-----BEGIN PRIVACY-ENHANCED MESSAGE-----
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<SEC-DOCUMENT>0000866035-10-000002.txt : 20100121
<SEC-HEADER>0000866035-10-000002.hdr.sgml : 20100121
<ACCEPTANCE-DATETIME>20100121161454
ACCESSION NUMBER:		0000866035-10-000002
CONFORMED SUBMISSION TYPE:	SC 13G/A
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20100121
DATE AS OF CHANGE:		20100121

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NATIONAL RESEARCH CORP
		CENTRAL INDEX KEY:			0000070487
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMMERCIAL PHYSICAL & BIOLOGICAL RESEARCH [8731]
		IRS NUMBER:				470634000
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-52417
		FILM NUMBER:		10539050

	BUSINESS ADDRESS:	
		STREET 1:		1245 Q STREET
		CITY:			LINCOLN
		STATE:			NE
		ZIP:			68508
		BUSINESS PHONE:		4024752525

	MAIL ADDRESS:	
		STREET 1:		1245 Q STREET
		CITY:			LINCOLN
		STATE:			NE
		ZIP:			68508

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BURNHAM ASSET MANAGEMENT CORP /NY/
		CENTRAL INDEX KEY:			0000866035
		IRS NUMBER:				231702840
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G/A

	BUSINESS ADDRESS:	
		STREET 1:		BURNHAM ASSET MANAGEMENT CORP
		STREET 2:		1325 AVENUE OF THE AMERICAS, 26TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10019
		BUSINESS PHONE:		2122623100

	MAIL ADDRESS:	
		STREET 1:		1325 AVENUE OF THE AMERICAS, 26TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10019
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13G/A
<SEQUENCE>1
<FILENAME>g13_nrci123109.txt
<DESCRIPTION>13G/A NRCI 12/31/2009
<TEXT>
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                  SCHEDULE 13G/A
                                 (Rule 13d-102)


                    Under the Securities Exchange Act of 1934
                              (Original Filing)(1)





                             NATIONAL RESEARCH CORP
- --------------------------------------------------------------------------------
                                (Name of Issuer)


                                  COMMON STOCK
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                    637372103
- --------------------------------------------------------------------------------
                                 (CUSIP Number)


                                December 31, 2009
- --------------------------------------------------------------------------------
            (Date of Event Which Requires Filing of this Statement)


     Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

          [X] Rule 13d-1(b)

          [_] Rule 13d-1(c)

          [_] Rule 13d-1(d)


- ----------
(1)  The remainder of this cover page shall be filled out for a reporting
     person's initial filing on this form with respect to the subject class of
     securities, and for any subsequent amendment containing information which
     would alter the disclosures provided in a prior cover page.

     The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).



<PAGE>

CUSIP No.637372103                    13G/A                  Page 1 of 5  Pages


- --------------------------------------------------------------------------------
1. NAME OF REPORTING PERSONS
     I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) BURNHAM ASSET
     MANAGEMENT CORPORATION
     23-1702840

- --------------------------------------------------------------------------------
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                        (a)  [_]
                                                                        (b)  [_]

- --------------------------------------------------------------------------------
3. SEC USE ONLY



- --------------------------------------------------------------------------------
4. CITIZENSHIP OR PLACE OF ORGANIZATION Delaware


- --------------------------------------------------------------------------------
  NUMBER OF    5.   SOLE VOTING POWER

   SHARES           N/A
               -----------------------------------------------------------------
BENEFICIALLY   6.   SHARED VOTING POWER

  OWNED BY          N/A
               -----------------------------------------------------------------
    EACH       7.   SOLE DISPOSITIVE POWER

  REPORTING         N/A
               -----------------------------------------------------------------
   PERSON      8.   SHARED DISPOSITIVE POWER

    WITH            264,000
- --------------------------------------------------------------------------------
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 264,000


- --------------------------------------------------------------------------------
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                          [-]

- --------------------------------------------------------------------------------
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 3.96%


