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Business Segments | 12 Months Ended
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Jun. 29, 2025
Segment Reporting [Abstract] |
Business Segments | Business Segments The Company has determined it has three business segments, Consumer Floral & Gifts, BloomNet, and Gourmet Foods & Gift Baskets. These segments align with how operating results are reviewed by the Company's Chief Executive Officer, as Chief Operating Decision Maker to manage the business, assess performance and allocate resources, and further aligns with our product offerings. •Consumer Floral & Gifts – this segment, which includes the operations of the 1-800-Flowers.com®, Personalization Mall®, Things Remembered® and Alice’s Table brands®, derives revenue from the sale of consumer floral products and gifts through its e-commerce sales channels (telephonic and online sales), retail stores, and royalties from its franchise operations. •BloomNet® – revenues in this segment are derived from membership fees, as well as other product and service offerings. •Gourmet Foods & Gift Baskets – this segment includes the operations of Harry & David®, Wolferman’s Bakery®, Cheryl’s Cookies®, The Popcorn Factory®, 1-800-Baskets.com®/DesignPac®, Shari’s Berries®, Vital Choice®, and since July 1, 2024, Scharffen Berger®. Revenue is derived from the sale of gourmet fruits, cookies, baked gifts, premium chocolates and confections, gourmet popcorn, gift baskets, dipped berries, prime steaks, chops, and fish, through the Company’s e-commerce sales channels (telephonic and online sales) and company-owned and operated retail stores under the Harry & David and Cheryl’s Cookies brand names, as well as wholesale operations. The accounting policies of the segments are the same as those described in Note 2 - Significant Accounting Policies. The Company evaluates performance for all of its reportable segments based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. This information is used by the Chief Executive Officer to measure segment profitability, allocate resources, and make budgeting and forecasting decisions about the reportable segments. The Chief Executive Officer also uses this measure to monitor trends in year-over-year performance and to compare actual results to the Company's budget and forecasts. Management’s measure of profitability for these segments does not include the effect of corporate overhead (see (c) below), nor does it include depreciation and amortization, other expense (income), net and income taxes, or stock-based compensation, which are included within corporate overhead. Sales, cost of revenues, and operating expenses are also provided to the Chief Executive Officer. No asset information is provided for the reportable segments as this information is reviewed at the consolidated level by management and not by segment.
Year Ended June 29, 2025
|  | Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Total
Net revenues |  | $ | 776,781 |  |  | $ | 98,707 |  |  | $ | 810,941 |  |  | $ | 1,686,429 |
Corporate |  |  |  |  |  |  |  | 333
Intercompany eliminations |  |  |  |  |  |  |  | (1,104) |
Net revenues |  |  |  |  |  |  |  | 1,685,658 |
Cost of revenues (excludes depreciation and amortization) (a) |  | 471,273 |  |  | 50,793 |  |  | 512,889 |  |  |
Marketing and sales |  | 236,609 |  |  | 14,518 |  |  | 220,649 |  |  |
Other segment items (b) |  | 163,519 |  |  | 4,349 |  |  | 30,410 |  |  |
Segment contribution margin |  | (94,620) |  |  | 29,047 |  |  | 46,993 |  |  | (18,580) |
Corporate expenses (c) |  |  |  |  |  |  |  | 132,615 |
Depreciation and amortization |  |  |  |  |  |  |  | 53,618 |
Operating loss |  |  |  |  |  |  |  | (204,813) |
Interest income |  |  |  |  |  |  |  | (3,380) |
Interest expense |  |  |  |  |  |  |  | 15,438 |
Other (income) expense, net |  |  |  |  |  |  |  | (3,514) |
Loss before income taxes |  |  |  |  |  |  |  | (213,357) |
Year Ended June 30, 2024
|  | Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Total
Net revenues |  | $ | 849,791 |  |  | $ | 107,802 |  |  | $ | 874,262 |  |  | $ | 1,831,855 |
Corporate |  |  |  |  |  |  |  | 796 |
Intercompany eliminations |  |  |  |  |  |  |  | (1,230) |
Net revenues |  |  |  |  |  |  |  | 1,831,421 |
Cost of revenues (excludes depreciation and amortization) (a) |  | 502,840 |  |  | 55,803 |  |  | 539,392 |  |  |
Marketing and sales |  | 241,781 |  |  | 14,583 |  |  | 221,097 |  |  |
Other segment items (b) |  | 37,892 |  |  | 3,650 |  |  | 29,265 |  |  |
Segment contribution margin |  | 67,278 |  |  | 33,766 |  |  | 84,508 |  |  | 185,552 |
Corporate expenses (c) |  |  |  |  |  |  |  | 133,872 |
Depreciation and amortization |  |  |  |  |  |  |  | 53,752 |
Operating loss |  |  |  |  |  |  |  | (2,072) |
Interest income |  |  |  |  |  |  |  | (6,680) |
