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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
USD ($)
customer
Dec. 31, 2023
USD ($)
customer
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Impairment of long-lived assets $ 0 $ 0
Impairment of trademark 300 450
Distribution costs 21,500 21,900
Advertising costs 12,600 12,800
Prefunded dividend 21,579 2,352
Forsake    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Impairment of trademark 300 500
Licensing revenues    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Revenue from Contract with Customer, Including Assessed Tax $ 2,000 $ 2,500
Customer Concentration Risk | Accounts receivable    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Number of customers | customer 1 1
Customer Concentration Risk | Accounts receivable | One Customer    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Concentration risk percentage 18.00% 18.00%
Customer Concentration Risk | Revenue    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Number of customers | customer 0 0
Building and building improvements | Minimum    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Property plant and equipment, useful life 10 years  
Building and building improvements | Maximum    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Property plant and equipment, useful life 39 years  
Machinery and equipment | Minimum    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Property plant and equipment, useful life 3 years  
Machinery and equipment | Maximum    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Property plant and equipment, useful life 15 years  
Furniture and fixtures | Minimum    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Property plant and equipment, useful life 5 years  
Furniture and fixtures | Maximum    
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES    
Property plant and equipment, useful life 15 years