<SEC-DOCUMENT>0001144204-18-054227.txt : 20181017
<SEC-HEADER>0001144204-18-054227.hdr.sgml : 20181017
<ACCEPTANCE-DATETIME>20181017163043
ACCESSION NUMBER:		0001144204-18-054227
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20181012
ITEM INFORMATION:		Entry into a Material Definitive Agreement
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20181017
DATE AS OF CHANGE:		20181017

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			theMaven, Inc.
		CENTRAL INDEX KEY:			0000894871
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				680232575
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12471
		FILM NUMBER:		181126664

	BUSINESS ADDRESS:	
		STREET 1:		1500 FOURTH AVENUE, SUITE 200
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98101
		BUSINESS PHONE:		775-600-2765

	MAIL ADDRESS:	
		STREET 1:		1500 FOURTH AVENUE, SUITE 200
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98101

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	THEMAVEN, INC.
		DATE OF NAME CHANGE:	20161209

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	INTEGRATED SURGICAL SYSTEMS INC
		DATE OF NAME CHANGE:	19960725
</SEC-HEADER>
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<TYPE>8-K
<SEQUENCE>1
<FILENAME>tv504794_8k.htm
<DESCRIPTION>8-K
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="margin: 0"></P>

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<P STYLE="margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B>UNITED STATES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B>WASHINGTON, D.C. 20549</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B>FORM 8-K<BR>
CURRENT REPORT<BR>
PURSUANT TO SECTION 13 OR 15(D) OF THE<BR>
SECURITIES EXCHANGE ACT OF 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center">Date of Report (Date of earliest event reported):
October 12, 2018</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="font-size: 14pt"><B><U>THEMAVEN,
INC.</U></B></FONT><BR>
(Exact Name of Registrant as Specified in Charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
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    <TD NOWRAP STYLE="width: 32%; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">DELAWARE</FONT></TD>
    <TD NOWRAP STYLE="width: 2%; text-align: center">&nbsp;</TD>
    <TD NOWRAP STYLE="width: 32%; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">1-12471</FONT></TD>
    <TD NOWRAP STYLE="width: 2%; text-align: center">&nbsp;</TD>
    <TD NOWRAP STYLE="width: 32%; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">68-0232575</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD NOWRAP STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(State or Other Jurisdiction of</FONT><BR>
<FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Incorporation)</FONT></TD>
    <TD NOWRAP STYLE="text-align: center">&nbsp;</TD>
    <TD NOWRAP STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Commission File Number)</FONT></TD>
    <TD NOWRAP STYLE="text-align: center">&nbsp;</TD>
    <TD NOWRAP STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(IRS Employer Identification No.)</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 49%; border-bottom: black 1pt solid; text-align: center">1500 Fourth Avenue, Suite 200, Seattle, WA</TD>
    <TD STYLE="width: 2%; text-align: center">&nbsp;</TD>
    <TD STYLE="width: 49%; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">98101</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Address of Principal Executive Offices)</FONT></TD>
    <TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">(Zip Code)</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">Registrant&rsquo;s telephone number, including
area code: &nbsp;775-600-2765</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction&nbsp;.2.
below):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in; text-align: left"><FONT STYLE="font-family: Wingdings; font-size: 10pt">&uml;</FONT></TD><TD STYLE="text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Written
communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</FONT></TD>
</TR></TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0; text-align: left"></TD><TD STYLE="width: 0.25in; text-align: left"><FONT STYLE="font-family: Wingdings; font-size: 10pt">&uml;</FONT></TD><TD STYLE="text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</FONT></TD>
</TR></TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0; text-align: left"></TD><TD STYLE="width: 0.25in; text-align: left"><FONT STYLE="font-family: Wingdings; font-size: 10pt">&uml;</FONT></TD><TD STYLE="text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</FONT></TD>
</TR></TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0; text-align: left"></TD><TD STYLE="width: 0.25in; text-align: left"><FONT STYLE="font-family: Wingdings; font-size: 10pt">&uml;</FONT></TD><TD STYLE="text-align: left"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</FONT></TD>
</TR></TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">* Indicate by check mark whether the registrant is an emerging growth
company as defined in Rule 405 of the Securities Act of 1933 (&sect;230.405 of this chapter) or Rule 12b-2 of the Securities Act
of 1934 (&sect;240.12b-2 of this chapter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif">Emerging
growth company </FONT><FONT STYLE="font-family: Wingdings">&uml;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">If any emerging growth company, indicate by
check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act. <FONT STYLE="font-family: Wingdings">&#168;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; margin-left: 0in; text-indent: 0in; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>Item&nbsp;1.01
 &mdash; Entry into Material Definitive Agreement.</B></FONT></P>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">On October 12,
2018, TheMaven, Inc. (the &ldquo;Company&rdquo;), Say Media, Inc., a Delaware corporation (&ldquo;Say Media&rdquo;), SM
Acquisition Co., Inc., a Delaware corporation (&ldquo;SMAC&rdquo;), which is a wholly-owned subsidiary of the Company, and
Matt Sanchez, solely in his capacity as Securityholder Representative, entered into an Agreement and Plan of Merger (as
amended on October 17, 2018, the &ldquo;Merger Agreement&rdquo;), pursuant to which SMAC will merge with and into Say Media,
with Say Media continuing as the surviving corporation in the merger as a wholly-owned subsidiary of the Company (the
 &ldquo;Merger&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">The Merger Agreement
provides that all issued and outstanding shares of preferred stock of Say Media will be exchanged for an aggregate of 5,500,000
shares of the Company&rsquo;s common stock and that all issued and outstanding shares of common stock, options and warrants issued
by Say Media will be cancelled for no additional consideration. In addition, the Merger Agreement provides that at closing, certain
key personnel of Say Media will receive an aggregate of 2,000,000 shares of the Company&rsquo;s common stock, subject to cut-back
and vesting as set forth in the Merger Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in; background-color: white">The Merger
Agreement also provides that at closing, the Company shall pay (i) $6,703,653 to Say What LLC (&ldquo;Say What&rdquo;) in
repayment of the debt for borrowed money of Say Media in favor of Say What; and (ii) a $250,000 transaction bonus to Say
Media management. In connection with the execution of the Merger Agreement, the Company  will on or before 9:00 AM Pacific
Time on October 19, 2018 pay approximately $2.1 million to certain creditors of Say Media and undertook to from time to time
advance to Say Media funds sufficient to pay liabilities of Say Media arising in the ordinary course of business, consistent
with past practices, through to and including the closing of the Merger, in such amounts and in such frequency as is from
time to time necessary to prevent any such liabilities from becoming overdue. The total amount of funds advanced to pay
off liabilities arising in the ordinary course or business through October 16, 2018 was $3.68 million. In addition, at
closing, the Company expects to assume certain historical liabilities of Say Media totaling approximately $4.3 million.</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">The Merger Agreement
contains typical representations and warranties by Say Media about its business, operations and financial condition. Consummation
of the Merger is subject to certain customary closing conditions. The Company will have to obtain financing for the cash payments
to be made at closing, and there can be no assurance that the Company will be able to obtain the necessary funds on terms acceptable
to it or at all. Accordingly, there is no assurance that the Merger will be completed as contemplated.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">Subject to the satisfaction
or waiver of all closing conditions, and obtaining the necessary financing, the Company expects to consummate the Merger by December
12, 2018. Should the Company not be able to consummate the Merger by December 12, 2018 due to its inability to obtain the funds
necessary to make the cash payments due at closing, the Company shall be obligated to forfeit certain promissory notes issued by
Say Media to the Company with respect to funds previously advanced to Say Media by the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">On October 12, 2018,
consecutively with the entry into the Merger Agreement, the Company, Maven Coalition, Inc. and Say Media, Inc. entered into a Standstill
and Tolling Agreement in connection with the action brought by Say Media in the Court of Chancery of the State of Delaware styled
Say Media, Inc. v. TheMaven, Inc., C.A. No. 2018-0710-JRS (the &ldquo;Litigation&rdquo;) pursuant to which the parties agree not
to initiate any action, suit or proceeding against each other in any court or tribunal, nor take any further action in the Litigation,
until the closing of the Merger, or earlier termination of the Merger Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">The foregoing is only
a brief description of the material terms of the Merger Agreement, does not purport to be a complete description of the respective
rights and obligations of the parties thereunder and is qualified in its entirety by reference to the Merger Agreement that is
filed as Exhibit 10.1 to this Current Report on Form 8-K and incorporated by reference herein.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; background-color: white"><B>Item 9.01 &mdash; Financial Statements
and Exhibits. </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">(d) Exhibits</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 92%; border-collapse: collapse; margin-left: 0.5in">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 13%"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>Exhibit No.</B></FONT></TD>
    <TD STYLE="width: 2%">&nbsp;</TD>
    <TD STYLE="width: 85%; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>Description</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD><A HREF="tv504794_ex10-1.htm" STYLE="-sec-extract: exhibit"><FONT STYLE="font-family: Times New Roman, Times, Serif">10.1</FONT></A></TD>
    <TD>&nbsp;</TD>
    <TD><A HREF="tv504794_ex10-1.htm" STYLE="-sec-extract: exhibit"><FONT STYLE="font-family: Times New Roman, Times, Serif">Agreement and Plan of Merger, dated as of October 12, 2018, by and among TheMaven, Inc., SM Acquisition Co., Inc., Say Media, Inc. and Matt Sanchez as the Securityholder Representative</FONT></A></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>

<TR STYLE="vertical-align: top">
    <TD STYLE="font-size: 10pt"><A HREF="tv504794_ex10-2.htm" STYLE="-sec-extract: exhibit"><FONT STYLE="font-size: 10pt">10.2</FONT></A></TD>
    <TD STYLE="font-size: 10pt">&nbsp;</TD>
    <TD STYLE="font-size: 10pt"><A HREF="tv504794_ex10-2.htm" STYLE="-sec-extract: exhibit"><FONT STYLE="font-size: 10pt">Amendment to Agreement and Plan of Merger dated as of October 17, 2018, by and among TheMaven, Inc., SM Acquisition Co., Inc., Say Media, Inc. and Matt Sanchez as the Securityholder Representative</FONT></A></TD></TR>
</TABLE>


<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B>SIGNATURES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left; text-indent: 0.5in">Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD COLSPAN="2"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>THEMAVEN, INC.</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 50%">&nbsp;</TD>
    <TD STYLE="width: 4%">&nbsp;</TD>
    <TD STYLE="width: 46%">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Dated: October 17, 2018</FONT></TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif">By:</FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid"><FONT STYLE="font-family: Times New Roman, Times, Serif">/s/ Josh Jacobs</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Name: Josh Jacobs</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD><FONT STYLE="font-family: Times New Roman, Times, Serif">Title: &nbsp;President&nbsp;&nbsp;</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>


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<DOCUMENT>
<TYPE>EX-10.1
<SEQUENCE>2
<FILENAME>tv504794_ex10-1.htm
<DESCRIPTION>EXHIBIT 10.1
<TEXT>
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<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="margin: 0; text-align: right"><B>Exhibit 10.1</B></P>

<P STYLE="margin: 0"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: right"><FONT STYLE="text-transform: uppercase"><B>Confidential</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: right"><FONT STYLE="font-variant: small-caps">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>AGREEMENT AND PLAN OF MERGER</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">This <FONT STYLE="font-variant: small-caps"><B>Agreement
and Plan of Merger</B></FONT> (this &ldquo;<B>Agreement</B>&rdquo;) is made and entered into as of October 12, 2018 by and among
TheMaven, Inc., a Delaware corporation (&ldquo;<B>TheMaven</B>&rdquo;), SM Acquisition Co., Inc., a Delaware corporation and a
wholly-owned subsidiary of TheMaven (&ldquo;<B>MergerSub</B>&rdquo;), Say Media, Inc.<FONT STYLE="font-variant: small-caps">,</FONT>
a Delaware corporation (the &ldquo;<B>Company</B>&rdquo;), and, solely with respect to <U>Section 7</U> (to the extent set forth
therein), Matt Sanchez as the Securityholder Representative (in his capacity as such, the &ldquo;<B>Securityholder Representative</B>&rdquo;).
