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Segment Reporting
 9 Months Ended
Nov. 01, 2025
Segment Reporting [Abstract]  
Segment Reporting

11. Segment Reporting

We identify our operating segments according to how our business activities are managed and evaluated. As of November 1, 2025, our operating segments included our United States operations, Canadian operations, European operations, and Australian operations. Our operating segments have been aggregated and are reported as one reportable segment based on the similar nature of products sold, production, merchandising and distribution processes involved, target customers and economic characteristics. We continually monitor and review our segment reporting structure in accordance with authoritative guidance to determine whether any changes have occurred that would impact our reportable segments.

 

We identified our Chief Executive Officer ("CEO") as our Chief Operating Decision Maker ("CODM") as the CEO allocates resources and evaluates the performance of our operating segments based on our key performance indicators as outlined in Part I Item 2 of this Form 10-Q.

The CODM uses these measures to monitor trends in year over year performance comparisons, sequential quarter performance comparisons, compare actual results to forecasts and to make investment decisions. The following table is a summary of significant segment expenses and results of operations:
 

 

 

 

Three Months Ended

 

 

Nine Months Ended

 

 

 

 

November 1, 2025

 

 

 

November 2, 2024

 

 

 

November 1, 2025

 

 

 

November 2, 2024

 

Net sales

 

$

 

239,132

 

 

$

 

222,475

 

 

$

 

637,749

 

 

$

 

610,042

 

Product COGS (1)

 

 

 

99,201

 

 

 

 

94,453

 

 

 

 

270,095

 

 

 

 

261,832

 

Other COGS (2)

 

 

 

50,128

 

 

 

 

49,708

 

 

 

 

146,518

 

 

 

 

146,203

 

Gross profit

 

 

 

89,803

 

 

 

 

78,314

 

 

 

 

221,136

 

 

 

 

202,007

 

Store SG&A (3)

 

 

 

55,822

 

 

 

 

56,187

 

 

 

 

161,543

 

 

 

 

161,169

 

Corporate SG&A (4)

 

 

 

22,208

 

 

 

 

19,759

 

 

 

 

67,585

 

 

 

 

59,018

 

Operating profit (loss)

 

$

 

11,773

 

 

$

 

2,368

 

 

$

 

(7,992

)

 

$

 

(18,180

)
(1)
Product Cost of Goods Sold ("COGS") consists of branded merchandise costs and our private label merchandise costs including design, sourcing, importing, and inbound freight costs.
(2)
Other COGS consists of buying, occupancy, ecommerce fulfillment, distribution and warehousing costs (including associated depreciation) freight costs for store merchandise transfers, inventory shrinkage and impairment of operating lease right-of-use-assets.
(3)
Store Selling, general and administrative ("SG&A") consists of store personnel wages and benefits, freight costs for merchandise shipments from the distribution centers to the stores, store supplies, store depreciation, the cost of our website and supporting teams, and other costs allocated to the operations of our stores.
(4)
Corporate SG&A consists of administrative staff wages and benefits, information technology expenses, depreciation on fixed assets at the home office, facility expenses, impairment costs, training expenses, advertising and marketing costs.