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Business Segments (Tables) | 12 Months Ended
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Jun. 29, 2025
Segment Reporting [Abstract] |
Schedule of Financial Information by Segment |
Year Ended June 29, 2025
|  | Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Total
Net revenues |  | $ | 776,781 |  |  | $ | 98,707 |  |  | $ | 810,941 |  |  | $ | 1,686,429 |
Corporate |  |  |  |  |  |  |  | 333
Intercompany eliminations |  |  |  |  |  |  |  | (1,104) |
Net revenues |  |  |  |  |  |  |  | 1,685,658 |
Cost of revenues (excludes depreciation and amortization) (a) |  | 471,273 |  |  | 50,793 |  |  | 512,889 |  |  |
Marketing and sales |  | 236,609 |  |  | 14,518 |  |  | 220,649 |  |  |
Other segment items (b) |  | 163,519 |  |  | 4,349 |  |  | 30,410 |  |  |
Segment contribution margin |  | (94,620) |  |  | 29,047 |  |  | 46,993 |  |  | (18,580) |
Corporate expenses (c) |  |  |  |  |  |  |  | 132,615 |
Depreciation and amortization |  |  |  |  |  |  |  | 53,618 |
Operating loss |  |  |  |  |  |  |  | (204,813) |
Interest income |  |  |  |  |  |  |  | (3,380) |
Interest expense |  |  |  |  |  |  |  | 15,438 |
Other (income) expense, net |  |  |  |  |  |  |  | (3,514) |
Loss before income taxes |  |  |  |  |  |  |  | (213,357) |
Year Ended June 30, 2024
|  | Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Total
Net revenues |  | $ | 849,791 |  |  | $ | 107,802 |  |  | $ | 874,262 |  |  | $ | 1,831,855 |
Corporate |  |  |  |  |  |  |  | 796 |
Intercompany eliminations |  |  |  |  |  |  |  | (1,230) |
Net revenues |  |  |  |  |  |  |  | 1,831,421 |
Cost of revenues (excludes depreciation and amortization) (a) |  | 502,840 |  |  | 55,803 |  |  | 539,392 |  |  |
Marketing and sales |  | 241,781 |  |  | 14,583 |  |  | 221,097 |  |  |
Other segment items (b) |  | 37,892 |  |  | 3,650 |  |  | 29,265 |  |  |
Segment contribution margin |  | 67,278 |  |  | 33,766 |  |  | 84,508 |  |  | 185,552 |
Corporate expenses (c) |  |  |  |  |  |  |  | 133,872 |
Depreciation and amortization |  |  |  |  |  |  |  | 53,752 |
Operating loss |  |  |  |  |  |  |  | (2,072) |
Interest income |  |  |  |  |  |  |  | (6,680) |
Interest expense |  |  |  |  |  |  |  | 17,303 |
Other (income) expense, net |  |  |  |  |  |  |  | (6,793) |
Loss before income taxes |  |  |  |  |  |  |  | (5,902) |
Year Ended July 2, 2023
|  | Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Total
Net revenues |  | $ | 920,510 |  |  | $ | 133,183 |  |  | $ | 965,191 |  |  | $ | 2,018,884 |
Corporate |  |  |  |  |  |  |  | 375
Intercompany eliminations |  |  |  |  |  |  |  | (1,406) |
Net revenues |  |  |  |  |  |  |  | 2,017,853 |
Cost of revenues (excludes depreciation and amortization) (a) |  | 557,168 |  |  | 76,304 |  |  | 628,427 |  |  |
Marketing and sales |  | 247,491 |  |  | 15,090 |  |  | 232,097 |  |  |
Other segment items (b) |  | 20,316 |  |  | 4,592 |  |  | 91,772 |  |  |
Segment contribution margin |  | 95,535 |  |  | 37,197 |  |  | 12,895 |  |  | 145,627 |
Corporate expenses (c) |  |  |  |  |  |  |  | 126,965 |
Depreciation and amortization |  |  |  |  |  |  |  | 53,673 |
Operating loss |  |  |  |  |  |  |  | (35,011) |
Interest income |  |  |  |  |  |  |  | (3,104) |
Interest expense |  |  |  |  |  |  |  | 14,050 |
Other (income) expense, net |  |  |  |  |  |  |  | 805 |
Loss before income taxes |  |  |  |  |  |  |  | (46,762) |
(a)Segment cost of revenues includes the costs related to intercompany sales. (b)Other segment items include technology and development and general and administrative expenses. Additionally, the Consumer Floral & Gifts segment includes goodwill and intangible impairment charges of $143.8 million and $19.8 million for the years ended June 29, 2025 and June 30, 2024, respectively. Other operating expenses for the Gourmet Foods & Gift Baskets segment also includes a goodwill and intangible impairment charge of $64.6 million for the year ended July 2, 2023. (c)Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive, and stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions are included within corporate expenses as they are not directly allocable to a specific segment.