TheMaven, MergerSub and the Company are each, individually, a &ldquo;<B>Party</B>&rdquo; or, collectively, the &ldquo;<B>Parties</B>.&rdquo;
Certain capitalized terms used in this Agreement are defined in <U>Exhibit&nbsp;A</U> attached hereto and incorporated herein by
reference.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>Recitals</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>WHEREAS, </B>the Parties
desire to set forth the terms and conditions pursuant to which TheMaven shall combine with the Company pursuant to a merger (the
&ldquo;<B>Merger</B>&rdquo;) in accordance with the Delaware General Corporation Law (the &ldquo;<B>DGCL</B>&rdquo;) and the terms
of this Agreement whereby MergerSub will merge with and into the Company, with the Company continuing as the surviving corporation
in the Merger and a wholly-owned subsidiary of TheMaven (the &ldquo;<B>Surviving Corporation</B>&rdquo;);</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>WHEREAS,</B> each of
the respective Boards of Directors of TheMaven, MergerSub and the Company has approved such Party&rsquo;s entry into this Agreement;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>WHEREAS, </B>it is intended
that the Merger will qualify as a reorganization pursuant to Section 368(a) of the Code, and this Agreement constitutes a &ldquo;plan
of reorganization&rdquo; within the meaning of Treasury Regulations Section 1.368-2(g) and Section 354(a)(1) of the Internal Revenue
Code of 1986, as amended (the &ldquo;<B>Code</B>&rdquo;);</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>WHEREAS, </B>as of the
Closing, this Agreement and the Merger will have been approved by the stockholders of MergerSub and the Company, as required pursuant
to the requirements of the DGCL and the California Corporations Code (the &ldquo;<B>CCC</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>NOW, THEREFORE,</B>
in consideration of the foregoing and the respective covenants, agreements and representations and warranties set forth herein,
the Parties, intending to be legally bound, hereby agree as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>Agreement</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="text-transform: uppercase"><B>1.</B></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-variant: small-caps"><B>Description of
Merger.</B></FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>1.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Merger.</B>
Upon the terms and subject to the conditions set forth in this Agreement, at the Effective Time (as defined below), MergerSub shall
be merged with and into the Company, and the separate existence of MergerSub shall cease. Following the Effective Time, the Company
will continue as the Surviving Corporation and shall be a wholly-owned subsidiary of TheMaven. The Merger shall have the effects
set forth in this Agreement and in the applicable provisions of the DGCL. Without limiting the generality of the foregoing, at
the Effective Time, except as otherwise provided herein, all the property, rights, privileges, powers and franchises of the Company
and MergerSub shall vest in the Surviving Corporation, and all debts, liabilities and duties of the Company and MergerSub shall
become the debts, liabilities and duties of the Surviving Corporation.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>1.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Corporate
Structure of the Surviving Corporation; Election of Officers and Directors</B>. Unless otherwise mutually determined by TheMaven,
MergerSub and the Company prior to the Effective Time: (i) the certificate of incorporation of MergerSub immediately prior to the
Effective Time shall be the certificate of incorporation of the Surviving Corporation upon and after the Effective Time; and (ii)
the bylaws of MergerSub immediately prior to the Effective Time shall be the bylaws of the Surviving Corporation upon and after
the Effective Time. Unless otherwise mutually determined by TheMaven, MergerSub and the Company prior to the Effective Time: the
directors of MergerSub immediately prior to the Effective Time shall be the directors of the Surviving Corporation immediately
after the Effective Time, each to hold the office of a director of the Surviving Corporation in accordance with the provisions
the DGCL and the certificate of incorporation and bylaws of the Surviving Corporation until his or her successor is duly elected
and qualified.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>1.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Consideration.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Aggregate
consideration (collectively, the &ldquo;<B>Total Consideration</B>&rdquo;) shall be payable by TheMaven in connection with the
Merger as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;on
the Closing Date:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 2in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 2in">(1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
shall pay or cause to be paid, by wire transfer of immediately available funds, an aggregate amount of cash equal to Six Million
Nine Hundred Fifty-Three Thousand Six Hundred and Fifty-Three Dollars ($6,953,653) (the &ldquo;<B>Pay-off Amount</B>&rdquo;) as
follows: (i) subject to the delivery by Say What of a Pay-Off Letter, to Say What, an amount in cash equal to Six Million Seven
Hundred Three Thousand Six Hundred and Fifty-Three Dollars ($6,703,653) in full repayment of the indebtedness for borrowed money
of the Company in favor of Say What; and (ii) to each employee of the Company that is a recipient of a transaction bonus payable
in connection with the transactions contemplated by this Agreement, the amount of such transaction bonus set forth on <U>Schedule
1.3(a)(i)</U>, in each case of clauses (i)-(ii), in the amounts and to the persons as set forth on the Spreadsheet;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 2in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 2in">(2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Subject
to <U>Section 1.4(b)(i)</U>, TheMaven shall issue to the holders of Company Preferred Stock outstanding as of immediately prior
to the Effective Time, an aggregate number of shares of TheMaven Common Stock equal to 5,500,000 (collectively, the &ldquo;<B>Closing
Shares</B>&rdquo;); and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 2in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 2in">(3)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
shall pay to the Company&rsquo;s legal advisors, on behalf of the Company, the aggregate amount of the Company&rsquo;s legal fees
and expenses that remains outstanding and unpaid as of the Closing Date (the &ldquo;<B>Legal Fees Reimbursement</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven&rsquo;s
obligation to deliver any Closing Shares and Continuing Employee Service Awards to be issued pursuant to <U>Sections 1.3(a)</U>
and <U>Section 6.13</U>, respectively, shall be satisfied by providing to each recipient thereof, as and when such shares of TheMaven
Common Stock are issuable hereunder, a book entry notice representing that number of shares of TheMaven Common Stock to which such
recipient is entitled. Any fractional shares of TheMaven Common Stock that any holder of Company Preferred Stock and/or any Continuing
Service Provider (including any Key Personnel) would otherwise be entitled to receive hereunder will be rounded up or down to the
nearest whole number.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Parties agree to treat any subsequent adjustments to consideration payable pursuant to this Agreement (including amounts paid pursuant
to <U>Section 6.13</U> or any indemnification payments made pursuant to <U>Section 5</U>) as adjustments to the initial consideration
payable pursuant to this Agreement for all Tax purposes to the maximum extent permitted by applicable law.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Closing Shares to be issued pursuant to <U>Section 1.3(a)(i)(3)</U> and the Continuing Employee Service Awards to be issued pursuant
to <U>Section 6.13</U>, in each case, shall not have been registered and shall be characterized as &ldquo;restricted securities&rdquo;
under the Federal securities laws, and under such laws such shares may be resold without registration under the Securities Act
only in certain limited circumstances and in strict compliance with such laws. Each certificate evidencing any such shares shall
bear, and each book entry notice in respect of any such shares shall reference, the following legend:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 0in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 0in">&ldquo;THE SECURITIES
[REFERENCED HEREIN][REPRESENTED BY THIS CERTIFICATE] HAVE BEEN ACQUIRED FOR INVESTMENT AND HAVE NOT BEEN REGISTERED UNDER THE SECURITIES
ACT OF 1933, AS AMENDED (THE &ldquo;SECURITIES ACT&rdquo;). SUCH SECURITIES MAY NOT BE SOLD OR OTHERWISE TRANSFERRED IN THE ABSENCE
OF SUCH REGISTRATION WITHOUT AN EXEMPTION UNDER THE SECURITIES ACT OR AN OPINION OF LEGAL COUNSEL IN FORM AND SUBSTANCE SATISFACTORY
TO THE COMPANY OR OF THE COMPANY&rsquo;S LEGAL COUNSEL, IN EACH CASE, TO THE EFFECT THAT THAT SUCH REGISTRATION IS NOT REQUIRED.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 0in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 0in">THE SALE, PLEDGE,
HYPOTHECATION OR TRANSFER OF THE SECURITIES [REFERENCED HEREIN][REPRESENTED BY THIS CERTIFICATE] IS SUBJECT TO THE TERMS AND CONDITIONS
OF A RIGHT OF FIRST REFUSAL AND A CALL OPTION, IN EACH CASE, THAT EXPIRES ON [DATE], PURSUANT TO THE TERMS OF A CERTAIN MERGER
AGREEMENT BY AND AMONG, AMONG OTHER PARTIES, THE COMPANY AND SAY MEDIA, INC., <FONT STYLE="text-transform: uppercase">A COPY OF
WHICH IS ON FILE WITH AND MAY BE OBTAINED FROM THE SECRETARY OF THE Company at no charge</FONT>.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>1.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Effect
of the Merger on Capital Stock of Constituent Corporations</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<B><I>MergerSub
Capital Stock</I></B>. At the Effective Time, by virtue of the Merger and without further action on the part of TheMaven, MergerSub,
the Company or any other Person, each share of capital stock of MergerSub that is issued and outstanding immediately prior to the
Effective Time shall be converted into and become one validly issued, fully paid and non-assessable share of Company Common Stock
(and the shares of the Company into which the shares of MergerSub capital stock are so converted shall be the only shares of the
Company&rsquo;s capital stock that are issued and outstanding immediately after the Effective Time). Each certificate evidencing
ownership of shares of MergerSub capital stock will evidence ownership of such shares of Company Common Stock.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<B><I>Company
Capital Stock, Company Options and Company Warrants</I></B>. At the Effective Time and without any further action on the part of
TheMaven, MergerSub, the Company or any other Person:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
share of Company Preferred Stock outstanding as of immediately prior to the Effective Time shall be cancelled and converted automatically
into the right to receive, subject to the delivery of a Lock-Up/Release Agreement by the holder of such share of Company Preferred
Stock, a number of shares of TheMaven Common Stock equal to the Preferred Stock Per Share Amount; <I>provided</I>, <I>however</I>,
that no distribution of any portion of the Closing Shares, fifteen percent (15%) of which shall be deemed to be Indemnification
Shares, shall be made to a holder of Company Preferred Stock unless such Person is an &ldquo;accredited investor&rdquo; as such
term is defined in Rule 501(a) under the Securities Act.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(ii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
share of Company Common Stock outstanding as of immediately prior to the Effective Time shall be cancelled in its entirety for
no consideration.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(iii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
Company Option outstanding as of immediately prior to the Effective Time, whether vested or unvested, shall be cancelled in its
entirety for no consideration.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(iv)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
Company Warrant outstanding as of immediately prior to the Effective Time shall be cancelled in its entirety for no consideration.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Notwithstanding
the foregoing, no consideration shall be payable pursuant to <U>Section 1.4(b)</U> at or after the Effective Time with respect
to any Dissenting Shares (as defined in <U>Section 1.7</U> below) or any shares of capital stock of the Company with respect to
which dissenters&rsquo; rights have not terminated. In the case of Dissenting Shares, payment shall be made in accordance with
Section 262 of the DGCL or Chapter 13 of the CCC, as applicable. In the case of any shares with respect to which dissenters&rsquo;
rights have not terminated as of the Effective Time, if such shares of capital stock of the Company become Dissenting Shares, payment
shall be made in accordance with Section 262 of the DGCL or Chapter 13 of the CCC, as applicable, and if, instead, the dissenters&rsquo;
rights with respect to such shares of the Company Common Stock irrevocably terminate after the Effective Time, such shares shall
be entitled only to receive the applicable consideration pursuant to <U>Section 1.4(b)</U> upon delivery of a completed and executed
letter of transmittal.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>1.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Closing
of the Company&rsquo;s Transfer Books</B>. At the Effective Time, each of the holders of capital stock of the Company shall cease
to have any rights as a stockholder of the Company (except as set forth in this Agreement with respect to the applicable consideration
pursuant to <U>Section 1.4(b)</U>), and the stock transfer books of the Company shall be closed with respect to all shares of capital
stock of the Company outstanding immediately prior to the Effective Time. No further transfer of any such shares of capital stock
of the Company shall be made on such stock transfer books after the Effective Time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>1.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Delivery
of Letters of Transmittal; Delivery of Applicable Consideration; Legends</B>. At and after the Closing, upon delivery by a holder
of Company Preferred Stock to TheMaven of a completed and executed letter of transmittal in the form attached hereto as <U>Exhibit
B</U> effecting the surrender of shares of Company Preferred Stock in exchange for the Preferred Stock Per Share Amount in respect
of each such share, TheMaven shall issue or cause to be issued to such holder in exchange therefor the aggregate Preferred Stock
Per Share Amount payable in respect of such shares of Company Preferred Stock.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>1.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Dissenters&rsquo;
Rights</B>. Notwithstanding anything in this Agreement to the contrary, shares of capital stock of the Company held by a holder
who, pursuant to Section 262 of the DGCL or Chapter 13 of the CCC or any successor provisions, that has the right to dissent to
the Merger and demand payment for such shares, and who properly dissents and demands payment for the fair value of such shares
of capital stock of the Company (&ldquo;<B>Dissenting Shares</B>&rdquo;) in accordance with the DGCL or the CCC, as applicable,
shall not be converted into the right to receive the applicable consideration pursuant to <U>Section 1.4(b)</U>, unless such holder
withdraws, fails to perfect or otherwise loses such holder&rsquo;s right to such payment, if any. If, after the Effective Time,
such holder withdraws, fails to perfect or loses any such right to payment, such holder&rsquo;s Dissenting Shares shall be treated
as having been converted as of the Effective Time into the right to receive the applicable consideration pursuant to <U>Section
1.4(b)</U> in accordance with this Agreement, if any. At the Effective Time, any holder of Dissenting Shares shall cease to have
any rights with respect thereto, except the rights provided in Section 262 of the DGCL or Chapter 13 of the CCC or any successor
provisions and as provided in the immediately preceding sentence. The Company shall give prompt notice to TheMaven of any demands
received by the Company for appraisal of shares of capital stock of the Company and the opportunity to participate in all negotiations
and proceedings with respect to any such demand. Except to the extent otherwise required by the DGCL or the CCC, as applicable,
the Company shall not make any payment or settlement offer prior to the Effective Time with respect to any such demand unless TheMaven
shall have consented in writing to such payment or settlement offer.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>1.8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Further
Action</B>. If, at any time after the Closing Date, any further action is determined by the Surviving Corporation to be necessary
or desirable to carry out the transactions contemplated by this Agreement or to vest the Surviving Corporation with full right,
title and possession of and to all rights and property of the Company, the officers and directors of the Surviving Corporation
shall be fully authorized (in the name of the Company or otherwise) to take such action.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="text-transform: uppercase"><B>2.</B></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-variant: small-caps"><B>Conditions to
Closing; Closing Deliverables.</B></FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>2.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Closing</B>.
