<SEC-DOCUMENT>0001008886-25-000263.txt : 20251001
<SEC-HEADER>0001008886-25-000263.hdr.sgml : 20251001
<ACCEPTANCE-DATETIME>20251001184934
ACCESSION NUMBER:		0001008886-25-000263
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20250929
FILED AS OF DATE:		20251001
DATE AS OF CHANGE:		20251001

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HARRISON SHANE R
		CENTRAL INDEX KEY:			0001640089
		ORGANIZATION NAME:           	

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-35929
		FILM NUMBER:		251366003

	MAIL ADDRESS:	
		STREET 1:		27700 SW PARKWAY AVENUE
		CITY:			WILSONVILLE
		STATE:			OR
		ZIP:			97070

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NATIONAL RESEARCH CORP
		CENTRAL INDEX KEY:			0000070487
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMMERCIAL PHYSICAL & BIOLOGICAL RESEARCH [8731]
		ORGANIZATION NAME:           	08 Industrial Applications and Services
		EIN:				470634000
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1245 Q STREET
		CITY:			LINCOLN
		STATE:			NE
		ZIP:			68508
		BUSINESS PHONE:		4024752525

	MAIL ADDRESS:	
		STREET 1:		1245 Q STREET
		CITY:			LINCOLN
		STATE:			NE
		ZIP:			68508
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>form3.xml
<TEXT>
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<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2025-09-29</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000070487</issuerCik>
        <issuerName>NATIONAL RESEARCH CORP</issuerName>
        <issuerTradingSymbol>NRC</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001640089</rptOwnerCik>
            <rptOwnerName>HARRISON SHANE R</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1245 Q STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LINCOLN</rptOwnerCity>
            <rptOwnerState>NE</rptOwnerState>
            <rptOwnerZipCode>68508</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isOfficer>true</isOfficer>
            <officerTitle>EVP &amp; Chief Financial Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <ownerSignature>
        <signatureName>/s/ Shane R. Harrison, by Cody Kofoid, attorney-in-fact, pursuant to a POA filed herewith</signatureName>
        <signatureDate>2025-10-01</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>exhibit24.htm
<DESCRIPTION>EXHIBIT 24
<TEXT>
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  <div style="text-align: right;">Exhibit 24<br>
  </div>
  <div><br>
  </div>
  <div>
    <div style="text-align: center;">POWER OF ATTORNEY</div>
    <div><br>
    </div>
    <div style="text-align: justify; text-indent: 36pt;">Know all by these presents, that the undersigned hereby constitutes and appoints each of Mark A. Scudder, Heidi Hornung-Scherr, and Cody
      Kofoid, signing singly, the undersigned's true and lawful attorney-in-fact to:</div>
    <div><br>
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            <div style="text-align: justify;">&#160;</div>
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          <td style="width: 7.69%; vertical-align: top;">
            <div style="text-align: justify;">(1)</div>
          </td>
          <td style="width: 84.62%; vertical-align: top;">
            <div style="text-align: justify;">execute for and on behalf of the undersigned, in the undersigned's capacity as an officer, director, and/or ten percent stockholder of National
              Research Corporation (the "Company"), Forms 3, 4, and 5 in accordance with Section 16(a) of the Securities Exchange Act of 1934 and the rules thereunder;</div>
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            <div style="text-align: justify;">&#160;</div>
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          <td style="width: 7.69%; vertical-align: top;">
            <div style="text-align: justify;">(2)</div>
          </td>
          <td style="width: 84.62%; vertical-align: top;">
            <div style="text-align: justify;">do and perform any and all acts for and on behalf of the undersigned which may be necessary or desirable to complete and execute any such Form 3,
              4, or 5, including a Form ID, complete and execute any amendment or amendments thereto, and timely file such form with the United States Securities and Exchange Commission and any stock exchange or similar authority; and</div>
          </td>
        </tr>

