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Business segments - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 3 Months Ended
Sep. 28, 2025
Sep. 29, 2024
Disaggregation of Revenue [Line Items]    
Net revenues $ 215,200 $ 242,090
E-commerce    
Disaggregation of Revenue [Line Items]    
Net revenues 169,014 193,174
Other Revenues    
Disaggregation of Revenue [Line Items]    
Net revenues 46,186 48,916
Other Revenues | Retail and other    
Disaggregation of Revenue [Line Items]    
Net revenues 3,264 3,420
Other Revenues | Wholesale    
Disaggregation of Revenue [Line Items]    
Net revenues 30,912 32,701
Other Revenues | BloomNet services    
Disaggregation of Revenue [Line Items]    
Net revenues 12,149 12,963
Operating Segments    
Disaggregation of Revenue [Line Items]    
Net revenues 215,339 242,258
Operating Segments | Consumer Floral & Gifts    
Disaggregation of Revenue [Line Items]    
Net revenues 115,430 135,180
Operating Segments | BloomNet    
Disaggregation of Revenue [Line Items]    
Net revenues 23,125 23,075
Operating Segments | Gourmet Foods & Gift Baskets    
Disaggregation of Revenue [Line Items]    
Net revenues 76,784 84,003
Operating Segments | E-commerce | Consumer Floral & Gifts    
Disaggregation of Revenue [Line Items]    
Net revenues 114,086 133,544
Operating Segments | E-commerce | BloomNet    
Disaggregation of Revenue [Line Items]    
Net revenues 0 0
Operating Segments | E-commerce | Gourmet Foods & Gift Baskets    
Disaggregation of Revenue [Line Items]    
Net revenues 54,928 59,630
Operating Segments | Other Revenues | Consumer Floral & Gifts    
Disaggregation of Revenue [Line Items]    
Net revenues 1,344 1,636
Operating Segments | Other Revenues | Consumer Floral & Gifts | Retail and other    
Disaggregation of Revenue [Line Items]    
Net revenues 1,344 1,636
Operating Segments | Other Revenues | BloomNet    
Disaggregation of Revenue [Line Items]    
Net revenues 23,125 23,075
Operating Segments | Other Revenues | BloomNet | Wholesale    
Disaggregation of Revenue [Line Items]    
Net revenues 10,976 10,112
Operating Segments | Other Revenues | BloomNet | BloomNet services    
Disaggregation of Revenue [Line Items]    
Net revenues 12,149 12,963
Operating Segments | Other Revenues | Gourmet Foods & Gift Baskets    
Disaggregation of Revenue [Line Items]    
Net revenues 21,856 24,373
Operating Segments | Other Revenues | Gourmet Foods & Gift Baskets | Retail and other    
Disaggregation of Revenue [Line Items]    
Net revenues 1,920 1,784
Operating Segments | Other Revenues | Gourmet Foods & Gift Baskets | Wholesale    
Disaggregation of Revenue [Line Items]    
Net revenues 19,936 22,589
Corporate And Eliminations    
Disaggregation of Revenue [Line Items]    
Net revenues (139) (168)
Corporate And Eliminations | Other Revenues    
Disaggregation of Revenue [Line Items]    
Net revenues (139) (168)
Corporate    
Disaggregation of Revenue [Line Items]    
Net revenues 68 89
Corporate | Other Revenues    
Disaggregation of Revenue [Line Items]    
Net revenues 68 89
Eliminations    
Disaggregation of Revenue [Line Items]    
Net revenues (207) (257)
Eliminations | Other Revenues    
Disaggregation of Revenue [Line Items]    
Net revenues $ (207) $ (257)