XML 31 R20.htm IDEA: XBRL DOCUMENT v3.25.3
Business segments
 3 Months Ended
Sep. 28, 2025
Segment Reporting [Abstract]  
Business segments Business segments
The Company has determined it has three business segments, Consumer Floral & Gifts, BloomNet®, and Gourmet Foods & Gift Baskets. These segments align with how operating results are reviewed by the Company's Chief Executive Officer,
as Chief Operating Decision Maker to manage the business, assess performance and allocate resources, and further aligns with our product offerings.

•Consumer Floral & Gifts – this segment, which includes the operations of the 1-800-Flowers.com®, Personalization Mall®, Things Remembered® and Alice’s Table® brands, derives revenue from the sale of consumer floral products and gifts through its e-commerce sales channels (telephonic and online sales), retail stores, and royalties from its franchise operations.

•BloomNet® – revenues in this segment are derived from membership fees, as well as other product and service offerings.

•Gourmet Foods & Gift Baskets – this segment includes the operations of Harry & David®, Wolferman’s Bakery®, Cheryl’s Cookies®, The Popcorn Factory®, 1-800-Baskets.com®/DesignPac®, Shari’s Berries®, Vital Choice®, and since July 1, 2024, Scharffen Berger®. Revenue is derived from the sale of gourmet fruits, cookies, baked gifts, premium chocolates and confections, gourmet popcorn, gift baskets, dipped berries, prime steaks, chops, and fish, through the Company’s e-commerce sales channels (telephonic and online sales) and company-owned and operated retail stores under the Harry & David and Cheryl’s Cookies brand names, as well as wholesale operations.

The Company evaluates performance for all of its reportable segments based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. This information is used by the Chief Executive Officer to measure segment profitability, allocate resources, and make budgeting and forecasting decisions about the reportable segments. The Chief Executive Officer also uses this measure to monitor trends in year-over-year performance and to compare actual results to the Company's budget and forecasts.
Management’s measure of profitability for these segments does not include the effect of corporate overhead (see (c) below), nor does it include depreciation and amortization, other expense (income), net and income taxes, or stock-based compensation, which are included within corporate overhead. Sales, cost of revenues, and operating expenses are also provided to the Chief Executive Officer. No asset information is provided for the reportable segments as this information is reviewed at the consolidated level by management and not by segment.
 Three months ended September 28, 2025
 Consumer Floral & Gifts BloomNet Gourmet Foods & Gift Baskets Total
Net revenues$115,430 $23,125 $76,784 $215,339 
Corporate 68
Intercompany eliminations (207)
Net revenues215,200 
Cost of revenues (excludes depreciation and amortization) (a) 71,686 12,095 54,823  
Marketing and sales 35,002 4,013 28,314  
Other segment items (b)4,241 1,078 7,005  
Segment contribution margin 4,501 5,939 (13,358)(2,918)
Corporate expenses (c)34,693 
Depreciation and amortization12,902 
Operating loss(50,513)
Interest income(311)
Interest expense4,621 
Other income, net(2,347)
Loss before income taxes$(52,476)
Three months ended September 29, 2024
 Consumer Floral & Gifts BloomNet Gourmet Foods & Gift Baskets Total
Net revenues$135,180 $23,075 $84,003 $242,258 
Corporate 89 
Intercompany eliminations (257)
Net revenues242,090 
Cost of revenues (excludes depreciation and amortization) (a)81,251 11,547 57,159  
Marketing and sales44,459 3,799 31,898  
Other segment items (b)4,526 888 7,199  
Segment contribution margin 4,944 6,841 (12,253)(468)
Corporate expenses (c)33,475 
Depreciation and amortization13,038 
Operating loss(46,981)
Interest income(660)
Interest expense4,020 
Other income, net(1,767)
Loss before income taxes $(48,574)
(a)Segment cost of revenues includes the costs related to intercompany sales.
(b)Other segment items include technology and development and general and administrative expenses.
(c)Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive, and stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions are included within corporate expenses as they are not directly allocable to a specific segment.
The following table represents a disaggregation of revenue from contracts with customers, by channel:
Three Months Ended
Consumer Floral &
Gifts		BloomNetGourmet Foods &
Gift Baskets		Corporate and
Eliminations		Consolidated
September 28, 2025September 29, 2024September 28, 2025September 29, 2024September 28, 2025September 29, 2024September 28, 2025September 29, 2024September 28, 2025September 29, 2024
(in thousands)
Net revenues
E-commerce$114,086 $133,544 $- $- $54,928 $59,630 $- $- $169,014  $193,174 
Other1,344 1,636 23,125 23,075 21,856 24,373 (139)(168)46,186  48,916 
Total net revenues$115,430 $135,180 $23,125 $23,075 $76,784 $84,003 $(139)$(168)$215,200  $242,090 
 
Other revenues detail 
Retail and other1,344 1,636 - - 1,920 1,784 - - 3,264  3,420 
Wholesale- - 10,976 10,112 19,936 22,589 - - 30,912  32,701 
BloomNet services- - 12,149 12,963 - - - - 12,149  12,963 
Corporate- - - - - - 68 89 68  89 
Eliminations- - - - - - (207)(257)(207) (257)
Total other revenues$1,344 $1,636 $23,125 $23,075 $21,856 $24,373 $(139)$(168)$46,186  $48,916