- --------------------------------------------------------------------------------
12. TYPE OF REPORTING PERSON* IA


- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>

CUSIP No.637372103                    13G/A                  Page 2 of 5  Pages


- --------------------------------------------------------------------------------
1. NAME OF REPORTING PERSONS
     I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) BURNHAM
     SECURITIES INC.
     13-3435435

- --------------------------------------------------------------------------------
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                        (a)  [_]
                                                                        (b)  [_]

- --------------------------------------------------------------------------------
3. SEC USE ONLY



- --------------------------------------------------------------------------------
4. CITIZENSHIP OR PLACE OF ORGANIZATION New York


- --------------------------------------------------------------------------------
  NUMBER OF    5.   SOLE VOTING POWER

   SHARES                 N/A
               -----------------------------------------------------------------
BENEFICIALLY   6.   SHARED VOTING POWER

  OWNED BY          N/A
               -----------------------------------------------------------------
    EACH       7.   SOLE DISPOSITIVE POWER

  REPORTING         N/A
               -----------------------------------------------------------------
   PERSON      8.   SHARED DISPOSITIVE POWER

    WITH            3,000
- --------------------------------------------------------------------------------
9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 3,000


- --------------------------------------------------------------------------------
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                          [-]

- --------------------------------------------------------------------------------
11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.05%


- --------------------------------------------------------------------------------
12. TYPE OF REPORTING PERSON* BD


- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


CUSIP No.637372103                   13G/A                  Page 3 of  5  Pages



Item 1(a).  Name of Issuer:
            NATIONAL RESEARCH CORP


            --------------------------------------------------------------------

Item 1(b).  Address of Issuer's Principal Executive Offices:
            1245 Q STREET
            LINCOLN NE 68508
            4024752525

            --------------------------------------------------------------------

Item 2(a).  Name of Persons Filing:
            BURNHAM ASSET MANAGEMENT CORPORATION
            BURNHAM SECURITIES INC.

            --------------------------------------------------------------------

Item 2(b).  Address of Principal Business Office, or if None, Residence:
            BURNHAM ASSET MANAGEMENT CORPORATION
            1325 Avenue of the Americas
            New York, NY 10019

            BURNHAM SECURITIES INC.
            1325 Avenue of the Americas
            New York, NY 10019

            --------------------------------------------------------------------

Item 2(c).  Citizenship:
            BURNHAM ASSET MANAGEMENT CORPORATION - DELAWARE
            BURNHAM SECURITIES INC. - NEW YORK


            --------------------------------------------------------------------

Item 2(d).  Title of Class of Securities:
            Common Stock


            --------------------------------------------------------------------

Item 2(e).  CUSIP Number:
            637372103


            --------------------------------------------------------------------

Item        3. If This Statement is Filed Pursuant to Rule 13d-1(b), or 13d-2(b)
            or (c), Check Whether the Person Filing is a:

     (a)       [X] Broker or dealer registered under Section 15 of the Exchange
               Act.

     (b)       [_] Bank as defined in Section 3(a)(6) of the Exchange Act.

     (c)       [_] Insurance company as defined in Section 3(a)(19) of the
               Exchange Act.

     (d)       [_] Investment company registered under Section 8 of the
               Investment Company Act.

     (e)       [X] An investment adviser in accordance with Rule
               13d-1(b)(1)(ii)(E);

     (f)       [_] An employee benefit plan or endowment fund in accordance with
               Rule 13d-1(b)(1)(ii)(F);

     (g)       [_] A parent holding company or control person in accordance with
               Rule 13d-1(b)(1)(ii)(G);

     (h)       [_] A savings association as defined in Section 3(b) of the
               Federal Deposit Insurance Act;

     (i)       [_] A church plan that is excluded from the definition of an
               investment company under Section 3(c)(14) of the Investment
               Company Act;

     (j)       [_] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).


<PAGE>


CUSIP No.637372103                   13G/A                  Page 4 of  5  Pages


Item 4.  Ownership.

     Burnham Asset Management Corporation serves as the investment manager for a
number of managed accounts with respect to which it has dispositive authority
over the shares reported in this Schedule 13G. The reporting persons disclaim
beneficial ownership of the common stock of the Issuer reported herein.


     Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.

