XML 51 R35.htm IDEA: XBRL DOCUMENT v3.21.2
STOCKHOLDERS’ EQUITY (Details Narrative) - USD ($)
3 Months Ended 6 Months Ended
Feb. 11, 2021
Jan. 22, 2021
Dec. 09, 2020
Oct. 09, 2020
Jan. 20, 2020
Jan. 19, 2020
Jul. 31, 2019
Jun. 30, 2021
Sep. 30, 2020
Jun. 30, 2020
Jun. 30, 2021
Jun. 30, 2020
Jun. 24, 2021
Feb. 22, 2021
Jan. 08, 2021
Jan. 02, 2021
Dec. 31, 2020
Class of Stock [Line Items]                                  
Common stock, shares authorized               100,000,000     100,000,000           100,000,000
Common stock, par value               $ 0.01     $ 0.01     $ 0.01     $ 0.01
Preferred stock, shares authorized               5,000,000     5,000,000            
Preferred stock, at par value               $ 0.0001     $ 0.0001            
Undesignated preferred stock               4,996,500     4,996,500            
Reverse stock split       1-for-5 reverse stock split                          
Shares issued after stok split       632                          
Proceeds from Stock Options Exercised                     $ 766,750          
Proceeds from Warrant Exercises                     $ 311,999          
Number of stock issued, value                   $ 250,000              
Shares issued for service                     1,233,750            
Net Income (Loss) Attributable to Noncontrolling Interest               $ 197,973   68,131 $ 468,476 206,947          
Payments to Noncontrolling Interests               $ (36,000)   (85,223) $ (72,000) $ (121,223)          
Stock Issued During Period, Value, Other                   1,726,000              
Conversion Labs P R L L C [Member]                                  
Class of Stock [Line Items]                                  
Notes Payable   $ 375,823                              
Debt Conversion, Converted Instrument, Shares Issued   37,531                              
Conversion Labs P R L L C [Member] | Legal Simpli Software Llc [Member]                                  
Class of Stock [Line Items]                                  
Membership interests purchases   12,000                              
Stock Issued During Period, Value, Other   $ 300,000                              
Membership interests, description   The CVLB PR MIPA provides that the transaction may be completed in three (3) tranches with a purchase price of $100,000 per tranche to be made at the sole discretion of Conversion Labs PR. Payment for the first tranche of $100,000 was made upon execution of the CVLB PR MIPA in January 2021. Payments for the second and third tranches were made on the 60-day anniversary and the 120-day anniversary of the LSS Effective Date.                              
General and Administrative Expense [Member]                                  
Class of Stock [Line Items]                                  
Number of stock issued                 2,000,000     1,200,000          
CVLB PR [Member]                                  
Class of Stock [Line Items]                                  
Equity Method Investment, Ownership Percentage             100.00%                    
Founding Members M I P As [Member] | Conversion Labs P R L L C [Member] | Legal Simpli Software Llc [Member]                                  
Class of Stock [Line Items]                                  
Membership interests purchases   2,183                              
Stock Issued During Period, Value, Other   $ 225,000                              
Employees Anddvisory Board Members [Member]                                  
Class of Stock [Line Items]                                  
Number of stock options issued                     1,368,000            
Contractual term                     10 years            
Membership Interest Purchase Agreement [Member]                                  
Class of Stock [Line Items]                                  
[custom:MembershipInterestPercentage]             21.83333%                    
Aggregate expenses                     $ 18,060,000            
Membership Interest Purchase Agreement [Member] | Mr Schreiber [Member]                                  
Class of Stock [Line Items]                                  
Number of stock issued     1,000,000       500,000                    
Membership Interest Purchase Agreement [Member] | Mr Galluppi [Member]                                  
Class of Stock [Line Items]                                  
Number of stock issued     1,000,000       500,000                    
Fitzpatrick Option Agreement [Member]                                  
Class of Stock [Line Items]                                  
Membership interests, description                     Concurrently with the LSS Restructuring, Conversion Labs PR entered into option agreements with Sean Fitzpatrick (the “Fitzpatrick Option Agreement”) and Varun Pathak (the “Pathak Option Agreement” together with Fitzpatrick Option Agreement the “Option Agreements”), pursuant to which Conversion Labs PR granted options to purchase membership interest units of LSS. Upon vesting, the Fitzpatrick Options and the Pathak Options provide for the potential re-purchase of up to an additional 13.25% of LSS by Fitzpatrick and Pathak in the aggregate with Conversion Labs PR ownership ratably reduced to approximately 72.98%            
Fitzpatrick Option Agreement [Member] | Sean Fitzpatrick [Member]                                  
Class of Stock [Line Items]                                  
Share issue price per share               $ 1.00     $ 1.00            
Membership interests purchases                     10,300            
Membership interests, description                     The Fitzpatrick Option Agreement grants Sean Fitzpatrick the option to purchase 10,300 membership interest units of LSS for an exercise price of $1.00 per membership interest unit. The Fitzpatrick Options vest in accordance with the following (i) 3,434 membership interests upon LSS achieving $2,500,000 of gross sales in any fiscal quarter (ii) 3,434 membership interests upon LSS achieving $4,000,000 of gross sales in any fiscal quarter and (iii) 3,434 membership interests upon LSS achieving $8,000,000 of gross sales with a ten percent (10%) net profit margin in any fiscal quarter.            
