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CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT) (USD $) | Preferred Stock C | Preferred Stock D | Common Stock | Additional paid in capital | Treasury Stock | Accumulated Deficit | Total Stockholders' Equity
--- | --- | --- | --- | --- | --- | --- | ---
Beginning Balance, Amount at Dec. 31, 2011 |  |  | $ 58,754 | $ 33,265,232 | $ (12,039) | $ (37,171,962) | $ (3,860,015)
Beginning Balance, Shares at Dec. 31, 2011 |  |  | 58,754,110 |  | (4,089) |  |
Issuance of Common stock for Debt, Shares |  |  | 7,420,733 |  |  |  |
Issuance of Common stock for Debt, Amount |  |  | 7,420 | 1,680,306 |  |  | 1,687,726
Issuance of Common stock for Interest and Extensions, Shares |  |  | 311,913 |  |  |  |
Issuance of Common stock for Interest and Extensions, Amount |  |  | 312 | 55,760 |  |  | 56,072
Issuance of Common stock for Services, Shares |  |  | 500,000 |  |  |  |
Issuance of Common stock for Services, Amount |  |  | 500 | 72,000 |  |  | 72,500
Issuance of Common stock for Subscription Agreements, Shares |  |  | 1,500,000 |  |  |  |
Issuance of Common stock for Subscription Agreements, Amount |  |  | 1,500 | 98,500 |  |  | 100,000
Issuance of Common stock for Warrants Exercised, Shares |  |  | 160,000 |  |  |  |
Issuance of Common stock for Warrant Exercised, Amount |  |  | 160 | 38,288 |  |  | 38,448
Issuance of Common stock for Advertising, Shares |  |  | 300,000 |  |  |  |
Issuance of Common stock for Advertising, Amount |  |  | 300 | 44,700 |  |  | 45,000
Return of Stock for Advertising Services Not Provided, Shares |  |  | (164,286) |  |  |  |
Return of Stock for Advertising Services Not Provided, Amount |  |  | (164) | (100,050) |  |  | (100,214)
Net Loss |  |  |  |  |  | (1,845,323) | (1,845,323)
Ending Balance, Amount at Dec. 31, 2012 |  |  | 68,782 | 35,154,736 | (12,039) | (39,017,285) | (3,805,806)
Ending Balance, Shares at Dec. 31, 2012 |  |  | 68,782,470 |  | (4,089) |  |
Issuance of Common stock for Debt, Shares |  |  | 11,239,999 |  |  |  |
Issuance of Common stock for Debt, Amount |  |  | 11,240 | 395,405 |  |  | 406,645
Issuance of Common stock for Interest and Extensions, Shares |  |  | 288,140 |  |  |  |
Issuance of Common stock for Interest and Extensions, Amount |  |  | 288 | 16,324 |  |  | 16,612
Issuance of Common stock for Services, Shares |  |  | 4,084,615 |  |  |  |
Issuance of Common stock for Services, Amount |  |  | 4,085 | 271,842 |  |  | 275,927
Issuance of Common stock for Subscription Agreements, Shares |  |  | 1,269,334 |  |  |  |
Issuance of Common stock for Subscription Agreements, Amount |  |  | 1,269 | 4,491 |  |  | 5,760
Issuance of Preferred stock for Debt, Shares | 27,660 |  |  |  |  |  |
Issuance of Preferred stock for Debt, Amount | 276,601 |  |  | 1,659,599 |  |  | 1,936,200
Issuance of Preferred stock for Services, Shares |  | 15,000 |  |  |  |  |
Issuance of Preferred stock for Services, Amount |  | 150,000 |  | 775,787 |  |  | 925,787
Issuance of Preferred stock for Subscription Agreements, Shares | 10,572 |  |  |  |  |  |
Issuance of Preferred stock for Subscription Agreements, Amount | 105,719 |  |  | 634,311 |  |  | 740,030
Warrants Expense |  |  |  | 287,599 |  |  | 287,599
True-up of warrants issued in 2011 |  |  |  | 489,614 |  |  | 489,614
Warrants issued with debt |  |  |  | 51,643 |  |  | 51,643
Warrants reclassed to derivative liabilities |  |  |  | (812,705) |  |  | (812,705)
Resolution of derivative liabilities due to warrant exercises |  |  |  | 48,630 |  |  | 48,630
Resolution of derivative liabilities due to debt conversion |  |  |  | 1,311,702 |  |  | 1,311,702
Reversal of deferred stock compensation due to forfeiture of unvested options |  |  |  | (184,800) |  |  | (184,800)
Write-offs of deferred stock compensation |  |  |  | (38,300) |  |  | (38,300)
Debt discount due to beneficial conversion features |  |  |  | 25,000 |  |  | 25,000
Net Loss |  |  |  |  |  | (4,148,088) | (4,148,088)
Ending Balance, Amount at Dec. 31, 2013 | $ 382,320 | $ 150,000 | $ 85,664 | $ 40,090,878 | $ (12,039) | $ (43,165,373) | $ (2,468,550)
Ending Balance, Shares at Dec. 31, 2013 | 38,232 | 15,000 | 85,664,558 |  | (4,089) |  |

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