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Business segments (Tables)

3 Months Ended

Sep. 28, 2025

Segment Reporting [Abstract]

Schedule of Financial Information by Segment

Three months ended September 28, 2025
						Consumer Floral & Gifts						BloomNet						Gourmet Foods & Gift Baskets						Total
Net revenues						$	115,430					$	23,125					$	76,784					$	215,339
Corporate																								68
Intercompany eliminations																								(207)
Net revenues																								215,200
Cost of revenues (excludes depreciation and amortization) (a)						71,686						12,095						54,823
Marketing and sales						35,002						4,013						28,314
Other segment items (b)						4,241						1,078						7,005
Segment contribution margin						4,501						5,939						(13,358)						(2,918)
Corporate expenses (c)																								34,693
Depreciation and amortization																								12,902
Operating loss																								(50,513)
Interest income																								(311)
Interest expense																								4,621
Other income, net																								(2,347)
Loss before income taxes																								$	(52,476)

Three months ended September 29, 2024
						Consumer Floral & Gifts						BloomNet						Gourmet Foods & Gift Baskets						Total
Net revenues						$	135,180					$	23,075					$	84,003					$	242,258
Corporate																								89
Intercompany eliminations																								(257)
Net revenues																								242,090
Cost of revenues (excludes depreciation and amortization) (a)						81,251						11,547						57,159
Marketing and sales						44,459						3,799						31,898
Other segment items (b)						4,526						888						7,199
Segment contribution margin						4,944						6,841						(12,253)						(468)
Corporate expenses (c)																								33,475
Depreciation and amortization																								13,038
Operating loss																								(46,981)
Interest income																								(660)
Interest expense																								4,020
Other income, net																								(1,767)
Loss before income taxes																								$	(48,574)

(a)Segment cost of revenues includes the costs related to intercompany sales.

(b)Other segment items include technology and development and general and administrative expenses.

(c)Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive, and stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions are included within corporate expenses as they are not directly allocable to a specific segment.

Schedule of Disaggregation of Revenue

The following table represents a disaggregation of revenue from contracts with customers, by channel:

			Three Months Ended
			Consumer Floral & Gifts												BloomNet												Gourmet Foods & Gift Baskets												Corporate and Eliminations												Consolidated
			September 28, 2025						September 29, 2024						September 28, 2025						September 29, 2024						September 28, 2025						September 29, 2024						September 28, 2025						September 29, 2024						September 28, 2025						September 29, 2024
			(in thousands)
Net revenues
E-commerce			$	114,086					$	133,544					$	-					$	-					$	54,928					$	59,630					$	-					$	-					$	169,014					$	193,174
Other			1,344						1,636						23,125						23,075						21,856						24,373						(139)						(168)						46,186						48,916
Total net revenues			$	115,430					$	135,180					$	23,125					$	23,075					$	76,784					$	84,003					$	(139)					$	(168)					$	215,200					$	242,090
Other revenues detail
Retail and other			1,344						1,636						-						-						1,920						1,784						-						-						3,264						3,420
Wholesale			-						-						10,976						10,112						19,936						22,589						-						-						30,912						32,701
BloomNet services			-						-						12,149						12,963						-						-						-						-						12,149						12,963
Corporate			-						-						-						-						-						-						68						89						68						89
Eliminations			-						-						-						-						-						-						(207)						(257)						(207)						(257)
Total other revenues			$	1,344					$	1,636					$	23,125					$	23,075					$	21,856					$	24,373					$	(139)					$	(168)					$	46,186					$	48,916

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Tabular disclosure of disaggregation of revenue into categories depicting how nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factor.

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Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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