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Business segments - Financial Information by Segment (Details) - USD ($)
$ in Thousands
 3 Months Ended
Sep. 28, 2025
Sep. 29, 2024
Segment Reporting Information [Line Items]    
Net revenues $ 215,200 $ 242,090
Cost of revenues (excludes depreciation and amortization) 138,438 149,771
Marketing and sales 69,105 82,097
Depreciation and amortization 12,902 13,038
Operating loss (50,513) (46,981)
Interest income (311) (660)
Interest expense 4,621 4,020
Other income, net (2,347) (1,767)
Loss before income taxes (52,476) (48,574)
Operating Segments    
Segment Reporting Information [Line Items]    
Net revenues 215,339 242,258
Segment contribution margin (2,918) (468)
Operating Segments | Consumer Floral & Gifts    
Segment Reporting Information [Line Items]    
Net revenues 115,430 135,180
Cost of revenues (excludes depreciation and amortization) 71,686 81,251
Marketing and sales 35,002 44,459
Other segment items 4,241 4,526
Segment contribution margin 4,501 4,944
Operating Segments | BloomNet    
Segment Reporting Information [Line Items]    
Net revenues 23,125 23,075
Cost of revenues (excludes depreciation and amortization) 12,095 11,547
Marketing and sales 4,013 3,799
Other segment items 1,078 888
Segment contribution margin 5,939 6,841
Operating Segments | Gourmet Foods & Gift Baskets    
Segment Reporting Information [Line Items]    
Net revenues 76,784 84,003
Cost of revenues (excludes depreciation and amortization) 54,823 57,159
Marketing and sales 28,314 31,898
Other segment items 7,005 7,199
Segment contribution margin (13,358) (12,253)
Corporate    
Segment Reporting Information [Line Items]    
Net revenues 68 89
Corporate expenses 34,693 33,475
Intercompany eliminations    
Segment Reporting Information [Line Items]    
Net revenues $ (207) $ (257)