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SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $) | Dec. 31, 2012 | Dec. 31, 2011
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Allowance for doubtful accounts on accounts receivable | $ 234,727 | $ 0
Allowance for doubtful interest receivable | 548,048 | 413,048
Allowance for doubtful related party interest receivable | 35,899 | 0
Allowance for obsolete and slow moving inventory | 82,410 | 6,764
Cost of Furniture and fixtures, computer equipment and a phone system written off as obsolete | 69,425 |
Fixed assets invested in the Company websites | 16,430 |
Depreciation on Fixed assets invested in the Company websites | $ 16,430 |

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- Definition A valuation allowance for interest receivable from related parties due a company that are expected to be uncollectible. + References No definition available. + Details
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- Definition A valuation allowance for obsolete and slow moving inventory + References No definition available. + Details
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- Definition Amount of depreciation on capitalized computer software costs as of the balance sheet date + References No definition available. + Details
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- Definition For an unclassified balance sheet, a valuation allowance for receivables due a company that are expected to be uncollectible. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 4 -Article 5 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 310 -SubTopic 10 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=6965416&loc=d3e5074-111524 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 942 -SubTopic 210 -Section S99 -Paragraph 1 -Subparagraph (SX 210.9-03.10) -URI http://asc.fasb.org/extlink&oid=6876686&loc=d3e534808-122878 + Details
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