 22 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 40 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-40 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 22 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 4 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-4 + Details
Name: | us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Details
Name: | srt_ProductOrServiceAxis=flws_EcommerceMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ProductOrServiceAxis=us-gaap_ProductAndServiceOtherMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ContractWithCustomerSalesChannelAxis=flws_RetailAndOtherMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ContractWithCustomerSalesChannelAxis=flws_WholesaleMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ContractWithCustomerSalesChannelAxis=flws_BloomnetServicesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ConsolidationItemsAxis=us-gaap_OperatingSegmentsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=flws_ConsumerFloralAndGiftsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=flws_BloomNetMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=flws_GourmetFoodsAndGiftBasketsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ConsolidationItemsAxis=us-gaap_MaterialReconcilingItemsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ConsolidationItemsAxis=srt_ConsolidationEliminationsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ConsolidationItemsAxis=us-gaap_CorporateNonSegmentMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |