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4. STOCKHOLDERS EQUITY (Details)
 9 Months Ended
Sep. 30, 2015
$ / shares
shares
Number Outstanding, Beginning | shares 3,943,500
Number of Warrants Granted | shares 150,000
Number of Warrants Exercised | shares 0
Number of Warrants Forfeited | shares 0
Number of Warrants Expired | shares 0
Number Outstanding, Ending | shares 4,093,500
Weighted Average Exercise Price Outstanding, Beginning $ .15
Weighted Average Exercise Price Granted [1]
Weighted Average Exercise Price Exercised $ 0
Weighted Average Exercise Price Forfeited 0
Weighted Average Exercise Price Expired 0
Weighted Average Exercise Price Outstanding, Ending $ 0.15
Warrant  
Number Outstanding, Beginning | shares 10,936,844
Number of Warrants Granted | shares 0
Number of Warrants Exercised | shares 0
Number of Warrants Forfeited | shares 500,000
Number of Warrants Expired | shares 300,000
Number Outstanding, Ending | shares 10,136,844
Weighted Average Exercise Price Outstanding, Beginning $ .23
Weighted Average Exercise Price Granted 0.00
Weighted Average Exercise Price Exercised 0.00
Weighted Average Exercise Price Forfeited 0.75
Weighted Average Exercise Price Expired .40
Weighted Average Exercise Price Outstanding, Ending $ .20
[1] On January 1, 2015, the company granted three tranches of options, 25,000, 25,000, and 100,000 which vest upon meeting specific performance measures agreed upon. The measures include achieving three specific sales targets per month for 3 consecutive months. The exercise price and expiration date of each tranche will be set upon achieving the targets. As of the date of this filing the performance measures have not been met. As a result the exercise price is undetermined and these options are excluded from the calculation of weighted average remaining life.