Unless this Agreement is earlier terminated in accordance with <U>Section 8.1</U>, the consummation of the Merger (the &ldquo;<B>Closing</B>&rdquo;)
shall take place within three (3) Business Days following the satisfaction or waiver of all closing conditions set forth in <U>Sections
2.2</U>, <U>2.3</U> and <U>2.4</U> (other than those conditions that, by their terms, are intended to be satisfied at the Closing,
but subject to the satisfaction or waiver of those conditions) or some other date as mutually agreed to by the Parties (the date
upon which the Closing actually occurs shall be referred to herein as the &ldquo;<B>Closing Date</B>&rdquo;) at the offices of
Golenbock Eiseman Assor Bell &amp; Peskoe LLP, 711 Third Avenue, New York, New York 10017, or at such other location as the Parties
hereto agree in writing, or held remotely by electronic, facsimile and courier delivery. Contemporaneously with the Closing, a
properly executed certificate of merger conforming to the requirements of the DGCL (the &ldquo;<B>Certificate of Merger</B>&rdquo;)
shall be filed with the office of the Secretary of State of the State of Delaware. The Merger shall become effective only upon
the acceptance of the Certificate of Merger by the Secretary of State of Delaware (the time of such filing and acceptance, the
&ldquo;<B>Effective Time</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>2.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Conditions
to each Party&rsquo;s Obligations</B>. The respective obligations of each Party to consummate the transactions contemplated by
this Agreement are subject to the satisfaction of the following condition unless any such condition is waived, in writing, by the
Party relying on such condition:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Requisite Stockholder Approval shall have been obtained in accordance with the corporate laws of the State of Delaware, the State
of California and the Company Documents as currently in effect.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>2.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Conditions
to the Company&rsquo;s Obligations. </B>The obligation of the Company to consummate the transactions contemplated by this Agreement
is subject to the satisfaction of the following additional conditions, unless any such condition is waived, in writing, by the
Company:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No
proceeding in which TheMaven or MergerSub shall be a debtor, defendant or party seeking an order for its own relief or reorganization
shall have been brought or be pending by or against TheMaven or MergerSub under any United States or state bankruptcy or insolvency
law;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
of TheMaven and MergerSub shall have performed or complied with in all material respects their respective agreements and covenants
required to be performed or complied with under this Agreement prior to the Closing;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
representations and warranties of TheMaven and MergerSub set forth in <U>Section 4</U> shall be true and correct in all material
respects as of the Closing Date, except for representations and warranties made as of a specified date, which shall be true and
correct in all material respects as of such date;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company shall have received from the Chief Executive Officer of TheMaven a certificate certifying that the conditions set forth
in <U>Sections 2.3(a), 2.3(b)</U> and <U>2.3(c)</U> have been satisfied;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company shall have received from the Chief Executive Officer of MergerSub a certificate certifying that the conditions set forth
in <U>Sections 2.3(a)</U>, <U>2.3(b)</U> and <U>2.3(c)</U> have been satisfied;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
and MergerSub shall have delivered (i) all of TheMaven and MergerSub deliverables set forth in <U>Section 2.6</U> and (ii) all
other documents required to be delivered by TheMaven and MergerSub on or before the Closing Date; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No
Material Adverse Effect shall have occurred or be occurring with respect to TheMaven that continues to constitute a Material Adverse
Effect as of the Closing Date.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(h)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
shall have implemented the Governance Plan and Operational Restrictions.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>2.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Conditions
to Obligations of TheMaven and MergerSub</B>. The obligation of each of TheMaven and MergerSub to consummate the transactions contemplated
by this Agreement is subject to the satisfaction of the following additional conditions, unless any such condition is waived, in
writing, by TheMaven:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company shall have obtained all of the Consents set forth on <U>Schedule 2.4(a)</U>;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company shall have performed or complied with, in all material respects, its agreements and covenants required to be performed
or complied with under this Agreement prior to the Closing;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
shall have received from the Secretary of the Company a certificate (i) certifying the Company&rsquo;s certificate of incorporation,
(ii) certifying the bylaws of the Company, and (iii) certifying the resolutions of the Board of Directors and stockholders of the
Company authorizing this Agreement and the transactions contemplated by this Agreement;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company shall have delivered to TheMaven pay-off letters from each holder of indebtedness of the Company including Say What (each
a &ldquo;<B>Pay-Off Letter</B>&rdquo;); <I>provided</I>, <I>however,</I> that the Company will not be required to deliver any new
Pay-Off Letter, other than from Say What, to the extent such Pay-Off Letter is already in existence and applicable to the transactions
contemplated by this Agreement;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company shall have delivered all of the Company&rsquo;s deliverables set forth in <U>Section 2.5</U>;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
of XXXXX shall have agreed to continue their employment as an employee of TheMaven or the Surviving Corporation with no less than
substantially the same salary and benefits as under their current employment with the Company;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
of XXXXX shall have agreed to enter into a non-competition and non-solicitation agreement applicable to the two (2) year period
following the Closing Date;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(h)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
shall have received from the Company the Continuing Employee Service Awards Allocation Schedule, materially consistent with the
version last delivered by the Company to TheMaven prior to the date hereof; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(x)
The representations and warranties of the Company set forth in <U>Sections 3.1</U>, <U>3.2</U>, <U>3.14, 3.21</U> and <U>3.23</U>
shall be true and correct in all material respects as of the Closing Date, except for representations and warranties made as of
a specified date, which shall be true and correct in all material respects as of such date, and all other representations and warranties
of the Company set forth in <U>Section 3</U> shall be true and correct in all material respects as of August 24, 2018, except for
representations and warranties made as of a specified date, which shall be true and correct in all material respects as of such
date; and (y) TheMaven shall have received from the Chief Executive Officer of the Company a certificate certifying that the condition
set forth in the foregoing clause (x) has been satisfied.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(j)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
shall have received executed Lock-Up/Release Agreements from a number of Participating Stockholders holding no less than 70% of
the issued and outstanding Company Preferred Stock.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(k)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No
Material Adverse Effect shall have occurred or be occurring with respect to the Company that continues to constitute a Material
Adverse Effect as of the Closing Date.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>2.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></FONT><B>The
Company&rsquo;s Closing Deliveries</B><FONT STYLE="font-size: 10pt"></FONT>. At the Closing, the Company shall deliver to
MergerSub the following:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;all
such certificates, instruments, agreements and other documents described or otherwise referred to in <U>Section 2.4</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif"><B>2.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></FONT><B>TheMaven
and MergerSub Closing Deliveries</B><FONT STYLE="font-size: 10pt"></FONT>. At the Closing, TheMaven and MergerSub shall
deliver the following:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;to
XXXXX, the Mutual Non-Disparagement Agreement, duly executed by XXXXX;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;the
Pay-off Amount on the terms set forth in <U>Section 1.3(a)(i)(1)</U>;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;to
each Participating Stockholder, the Closing Shares issuable to such Participating Stockholder on the terms and subject to the conditions
set forth in <U>Section 1.3(a)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;to
each Continuing Service Provider, the number of Continuing Employee Service Awards set forth opposite such Continuing Service Provider&rsquo;s
name on the Continuing Employee Service Awards Allocation Schedule;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;to
the Company&rsquo;s legal advisors, on behalf of the Company, the Legal Fees Reimbursement, if any;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;to
holders of Company Preferred Stock, Lock-Up/Release Agreements with respect to the Closing Shares, duly executed by TheMaven;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(x)
to the Company, the Sallyport Consent and (y) solely if the Sallyport Consent consists of a pay-off letter with respect to the
payment and satisfaction in full by TheMaven of the obligations of the Company under the Sallyport Facility at or prior to the
Closing, to Sallyport, the amount necessary to pay and satisfy in full the obligations of the Company under the Sallyport Facility
pursuant to such pay-off letter; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(h)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;all
such other certificates, instruments, agreements and other documents described or otherwise referred to in <U>Section 2.2</U> and
<U>Section 2.3</U> hereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="text-transform: uppercase"><B>3.</B></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-variant: small-caps"><B>Representations
and Warranties of the Company</B></FONT>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">Except as set forth on
the Company Disclosure Schedule, the Company hereby represents, warrants and covenants, to and for the benefit of MergerSub and
TheMaven, in each case (except with respect to <U>Sections 3.1</U>, <U>3.2</U>, <U>3.14 3.21</U>, and <U>3.23</U>, which shall
be as of the date of this Agreement), as of (x) August 4, 2018 and (y) August 24, 2018 (<I>provided</I>, <I>however</I>, that,
for purposes of this clause (y), such representations, warranties and covenants are made solely in all material respects as of
such date), as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Due
Organization; Etc</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 12.15pt; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware and has
all necessary power and authority: (i)&nbsp;to conduct its business in the manner in which its business is currently being conducted
and (ii) to own and use its assets in the manner in which its assets are currently owned and used.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 12.15pt; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except
as set forth on <U>Schedule 3.1(b)</U> of the Company Disclosure Schedule, the Company, together with its predecessors, has not
conducted any business under or otherwise used, for any purpose or in any jurisdiction, any fictitious name, assumed name, trade
name or other name, other than the name &ldquo;Say Media, Inc.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 12.15pt; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;As
of August 4, 2018, except as would not, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect
on the Company, neither the Company nor Say Canada is required to be qualified, authorized, registered or licensed to do business
as a foreign corporation in any jurisdiction other than the jurisdictions set forth in <U>Schedule 3.1(c)</U> of the Company Disclosure
Schedule. Except as <U>Schedule 3.1(c)</U> of the Company Disclosure Schedule, the Company Group does not own any shares or other
securities of, or any direct or indirect equity or other financial interest in, any Entity. None of the Company or, to the Knowledge
of the Company, any of the stockholders of the Company has ever approved, or commenced any Legal Proceeding or made any election,
in either case, contemplating the dissolution or liquidation of the Company&rsquo;s business or affairs.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Subsidiaries</B>.
Set forth on <U>Schedule 3.2</U> of the Company Disclosure Schedule is a list of each Subsidiary of the Company, including, with
respect to each such Subsidiary, its jurisdiction of organization. Each Subsidiary of the Company is a corporation or other entity
duly organized, validly existing and in good standing under the laws of the jurisdiction of its organization and has all necessary
power and authority: (i)&nbsp;to conduct its business in the manner in which it is currently being conducted and (ii) to own and
use its assets in the manner in which its assets are currently owned and used. The Company owns all of the equity interests in
each Subsidiary of the Company, free and clear of all Encumbrances other than Permitted Encumbrances. There are no outstanding
or authorized options, warrants, convertible securities or other rights, agreements, arrangements or commitments of any character
relating to any equity interests in any Subsidiary of the Company or obligating the Company or any Subsidiary of the Company to
issue or sell any equity interests, or any other interest, in any such Subsidiary.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left"><B>&nbsp;</B></P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company Financial Statements</B>. The Company&rsquo;s (i) audited financial statements for the years ended December 31, 2017 and
2016 (the &ldquo;<B>Audited Financial Statements</B>&rdquo;) and (ii) the Stub Period Financial Statements (collectively with the
Audited Financial Statements, the &ldquo;<B>Company Financial Statements</B>&rdquo;), in each case of (i) and (ii), if and when
delivered pursuant to <U>Section 6.10</U>, will be complete and correct in all material respects, will be consistent with the books
and records of the Company Group, will present fairly in all material respects the assets, liabilities, financial condition and
results of operations of the Company Group, as at the dates and for the periods indicated therein, will have been prepared in accordance
with GAAP (in the case of the Stub Period Financial Statements, subject to normal and recurring year-end adjustments, the effect
of which would not be expected to have a Materially Adverse Effect, and the absence of notes) and will have been prepared in good
faith by the Company&rsquo;s management from the books and records of the Company Group. The books and records of the Company Group
used in the preparation of the Company Financial Statements are true and complete and all books and records of the Company Group
have been, and are being, maintained in all material respects in accordance with applicable Legal Requirements and accounting requirements
and the Company Financial Statements are consistent with such books and records.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Equipment;
Leasehold</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 12.15pt; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedule&nbsp;3.4(a)</U>
of the Company Disclosure Schedule sets forth a true and complete list of all inventory, machinery, equipment, furniture, office
equipment, supplies, materials, vehicles and other material items of tangible personal property of every kind owned by the Company
Group and used in connection with its business having a net book value in excess of $1,000 (the &ldquo;<B>Company Personal Property</B>&rdquo;).
The Company Group has good and marketable title to the Company Personal Property, and the Company Personal Property is owned free
and clear of all Encumbrances except (i) as reflected in the Company Financial Statements, (ii) Encumbrances for any Tax not yet
due and payable, (iii) such imperfections of title and encumbrances, if any, which do not detract from the value or interfere with
the present use of the property subject thereto or affected thereby, (iv) Encumbrances arising in connection with any Specified
Continuing Liabilities (clauses (ii)-(iv), collectively, &ldquo;<B>Permitted Encumbrances</B>&rdquo;) and (v) Encumbrances that
will be released and, as appropriate, removed of record, at or prior to the Closing. All of the Company Personal Property and other
tangible assets owned by or leased to the Company Group are adequate for the conduct of the Company Group&rsquo;s business in the
manner in which such business is currently being conducted.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company Group does not own any real property or interests in real property.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedule
3.4(c)</U> of the Company Disclosure Schedule sets forth a true and complete list of all real property or interests in real property
leased by the Company Group (the &ldquo;<B>Company Real Property</B>&rdquo;). The Company has delivered to TheMaven accurate and
complete copies of all leases and agreements, in each case, to which the Company Group is a party, pertaining to the Company Real
Property.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Intellectual
Property</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedule
3.5(a)</U> of the Company Disclosure Schedule accurately identifies: (i)&nbsp;each Intellectual Property Registration in which
the Company Group has or purports to have an ownership interest of any nature (whether exclusively, jointly with another Person,
or otherwise); (ii) the jurisdiction in which such Intellectual Property Registration has been registered or filed and the applicable
registration or serial number; and (iii) any other Person that has an ownership interest in such Intellectual Property Registration
and the nature of such ownership interest.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedule
3.5(b)</U> of the Company Disclosure Schedule accurately identifies: (i)&nbsp;all Intellectual Property Rights licensed to the
Company Group (other than any non-customized software that is so licensed solely in executable or object code form pursuant to
a non-exclusive, software license or is generally publicly available on standard terms for less than $10,000 (&ldquo;<B>de minimis
IP</B>&rdquo;)); and (ii) the corresponding the Company Contract pursuant to which such Intellectual Property Rights are licensed
to the Company Group. The aggregate amount of licensing fees associated with the Company Group&rsquo;s de minimis IP does not exceed
$250,000 on an annual basis.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedule
3.5(c)</U> of the Company Disclosure Schedule accurately identifies each Company Contract or the form thereof pursuant to which
any Person has been granted any license under, or otherwise has received or acquired any right (whether or not currently exercisable)
or interest in, any Intellectual Property Rights.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To
the Company&rsquo;s Knowledge, the operation of its business as it has been or is currently conducted by the Company Group, has
not or does not infringe or misappropriate any Intellectual Property Rights of any Person, violate any right of any Person (including
any right to privacy or publicity), or constitute unfair competition or trade practices under the laws of any jurisdiction. The
Company Group has not received written notice from any Person claiming that the Company Group&rsquo;s business conflicts with,
infringes or misappropriates any Intellectual Property Rights of any Person or constitutes unfair competition or trade practices
under the laws of any jurisdiction (nor does the Company have Knowledge of any basis therefor). To the Company&rsquo;s Knowledge,
no Person is infringing or misappropriating any of the Company Group&rsquo;s Intellectual Property Rights.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;the
Company Group exclusively owns all right, title and interest in and to all rights in or associated with the following throughout,
or anywhere in, the world: (a) trademarks, (b) copyrights, (c) trade secrets, (d) to the Company&rsquo;s Knowledge, patents, and
(e) any equivalent right to any of the foregoing that are owned or purported to be owned by the Company Group, free and clear of
any Encumbrances (other than non-exclusive outbound licenses granted in the ordinary course of business).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To
the extent that any tangible or intangible Intellectual Property Rights that are material to the Company Group&rsquo;s business
have been developed, supported or created independently or jointly by any Person other than the Company Group, the Company Group
has a written agreement with such person with respect thereto, and the Company Group thereby has obtained a valid and enforceable
assignment sufficient to transfer all right, title and ownership (including the right to seek past and future damages) of, and
is the exclusive owner of, all such Intellectual Property Rights therein by operation of law or by valid assignment, and has obtained
the waiver of all non-assignable rights, including all moral rights.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company has no Knowledge of any facts or circumstances that it believes would render any of its Intellectual Property Rights invalid
or unenforceable. The Company Group has not received written notice of any official actions or other notices from any Governmental
Body that any of the subject matters or claims of pending applications for registration constituting any of the Company Group&rsquo;s
Intellectual Property Rights are unregistrable. To the Company&rsquo;s Knowledge none if its Intellectual Property Rights is subject
to any proceeding or outstanding decree, order, judgment or settlement agreement or stipulation that restricts in any material
manner the Company Group&rsquo;s ability to use, provide, transfer, assign or license, or may affect the validity, use or enforceability
of, such Intellectual Property Rights.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(h)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To
the Company&rsquo;s Knowledge, the Company Group&rsquo;s data, privacy and security practices conform in all material respects
to all of the Privacy Commitments (as defined below) and each law applicable to the protection or processing or both of the name,
street address, telephone number, e-mail address, photograph, social security number, driver&rsquo;s license number, passport number
or customer or account number, or any other piece of information that allows the identification of a natural person (&ldquo;<B>Personal
Data</B>&rdquo;), including laws applicable direct marketing, e-mails, text messages or telemarketing. the Company Group: (A) provides
adequate notice and obtains any necessary consents from data subjects required for the processing of Personal Data as conducted
by or for the Company Group; and (B) abides by any privacy choices (including opt-out preferences) of data subjects relating to
Personal Data (such obligations along with the obligations contained in the Company Group&rsquo;s data privacy and security policies,
or published on the Company Group&rsquo;s websites or otherwise made available by the Company Group to any Person (&ldquo;<B>Privacy
Commitments</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Contracts</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedule&nbsp;3.6(a)</U>
of the Company Disclosure Schedule identifies each of the following Contracts (together with all of the leases listed in <U>Schedule
3.4(c)</U> of the Company Disclosure Schedule, collectively, the &ldquo;<B>Material the Company Contracts</B>&rdquo;) and, except
to the extent such terms may constitute salary history information, including compensation and benefits, provides an accurate description
of the terms of each such Material the Company Contract that is not in written form:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;each
Contract involving aggregate consideration in excess of $10,000 or requiring performance by any party more than one year from the
date hereof, which, in each case, cannot be cancelled by the Company Group without penalty or without more than one hundred and
eighty (180) days&rsquo; notice;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(ii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;all
Contracts that relate to the sale of any of the Company Group&rsquo;s assets, other than in the ordinary course of business, for
consideration in excess of $10,000;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(iii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;all
Contracts that relate to the acquisition of any business, a material amount of stock or assets of any other Person or any real
property (whether by merger, sale of stock, sale of assets or otherwise;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(iv)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;all
Contracts relating to indebtedness (including, without limitation, guarantees) of the Company Group, in each case having an outstanding
principal amount in excess of $10,000;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(v)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;all
Contracts with the Company Group&rsquo;s employees and independent contractors or consultants (or similar arrangements);</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(vi)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;all
Contracts that limit or purport to limit the ability of the Company Group to compete in any line of business or with any Person
or in any geographic area or during any period of time;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(vii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;any
Contracts that provide for any joint venture, partnership or similar arrangement by the Company Group;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(viii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;other
than &ldquo;shrink wrap&rdquo; and similar generally available commercial end-user licenses to software that have an individual
acquisition cost of $1,000 or less for a single user or workstation, all licenses, sublicenses and other Contracts pursuant to
which the Company Group acquired or is authorized to use any Intellectual Property Rights of any Person used in the development,
marketing or licensing of each product or service owned, made, marketed, developed, distributed, made available, or sold by or
on behalf of the Company Group;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(ix)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;other
than non-exclusive licenses granted to third parties in the ordinary course of business consistent with past practice, any license,
sublicense or other Contract to which the Company Group is a party and pursuant to which any other Person is authorized to use
any of its Intellectual Property Rights; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(x)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;any
license, sublicense or other Contract pursuant to which the Company Group has agreed to any restriction on the right of the Company
Group to use or enforce any of its Intellectual Property Rights or pursuant to which the Company Group agrees to encumber, transfer
or sell rights in or with respect to any of its Intellectual Property Rights.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company has delivered to TheMaven accurate and complete copies of all written Material the Company Contracts, except with respect
to any terms of a Material the Company Contract that may constitute salary history information, including compensation and benefits.