     (a) Amount beneficially owned: 264,000 shares
          ----------------------------------------------------------------------

     (b) Percent of class: 3.96%
          ----------------------------------------------------------------------

     (c) Number of shares as to which such person has:

          (i) Sole power to vote or to direct the vote________N/A____________,


          (ii) Shared power to vote or to direct the vote______N/A____________,


          (iii) Sole power to dispose or to direct the disposition of N/A ,


          (iv) Shared power to dispose or to direct the disposition of 264,000



     Burnham Securities Inc. is a registered broker-dealer with a number of
discretionary accounts with respect to which it has dispositive authority over
the shares reported in this Schedule 13G. The reporting persons disclaim
beneficial ownership of the common stock of the Issuer reported herein.


     Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.

     (a) Amount beneficially owned: 3,000 shares
          ----------------------------------------------------------------------

     (b) Percent of class: 0.05%
          ----------------------------------------------------------------------

     (c) Number of shares as to which such person has:

          (i) Sole power to vote or to direct the vote________N/A____________,


          (ii) Shared power to vote or to direct the vote______N/A____________,


          (iii) Sole power to dispose or to direct the disposition of N/A ,


          (iv) Shared power to dispose or to direct the disposition of 3,000

<PAGE>


CUSIP No.637372103                   13G/A                  Page 5 of  5  Pages


Item 5.  Ownership of Five Percent or Less of a Class.

     If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities check the following [X].


         -----------------------------------------------------------------------

Item 6.  Ownership of More Than Five Percent on Behalf of Another Person.

         See Item 4.

         -----------------------------------------------------------------------

Item     7. Identification and Classification of the Subsidiary Which Acquired
         the Security Being Reported on by the Parent Holding Company or Control
         Person.

         N/A

         -----------------------------------------------------------------------

Item 8.  Identification  and  Classification  of Members of the Group.

         See Item 4.

         -----------------------------------------------------------------------

Item 9.  Notice of Dissolution of Group.
         N/A


          ----------------------------------------------------------------------

Item 10.  Certifications.


          "By signing below I certify that, to the best of my knowledge and
          belief, the securities referred to above were acquired and are held in
          the ordinary course of business and were not acquired and not held for
          the purpose of or with the effect of changing or influencing the
          control of the issuer of the securities and were not acquired and are
          not held in connection with or as a participant in any transaction
          having such purpose or effect."





<PAGE>


                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


DATED: January 20, 2010
                                        Burnham Asset Management Corporation
                                        /s/ Robert Grosshart
                                        ----------------------------------------
                                        Robert Grosshart
                                        Portfolio Administrator
DATED: January 20, 2010
                                        Burnham Securities Inc.
                                        /s/ Thomas Calabria
                                        ----------------------------------------
                                        Thomas Calabria
                                        Vice President


Note. Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-7 for other parties
for whom copies are to be sent.

Attention. Intentional misstatements or omissions of fact constitute federal
criminal violations (see 18 U.S.C. 1001).

</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.A4 OTHER AGRMT
<SEQUENCE>2
<FILENAME>g13_exh.txt
<DESCRIPTION>JOINT FILING AGREEMENT
<TEXT>
                                                                       Exhibit 1

                            AGREEMENT OF JOINT FILING

      Pursuant to Rule 13d-1(k)(1) under the Securities Exchange Act of 1934, as
amended, the undersigned hereby consent to the joint filing on their behalf of a
single Schedule 13G and any amendments thereto, with respect to the beneficial
ownership by each of the undersigned of shares of common stock of National
Research Corp. The undersigned hereby further agree that this statement may be
executed inany number of counterparts, each of which when so executed shall be
deemed to be an original, but all of which counterparts shall together
constitute one and the same instrument.


DATED: January 20, 2010
                                        Burnham Asset Management Corporation
                                        /s/ Robert Grosshart
                                        ----------------------------------------
                                        Robert Grosshart
                                        Portfolio Administrator

DATED: January 20, 2010
                                        Burnham Securities Inc.
                                        /s/ Thomas Calabria
                                        ----------------------------------------
                                        Thomas Calabria
                                        Vice President




</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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