Note 15 - Business Segments - Disaggregation of Revenue From Contracts With Customers (Details) - USD ($) $ in Thousands	12 Months Ended
Jun. 30, 2024	Jul. 02, 2023	Jul. 03, 2022
Net revenues	$ 1,831,421	$ 2,017,853	$ 2,207,885
E-commerce [Member]
Net revenues	1,614,199	1,744,622	1,934,648
Product and Service, Other [Member]
Net revenues	217,222	273,231	273,237
Product and Service, Other [Member] \| Retail and Other [Member]
Net revenues	18,756	18,959	19,883
Product and Service, Other [Member] \| Wholesale [Member]
Net revenues	133,460	172,195	163,268
Product and Service, Other [Member] \| Bloomnet Services [Member]
Net revenues	65,440	83,108	91,745
Operating Segments [Member] \| Consumer Floral and Gifts [Member]
Net revenues	849,791	920,510	1,059,570
Operating Segments [Member] \| BloomNet [Member]
Net revenues	107,802	133,183	145,702
Operating Segments [Member] \| Gourmet Foods and Gift Baskets [Member]
Net revenues	874,262	965,191	1,004,272
Operating Segments [Member] \| E-commerce [Member] \| Consumer Floral and Gifts [Member]
Net revenues	840,569	911,302	1,049,821
Operating Segments [Member] \| E-commerce [Member] \| BloomNet [Member]
Net revenues	0	0	0
Operating Segments [Member] \| E-commerce [Member] \| Gourmet Foods and Gift Baskets [Member]
Net revenues	773,630	833,320	884,827
Operating Segments [Member] \| Product and Service, Other [Member] \| Consumer Floral and Gifts [Member]
Net revenues	9,222	9,208	9,749
Operating Segments [Member] \| Product and Service, Other [Member] \| Consumer Floral and Gifts [Member] \| Retail and Other [Member]
Net revenues	9,222	9,208	9,749
Operating Segments [Member] \| Product and Service, Other [Member] \| Consumer Floral and Gifts [Member] \| Wholesale [Member]
Net revenues	0	0	0
Operating Segments [Member] \| Product and Service, Other [Member] \| Consumer Floral and Gifts [Member] \| Bloomnet Services [Member]
Net revenues	0	0	0
Operating Segments [Member] \| Product and Service, Other [Member] \| BloomNet [Member]
Net revenues	107,802	133,183	145,702
Operating Segments [Member] \| Product and Service, Other [Member] \| BloomNet [Member] \| Retail and Other [Member]
Net revenues	0	0	0
Operating Segments [Member] \| Product and Service, Other [Member] \| BloomNet [Member] \| Wholesale [Member]
Net revenues	42,362	50,075	53,957
Operating Segments [Member] \| Product and Service, Other [Member] \| BloomNet [Member] \| Bloomnet Services [Member]
Net revenues	65,440	83,108	91,745
Operating Segments [Member] \| Product and Service, Other [Member] \| Gourmet Foods and Gift Baskets [Member]
Net revenues	100,632	131,871	119,445
Operating Segments [Member] \| Product and Service, Other [Member] \| Gourmet Foods and Gift Baskets [Member] \| Retail and Other [Member]
Net revenues	9,534	9,751	10,134
Operating Segments [Member] \| Product and Service, Other [Member] \| Gourmet Foods and Gift Baskets [Member] \| Wholesale [Member]
Net revenues	91,098	122,120	109,311
Operating Segments [Member] \| Product and Service, Other [Member] \| Gourmet Foods and Gift Baskets [Member] \| Bloomnet Services [Member]
Net revenues	0	0	0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member]
Net revenues	(434)	(1,031)	(1,659)
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] \| E-commerce [Member]
Net revenues	0	0	0
Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment [Member] \| Product and Service, Other [Member]
Net revenues	(434)	(1,031)	(1,659)
Consolidation, Eliminations [Member] \| Product and Service, Other [Member]
Net revenues	(1,230)	(1,406)	(1,860)
Consolidation, Eliminations [Member] \| Product and Service, Other [Member] \| Retail and Other [Member]
Net revenues	0	0	0
Consolidation, Eliminations [Member] \| Product and Service, Other [Member] \| Wholesale [Member]
Net revenues	0	0	0
Consolidation, Eliminations [Member] \| Product and Service, Other [Member] \| Bloomnet Services [Member]
Net revenues	0	0	0
Segment Reporting, Reconciling Item, Corporate Nonsegment [Member]
Net revenues	796	375	201
Segment Reporting, Reconciling Item, Corporate Nonsegment [Member] \| Product and Service, Other [Member]
Net revenues	$ 796	$ 375	$ 201