Interest expense |  |  |  |  |  |  |  | 17,303 |
Other (income) expense, net |  |  |  |  |  |  |  | (6,793) |
Loss before income taxes |  |  |  |  |  |  |  | (5,902) |
Year Ended July 2, 2023
|  | Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Total
Net revenues |  | $ | 920,510 |  |  | $ | 133,183 |  |  | $ | 965,191 |  |  | $ | 2,018,884 |
Corporate |  |  |  |  |  |  |  | 375
Intercompany eliminations |  |  |  |  |  |  |  | (1,406) |
Net revenues |  |  |  |  |  |  |  | 2,017,853 |
Cost of revenues (excludes depreciation and amortization) (a) |  | 557,168 |  |  | 76,304 |  |  | 628,427 |  |  |
Marketing and sales |  | 247,491 |  |  | 15,090 |  |  | 232,097 |  |  |
Other segment items (b) |  | 20,316 |  |  | 4,592 |  |  | 91,772 |  |  |
Segment contribution margin |  | 95,535 |  |  | 37,197 |  |  | 12,895 |  |  | 145,627 |
Corporate expenses (c) |  |  |  |  |  |  |  | 126,965 |
Depreciation and amortization |  |  |  |  |  |  |  | 53,673 |
Operating loss |  |  |  |  |  |  |  | (35,011) |
Interest income |  |  |  |  |  |  |  | (3,104) |
Interest expense |  |  |  |  |  |  |  | 14,050 |
Other (income) expense, net |  |  |  |  |  |  |  | 805 |
Loss before income taxes |  |  |  |  |  |  |  | (46,762) |
(a)Segment cost of revenues includes the costs related to intercompany sales. (b)Other segment items include technology and development and general and administrative expenses. Additionally, the Consumer Floral & Gifts segment includes goodwill and intangible impairment charges of $143.8 million and $19.8 million for the years ended June 29, 2025 and June 30, 2024, respectively. Other operating expenses for the Gourmet Foods & Gift Baskets segment also includes a goodwill and intangible impairment charge of $64.6 million for the year ended July 2, 2023. (c)Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive, and stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions are included within corporate expenses as they are not directly allocable to a specific segment. The following tables represent a disaggregation of revenue from contracts with customers, by channel:
| Years Ended
| Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Corporate and Eliminations |  | Consolidated
| June 29, 2025 |  | June 30, 2024 |  | July 2, 2023 |  | June 29, 2025 |  | June 30, 2024 |  | July 2, 2023 |  | June 29, 2025 |  | June 30, 2024 |  | July 2, 2023 |  | June 29, 2025 |  | June 30, 2024 |  | July 2, 2023 |  | June 29, 2025 |  | June 30, 2024 |  | July 2, 2023
| (in thousands)
Net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
E-commerce | $ | 768,631 |  |  | $ | 840,569 |  |  | $ | 911,302 |  |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | 695,814 |  |  | $ | 773,630 |  |  | $ | 833,320 |  |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | 1,464,445 |  |  | $ | 1,614,199 |  |  | $ | 1,744,622 |
Other | 8,150 |  |  | 9,222 |  |  | 9,208 |  |  | 98,707 |  |  | 107,802 |  |  | 133,183 |  |  | 115,127 |  |  | 100,632 |  |  | 131,871 |  |  | (771) |  |  | (434) |  |  | (1,031) |  |  | 221,213 |  |  | 217,222 |  |  | 273,231 |
Total net revenues | $ | 776,781 |  |  | $ | 849,791 |  |  | $ | 920,510 |  |  | $ | 98,707 |  |  | $ | 107,802 |  |  | $ | 133,183 |  |  | $ | 810,941 |  |  | $ | 874,262 |  |  | $ | 965,191 |  |  | $ | (771) |  |  | $ | (434) |  |  | $ | (1,031) |  |  | $ | 1,685,658 |  |  | $ | 1,831,421 |  |  | $ | 2,017,853 |
Other revenues detail |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Retail and other | 8,150 |  |  | 9,222 |  |  | 9,208 |  |  | - |  |  | - |  |  | - |  |  | 9,717 |  |  | 9,534 |  |  | 9,751 |  |  | - |  |  | - |  |  | - |  |  | 17,867 |  |  | 18,756 |  |  | 18,959 |
Wholesale | - |  |  | - |  |  | - |  |  | 40,830 |  |  | 42,362 |  |  | 50,075 |  |  | 105,410 |  |  | 91,098 |  |  | 122,120 |  |  | - |  |  | - |  |  | - |  |  | 146,240 |  |  | 133,460 |  |  | 172,195 |
BloomNet services | - |  |  | - |  |  | - |  |  | 57,877 |  |  | 65,440 |  |  | 83,108 |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | 57,877 |  |  | 65,440 |  |  | 83,108 |
Corporate | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | 333 |  |  | 796 |  |  | 375 |  |  | 333 |  |  | 796 |  |  | 375 |
Eliminations | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | (1,104) |  |  | (1,230) |  |  | (1,406) |  |  | (1,104) |  |  | (1,230) |  |  | (1,406) |
Total other revenues | $ | 8,150 |  |  | $ | 9,222 |  |  | $ | 9,208 |  |  | $ | 98,707 |  |  | $ | 107,802 |  |  | $ | 133,183 |  |  | $ | 115,127 |  |  | $ | 100,632 |  |  | $ | 131,871 |  |  | $ | (771) |  |  | $ | (434) |  |  | $ | (1,031) |  |  | $ | 221,213 |  |  | $ | 217,222 |  |  | $ | 273,231 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 48 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-48 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards 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