<DOCUMENT>
<TYPE>SC 13G/A
<SEQUENCE>1
<FILENAME>irm177.txt
<DESCRIPTION>SCHEDULE 13G AMENDMENT NO. 5
<TEXT>
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 5)*


                          National Research Corporation
--------------------------------------------------------------------------------
                                (Name of Issuer)

                          Common Stock, $.001 par value
--------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   637372 10 3
             -------------------------------------------------------
                                 (CUSIP Number)

                                December 31, 2002
--------------------------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

        [ ] Rule 13d-1(b)

        [ ] Rule 13d-1(c)

        [X] Rule 13d-1(d)

* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                        (Continued on following page(s))
                                Page 1 of 5 Pages

<PAGE>

-----------------------------------------------------
CUSIP No. 637372 10 3
-----------------------------------------------------

========== =====================================================================
  1        NAME OF REPORTING PERSON
           I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

           Michael D. Hays
---------- ---------------------------------------------------------------------
  2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP            (a)   [ ]
           (SEE INSTRUCTIONS)                                          (b)   [ ]


---------- ---------------------------------------------------------------------
  3        SEC USE ONLY

---------- ---------------------------------------------------------------------
  4        CITIZENSHIP OR PLACE OF ORGANIZATION

           United States
--------------- --- ------------------------------------------------------------
 NUMBER OF      5   SOLE VOTING POWER

  SHARES            4,845,381
                --- ------------------------------------------------------------
BENEFICIALLY    6   SHARED VOTING POWER

  OWNED BY          -0-
                --- ------------------------------------------------------------
    EACH        7   SOLE DISPOSITIVE POWER

 REPORTING          4,845,381
                --- ------------------------------------------------------------
   PERSON       8   SHARED DISPOSITIVE POWER

    WITH            -0-
----------- --------------------------------------------------------------------
9           AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            4,845,381
----------- --------------------------------------------------------------------
10          CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
            EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)                       [ ]


----------- --------------------------------------------------------------------
11          PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

            67.0%
----------- --------------------------------------------------------------------
12          TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

            IN
================================================================================



                                Page 2 of 5 Pages

<PAGE>

-----------------------------------------------------
CUSIP No. 637372 10 3
-----------------------------------------------------

Item 1(a).     Name of Issuer:
----------     --------------

               National Research Corporation

Item 1(b).     Address of Issuer's Principal Executive Offices:
----------     -----------------------------------------------

               1245 "Q" Street
               Lincoln, Nebraska 68508

Item 2(a).     Name of Person Filing:
----------     ---------------------

               Michael D. Hays

Item 2(b).     Address of Principal Business Office or, if none, Residence:
----------     -----------------------------------------------------------

               1245 "Q" Street
               Lincoln, Nebraska 68508

Item 2(c).     Citizenship:
----------     -----------

               United States

Item 2(d).     Title of Class of Securities:
----------     ----------------------------

               Common Stock, $.001 par value

Item 2(e).     CUSIP Number:
----------     ------------

               637372 10 3

Item 3.        If this statement is filed pursuant to Rules 13d-1(b), or
-------        ---------------------------------------------------------
               13d-2(b) or (c), check whether the person filing is a:
               -----------------------------------------------------

               Not Applicable

Item 4.        Ownership (as of December 31, 2002).
-------        -----------------------------------

               (a)  Amount Beneficially Owned: 4,845,381 shares.

               (b)  Percent of Class: 67.0%


                                Page 3 of 5 Pages


<PAGE>

-----------------------------------------------------
CUSIP No. 637372 10 3
-----------------------------------------------------

               (c) Number of shares as to which such person has:


                    (i)   sole power to vote or to direct the vote

                          4,845,381 shares

                    (ii)  shared power to vote or to direct the vote

                          - 0 -

                    (iii) sole power to dispose or to direct the disposition of

                          4,845,381 shares

                    (iv)  shared power to dispose or to direct the disposition
                          of

                          - 0 -

Item 5.   Ownership of Five Percent or Less of a Class.
-------   --------------------------------------------

          Not Applicable

Item 6.   Ownership of More than Five Percent on Behalf of Another Person.
-------   ---------------------------------------------------------------

          Not Applicable

Item 7.   Identification and Classification of the Subsidiary Which Acquired the
-------   ----------------------------------------------------------------------
          Security Being Reported on By the Parent Holding Company.
          --------------------------------------------------------

          Not Applicable

Item 8.   Identification and Classification of Members of the Group.
-------   ---------------------------------------------------------

          Not Applicable

Item 9.   Notice of Dissolution of Group.
-------   ------------------------------

          Not Applicable

Item 10.  Certification.
--------  -------------

          Not Applicable

                                Page 4 of 5 Pages

<PAGE>

-----------------------------------------------------
CUSIP No. 637372 10 3
-----------------------------------------------------

                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.



  February 18, 2003
--------------------------------------
Date


/s/ Michael D. Hays
--------------------------------------
Signature


Michael D. Hays
--------------------------------------
Name



                                Page 5 of 5 Pages

</TEXT>
</DOCUMENT>
