XML 110 R76.htm IDEA: XBRL DOCUMENT
v3.25.2

Business Segments - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Jun. 29, 2025 | Jun. 30, 2024 | Jul. 02, 2023
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | $ 1,685,658 | $ 1,831,421 | $ 2,017,853
E-commerce |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 1,464,445 | 1,614,199 | 1,744,622
Other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 221,213 | 217,222 | 273,231
Other | Retail and other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 17,867 | 18,756 | 18,959
Other | Wholesale |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 146,240 | 133,460 | 172,195
Other | BloomNet services |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 57,877 | 65,440 | 83,108
Operating Segments |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 1,686,429 | 1,831,855 | 2,018,884
Operating Segments | Consumer Floral & Gifts |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 776,781 | 849,791 | 920,510
Operating Segments | BloomNet |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 98,707 | 107,802 | 133,183
Operating Segments | Gourmet Foods & Gift Baskets |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 810,941 | 874,262 | 965,191
Operating Segments | E-commerce | Consumer Floral & Gifts |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 768,631 | 840,569 | 911,302
Operating Segments | E-commerce | BloomNet |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 0 | 0 | 0
Operating Segments | E-commerce | Gourmet Foods & Gift Baskets |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 695,814 | 773,630 | 833,320
Operating Segments | Other | Consumer Floral & Gifts |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 8,150 | 9,222 | 9,208
Operating Segments | Other | Consumer Floral & Gifts | Retail and other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 8,150 | 9,222 | 9,208
Operating Segments | Other | BloomNet |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 98,707 | 107,802 | 133,183
Operating Segments | Other | BloomNet | Wholesale |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 40,830 | 42,362 | 50,075
Operating Segments | Other | BloomNet | BloomNet services |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 57,877 | 65,440 | 83,108
Operating Segments | Other | Gourmet Foods & Gift Baskets |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 115,127 | 100,632 | 131,871
Operating Segments | Other | Gourmet Foods & Gift Baskets | Retail and other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 9,717 | 9,534 | 9,751
Operating Segments | Other | Gourmet Foods & Gift Baskets | Wholesale |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 105,410 | 91,098 | 122,120
Corporate And Eliminations |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | (771) | (434) | (1,031)
Corporate And Eliminations | Other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | (771) | (434) | (1,031)
Corporate |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 333 | 796 | 375
Corporate | Other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | 333 | 796 | 375
Eliminations |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | (1,104) | (1,230) | (1,406)
Eliminations | Other |  |  |
Disaggregation of Revenue [Line Items] |  |  |
Net revenues | $ (1,104) | $ (1,230) | $ (1,406)

X
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 5 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-5 Reference 2: http://www.xbrl.org/2003/role/exampleRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 91 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479777/606-10-55-91 Reference 3: http://www.xbrl.org/2003/role/exampleRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 91 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479777/606-10-55-91 Reference 4: http://www.xbrl.org/2003/role/exampleRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 91 -Subparagraph (c) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479777/606-10-55-91 Reference 5: http://www.xbrl.org/2003/role/exampleRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 91 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479777/606-10-55-91 Reference 6: http://www.xbrl.org/2003/role/exampleRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 91 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479777/606-10-55-91 Reference 7: http://www.xbrl.org/2003/role/exampleRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 91 -Subparagraph (f) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479777/606-10-55-91 Reference 8: http://www.xbrl.org/2003/role/exampleRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 91 -Subparagraph (g) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479777/606-10-55-91 + Details
Name: | us-gaap_DisaggregationOfRevenueLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-41 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 270 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 1 -Subparagraph (i) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482964/270-10-50-1 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (ee) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 4: http://fasb.org/us-gaap/role/ref/otherTransitionRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 5: http://fasb.org/us-gaap/role/ref/otherTransitionRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Topic 924 -SubTopic 10 -Name Accounting Standards Codification -Section S99 -Paragraph 1 -Subparagraph (SAB Topic 11.L) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479941/924-10-S99-1 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 5 -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-5 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 30 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 42 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-42 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 22 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 40 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-40 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 22 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Topic 606 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 4 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147479806/606-10-50-4 + Details
Name: | us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Details
Name: | srt_ProductOrServiceAxis=flws_EcommerceMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ProductOrServiceAxis=us-gaap_ProductAndServiceOtherMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ContractWithCustomerSalesChannelAxis=flws_RetailAndOtherMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ContractWithCustomerSalesChannelAxis=flws_WholesaleMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_ContractWithCustomerSalesChannelAxis=flws_BloomnetServicesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ConsolidationItemsAxis=us-gaap_OperatingSegmentsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=flws_ConsumerFloralAndGiftsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=flws_BloomNetMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=flws_GourmetFoodsAndGiftBasketsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ConsolidationItemsAxis=flws_CorporateAndEliminationsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ConsolidationItemsAxis=us-gaap_CorporateNonSegmentMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | srt_ConsolidationItemsAxis=us-gaap_IntersegmentEliminationMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |