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Business segments - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended
--- | ---
Sep. 28, 2025 | Sep. 29, 2024
Disaggregation of Revenue [Line Items] |  |
Net revenues | $ 215,200 | $ 242,090
E-commerce |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 169,014 | 193,174
Other Revenues |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 46,186 | 48,916
Other Revenues | Retail and other |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 3,264 | 3,420
Other Revenues | Wholesale |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 30,912 | 32,701
Other Revenues | BloomNet services |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 12,149 | 12,963
Operating Segments |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 215,339 | 242,258
Operating Segments | Consumer Floral & Gifts |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 115,430 | 135,180
Operating Segments | BloomNet |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 23,125 | 23,075
Operating Segments | Gourmet Foods & Gift Baskets |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 76,784 | 84,003
Operating Segments | E-commerce | Consumer Floral & Gifts |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 114,086 | 133,544
Operating Segments | E-commerce | BloomNet |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 0 | 0
Operating Segments | E-commerce | Gourmet Foods & Gift Baskets |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 54,928 | 59,630
Operating Segments | Other Revenues | Consumer Floral & Gifts |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 1,344 | 1,636
Operating Segments | Other Revenues | Consumer Floral & Gifts | Retail and other |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 1,344 | 1,636
Operating Segments | Other Revenues | BloomNet |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 23,125 | 23,075
Operating Segments | Other Revenues | BloomNet | Wholesale |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 10,976 | 10,112
Operating Segments | Other Revenues | BloomNet | BloomNet services |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 12,149 | 12,963
Operating Segments | Other Revenues | Gourmet Foods & Gift Baskets |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 21,856 | 24,373
Operating Segments | Other Revenues | Gourmet Foods & Gift Baskets | Retail and other |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 1,920 | 1,784
Operating Segments | Other Revenues | Gourmet Foods & Gift Baskets | Wholesale |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 19,936 | 22,589
Corporate And Eliminations |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | (139) | (168)
Corporate And Eliminations | Other Revenues |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | (139) | (168)
Corporate |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 68 | 89
Corporate | Other Revenues |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | 68 | 89
Eliminations |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | (207) | (257)
Eliminations | Other Revenues |  |
Disaggregation of Revenue [Line Items] |  |
Net revenues | $ (207) | $ (257)

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