Pathak Option Agreement [Member]                                  
Class of Stock [Line Items]                                  
Membership interests, description                     The Pathak Options shall vest in accordance with the following (i) 700 membership interests upon LSS achieving $2,500,000 of gross sales in any fiscal quarter (ii) 700 membership interests upon LSS achieving $4,000,000 of gross sales in any fiscal quarter and (iii) 700 membership interests upon LSS achieving $8,000,000 of gross sales with a ten percent (10%) net profit margin in any fiscal quarter.            
2020 Plan [Member]                                  
Class of Stock [Line Items]                                  
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized                             1,500,000 1,650,000  
[custom:IncreaseInSharesAvailableForIssuance-0]                               150,000  
Shares Granted, Value, Share-based Payment Arrangement, after Forfeiture                     $ 16,502,680            
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate                     0.00%            
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Term                     6 years 6 months            
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Minimum                     169.00%            
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Maximum                     180.12%            
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Minimum                     0.66%            
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Maximum                     1.26%            
Stock compensation expense               $ 1,200,387   0 $ 2,434,254 $ 0          
Unamortized expense               13,848,417     13,848,417            
2020 Plan [Member]                                  
Class of Stock [Line Items]                                  
Common stock available for future issuance                         1,500,000        
Number of share authorized                         3,150,000        
Warrant [Member]                                  
Class of Stock [Line Items]                                  
Proceeds from Warrant Exercises                     $ 311,999            
Outstanding Number of Shares, Granted                     500,000            
Options Held [Member]                                  
Class of Stock [Line Items]                                  
Proceeds from Stock Options Exercised                     $ 766,750            
Employee Stock [Member]                                  
Class of Stock [Line Items]                                  
[custom:CashlessExerciseOfWarrantsShares]                     421,000            
Private Placement [Member]                                  
Class of Stock [Line Items]                                  
Number of stock issued, value $ 13,500,000                                
Private Placement [Member] | Securities Purchase Agreement [Member] | Investors [Member]                                  
Class of Stock [Line Items]                                  
Common stock, par value $ 0.01                                
Number of stock issued 608,696                                
Share issue price per share $ 23.00                                
Aggregate expenses $ 14,000,000.0                                
Number of stock issued, value $ 13,500,000                                
Warrant And Restricted Stock Units R S U [Member]                                  
Class of Stock [Line Items]                                  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period                       873,047          
Stock compensation expense               2,547,300   439,000 $ 4,873,075 $ 535,000          
First Milestone [Member] | Membership Interest Purchase Agreement [Member]                                  
Class of Stock [Line Items]                                  
Share issue price per share             $ 2.50                    
First Milestone [Member] | Membership Interest Purchase Agreement [Member] | Mr Schreiber [Member]                                  
Class of Stock [Line Items]                                  
Number of stock issued             500,000                    
First Milestone [Member] | Membership Interest Purchase Agreement [Member] | Mr Galluppi [Member]                                  
Class of Stock [Line Items]                                  
Number of stock issued             500,000                    
Second Mile S Stone [Member] | Membership Interest Purchase Agreement [Member]                                  
Class of Stock [Line Items]                                  
Share issue price per share             $ 3.75                    
Second Mile S Stone [Member] | Membership Interest Purchase Agreement [Member] | Mr Schreiber [Member]                                  
Class of Stock [Line Items]                                  
Number of stock issued             500,000                    
Second Mile S Stone [Member] | Membership Interest Purchase Agreement [Member] | Mr Galluppi [Member]                                  
Class of Stock [Line Items]                                  
Number of stock issued             500,000                    
Service Based Stock Options [Member]                                  
Class of Stock [Line Items]                                  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period                     100,000            
Number of stock options issued                     410,000            
Stock compensation expense               470,896   255,153 $ 819,269 260,677          
Unamortized expense               5,234,815     $ 5,234,815            
Service Based Stock Options [Member] | Services Agreement [Member] | Mr Sean Fitzpatrick [Member]                                  
Class of Stock [Line Items]                                  
Options to purchase shares of common stock         500,000 1,000,000                      
Options granted fully vested         130,000                        
Remaining performance options         370,000                        
Number of shares cancelled during period         500,000                        
Purchase of common stock exercise price         $ 1.50                        
Restricted Stock Units (RSUs) [Member]                                  
Class of Stock [Line Items]                                  
Outstanding Number of Shares, Granted                     356,250            
Stock Issued During Period, Value, Restricted Stock Award, Net of Forfeitures                     $ 4,212,000            
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period                     26,875            
Restricted Stock Units (RSUs) [Member] | 2020 Plan [Member]                                  
Class of Stock [Line Items]                                  
Stock compensation expense                     $ 357,163 0          
Unamortized expense               4,139,787     $ 4,139,787            
Restricted Stock Units (RSUs) [Member] | 2020 Plan [Member]                                  
Class of Stock [Line Items]                                  
Outstanding Number of Shares, Granted                     20,000            
Stock Issued During Period, Value, Restricted Stock Award, Net of Forfeitures                     $ 4,496,950            
Restricted Stock Units (RSUs) [Member] | Outside Of Two Thousand Twenty Plan [Member]                                  
Class of Stock [Line Items]                                  
Outstanding Number of Shares, Granted                     300,000            
Performance Shares [Member]                                  
Class of Stock [Line Items]                                  
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period                     235,000            
Number of stock options issued                                
Warrants For Services [Member]                                  
Class of Stock [Line Items]                                  
Stock compensation expense               $ 604,974   $ 147,424 $ 1,209,948 $ 159,411          
Series B Preferred Stock [Member]                                  
Class of Stock [Line Items]                                  
Preferred stock, shares authorized               5,000     5,000            
Preferred stock, at par value               $ 0.0001     $ 0.0001