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Goodwill and other intangibles, net
3 Months Ended
Sep. 28, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and other intangibles, net Goodwill and other intangibles, net
The following table presents goodwill by segment:
Consumer
Floral &
Gifts
BloomNetGourmet
Foods &
Gift
Baskets
Total
(in thousands)
Balance at June 29, 2025 and September 28, 2025$34,554 $2,960 $111 $37,625 
The total carrying value of goodwill is reflected net of $252.4 million of accumulated impairment charges, of which $119.0 million is related to the Consumer Floral & Gifts reporting unit and $133.4 million is related to the Gourmet Foods & Gift Baskets reporting unit.
The Company’s other intangible assets, net consists of the following:
September 28, 2025June 29, 2025
Amortization
Period
Gross
Carrying
Amount
Accumulated
Amortization
NetGross
Carrying
Amount
Accumulated
Amortization
Net
(in years)(in thousands)
Intangible assets with determinable lives
Investment in licenses
14 - 16
$7,420 $6,806 $614 $7,420 $6,780 $640 
Customer lists
3 - 10
29,647 28,233 1,414 29,647 27,818 1,829 
Other
5 - 14
2,946 2,739 207 2,946 2,724 222 
Total intangible assets with determinable lives40,013 37,778 2,235 40,013 37,322 2,691 
Trademarks with indefinite lives86,673 86,673 86,673 86,673 
Total identifiable intangible assets$126,686 $37,778 $88,908 $126,686 $37,322 $89,364 
Future estimated amortization expense is as follows: remainder of fiscal 2026 - $0.9 million, fiscal 2027 - $0.6 million, fiscal 2028 - $0.3 million, fiscal 2029 - $0.2 million, fiscal 2030 - $0.1 million and thereafter - $0.1 million.
Additional Goodwill and Indefinite-Lived Intangible Asset Considerations

Fair value determinations require considerable judgment and are sensitive to changes in underlying assumptions, estimates, and market factors. Estimating the fair value of goodwill and indefinite-lived intangible assets requires the Company to make assumptions and estimates regarding our future plans, as well as industry, economic, and regulatory conditions. These assumptions and estimates include estimated future annual net cash flows, income tax considerations, discount rates, long-term growth rates, royalty rates, and other market factors. If current expectations of future growth rates and margins are not met, if market factors outside of our control change, such as discount rates, market capitalization, income tax rates, or inflation, or if management’s expectations or plans otherwise change, including updates to our long-term operating plans, then goodwill or indefinite-lived intangible assets might become impaired in the future.

As discussed in the Annual Report on Form 10-K for the fiscal year ended June 29, 2025, goodwill for the Company’s Consumer Floral & Gifts reporting unit and the Company’s Personalization Mall tradename were impaired during the quarter ended March 30, 2025 and were written down to their respective fair values causing zero excess fair value over the carrying amount as of the impairment test date, resulting in a risk of future impairments if any assumptions (including changes in segments), estimates, or market factors change in the future.