Each Material the Company Contract is valid, binding and enforceable by the Company Group in accordance with its terms subject
to: (i) laws of general application relating to bankruptcy, insolvency and the relief of debtors; and (ii) rules of law governing
specific performance, injunctive relief, other equitable remedies and other general principles of equity. the Company Group is
not in violation or breach of, or default under, any Material the Company Contract, except for such breaches or defaults that would
not have a Material Adverse Effect on the Company, and, to the Company&rsquo;s Knowledge, no other Person is in violation or breach
of, or default under, any Material the Company Contract except for such breaches or defaults that would not have a Material Adverse
Effect on the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedule
3.6(c)</U> of the Company Disclosure Schedule provides an accurate and complete list of all Consents required under any Material
Contract to consummate the transactions contemplated by this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Finder&rsquo;s
Fee</B>. No broker, finder or investment banker is entitled to any brokerage, finder&rsquo;s or other fee or commission in connection
with the Merger or any of the other transactions contemplated by this Agreement based upon any arrangements or agreements made
by or on behalf of the Company Group.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Compliance
with Legal Requirements</B>. The Company Group is, and has at all times been, in compliance with all applicable Legal Requirements,
except to the extent that failure to comply would not be likely to have a Material Adverse Effect on the Company. The Company Group
has never received any written notice or other written communication from any Person regarding any actual or possible violation
of, or failure to comply with, any Legal Requirement. The Company Group has obtained all material permits, certificates and licenses,
in each case, required by any Legal Requirement for the conduct of its business as currently conducted and the ownership of its
assets. the Company Group is not in violation of any such permit, certificate or license, and no Legal Proceedings are pending
or, to the Knowledge of the Company, threatened to revoke or limit any such permit, certificate or license. None of the representations
and warranties contained in this <U>Section 3.8</U> shall be deemed to relate to Taxes (which shall be governed by <U>Section 3.12</U>),
employee and labor matters (which shall be governed by <U>Section 3.13</U>) or environmental protection matters (which shall be
governed by <U>Section 3.16</U>).</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.9&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Litigation</B>.
There are no actions by or against the Company Group to which the Company Group is a party pending before any Governmental Body
(or, to the Company&rsquo;s Knowledge, threatened to be brought by or before any Governmental Body). Neither the Company Group
nor any of its assets or properties is subject to any governmental order (nor, to the Company&rsquo;s Knowledge, are there any
such governmental orders threatened to be imposed by any Governmental Body) which has or has had a Material Adverse Effect on the
Company or could affect the legality, validity or enforceability of this Agreement, or the consummation of the transactions contemplated
by this Agreement.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.10&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Absence
of Undisclosed Liabilities</B>. There are no liabilities of the Company Group other than liabilities (i) reflected or reserved
against in the Company Financial Statements (in each case, if and when delivered pursuant to <U>Section 6.10</U>), (ii) incurred
since December 31, 2017 in the ordinary course of business, consistent with past practice, of the Company Group and which do not
and could not reasonably be expected to have a Material Adverse Effect on the Company or (iii) as contemplated by this Agreement,
including the third party expenses incurred in connection with the transactions contemplated by this Agreement. If and when delivered
pursuant to <U>Section 6.10</U>, the reserves reflected in the Company Financial Statements against liabilities of the Company
Group, in each case, will have been established on a basis consistent with the past practices of the Company Group.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.11&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Absence
of Certain Changes</B>. Except as set forth on <U>Schedule 3.11</U> of the Company Disclosure Schedule and other than in connection
with the Merger and the transactions contemplated by this Agreement, since December 31, 2017, the Company has conducted its business
as ordinarily conducted consistent with past practice and there has not occurred any change, event or condition (whether or not
covered by insurance) that has resulted in, or would reasonably be expected to result in a Material Adverse Effect with respect
to the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.12&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Taxes</B>.
<B>(</B>i) All Tax Returns required to be filed by or with respect to the Company Group have been timely filed; (ii) all Taxes
required to be shown on such Tax Returns or otherwise were due and owing in respect of the Company Group have been timely paid;
(iii) all such Tax Returns are true, correct and complete in all material respects; (iv) no adjustment relating to such Tax Returns
has been proposed in writing by any Governmental Body to the Company Group; (v) there are no pending or, to the Company&rsquo;s
Knowledge, threatened actions for the assessment or collection of Taxes by a Governmental Body against the Company Group; (x) the
Company Group has properly and timely withheld, collected and deposited all Taxes that are required to be withheld, collected and
deposited under applicable law; and (xi) the Company Group has not been at any time a member of any partnership or joint venture
or the holder of a beneficial interest in any trust for any period for which the statute of limitations for any Tax has not expired.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.13&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Employee
and Labor Matters</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company Group has provided to TheMaven a complete and accurate list of the following information as of the date of this Agreement
for each employee: job title; date of hire and effective service date; and employment status (i.e., active or on leave or disability
and full-time or part-time). The aggregate amounts of all salaries, wages and bonuses earned by such employees during the 2016
and 2017 fiscal years are respectively set forth on <U>Schedule 3.13(a)</U> of the Company Disclosure Schedule, and, to the Company&rsquo;s
Knowledge, the aggregate amount of all salaries and wages reasonably expected to be earned by such employees during the 2018 fiscal
year, on an annualized basis as of August 4, 2018 and assuming no changes to such salaries and wages following August 4, 2018,
will not exceed the amount earned during the 2017 fiscal year by more than ten percent (10%).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except
as set forth on <U>Schedule 3.13(b)</U> of the Company Disclosure Schedule, (i) the Company Group has compensated all individuals
for, or otherwise cancelled or satisfied all of its obligations with respect to, all accrued vacation, deferred compensation and
other similar benefits through December 31, 2017 and (ii) since January 1, 2018, the Company Group has not increased the salary
or benefits level of any of its employees.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
employee health, welfare, medical, dental, pension, retirement, profit sharing, incentive compensation, deferred compensation,
equity compensation, savings, material fringe-benefit, paid time off, severance, life insurance and disability plan, program, agreement
or arrangement (whether written or oral), including each &ldquo;employee benefit plan&rdquo; within the meaning of Section 3(3)
of the Employee Retirement Income Security Act of 1974, as amended (&ldquo;<B>ERISA</B>&rdquo;), that is sponsored, maintained
or contributed to by the Company Group for its employees, other than plans established pursuant to statute, is listed on <U>Schedule
3.13(c)</U> of the Company Disclosure Schedule (the &ldquo;<B>Employee Plans</B>&rdquo;). With respect to the Employee Plans, the
Company has provided TheMaven with a copy of the Employee Plans and where the Employee Plan has been reduced to writing, a summary
plan description of such Employee Plan.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No
asset of the Company Group is subject to any Encumbrance under ERISA associated with any Employee Plan, and no liability under
Title IV or Section 302 of ERISA has been incurred by the Company Group or any ERISA Affiliate for which MergerSub or TheMaven
could be liable as a result of the transactions contemplated by this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
Employee Plan intended to be &ldquo;qualified&rdquo; within the meaning of Section 401(a) of the Code, is so qualified and is the
subject of a favorable determination or opinion letter issued by the Internal Revenue Service as to its qualified status under
the Code or an application for such letter was timely filed within the applicable remedial amendment period and is pending, and,
to the Company&rsquo;s Knowledge, no circumstances have occurred that would reasonably be expected to adversely affect the tax
qualified status of any such Employee Plan.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company Group has complied in all material respects with the requirements of Section 4980B of the Code and Sections 601-608 of
ERISA applicable to any Employee Plan that is a &ldquo;group health plan&rdquo; (within the meaning of Section 607(1) of ERISA).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.14&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Authority;
Binding Nature of Agreement</B>. The Company Group has all necessary corporate power and authority to enter into and, subject to
receipt of the Requisite Stockholder Approval, to perform its obligations under this Agreement, and, other than the Requisite Stockholder
Approval, the execution, delivery and performance by the Company Group of this Agreement have been duly authorized by all necessary
action on the part of the Company, its Board of Directors and its stockholders. Assuming due authorization, execution, and delivery
by TheMaven and MergerSub, this Agreement constitutes the valid and binding obligation of the Company, enforceable against the
Company in accordance with its terms, subject to: (i) laws of general application relating to bankruptcy, insolvency and the relief
of debtors; and (ii) rules of law governing specific performance, injunctive relief, other equitable remedies and other general
principles of equity.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.15&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Non-Contravention</B>.
Neither the execution, delivery or performance of this Agreement, nor the consummation of any of the transactions contemplated
by this Agreement, in each case, by the Company Group, will (with or without notice or lapse of time): (i) result in a violation
of any of the provisions of the Company Documents or the organizational documents of Say Canada; (ii)&nbsp;to the Company&rsquo;s
Knowledge, result in a violation of, or give any Governmental Body or other Person the right to challenge any of the transactions
contemplated by this Agreement or to exercise any remedy or obtain any relief under any, Legal Requirement or any Order to which
the Company Group, or any of the assets owned, used or controlled by the Company Group, is subject; or (iii)&nbsp;except as set
forth on <U>Schedule 3.15</U> of the Company Disclosure Schedule, result in a violation or breach of, or result in a default under,
with or without notice or lapse of time, any provision of any Material the Company Contract (any Consent required to avoid such
violation, breach or default contemplated by this clause (iii), subject to the following exception, a &ldquo;<B>Third Party Consent</B>&rdquo;),
except in each case of (ii) and (iii) as would not reasonably be expected to be individually or in the aggregate, material to the
Company or delay or impair the Company&rsquo;s ability to consummate the Merger or any of the other transactions contemplated by
this Agreement.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.16&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Environmental
Protection</B>. To the Knowledge of the Company, no substances that are defined by Legal Requirements concerning the environment
as toxic materials, hazardous wastes or hazardous substances (including without limitation any asbestos, oils, petroleum-derived
compound or pesticides) (collectively, &ldquo;<B>Hazardous Materials</B>&rdquo;) are or have been located in or on the Company
Real Property. To the Knowledge of the Company, the Company Real Property has not been used for the storage, manufacture or disposal
of Hazardous Materials, and the Company Group has not used, or provided permission to others to use, the Company Real Property
for the storage, manufacture or disposal of Hazardous Materials. Specifically, but without limitation, to the Knowledge of the
Company, there are and have been no storage tanks located on the Company Real Property. To the Knowledge of the Company, no Hazardous
Materials have been transported off site from the Company Real Property.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.17&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Insurance</B>.