Schedule of Disaggregation of Revenue | The following tables represent a disaggregation of revenue from contracts with customers, by channel:
| Years Ended
| Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Corporate and Eliminations |  | Consolidated
| June 29, 2025 |  | June 30, 2024 |  | July 2, 2023 |  | June 29, 2025 |  | June 30, 2024 |  | July 2, 2023 |  | June 29, 2025 |  | June 30, 2024 |  | July 2, 2023 |  | June 29, 2025 |  | June 30, 2024 |  | July 2, 2023 |  | June 29, 2025 |  | June 30, 2024 |  | July 2, 2023
| (in thousands)
Net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
E-commerce | $ | 768,631 |  |  | $ | 840,569 |  |  | $ | 911,302 |  |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | 695,814 |  |  | $ | 773,630 |  |  | $ | 833,320 |  |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | 1,464,445 |  |  | $ | 1,614,199 |  |  | $ | 1,744,622 |
Other | 8,150 |  |  | 9,222 |  |  | 9,208 |  |  | 98,707 |  |  | 107,802 |  |  | 133,183 |  |  | 115,127 |  |  | 100,632 |  |  | 131,871 |  |  | (771) |  |  | (434) |  |  | (1,031) |  |  | 221,213 |  |  | 217,222 |  |  | 273,231 |
Total net revenues | $ | 776,781 |  |  | $ | 849,791 |  |  | $ | 920,510 |  |  | $ | 98,707 |  |  | $ | 107,802 |  |  | $ | 133,183 |  |  | $ | 810,941 |  |  | $ | 874,262 |  |  | $ | 965,191 |  |  | $ | (771) |  |  | $ | (434) |  |  | $ | (1,031) |  |  | $ | 1,685,658 |  |  | $ | 1,831,421 |  |  | $ | 2,017,853 |
Other revenues detail |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Retail and other | 8,150 |  |  | 9,222 |  |  | 9,208 |  |  | - |  |  | - |  |  | - |  |  | 9,717 |  |  | 9,534 |  |  | 9,751 |  |  | - |  |  | - |  |  | - |  |  | 17,867 |  |  | 18,756 |  |  | 18,959 |
Wholesale | - |  |  | - |  |  | - |  |  | 40,830 |  |  | 42,362 |  |  | 50,075 |  |  | 105,410 |  |  | 91,098 |  |  | 122,120 |  |  | - |  |  | - |  |  | - |  |  | 146,240 |  |  | 133,460 |  |  | 172,195 |
BloomNet services | - |  |  | - |  |  | - |  |  | 57,877 |  |  | 65,440 |  |  | 83,108 |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | 57,877 |  |  | 65,440 |  |  | 83,108 |
Corporate | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | 333 |  |  | 796 |  |  | 375 |  |  | 333 |  |  | 796 |  |  | 375 |
Eliminations | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | (1,104) |  |  | (1,230) |  |  | (1,406) |  |  | (1,104) |  |  | (1,230) |  |  | (1,406) |
Total other revenues | $ | 8,150 |  |  | $ | 9,222 |  |  | $ | 9,208 |  |  | $ | 98,707 |  |  | $ | 107,802 |  |  | $ | 133,183 |  |  | $ | 115,127 |  |  | $ | 100,632 |  |  | $ | 131,871 |  |  | $ | (771) |  |  | $ | (434) |  |  | $ | (1,031) |  |  | $ | 221,213 |  |  | $ | 217,222 |  |  | $ | 273,231 |

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