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Business segments (Tables) | 3 Months Ended
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Sep. 28, 2025
Segment Reporting [Abstract] |
Schedule of Financial Information by Segment |
Three months ended September 28, 2025
|  | Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Total
Net revenues |  | $ | 115,430 |  |  | $ | 23,125 |  |  | $ | 76,784 |  |  | $ | 215,339 |
Corporate |  |  |  |  |  |  |  | 68
Intercompany eliminations |  |  |  |  |  |  |  | (207) |
Net revenues |  |  |  |  |  |  |  | 215,200 |
Cost of revenues (excludes depreciation and amortization) (a) |  | 71,686 |  |  | 12,095 |  |  | 54,823 |  |  |
Marketing and sales |  | 35,002 |  |  | 4,013 |  |  | 28,314 |  |  |
Other segment items (b) |  | 4,241 |  |  | 1,078 |  |  | 7,005 |  |  |
Segment contribution margin |  | 4,501 |  |  | 5,939 |  |  | (13,358) |  |  | (2,918) |
Corporate expenses (c) |  |  |  |  |  |  |  | 34,693 |
Depreciation and amortization |  |  |  |  |  |  |  | 12,902 |
Operating loss |  |  |  |  |  |  |  | (50,513) |
Interest income |  |  |  |  |  |  |  | (311) |
Interest expense |  |  |  |  |  |  |  | 4,621 |
Other income, net |  |  |  |  |  |  |  | (2,347) |
Loss before income taxes |  |  |  |  |  |  |  | $ | (52,476) |
Three months ended September 29, 2024
|  | Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Total
Net revenues |  | $ | 135,180 |  |  | $ | 23,075 |  |  | $ | 84,003 |  |  | $ | 242,258 |
Corporate |  |  |  |  |  |  |  | 89 |
Intercompany eliminations |  |  |  |  |  |  |  | (257) |
Net revenues |  |  |  |  |  |  |  | 242,090 |
Cost of revenues (excludes depreciation and amortization) (a) |  | 81,251 |  |  | 11,547 |  |  | 57,159 |  |  |
Marketing and sales |  | 44,459 |  |  | 3,799 |  |  | 31,898 |  |  |
Other segment items (b) |  | 4,526 |  |  | 888 |  |  | 7,199 |  |  |
Segment contribution margin |  | 4,944 |  |  | 6,841 |  |  | (12,253) |  |  | (468) |
Corporate expenses (c) |  |  |  |  |  |  |  | 33,475 |
Depreciation and amortization |  |  |  |  |  |  |  | 13,038 |
Operating loss |  |  |  |  |  |  |  | (46,981) |
Interest income |  |  |  |  |  |  |  | (660) |
Interest expense |  |  |  |  |  |  |  | 4,020 |
Other income, net |  |  |  |  |  |  |  | (1,767) |
Loss before income taxes |  |  |  |  |  |  |  | $ | (48,574) |
(a)Segment cost of revenues includes the costs related to intercompany sales. (b)Other segment items include technology and development and general and administrative expenses. (c)Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive, and stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions are included within corporate expenses as they are not directly allocable to a specific segment.
Schedule of Disaggregation of Revenue | The following table represents a disaggregation of revenue from contracts with customers, by channel:
| Three Months Ended
| Consumer Floral & Gifts |  | BloomNet |  | Gourmet Foods & Gift Baskets |  | Corporate and Eliminations |  | Consolidated
| September 28, 2025 |  | September 29, 2024 |  | September 28, 2025 |  | September 29, 2024 |  | September 28, 2025 |  | September 29, 2024 |  | September 28, 2025 |  | September 29, 2024 |  | September 28, 2025 |  | September 29, 2024
| (in thousands)
Net revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
E-commerce | $ | 114,086 |  |  | $ | 133,544 |  |  | $ | - |  |  | $ | - |  |  | $ | 54,928 |  |  | $ | 59,630 |  |  | $ | - |  |  | $ | - |  |  | $ | 169,014 |  |  | $ | 193,174 |
Other | 1,344 |  |  | 1,636 |  |  | 23,125 |  |  | 23,075 |  |  | 21,856 |  |  | 24,373 |  |  | (139) |  |  | (168) |  |  | 46,186 |  |  | 48,916 |
Total net revenues | $ | 115,430 |  |  | $ | 135,180 |  |  | $ | 23,125 |  |  | $ | 23,075 |  |  | $ | 76,784 |  |  | $ | 84,003 |  |  | $ | (139) |  |  | $ | (168) |  |  | $ | 215,200 |  |  | $ | 242,090 |
Other revenues detail |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Retail and other | 1,344 |  |  | 1,636 |  |  | - |  |  | - |  |  | 1,920 |  |  | 1,784 |  |  | - |  |  | - |  |  | 3,264 |  |  | 3,420 |
Wholesale | - |  |  | - |  |  | 10,976 |  |  | 10,112 |  |  | 19,936 |  |  | 22,589 |  |  | - |  |  | - |  |  | 30,912 |  |  | 32,701 |
BloomNet services | - |  |  | - |  |  | 12,149 |  |  | 12,963 |  |  | - |  |  | - |  |  | - |  |  | - |  |  | 12,149 |  |  | 12,963 |
Corporate | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | 68 |  |  | 89 |  |  | 68 |  |  | 89 |
Eliminations | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | - |  |  | (207) |  |  | (257) |  |  | (207) |  |  | (257) |
Total other revenues | $ | 1,344 |  |  | $ | 1,636 |  |  | $ | 23,125 |  |  | $ | 23,075 |  |  | $ | 21,856 |  |  | $ | 24,373 |  |  | $ | (139) |  |  | $ | (168) |  |  | $ | 46,186 |  |  | $ | 48,916 |

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