The Company has provided TheMaven with a brief description of all insurance policies maintained by the Company Group with respect
to its business, its assets, the Company Personal Property and the Company Real Property. Such policies are valid, binding and
enforceable in accordance with their respective terms, are in full force and effect, in each case, subject to: (i) laws of general
application relating to bankruptcy, insolvency and the relief of debtors; and (ii) rules of law governing specific performance,
injunctive relief, other equitable remedies and other general principles of equity, and all premiums due and payable thereon have
been paid (or if installment payments are due, will have been paid if due and payable prior to the Closing Date).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.18&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Related
Party Transactions</B>. Except as set forth on <U>Schedule 3.18</U> of the Company Disclosure Schedule, the Company Contracts do
not include any agreement with or any other commitment to (a) any officer or director of the Company; (b) to the Knowledge of the
Company, any individual related by blood or marriage to any such officer or director (each, a &ldquo;<B>Related Person</B>&rdquo;);
(c) to the Knowledge of the Company, any Entity in which the Company Group or any such officer, director or Related Person has
an equity or participating interest or (d) any other Affiliate of the Company Group.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.19&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Officer
and Director Information</B>. No officer or director of the Company Group has committed any of the &ldquo;bad acts&rdquo; set forth
in Rule 506(d)(1) of Regulation D promulgated under the Securities Act. Furthermore, during the past ten (10) years, neither the
Company Group, nor any of its officers or directors has been the subject of:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a
petition under the Federal bankruptcy laws or any other insolvency or moratorium law or a petition seeking to appoint a receiver,
fiscal agent or similar officer for the business or property of the Company Group or such person, or any partnership in which the
Company Group or any such person was a general partner at or within two (2) years before the time of such filing, or any corporation
or business association of which any such person was an executive officer at or within two years before the time of such filing;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a
conviction in a criminal proceeding or a named subject of a pending criminal proceeding (excluding traffic violations which do
not relate to driving while intoxicated or driving under the influence of an intoxicating substance);</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;any
order, judgment or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently
or temporarily enjoining the Company Group or any such person from, or otherwise limiting, the following activities:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;acting
as a futures commission merchant, introducing broker, commodity trading advisor, commodity pool operator, floor broker, leverage
transaction merchant, any other person regulated by the United States Commodity Futures Trading Commission or an associated person
of any of the foregoing, or as an investment adviser, underwriter, broker or dealer in securities, or as an affiliated person,
director or employee of any investment company, bank, savings and loan association or insurance company, or engaging in or continuing
any conduct or practice in connection with such activity;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(ii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;engaging
in any type of business practice; or</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(iii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;engaging
in any activity in connection with the purchase or sale of any security or commodity or in connection with any violation of Federal,
state or other securities laws or commodities laws;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;any
order, judgment or decree, not subsequently reversed, suspended or vacated, of any Federal, state or local authority barring, suspending
or otherwise limiting for more than 60 days the right of the Company Group or any such person to engage in any activity described
in the preceding sub-paragraph, or to be associated with persons engaged in any such activity;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a
finding by a court of competent jurisdiction in a civil action or by the Commission to have violated any securities law, regulation
or decree and the judgment in such civil action or finding by the Commission has not been subsequently reversed, suspended or vacated;
or</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a
finding by a court of competent jurisdiction in a civil action or by the United States Commodity Futures Trading Commission to
have violated any federal commodities law, and the judgment in such civil action or finding has not been subsequently reversed,
suspended or vacated.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.20&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Privacy
and Data Security</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company has a privacy policy regarding the collection, use, and disclosure of personal information in connection with the operation
of its business that is in the Company Group&rsquo;s possession, custody, or control, or otherwise held or processed on its behalf
and is and in the past six years has been in compliance in all material respects with its privacy policy. A complete copy of all
privacy policies that have been used by the Company Group during the past six years have been provided to TheMaven. The Company
Group has during the past six years posted a privacy policy in a clear and conspicuous location on all websites and any mobile
applications owned or operated by the Company Group.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company Group has complied at all times in all material respects with all applicable Federal and state laws, rules and regulations
regarding the collection, use, storage, transfer, or disposal of personal information applicable to the business of the Company
Group.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company Group is in compliance in all material respects with the terms of all Contracts to which the Company Group is a party relating
to data privacy, security, or breach notification (including provisions that impose conditions or restrictions on the collection,
use, storage, transfer, or disposal of personal information).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No
Person (including any Governmental Body) has commenced any action relating to the Company Group&rsquo;s information privacy or
data security practices, including with respect to the collection, use, transfer, storage, or disposal of personal information
maintained by or on behalf of the Company Group, or, to the Knowledge of the Company, threatened any such action, or made any complaint,
investigation, or inquiry relating to such practices, except as would not, individually or in the aggregate, reasonably be expected
to have a Material Adverse Effect on the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
execution, delivery, and performance of this Agreement and the consummation of the contemplated transactions, including any transfer
of personal information resulting from such transactions, will not violate any applicable law or the privacy policy of the Company
Group as it currently exists or as it existed at any time during which any personal information was collected or obtained by or
on behalf of the Company Group or other privacy and data security requirements imposed on the Company Group or any party acting
on its behalf under any Contracts, except in each case as would not, individually or in the aggregate, reasonably be expected to
have a Material Adverse Effect on the Company. Upon the Closing, the Company will continue to have the right to use such personal
information on identical terms and conditions as the Company Group enjoyed immediately prior to the Closing.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 84.15pt">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company Group has established and implemented policies, programs, and procedures that are commercially reasonable for a company
of its size and designed to be in compliance with applicable industry practices/necessary and appropriate to protect the confidentiality,
integrity, and security of personal information in its possession, custody, or control against unauthorized access, use, modification,
disclosure, or other misuse.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To
the Knowledge of the Company, in the past six years, it has not experienced any material loss, damage, or unauthorized access,
disclosure, use, or breach of security of any personal information in the Company Group&rsquo;s possession, custody, or control,
or otherwise held or processed on its behalf.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.21&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Capitalization,
Etc</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
authorized capital stock of the Company consists of: (i) 190,000,000 shares of the Company Common Stock, of which 23,140,283 shares
are outstanding and (ii)&nbsp;100,000,000 shares of Company Preferred Stock, of which 100,000,000 shares have been designated as
Series Alpha Preferred Stock and of which 56,760,766 shares are issued and outstanding. All of the outstanding shares of capital
stock the Company have been duly authorized and validly issued and are fully paid and non-assessable. All of the outstanding shares
of capital stock of the Company and all of the outstanding subscriptions, options, calls, warrants or rights (whether or not currently
exercisable), in each case, granted or issued by the Company, to acquire any shares of capital stock or other securities of the
Company have been issued in compliance with all applicable Federal and state securities laws and other applicable Legal Requirements
and all requirements set forth in the Company Documents and Material the Company Contracts. No shares of capital stock of the Company
are subject to a repurchase option in favor of the Company. Except as set forth on <U>Schedule 3.21(a)</U> of the Company Disclosure
Schedule, the Company has never repurchased, redeemed or otherwise reacquired any shares of the Company capital stock or other
securities of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except
as set forth on <U>Schedule 3.21(b)</U> of the Company Disclosure Schedule, there are no: (i) outstanding subscriptions, options,
calls, warrants or rights, in each case, granted or issued by the Company, (whether or not currently exercisable) to acquire any
shares of capital stock of the Company or other securities of the Company; (ii) outstanding securities, notes, instruments or obligations
that are or may become convertible into or exchangeable for any shares of capital stock of the Company or other securities of the
Company; (iii) outstanding or authorized stock appreciation, phantom stock or similar rights with respect to the capital stock
of the Company; (iv) the Company Contracts (other than this Agreement) under which the Company is or may become obligated to sell,
transfer, exchange or issue any shares of capital stock of the Company or any other securities of the Company; (v) agreements,
voting trusts, proxies or understandings, in each case, except as contemplated hereby and to which the Company is a party, with
respect to the voting, or registration under the Securities Act, or any shares of capital stock of the Company; or (vi) to the
Knowledge of the Company, conditions or circumstances that may give rise to or provide a basis for the assertion of a claim by
any Person to the effect that such Person is entitled to acquire or receive any shares of the Company Common Stock or any shares
of the capital stock or other securities of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Schedule
3.21(c)</U> of the Company Disclosure Schedule sets forth a complete and accurate list of all of the stock option plans and other
stock or equity-related plans of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.22&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Full
Disclosure</B>. No representation or warranty of the Company, nor any statement or certificate furnished or to be furnished to
MergerSub or TheMaven, contains or will contain any untrue statement of a material fact or omits or will omit to state any material
fact necessary in order to make the statements made herein and therein not misleading.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>3.23&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Certificate
of Incorporation and Bylaws; Records</B>. The Company has delivered to TheMaven accurate and complete copies of: (i) the certificate
of incorporation and bylaws, including all amendments thereto, of the Company; (ii) the stock register of the Company; and (iii)
the minute books of the Company (including any actions taken by written consent or otherwise without a meeting) (the items described
in the foregoing clauses (i)-(iii) of this <U>Section 3.23</U> being collectively referred to herein as the &ldquo;<B><I>Company
Documents</I></B>&rdquo;). There have been no formal meetings held of, or material corporate actions taken by, the stockholders
of the Company, the Board of Directors of the Company or any committee of the Board of Directors of the Company that are not fully
reflected in the Company Documents. There has not been any violation of any of the Company Documents, and at no time has the Company
taken any action that is inconsistent in any material respect with the Company Documents. The books of account, stock register,
minute books and other records of the Company are accurate, up-to-date and complete in all material respects, and have been maintained
in accordance with Legal Requirements and prudent business practices in all material respects.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="text-transform: uppercase"><B>4.</B></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-variant: small-caps"><B>Representations
and Warranties of MergerSub and TheMaven.</B></FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">MergerSub and TheMaven
each hereby represent and warrant to and for the benefit of the Company as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>4.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Due
Organization and Authority.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;MergerSub
is a corporation duly organized, validly existing and in good standing under the laws of the jurisdiction of its incorporation
and has all necessary corporate power and authority to enter into this Agreement, to carry out its obligations hereunder and to
consummate the transactions contemplated by this Agreement. TheMaven directly owns beneficially and of record all outstanding capital
stock and other equity interests of MergerSub, and no other Person holds any capital stock and other equity interests of MergerSub
nor has any rights to acquire any interest in MergerSub. The execution and delivery by MergerSub of this Agreement, the performance
by MergerSub of its obligations hereunder and the consummation by MergerSub of the transactions contemplated by this Agreement
have been duly authorized by all requisite corporate action on the part of MergerSub. This Agreement has been duly executed and
delivered by MergerSub, and (assuming due authorization, execution and delivery by the Company) this Agreement constitutes legal,
valid and binding obligations of MergerSub, enforceable against MergerSub in accordance with its terms, subject to: (i) laws of
general application relating to bankruptcy, insolvency and the relief of debtors; and (ii) rules of law governing specific performance,
injunctive relief, other equitable remedies and other general principles of equity.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
is a corporation duly organized, validly existing and in good standing under the laws of the jurisdiction of its incorporation
and has all necessary corporate power and authority to enter into this Agreement, to carry out its obligations hereunder and to
consummate the transactions contemplated by this Agreement. The execution and delivery by TheMaven of this Agreement, the performance
by TheMaven of its obligations hereunder and the consummation by TheMaven of the transactions contemplated by this Agreement have
been duly authorized by all requisite corporate action on the part of TheMaven. This Agreement has been duly executed and delivered
by TheMaven, and (assuming due authorization, execution and delivery by the Company) this Agreement constitutes legal, valid and
binding obligations of TheMaven, enforceable against TheMaven in accordance with its terms, subject to: (i) laws of general application
relating to bankruptcy, insolvency and the relief of debtors; and (ii) rules of law governing specific performance, injunctive
relief, other equitable remedies and other general principles of equity.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>4.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No
Conflict. </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except
as may result from any facts or circumstances relating solely to the Company, the execution, delivery and performance by MergerSub
of this Agreement does not and will not (i) violate, conflict with or result in the breach of any provision of the certificate
of incorporation or bylaws of MergerSub, (ii) conflict with or violate any law or governmental order applicable to MergerSub or
(iii) conflict with, or result in any breach of, constitute a default (or event which with the giving of notice or lapse of time,
or both, would become a default) under, require any consent under, or give to others any rights of termination, amendment, acceleration,
suspension, revocation or cancellation of, any note, bond, mortgage or indenture, contract, agreement, lease, sublease, license,
permit, franchise or other instrument or arrangement to which MergerSub is a party, which would adversely affect the ability of
MergerSub to carry out its obligations under, and to consummate the transactions contemplated by, this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except
as may result from any facts or circumstances relating solely to the Company, the execution, delivery and performance by TheMaven
of this Agreement does not and will not (i) violate, conflict with or result in the breach of any provision of the certificate
of incorporation or bylaws of TheMaven, (ii) conflict with or violate any law or governmental order applicable to TheMaven or (iii)
conflict with, or result in any breach of, constitute a default (or event which with the giving of notice or lapse of time, or
both, would become a default) under, require any consent under, or give to others any rights of termination, amendment, acceleration,
suspension, revocation or cancellation of, any note, bond, mortgage or indenture, contract, agreement, lease, sublease, license,
permit, franchise or other instrument or arrangement to which TheMaven is a party, which would adversely affect the ability of
TheMaven to carry out its obligations under, and to consummate the transactions contemplated by, this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>4.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No
Prior Operations</B>. MergerSub was formed solely for the purpose of effecting the Merger and has not engaged in any business activities
or conducted any operations other than in connection with the transactions contemplated herein.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>4.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Issuance
of Stock</B>. The shares of TheMaven Common Stock to be issued in connection with the transactions contemplated by this Agreement
have been duly authorized and, when issued and paid for in accordance with this Agreement, will be duly and validly issued, fully
paid and non-assessable, free and clear of all Encumbrances, other than (i) restrictions on transfer as provided by applicable
Legal Requirements, (ii) solely with respect to the Continuing Employee Service Awards, (x) the vesting schedule provided under
<U>Section 6.13(a)</U> and (y) the repurchase right set forth in <U>Section 6.13(b)</U>, and (iii) the lock-up provisions under
each Lock-Up/Release Agreement. TheMaven has available for issuance the number of shares of TheMaven Common Stock issuable under
this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left"><B>&nbsp;</B></P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>4.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Financing</B>.
(a) TheMaven has no reasonable reason to believe that (i) the full amount necessary to pay and satisfy in full (x) TheMaven&rsquo;s
obligation pursuant to this Agreement to pay the Pay-off Amount and (y) the Legal Fees Reimbursement (collectively, clauses (y)-(z),
the &ldquo;<B>Closing Payments</B>&rdquo;) will not be available to TheMaven on the Closing Date and (ii) the full amount necessary
to pay and satisfy in full the Execution Payments will not be available to TheMaven on or prior to the Execution Payments Deadline
Date; and (b) with respect to each of the Closing Payments and each of the Execution Payments, TheMaven is not aware of the existence
of any fact or event as of the date hereof that could reasonably be expected to cause the Closing and/or the payment of the Execution
Payments on or prior to the Execution Payments Deadline Date, in each case, not to occur and/or the Closing Payments and the Execution
Payments not to be available (x) in the case of the Closing Payments, as of the Closing Date or (y) in the case of the Execution
Payments, on or prior to the Execution Payments Deadline Date.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>4.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Solvency</B>.