    </table>
    <div><br>
    </div>
    <table cellspacing="0" cellpadding="0" id="zbc810eca6ff546899add7f5d15a7efd2" style="font-family: 'Times New Roman', Times, serif; font-size: 10pt; width: 100%; text-align: left; color: #000000;">

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            <div style="text-align: justify;">&#160;</div>
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          <td style="width: 7.69%; vertical-align: top;">
            <div style="text-align: justify;">(3)</div>
          </td>
          <td style="width: 84.62%; vertical-align: top;">
            <div style="text-align: justify;">take any other action of any type whatsoever in connection with the foregoing which, in the opinion of such attorney-in-fact, may be of benefit to,
              in the best interest of, or legally required by, the undersigned, it being understood that the documents executed by such attorney-in-fact on behalf of the undersigned pursuant to this Power of Attorney shall be in such form and shall contain
              such terms and conditions as such attorney-in-fact may approve in such attorney-in-fact's sole discretion.</div>
          </td>
        </tr>

    </table>
    <div><br>
    </div>
    <div style="text-align: justify; text-indent: 36pt;">The undersigned hereby grants to each such attorney-in-fact full power and authority to do and perform any and every act and thing
      whatsoever requisite, necessary, or proper to be done in the exercise of any of the rights and powers herein granted, as fully to all intents and purposes as the undersigned might or could do if personally present, with full power of substitution or
      revocation, hereby ratifying and confirming all that such attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall lawfully do or cause to be done by virtue of this power of attorney and the rights and powers herein granted. The
      undersigned acknowledges that the foregoing attorneys-in-fact, in serving in such capacity at the request of the undersigned, are not assuming, nor is the Company or Scudder Law Firm, P.C., L.L.O. assuming, any of the undersigned's responsibilities
      to comply with Section 16 of the Securities Exchange Act of 1934.</div>
    <div><br>
    </div>
    <div style="text-align: justify; text-indent: 36pt;">In consideration of the attorneys-in-fact acting on the undersigned's behalf pursuant to this Power of Attorney, the undersigned hereby
      agrees to indemnify and hold harmless each attorney-in-fact, each substitute attorney-in-fact, and each of their respective heirs, executors, legal representatives, successors, and assigns from and against the entirety of any and all losses, claims,
      causes of action, damages, fines, defense costs, amounts paid in settlement, liabilities, and expenses, including reasonable attorneys' fees and expenses (collectively, "Losses"), relating to or arising out of the exercise of this Power of Attorney
      by any such attorney-in-fact or substitute attorney-in-fact, and will reimburse each such indemnified person for all Losses as they are incurred by such indemnified person in connection with any pending or threatened claim, action, suit, proceeding,
      or investigation with which such indemnified person is or is threatened to be made a party. The undersigned will not, however, be responsible for any Losses that are finally determined by a court of competent jurisdiction to have resulted solely from
      an attorney-in-fact's or substitute attorney-in-fact's bad faith or willful misconduct.</div>
    <div><br>
    </div>
    <div style="text-align: justify; text-indent: 36pt;">This Power of Attorney shall remain in full force and effect until the undersigned is no longer required to file Forms 3, 4, and 5 with
      respect to the undersigned's holdings of and transactions in securities issued by the Company, unless earlier revoked by the undersigned in a signed writing delivered to the foregoing attorneys-in-fact.</div>
    <div><br>
    </div>
    <div style="text-align: justify; text-indent: 36pt;">IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be executed as of this 1st day of October 2025.</div>
    <div><br>
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            <div>&#160;</div>
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          <td style="width: 50%; vertical-align: top; border-bottom: #000000 2px solid;">&#160;/s/ Shane R. Harrison<br>
          </td>
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        <tr>
          <td style="width: 50%; vertical-align: top;">
            <div>&#160;</div>
          </td>
          <td style="width: 50%; vertical-align: top;">
            <div>Shane R. Harrison</div>
          </td>
        </tr>

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    </div>
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</SEC-DOCUMENT>