Assuming the satisfaction of the conditions set forth in <U>Section 2.2</U> and <U>Section 2.4</U>, immediately after giving effect
to the transactions contemplated by this Agreement to be consummated on or about the Closing Date, subject to the following proviso,
TheMaven and the Surviving Corporation shall (i) be able to pay their respective debts as they become due and shall own property
which has a fair saleable value greater than the amounts required to pay their respective debts when due (including all contingent
liabilities) and (ii) have adequate capital to carry on their respective businesses.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="text-transform: uppercase"><B>5.</B></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-variant: small-caps"><B>Indemnification,
Etc</B></FONT>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>5.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Indemnification
of MergerSub and TheMaven</B>. Each Participating Stockholder to whom Closing Shares have been distributed (collectively, the &ldquo;<B>Company
Indemnitors</B>&rdquo;) shall, severally and not jointly in accordance with their respective Pro Rata Shares, in the manner and
subject to the limitations set forth pursuant to <U>Section 5.5</U>, indemnify and hold harmless MergerSub, TheMaven and each of
their respective officers, directors, employees, Affiliates and Representatives (collectively, the &ldquo;<B>TheMaven Indemnified
Persons</B>&rdquo;), from and against any and all losses, costs, claims, damages, expenses, obligations and liabilities of any
nature whatsoever, including, without limitation, court costs and reasonable attorneys&rsquo; fees (collectively, &ldquo;<B>Losses</B>&rdquo;)
(specifically including court costs and reasonable attorneys&rsquo; fees incurred in enforcing this <U>Section 5.1</U> or in recovering
damages or pursuing other remedies with respect to any breach of this <U>Section 5.1</U>), incurred by MergerSub or TheMaven as
a result of or in connection with (i)&nbsp;any breach of any representation, warranty, covenant or other obligation of the Company
contained in this Agreement (<I>provided, however</I>, that Losses shall not include any special, indirect, incidental, punitive,
exemplary or consequential damages, any lost profits, loss of future revenue or income, loss of business reputation or opportunity
and/or any loss or damage based on any type of multiple of revenue, profits or EBITDA), (ii) the amount, if any, by which (A) the
sum of (x) the Sallyport Assumed Debt Amount <U>plus</U> (y) $500,000 <U>minus</U> (z) the positive net cash flow of the Business
for the period beginning on the Closing Date and ending on the first anniversary of the Closing Date exceeds (B) zero, and/or (iii)
the Security Deposit Adjustment Amount.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>5.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Indemnification
of Holders of Capital Stock of the Company</B>. MergerSub and TheMaven shall, jointly and severally, indemnify and hold harmless
holders of capital stock of the Company and the Company officers, directors, employees, Affiliates and Representatives from and
against any and all Losses (<I>provided, however</I>, that Losses shall not include any special, indirect, incidental, punitive,
exemplary or consequential damages, any lost profits, loss of future revenue or income, loss of business reputation or opportunity
and/or any loss or damage based on any type of multiple of revenue, profits or EBITDA) (specifically including court costs and
reasonable attorneys&rsquo; fees incurred in enforcing this <U>Section 5.2</U> or in recovering damages or pursuing other remedies
with respect to any breach of this <U>Section 5.2</U>), incurred by the Company or holders of capital stock of the Company as a
result of or in connection with any breach of any representation, warranty, covenant or other obligation of MergerSub or TheMaven
contained in this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>5.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Survival
of Representations, Warranties and Covenants</B>. The Parties acknowledge and agree that all representations and warranties contained
in this Agreement (and the related indemnification obligations) shall survive the Closing hereunder and shall terminate on the
twenty-four (24) month anniversary of the Closing Date. The covenants and agreements contained in this Agreement (i) that are required
to be performed in whole prior to the Closing shall terminate as of the Closing and (ii) that require performance by the Company
Indemnitors after the Closing shall survive until performed in accordance with their terms.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>5.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Indemnification
Shares</B>. (i) Upon the 12-month anniversary of the Closing Date (the &ldquo;<B>Initial Release Date</B>&rdquo;), fifty percent
(50%) of the number of Indemnification Shares issued in connection with the Closing (comprised proportionally of Closing Shares
issued to each Company Indemnitor in accordance with such the Company Indemnitor&rsquo;s Pro Rata Share) shall be deemed to no
longer constitute Indemnification Shares subject to repurchase and lock-up pursuant to this <U>Section 5</U> and (ii) upon the
24-month anniversary of the Closing Date, all Indemnification Shares shall be deemed to no longer constitute Indemnification Shares
subject to repurchase and lock-up pursuant to this <U>Section 5</U>. Notwithstanding the foregoing clause (i), in the event the
sum of (A) the value of the Indemnification Shares (based on the Stipulated Stock Price) that remain deemed to constitute Indemnification
Shares after giving effect to the foregoing clause (i) <U>minus</U> (B) the amount of Quantified Losses of TheMaven Indemnified
Persons in respect of all other claims or demands that have been set forth in a duly delivered Notice of Claim but not yet been
finally adjudicated or resolved under this Agreement (such amount, the &ldquo;<B>Remaining Indemnity Value</B>&rdquo;) is less
than $750,000 (the amount of such shortfall, which in no event shall be greater than $750,000, being the &ldquo;<B>Remaining Indemnity
Value Shortfall Amount</B>&rdquo;), then the foregoing clause (i) shall be deemed to apply solely to a number of Indemnification
Shares equal to the sum of (x) fifty percent (50%) of the number of Indemnification Shares issued in connection with the Closing
<U>minus</U> (y) the quotient of (I) the Remaining Indemnity Value Shortfall Amount <U>divided by</U> (II) the Stipulated Stock
Price.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>5.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Limitations
on Indemnification</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Notwithstanding
anything to the contrary contained in this Agreement, in the event that the Company Indemnitors have an obligation to indemnify
any TheMaven Indemnified Person hereunder, such obligation shall solely be satisfied by the payment to TheMaven by the Company
Indemnitors, in accordance with each Company Indemnitor&rsquo;s Pro Rata Share, of such number of shares of Indemnification Shares
issued to the Company Indemnitors as is equal in value to such indemnifiable Loss calculated based on a per Closing Share value
equal to the Stipulated Stock Price.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Recourse
against the Indemnification Shares shall be the sole and exclusive remedy of the TheMaven Indemnified Persons with respect to any
Losses of TheMaven Indemnified Persons indemnifiable hereunder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except
as set forth in <U>Section 8.10</U>, from and after the Closing, the rights to indemnification provided in this <U>Section 5</U>,
subject to the limitations set forth herein, shall be the exclusive post-Closing monetary remedy available to any Party in connection
with any Losses arising out of or resulting from breach of this Agreement or the transactions contemplated by this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left"><B>&nbsp;</B></P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>5.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Indemnification
Procedures</B>. Any Person seeking indemnification under this Agreement (the <I>&ldquo;</I><B>Indemnified Party</B><I>&rdquo;</I>)
shall give prompt written notice (a <I>&ldquo;</I><B>Notice of Claim</B>&rdquo;) to such other applicable Persons against whom
such claim is asserted (the <I>&ldquo;</I><B>Indemnifying Party</B><I>&rdquo;</I>) such indemnification claim. Each Notice of Claim
shall (i) specify in reasonable detail the basis for such claim or demand, setting forth the nature of the claim or demand in reasonable
detail and (ii) specify in reasonable detail the amount of indemnifiable Losses or a good faith estimate of the potential indemnifiable
Losses against which Indemnified Party seeks indemnification in connection with such Notice of Claim (the &ldquo;<B>Quantified
Losses</B>&rdquo;). The failure of the Indemnified Party to so notify the Indemnifying Party shall not relieve the Indemnifying
Party of any obligation hereunder except to the extent the Indemnifying Party determines that the defense of such claim or demand
is prejudiced by the failure to give such notice. The Indemnifying Party shall have the right to defend at its own cost and through
counsel of its own choosing, reasonably satisfactory to the Indemnified Party, any third-party claim or demand set forth in a Notice
of Claim giving rise to such claim for indemnification, unless the Indemnified Party has determined in good faith that joint representation
would result in an actual conflict of interest between the Indemnifying Party and the Indemnified Party. In the event the Indemnifying
Party undertakes to compromise or defend any such claim or demand, it shall promptly (and in any event, no later than fifteen (15)
days after receipt of the Notice of Claim) notify the Indemnified Party in writing of its intention to do so. The Indemnified Party
shall cooperate with the Indemnifying Party and its counsel in the defense of such third-party claim or demand; provided, that
all reasonable out-of-pocket expenses incurred by the Indemnified Party shall be paid by the Indemnifying Party. The Indemnified
Party shall not be liable for any legal or other expenses subsequently incurred by the Indemnifying Party, in connection with its
defense of any third-party claim hereunder. The Indemnified Party may hire separate counsel and participate in such defense at
its own expense. No settlement of a third-party claim or demand defended by the Indemnifying Party shall be made without the written
consent of the Indemnified Party, such consent not to be unreasonably withheld. The Indemnifying Party shall not, except with written
consent of the Indemnified Party, consent to the entry of a judgment or settlement which does not include as an unconditional term
thereof, the giving by the claimant or plaintiff to the Indemnified Party of an unconditional release from all liability in respect
of such third-party claim or demand. For the avoidance of doubt, all rights of Company Indemnitors under this <U>Section 5.6</U>
may be exercised by the Securityholder Representative on behalf of the Company Indemnitors in accordance with <U>Section 7</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="text-transform: uppercase"><B>6.</B></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-variant: small-caps"><B>Certain Covenants</B></FONT>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Operation
of the Company Prior to Closing</B>. Between the date of this Agreement and the Closing Date, except (i) to the extent that TheMaven
shall otherwise consent in writing, (ii) as contemplated by this Agreement, (iii) as required under any Legal Requirement or the
Company Contract in existence as of the date of this Agreement or (iv) as set forth on <U>Schedule 4.1</U> of the Company Disclosure
Schedule, the Company shall:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;except
for any agreement entered into with TheMaven, conduct its business only in the ordinary course, consistent with past practices;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;not
incur any extraordinary expenses; <I>provided</I>, <I>however</I>, that the Company may incur extraordinary expenses related to
the transactions described herein;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;maintain
of all of the Material Company Contracts in the ordinary course, consistent with past practices;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;not
sell, dispose of or transfer any material asset(s);</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;maintain
normal levels of working capital and liquidity, consistent with past practices;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;make
no changes in senior management without the prior written consent of TheMaven;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;not
increase the compensation or employment benefits of any of its officers or employees, except for any such increases effected in
the ordinary course, consistent with past practices;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(h)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;confer
with TheMaven prior to implementing operational decisions of a material nature; and</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;subject
to <U>Section 6.2</U>, otherwise report to TheMaven, as TheMaven may reasonably request, concerning the status of the business,
operations, and finances of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Access
to Information</B>. From the date of this Agreement through and until the Closing Date, the Company shall provide TheMaven and
its authorized representatives full access, during normal business hours and upon at least 24 hours prior written notice, to the
Company&rsquo;s offices and other facilities and to review the Company&rsquo;s books and records. Notwithstanding anything to the
contrary in this Agreement, no such access or examination shall be permitted to the extent that the Company determines that such
access or examination could jeopardize the attorney-client privilege or contravene any Legal Requirements or any Company Contract
in existence as of the date of this Agreement (<I>provided</I>, that in the event such access or examination could reasonably be
expected to violate any such Legal Requirement or the Company Contract or jeopardize any attorney-client privilege, the Parties
shall take all reasonable measures to permit the compliance with such obligations in a manner that avoid any such harm or consequence).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Certain
Payments</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No
later than the third (3<SUP>rd</SUP>) Business Day following the execution and delivery of this Agreement by the Parties (such
date, the &ldquo;<B>Execution Payments Deadline Date</B>&rdquo;), TheMaven shall pay to the respective recipients thereof as set
forth on <U>Schedule 6.3(a)</U> hereto the respective payments set forth on <U>Schedule 6.3(a)</U> hereto (collectively, the &ldquo;<B>Execution
Payments</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Until
the earlier of (x) the valid termination of this Agreement pursuant to <U>Section 8.1</U> and (y) the Closing, TheMaven shall from
time to time advance to the Company the Liabilities of the Company arising in the ordinary course of business, consistent with
past practices, through to and including the Closing pursuant to one or more promissory notes in the form of <U>Exhibit C</U> hereto,
which promissory notes the Parties acknowledge and agree shall be Company Promissory Notes. For the avoidance of doubt, it is the
intention of the Parties that the payments contemplated by the foregoing sentence be made in such amounts and in such frequency
as is from time to time necessary to prevent any such Liabilities from becoming overdue.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tax
Matters</B>. The Parties to this Agreement agree to treat and report the Merger as a reorganization within the meaning of Section
368(a) of the Code and shall file all Tax Returns consistent with that treatment, including the filing of the statement required
by Treasury Regulations Section 1.368-3, except to the extent required pursuant to a &ldquo;determination&rdquo; within the meaning
of Section 1313(a) of the Code (or any analogous provision of state or local Legal Requirements). The Parties to this Agreement
hereby adopt this Agreement as a plan of reorganization within the meaning of Treasury Regulations Section 1.368-2(g). TheMaven,
the Company and the Surviving Corporation will each use its commercially reasonable efforts to cause the Merger to be treated as
a reorganization within the meaning of Section 368(a) of the Code. Neither TheMaven nor the Company shall take any action prior
to the Closing, and TheMaven shall not to take any action or fail to take any action (and shall use its commercially reasonable
efforts to prevent the Surviving Corporation from taking any action or failing to take any action) following the Closing, that
would cause the Merger to fail to qualify as a reorganization within the meaning of Section 368(a) of the Code.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Employees
and Employee Benefits</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Following
the date hereof, the Company shall reasonably cooperate and work with TheMaven to help TheMaven identify employees and contractors
of the Company (each a &ldquo;<B>Service Provider</B>&rdquo;) to whom TheMaven may elect to offer employment or a contractor relationship
with the Company or the Surviving Corporation, as the case may be, (each such employee and contractor that TheMaven elects to offer
employment or a contractor relationship with TheMaven or Surviving Corporation, an &ldquo;<B>Offered Service Provider</B>&rdquo;).
With respect to any Offered Service Provider, the Company, at no cost or expense to it, shall reasonably assist TheMaven with its
efforts to enter into an employment agreement or contractor arrangement with such Offered Service Provider, as applicable, as soon
as practicable after the date of this Agreement and in any event prior to the Closing Date. Upon an Offered Service Provider becoming
a Continuing Service Provider, the Company may not involuntarily terminate (except for cause) its employment and/or contractor
relationship, as applicable, with such Continuing Service Provider prior to the Closing Date. Notwithstanding any of the foregoing,
TheMaven shall not have any obligation to make an offer of employment or contractor services to any employee or contractor of the
Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
shall be responsible for all severance pay and benefits payable to any Service Provider who is not an Offered Service Provider.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except
as otherwise mutually agreed to by the Company and TheMaven prior to or following the Closing Date, the Company shall be solely
responsible, and TheMaven shall have no obligations whatsoever, for any compensation or other amounts payable to any Service Provider,
including hourly pay, commission, bonus, salary, accrued vacation, fringe, pension or profit sharing benefits, severance pay or
change-of-control transactions for any period relating to the service with the Company at any time prior to the Closing Date (including
but not limited to any such compensation arising out of the consummation of this Agreement and the transactions contemplated hereunder)
and the Company shall pay all such amounts to all entitled persons if, as and when due.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company shall remain solely responsible for the satisfaction of all claims for medical, dental, life insurance, health accident
or disability benefits brought by or in respect of the Key Employees and the current or former employees, independent contractors
or consultants employed or engaged by the Company or the spouses, dependents or beneficiaries of any of the foregoing, which claims
relate to events occurring prior to the Closing Date. The Company shall remain solely responsible for all worker&rsquo;s compensation
claims of any current or former employees, officers, directors, managers, independent contractors or consultants employed or engaged
by the Company which relate to events occurring prior to the Closing Date. The Company shall pay, or cause to be paid, all such
amounts to the appropriate persons if, as and when due.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Notwithstanding
anything to the contrary herein, it is understood and agreed that the Company shall not be responsible for any compensation, benefits
or other amounts payable to any Company Service Provider pursuant to any Contract entered into by TheMaven, MergerSub or any of
their Affiliates that becomes effective at or following the Closing.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Confidentiality</B>.
Each of the Parties acknowledge that the information provided to it in connection with this Agreement and the transactions contemplated
by this Agreement is subject to the Non-Disclosure Agreement, the terms of which are incorporated herein by reference, <I>mutatis
mutandis</I>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Spreadsheet</B>.
No later than three (3) Business Days prior to the Closing Date, the Company shall deliver to TheMaven a spreadsheet (the &ldquo;<B>Spreadsheet</B>&rdquo;)
setting forth each payment to be made pursuant to <U>Section 1.3(a)</U>.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Release
and Termination of Security Interests</B>. On or before the Closing, the Company will take all actions necessary to cause the release
of any and all outstanding Encumbrances (other than Permitted Encumbrances), and will make all filings (including UCC-3s), or use
commercially reasonable efforts to cause the holders of any Encumbrances (other than Permitted Encumbrances) to make such filings,
in all local, state and foreign jurisdictions necessary to publicly notice the termination and release of such Encumbrances. All
such releases and filings will be in a form and substance reasonably acceptable to TheMaven.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.9&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Consents</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company shall use its commercially reasonable efforts to obtain all necessary consents, waivers and approvals of, and deliver all
notices to, any third parties to any Contract set forth in <U>Schedule 3.15</U> of the Company Disclosure Schedule.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If
TheMaven agrees to waive the need for a Third Party Consent for one or more the Company Contracts, TheMaven shall be deemed to
have assumed the risk associated with, and obligations under, such the Company Contracts, and such agreements shall be assigned
pursuant to this Agreement. In such event, TheMaven agrees that: (i) the Company and its respective Affiliates shall not have any
Liability whatsoever to TheMaven arising out of or relating to the failure to obtain any such Third Party Consent or because of
the termination of any such the Company Contract as a result thereof; and (ii) no representation, warranty or covenant of the Company
contained herein shall be breached or deemed breached, and no condition shall be deemed not satisfied, as a result of (A) the failure
to obtain a Third Party Consent or (B) any Claim commenced or threatened by or on behalf of any Person arising out of or relating
to the failure to obtain a Third Party Consent or from such terminated the Company Contract.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.10&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company Financial Statements</B>. Prior to the Closing, the Company shall deliver to TheMaven unaudited financial statements for
the most-recently ended fiscal quarter of the Company that has ended at least thirty (30) days prior to the Closing Date (the &ldquo;<B>Stub
Period Financial Statements</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.11&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Financing</B>.
TheMaven shall (i) use its reasonable best efforts to take, or cause to be taken, all actions and to do, or cause to be done, all
things necessary, proper or advisable to arrange, obtain and consummate debt and/or equity financing for the purpose of funding
the Transactions and to pay and satisfy in full the Total Consideration as and when due (collectively, the &ldquo;<B>Financing</B>&rdquo;)
as promptly as practicable, including using reasonable best efforts to (A) negotiate and execute definitive agreements with respect
to the Financing (the &ldquo;<B>Definitive Financing Agreements</B>&rdquo;) and (B) satisfy on a timely basis (or obtain the waiver
of) all conditions and covenants applicable to TheMaven in such Definitive Financing Agreements that are to be satisfied by TheMaven
at or prior to Closing and to consummate the Financing at or prior to the Closing and (ii) comply with its obligations under the
Definitive Financing Agreements on the terms and conditions set forth therein. Prior to the Closing, TheMaven shall keep the Company
reasonably informed on a reasonably current basis in reasonable detail of any material developments concerning the status of the
Financing, which, for the avoidance of doubt, shall include (a) upon reasonable request, providing copies of any Definitive Financing
Agreements and such other information and documentation regarding the Financing as shall be reasonably necessary to allow the Company
to monitor the progress of such financing activities and (b) prior to the Closing, notifying the Company in writing of the occurrence
of any of the following: (i) termination or expiration of any Definitive Financing Agreement; or (ii) any event or circumstance
that TheMaven reasonably believes could be expected to result in TheMaven not being able to obtain all or any portion of the Financing
on the terms and conditions contemplated by the Definitive Financing Agreements.</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.12&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Sallyport
Facility</B>. To the extent that TheMaven does not pay and satisfy in full the obligations of the Company under the Sallyport Facility
at or prior to the Closing, for a period beginning on the Closing Date and ending on the first anniversary of the Closing Date,
TheMaven shall pay down the Sallyport Assumed Debt Amount out of the positive net cash flow of the Business. Prior to the Closing,
TheMaven and MergerSub shall obtain from Sallyport its consent (the &ldquo;<B>Sallyport Consent</B>&rdquo;) with respect to (x)
the transactions contemplated by this Agreement, including that the obligations under Sallyport Facility would remain outstanding
following the Merger and that the obligations thereunder would constitute obligations of one or more of TheMaven and its Subsidiaries
following the Closing, or (y) the payment and satisfaction in full by TheMaven of the obligations of the Company under the Sallyport
Facility at or prior to the Closing pursuant to a pay-off letter executed by Sallyport, in which case of this clause (y), the Sallyport
Consent shall consist of such pay-off letter.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.13&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Continuing
Employee Service Awards</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;At
the Closing, TheMaven shall issue 2,000,000 unvested shares of TheMaven Common Stock (the &ldquo;<B>Continuing Employee Service
Awards</B>&rdquo;) in such amounts and to such employees and contractors of the Company who continue in employment (&ldquo;<B>Continuing
Employees</B>&rdquo;) or are offered a contractor relationship (&ldquo;<B>Continuing Contractors</B>&rdquo;) with TheMaven (or
any of its Subsidiaries, including the Surviving Corporation) after consummation of the Closing (Continuing Employees and Continuing
Contractors, collectively the &ldquo;<B>Continuing Service Providers</B>&rdquo;) as set forth on a schedule to be provided by the
Company to TheMaven prior to the Closing (&ldquo;<B>Continuing Employee Service Awards Allocation Schedule</B>&rdquo;). Each Continuing
Employee Service Award shall vest in twenty-four (24) equal monthly installments commencing on the first anniversary of the Closing
Date, so long as such Continuing Service Provider is continuously employed by TheMaven or any Affiliate thereof and (ii) be subject
to a right of cancellation by TheMaven as set forth in <U>Section 6.13(b)</U>; <I>provided</I>, <I>however</I>, that, in the event
that a Key Personnel is terminated by TheMaven or any Affiliate thereof for a reason other than Cause or resigns for Good Reason,
each upon or following the Closing Date, then the Continuing Employee Service Awards held by such Key Personnel shall become fully
vested immediately prior to such termination or resignation and shall no longer be subject to repurchase by TheMaven pursuant to
this <U>Section 6.13</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Notwithstanding
the foregoing, if the average monthly number of Total Unique Users attributable to publishers primarily recruited by the Company&rsquo;s
personnel across TheMaven&rsquo;s owned content management systems for January, February and March 2019 (the &ldquo;<B>Equity Traffic
Number</B>&rdquo;) is less than 70 million, TheMaven shall have the right to repurchase for no consideration with respect to each
Continuing Service Provider, on a pro-rata basis, (A) the aggregate number of Continuing Employee Service Awards issued at Closing
<U>minus</U> (B) an amount equal the product of (A) 2,000,000 <U>multiplied by</U> (B) the quotient of the Equity Traffic Number
<U>divided by</U> 70 million.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.14&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Right
of First Refusal; Call Option</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Right
of First Refusal</U><I>. </I>For a period of two (2) years following the Closing Date, should any Participating Stockholder (or
a Permitted Transferee, as defined below, thereof) (any such holder or any such Permitted Transferree thereof, a &ldquo;<B>Holder</B>&rdquo;)
propose to sell to any person any of such Holder&rsquo;s Closing Shares (other than as set forth in <U>Section&nbsp;6.14(a)(iv)</U>
of this Agreement), TheMaven shall have a right of first refusal to purchase such Closing Shares (such Closing Shares are referred
to herein as the &ldquo;<B>Offered Shares</B>&rdquo;) on the terms and conditions set forth in this <U>Section&nbsp;6.14(a)</U>
(the &ldquo;<B>Right of First Refusal</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<I>Notice
of Proposed Transfer</I>. Such Holder shall deliver to TheMaven a written notice (the &ldquo;<B>ROFR Notice</B>&rdquo;) stating:
(A)&nbsp;such Holder&rsquo;s bona fide intention to sell or otherwise transfer the Offered Shares; and (B)&nbsp;the number of Offered
Shares proposed to be sold. Such Holder shall offer to TheMaven the Offered Shares at a per-share purchase price equal to the lesser
of (x) volume weighted average closing price of one share of TheMaven Common Stock as reported on the OTCQB market for the fourteen
(14) consecutive trading days ending on the date that is one (1) trading day immediately preceding the date of the ROFR Notice
and (y) $2.50, in each case of clauses (x) and (y), as adjusted as appropriate to reflect any stock splits, stock dividends, combinations,
reorganizations, reclassifications or similar events (such per-share purchase price, the &ldquo;<B>ROFR Purchase Price</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(ii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<I>Exercise
of Right of First Refusal</I>. TheMaven shall have the right to submit to such Holder, within twenty-four (24) hours after receipt
of the ROFR Notice, notice of its irrevocable commitment to exercise such Right of First Refusal with respect to the Offered Shares
within ten (10) days after delivery of the ROFR Notice (each such notice, a &ldquo;<B>ROFR Exercise Notice</B>&rdquo;). TheMaven
and such Holder shall then effect the purchase of the Offered Shares, including payment by TheMaven of the aggregate ROFR Purchase
Price with respect to the Offered Shares, not more than ten (10) days after delivery of the ROFR Notice, and, at such time, the
Holder shall deliver to TheMaven the certificates for any certificated Offered Shares to be purchased by TheMaven, each certificate
to be properly endorsed for transfer, or a stock power properly endorsed for transfer in the case of any uncertificated Offered
Shares to be purchased by TheMaven. If, with respect to a given ROFR Notice, TheMaven does not submit to such Holder, within twenty-four
(24) hours after receipt of such ROFR Notice, a ROFR Exercise Notice, such Holder shall be permitted to sell any or all of the
Offered Shares that are the subject of such ROFR Notice for a period of fourteen (14) days. Any such Offered Shares that are not
sold within such fourteen (14) day period shall again become subject to the Right of First Refusal under this <U>Section&nbsp;6.14(a)</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(iii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<I>Payment</I>.
Payment of the aggregate ROFR Purchase Price shall be made, at the option of such Holder, in cash by check or wire transfer.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(iv)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<I>Permitted
Transactions</I>. The provisions of <U>Section&nbsp;6.14(a)</U> of this Agreement shall not pertain or apply to (i) any pledge
of such Holder&rsquo;s Closing Shares made by such Holder pursuant to a bona fide loan transaction which creates a mere security
interest; (ii) any bona fide gift; (iii) any sale or transfer to such Holder&rsquo;s Immediate Family or a trust for the benefit
of such Holder or such Holder&rsquo;s Immediate Family (&ldquo;<B>Immediate Family</B>&rdquo; as used herein shall mean lineal
descendant or antecedent, spouse (or spouse&rsquo;s antecedents), father, mother, brother or sister (or their descendants), stepchild
(or their antecedents or descendants), aunt or uncle (or their antecedents or descendants), brother-in-law or sister-in-law (or
their antecedents or descendants) and shall include adoptive relationships, or any person sharing such Holder&rsquo;s household
(other than a tenant or an employee)); or (iv) any sale or transfer of such Holder&rsquo;s Closing Shares between or among one
or more of the Holders; <I>provided</I>, in each case of the foregoing clauses (i)-(iv), that (i) the transferring Holder shall
inform TheMaven of such pledge, transfer or gift prior to effecting it, and (ii) the pledgee, transferee or donee (each a &ldquo;<B>Permitted
Transferee</B>&rdquo;) shall furnish TheMaven with a written agreement to be bound by and comply with all provisions of this Agreement
applicable to the transferring Holder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>Call
Option</U>. For a period of two (2) years following the Closing Date, TheMaven shall have the option to purchase from the holders
of Closing Shares, on a pro rata basis among all such holders, any or all of the Closing Shares held by such holders on the terms
and conditions set forth in this <U>Section 6.14(b)</U> (the &ldquo;<B>Call Option</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<I>Notice
of Call Exercise</I>. TheMaven shall have the right to deliver to such holders, no more than once during such two-year period,
a written notice (the &ldquo;<B>Call Notice</B>&rdquo;) stating (A)&nbsp;the number and percentage of the Closing Shares held by
such holders to be purchased by TheMaven (the &ldquo;<B>Called Shares</B>&rdquo;); and (B) TheMaven&rsquo;s irrevocable commitment
to exercise the Call Option within ten (10) days after delivery of the Call Notice. The per-share purchase price for the Called
Shares shall equal $2.50, as adjusted as appropriate to reflect any stock splits, stock dividends, combinations, reorganizations,
reclassifications or similar events (such per-share purchase price, the &ldquo;<B>Call Purchase Price</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(ii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<I>Exercise
of Call Option</I>. Within ten (10) days after delivery of the Call Notice, TheMaven and each such holder shall effect the purchase
of the Called Shares, including payment of the Call Purchase Price by TheMaven with respect to each Called Share, not more than
ten (10) days after delivery of the Call Notice, and, at such time, each such holder shall deliver to TheMaven the certificates
for any certificated Called Shares held by such holder to be purchased by TheMaven, each certificate to be properly endorsed for
transfer, or a stock power properly endorsed for transfer in the case of any uncertificated Called Shares held by such holder to
be purchased by TheMaven.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">(iii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<I>Payment</I>.
Payment of the Call Purchase Price to each such holder shall be made, at the option of such holder, in cash by check or wire transfer.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<U>No
Assignment of Rights</U>. Notwithstanding anything to the contrary herein, the rights of TheMaven set forth in this Section&nbsp;6.14
may not be assigned, in whole or in part, by operation of law or otherwise. Any purported assignment in violation of this Section&nbsp;6.14
shall be null and void.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>6.15&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Directors&rsquo;
and Officers&rsquo; Indemnification and Insurance</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;TheMaven
agrees that all rights of the past and present directors and officers of the Company (collectively, the &ldquo;<B>Indemnitees</B>&rdquo;)
to advancement of expenses, indemnification and exculpation from liabilities for acts or omissions occurring at or prior to the
Closing as provided under the certificate of incorporation and bylaws, including all amendments thereto, of the Company as in effect
on the date hereof, and any indemnification agreements of the Company shall survive the Closing and shall continue in full force
and effect in accordance with their terms. For a period of six (6) years from and after the Closing, such rights shall not be amended,
repealed or otherwise modified in any manner that would adversely affect the rights of the Indemnitees, unless such amendment,
repeal or modification is required by Legal Requirements or approved in writing by such Indemnitees. In addition, from and after
the Closing, TheMaven shall, or shall cause MergerSub, as the case may be, to advance, pay or reimburse any expenses of any Indemnitee
under this <U>Section 6.15</U> as incurred to the fullest extent permitted under Legal Requirements; <I>provided</I>, <I>however</I>,
that the person to whom expenses are advanced provides an undertaking to repay such advances to the extent required by Legal Requirements.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prior
to the Closing, the Company may obtain a prepaid directors&rsquo; and officers&rsquo; liability insurance policy covering those
individuals who are covered by the directors&rsquo; and officers&rsquo; liability insurance policy provided for directors and officers
of the Company as of the date hereof (the &ldquo;<B>D&amp;O Tail</B>&rdquo;) for a term ending on the six (6) year anniversary
of the Closing Date; <I>provided</I>, <I>however</I>, that the total premiums paid and/or payable under the D&amp;O Tail for the
entire six (6) year period shall not exceed $25,000 in the aggregate. From and after the Closing, in the event the Company obtains
the D&amp;O Tail, TheMaven shall, or shall cause MergerSub to, as the case may be, maintain in effect the D&amp;O Tail for such
six (6) year period.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
provisions of this <U>Section 6.15</U> (i) are intended to be for the benefit of, and shall be enforceable by, each Indemnitee,
his or her heirs and his or her attorneys, accountants, agents or other advisors as third party beneficiaries of this <U>Section
6.15</U> and (ii) are in addition to, and not in substitution for, any other rights to indemnification or contribution that any
such person may have by contract or otherwise.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<B>Governance
Plan and Operational Restrictions</B>. At or prior to the Closing, TheMaven shall implement the Governance Plan and Operational
Restrictions. Commencing upon the date of implementation of the Governance Plan and Operational Restrictions and ending on the
one (1) year anniversary of the Closing Date, TheMaven shall, and shall cause its directors, officers, employees and agents to,
comply with the terms of the Governance Plan and Operational Restrictions.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="text-transform: uppercase"><B>7.</B></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-variant: small-caps"><B>Securityholder
Representative.</B></FONT></TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>7.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B>By
virtue of the execution and delivery of a Lock-Up/Release Agreement, and without any further action of any of the Company Indemnitors
or the Company, each of the Company Indemnitors shall be deemed to have agreed to appoint the Securityholder Representative as
their exclusive agent and attorney-in-fact, as their sole and exclusive representative for and on behalf of the Company Indemnitors
and to receive and distribute payments, to give and receive notices and communications and otherwise in satisfaction of indemnification
claims by any TheMaven Indemnified Party pursuant to <U>Section 5</U> of this Agreement, to object to such payments, to agree to,
negotiate, enter into settlements and compromises of, and demand arbitration and comply with orders of courts and awards of arbitrators
with respect to, any indemnification claim hereunder or any dispute between any TheMaven Indemnified Party and any Company Indemnitors,
in each case relating to this Agreement or the Merger, and to take all other actions that are either (i) necessary or appropriate
in the judgment of the Securityholder Representative for the accomplishment of the foregoing or (ii) specifically mandated by the
terms of this Agreement. Notwithstanding the foregoing, the Securityholder Representative shall have no obligation to act on behalf
of the Company Indemnitors, except as expressly provided in this Agreement and, for the avoidance of doubt, there are no obligations
of the Securityholder Representative in any ancillary agreement, schedule, exhibit or the Company Disclosure Schedule. The Securityholder
Representative may resign at any time. The immunities and rights to indemnification shall survive the resignation or removal of
the Securityholder Representative and the Closing and/or any termination of this Agreement. No bond shall be required of the Securityholder
Representative. Other than in connection with any claim pursued by a TheMaven Indemnified Party directly against any Company Indemnitor,
notices or communications to or from the Securityholder Representative shall constitute notice to or from the Company Indemnitors.
The powers, immunities and rights to indemnification granted to the Securityholder Representative hereunder: (i) are coupled with
an interest and shall be irrevocable and survive the death, incompetence, bankruptcy or liquidation of any Company Indemnitor and
shall be binding on any successor thereto; and (ii) shall survive the delivery of an assignment by any Company Indemnitor of the
whole or any fraction of his, her or its interest in the Indemnification Shares.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>7.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B>The
Securityholder Representative may (i) rely and act upon any statement, report or opinion prepared by or any advice received from
the auditors, counsel or other professional advisors of the Securityholder Representative, (ii) rely upon any signature believed
by him to be genuine, and (iii) reasonably assume that a signatory has proper authorization to sign on behalf of the applicable
Company Indemnitor or other party. Absent fraud, gross negligence or willful misconduct, neither the Securityholder Representative
nor his Representatives shall be responsible or held liable, in each case to any Company Indemnitor for any loss or damage resulting
from so relying or from acting in accordance with this Agreement, as the Securityholder Representative.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>7.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B>A
decision, act, consent or instruction of the Securityholder Representative, including an amendment of any provision of this Agreement
pursuant to <U>Section&nbsp;8.12</U> of this Agreement, shall constitute a decision of the Company Indemnitors and shall be final,
binding and conclusive upon the Company Indemnitors and shall be binding on their successors as if expressly confirmed and ratified
in writing, and TheMaven may rely upon any such decision, act, consent or instruction of the Securityholder Representative as being
the decision, act, consent or instruction of the Company Indemnitors. All defenses which may be available to any Company Indemnitor
to contest, negate or disaffirm the action of the Securityholder Representative taken in good faith under this Agreement are waived.
TheMaven is hereby relieved from any liability to any person for any acts done by TheMaven in accordance with such decision, act,
consent or instruction of the Securityholder Representative.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>7.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B>Each
Company Indemnitor agrees (i) to jointly and severally indemnify and hold harmless the Securityholder Representative from and against
any and all losses, claims, damages, costs, judgements, fines, amounts paid in settlement, expenses (including, without limitation,
legal fees and expenses on a full indemnity basis, costs of counsel and other skilled professionals and in connection with seeking
recovery from insurers) and liabilities (collectively, such losses, claims, damages, costs, expenses and liabilities being the
&ldquo;<B>Indemnified Liabilities</B>&rdquo;) to which Securityholder Representative may become subject, insofar as such Indemnified
Liabilities (or actions, suits, or proceedings, including any inquiry or investigation or claim, in respect thereof) arise out
of, in any way relate to, or result from its acting as Securityholder Representative under this Agreement and (ii) to reimburse
the Securityholder Representative upon demand for all legal or other expenses, if any, incurred in connection with its acting as
Securityholder Representative, other than in the case of fraud, gross negligence or willful misconduct, on condition that the Securityholder
Representative has acted in compliance with this Agreement. The Company Indemnitors acknowledge that the Securityholder Representative
shall not be required to expend or risk his own funds or otherwise incur any financial liability in the exercise or performance
of any of its powers, rights, duties or privileges or pursuant to this Agreement or the transactions contemplated hereby. Furthermore,
the Securityholder Representative shall not be required to take any action unless the Securityholder Representative has been provided
with funds, security or indemnities which, in its determination, are sufficient to protect the Securityholder Representative against
the costs, expenses and liabilities which may be incurred by the Securityholder Representative in performing such actions.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: -0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; width: 100%"><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.5in; text-align: left"><FONT STYLE="text-transform: uppercase"><B>8.</B></FONT></TD><TD STYLE="text-align: justify"><FONT STYLE="font-variant: small-caps"><B>Miscellaneous</B></FONT>.</TD>
</TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Termination</B>.
This Agreement may be terminated and the proposed Merger and other transactions contemplated by this Agreement abandoned at any
time prior to the Closing Date by written notice by the terminating Party to the other Parties:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;by
the mutual written consent of TheMaven and the Company;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(x)
by any of the Parties if the Merger shall not have been consummated by December 12, 2018 (the &ldquo;<B>End Date</B>&rdquo;), provided
that the right to terminate this Agreement under this <U>Section 8.1(b)</U> shall not be available to a Party whose failure to
fulfill any obligation under this Agreement has been a principal cause of or resulted in the failure to consummate the Merger on
or before such date and such failure to act constitutes a breach of this Agreement; or (y) by the Company if TheMaven has not paid
the Execution Payments on or prior to the Execution Payments Deadline Date;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;by
TheMaven or the Company if such terminating Party is not in material breach of any of its representations, warranties or covenants
required to be performed by it under this Agreement and the other Party (which also shall include MergerSub in the case of TheMaven),
as between them, shall have breached or failed to perform any of its respective representations, warranties or covenants required
to be performed by it under this Agreement, such that (i) in the case of the other Party being TheMaven, the conditions set forth
in <U>Section 2.2</U> and <U>Section 2.3</U> would not be satisfied or (ii) in the case of the other Party being the Company, the
conditions set forth in <U>Section 2.2</U> and <U>Section 2.4</U> would not be satisfied, and, in each case of clauses (i) and
(ii), such breach or failure to perform by such other Party has continued unremedied for ten (10) Business Days following notice
from the non-breaching Party; <I>provided</I>, <I>however</I>, that no cure period shall be required for a breach or inaccuracy
which by its nature cannot be cured;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;by
TheMaven or the Company if there has been a Material Adverse Effect in the condition of the other since the date of this Agreement;
or</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;by
the Company if on or after the End Date (i) all the conditions set forth in <U>Section 2.2</U> and <U>Section 2.4</U> have been
satisfied (other than those conditions that by their terms or nature are to be satisfied at the Closing, each of which would be
capable of being satisfied if the Closing Date were the date that the notice of termination is delivered by the Company to TheMaven
and MergerSub), (ii) the Company has irrevocably notified TheMaven and MergerSub in writing (the &ldquo;<B>Company Closing Notice</B>&rdquo;)
that (x) all of the conditions set forth in <U>Section 2.3</U> have been satisfied or waived (other than those conditions that
by their terms or nature are to be satisfied at the Closing, each of which would be capable of being satisfied if the Closing Date
were the date that the notice of termination is delivered by the Company to TheMaven and MergerSub) or that it is willing to waive
any unsatisfied conditions in <U>Section 2.3</U> for the purpose of consummating the Closing and (y) that it is ready, willing
and able to consummate the Closing, (iii) MergerSub and TheMaven do not consummate, or cause the consummation of, the transactions
contemplated by this Agreement and the Closing within five (5) Business Days following the date of its receipt of the Company Closing
Notice, and (iv) the Company stood ready, willing and able to consummate the Closing during such five (5) Business Day period.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Effect
of Termination</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In
the event that this Agreement is validly terminated in accordance with <U>Section 7.1</U>, then each of the Parties shall be relieved
of its duties and obligations arising under this Agreement after the date of such termination and such termination shall be without
liability to any Party; <I>provided, however</I>, that no such termination shall relieve any Party hereto from liability for any
willful breach of any material representation, warranty, covenant or obligation set forth in this Agreement or relieve TheMaven
from liability in connection with any Specified Termination (in each case, with respect to any such liabilities of TheMaven, subject
to this <U>Section 8.2</U>).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If
this Agreement is terminated (i) by any Party pursuant to <U>Section 8.1(b)</U> and all the conditions set forth in <U>Section
2.2</U> and <U>Section 2.4</U> have been satisfied (other than those conditions that by their terms or nature are to be satisfied
at the Closing, each of which would be capable of being satisfied if the Closing Date were the date that the notice of termination
is delivered by a Party pursuant to <U>Section 8.1(b)</U>), or (ii) by the Company pursuant to <U>Section 8.1(e)</U> (any such
termination, in each case of clauses (i) and (ii), a &ldquo;<B>Specified Termination</B>&rdquo;), then all debts and liabilities
of the Company in favor of TheMaven (including the principal amount thereof and accrued and unpaid interest thereunder), including
under each promissory note issued to TheMaven by the Company from time to time prior to the Closing (collectively, the &ldquo;<B>Company
Promissory Notes</B>&rdquo;) shall, without any further action by TheMaven or the Company, be automatically forgiven, the Company
shall be released from any obligations arising thereunder and, with respect to the Company Promissory Notes, the Company Promissory
Notes shall be cancelled (collectively, the &ldquo;<B>Release</B>&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Notwithstanding
anything to the contrary in this Agreement, the Company&rsquo;s rights pursuant to this <U>Section 8.2</U> shall be the sole and
exclusive remedy of the Company or any of its Affiliates against TheMaven, MergerSub or any of their respective Affiliates or any
of their respective stockholders, partners, members or Representatives for any and all Losses that may be suffered based upon,
resulting from or arising out of the circumstances giving rise to a Specified Termination, and upon the consummation of the Release
in accordance with this <U>Section 8.2</U>, none of the TheMaven, MergerSub or any of their respective Affiliates or any of their
respective stockholders, partners, members or Representatives shall have any further liability or obligation relating to or arising
out of this Agreement or the transactions contemplated by this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If
this Agreement and the transactions contemplated by this Agreement are terminated as provided herein, TheMaven shall, subject to
the terms and conditions of any agreement entered into by TheMaven and the Company in connection with this Agreement following
or prior to the date hereof with respect to such documents and other material, return to the Company all documents and other material
received from the Company or its Representatives relating to the transactions contemplated by this Agreement, whether so obtained
before or after the execution of this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.3&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Fees
and Expenses</B>. Except as otherwise set forth in this Agreement, each Party to this Agreement shall bear and pay all fees, costs
and expenses (including all legal fees and accounting fees) that have been incurred or that are incurred by such Party in connection
with the negotiation and execution of this Agreement and each other agreement, document and instrument contemplated by this Agreement
and the consummation of the transactions contemplated by this Agreement and thereby. Notwithstanding the foregoing, TheMaven shall
at Closing pay to the Company&rsquo;s legal advisors, on behalf of the Company, the Legal Fees Reimbursement, if any.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.4&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Attorneys&rsquo;
Fees</B>. If any action or proceeding relating to this Agreement or the enforcement of any provision of this Agreement is brought
against any Party hereto, the prevailing Party shall be entitled to recover reasonable attorneys&rsquo; fees, costs and disbursements
in addition to any other relief to which the prevailing Party may be entitled.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.5&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Notices</B>.
All notices and other communications given or made pursuant hereto shall be in writing and shall be deemed effectively given:&nbsp;
(i) upon personal delivery to the Party to be notified; (ii) when sent by confirmed facsimile if sent during normal business hours
of the recipient; if not, then on the next Business Day; (iii) three (3) Business Days after having been sent by registered or
certified mail, return receipt requested, postage prepaid; (iv)&nbsp;one (1) Business Day after deposit with a nationally recognized
overnight courier, specifying next-day delivery, with written verification of receipt; or (v) via e-mail (with acknowledgment of
complete transmission).&nbsp; All communications shall be sent to the respective Parties at the following addresses (or at such
other addresses as shall be specified by notice given in accordance with this <U>Section 8.5</U>):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">If to TheMaven or MergerSub:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">TheMaven, Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">1500 Fourth Avenue, Suite
200</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">Seattle, Washington
98101</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">Attention: Chief
Executive Officer</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">Fax: (206) 260-3418</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">With a copy (which shall
not constitute notice) to:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">Golenbock Eiseman Assor
Bell &amp; Peskoe LLP</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">711 Third Avenue</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">New York, New York 10017</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">Attention: Andrew D.
Hudders, Esq.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">Fax: (212) 754-0330</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">If to the Company:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">Say Media, Inc.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 1in">428 SW 4th Ave</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 1in">Portland, Oregon
97204</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">Attention: Chief Executive
Officer</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">E-mail: msanchez@saymedia.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">with a copy (which shall
not constitute notice) to:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">Orrick, Herrington
&amp; Sutcliffe LLP</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">1000 Marsh Rd</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">Menlo Park, CA
94025</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">Attention: Mark
W. Seneca, Esq.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">Fax: (650) 614-7401</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">If to the Securityholder
Representative:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 1in">137 Clifford Terrace
#5</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 0.5in; text-align: justify; text-indent: 1in">San Francisco,
CA 94117</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">Attention: Matt Sanchez</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1.5in">E-mail: msanchezacct@gmail.com</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.6&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Headings</B>.
The headings contained in this Agreement are for convenience of reference only, shall not be deemed to be a part of this Agreement
and shall not be referred to in connection with the construction or interpretation of this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Governing
Law</B>. This Agreement shall be construed in accordance with, and governed in all respects by, the internal laws of the State
of Delaware without giving effect to its principles of conflicts of laws. Each Party irrevocably and unconditionally (a) submits
to the jurisdiction of the Court of Chancery of the State of Delaware, New Castle County, or, if that court does not have jurisdiction,
a federal court sitting in Wilmington, Delaware in any action or proceeding arising out of or relating to this Agreement, (b) agrees
that all claims in respect of such action or proceeding may be heard and determined in any such court, (c) waives any claim of
inconvenient forum or other challenge to venue in such court and (d) agrees not to bring any action or proceeding arising out of
or relating to this Agreement in any other court.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.8&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Successors
and Assigns</B>. This Agreement shall be binding upon and inure to the benefit of the Parties hereto and their successors and assigns,
if any. No Party shall assign or delegate, by operation of law or otherwise, its rights or obligations under this Agreement to
any Person with the prior written consent of the other Parties.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.9&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Waiver
of Jury Trial</B>. EACH OF THE PARTIES HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY JURY AND ANY ACTION, PROCEEDING OR COUNTERCLAIM
(WHETHER BASED ON CONTRACT, TORT OR OTHERWISE) ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE ACTIONS OF ANY PARTY HERETO
IN NEGOTIATION, ADMINISTRATION, PERFORMANCE OR ENFORCEMENT HEREOF.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.10&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Remedies
Cumulative; Specific Performance</B>. The rights and remedies of the Parties hereto shall be cumulative and not alternative. The
Parties agree that, in the event of any breach or threatened breach by any Party to this Agreement of any covenant, obligation
or other provision set forth in this Agreement for the benefit of any other Party to this Agreement, such other Party shall be
entitled, in addition to any other remedy that may be available to it, to: (i)&nbsp;a decree or order of specific performance or
mandamus to enforce the observance and performance of such covenant, obligation or other provision; and (ii)&nbsp;an injunction
restraining such breach or threatened breach. The Parties further agree that no Person shall be required to obtain, furnish or
post any bond or similar instrument in connection with or as a condition to obtaining any remedy referred to in this <U>Section
8.10</U>, and the Parties irrevocably waive any right they may have to require the obtaining, furnishing or posting of any such
bond or similar instrument.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.11&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Waiver</B>.
No failure on the part of any Person to exercise any power, right, privilege or remedy under this Agreement, and no delay on the
part of any Person in exercising any power, right, privilege or remedy under this Agreement, shall operate as a waiver of such
power, right, privilege or remedy and no single or partial exercise of any such power, right, privilege or remedy shall preclude
any other or further exercise thereof or of any other power, right, privilege or remedy. No Person shall be deemed to have waived
any claim arising out of this Agreement, or any power, right, privilege or remedy under this Agreement, unless the waiver of such
claim, power, right, privilege or remedy is expressly set forth in a written instrument duly executed and delivered on behalf of
such Person, and any such waiver shall not be applicable or have any effect except in the specific instance in which it is given.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.12&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Amendments</B>.
This Agreement may not be amended, modified, altered or supplemented other than by means of a written instrument duly executed
and delivered on behalf of all of the Parties.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.13&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Severability</B>.
If one or more provisions of this Agreement are held by a court of competent jurisdiction to be unenforceable under applicable
Legal Requirements, the Parties agree to promptly renegotiate such provision in good faith. In the event that the Parties cannot
reach a mutually agreeable and enforceable replacement in writing for such provision, then: (i) such provision shall be excluded
from this Agreement; (ii) the balance of the Agreement shall be interpreted as if such provision were so excluded; and (iii) the
balance of the Agreement shall be enforceable in accordance with its terms.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.14&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Construction</B>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;For
purposes of this Agreement, whenever the context requires: (i) the singular number shall include the plural, and vice versa; (ii)
the masculine gender shall include the feminine and neuter genders; (iii) the feminine gender shall include the masculine and neuter
genders; and (iv) the neuter gender shall include the masculine and feminine genders.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Each
of the Parties has been represented by legal counsel except to the extent that such Party has declined legal counsel. Accordingly,
the Parties agree that any rule of construction to the effect that ambiguities are to be resolved against the drafting Party shall
not be applied in the construction or interpretation of this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;As
used in this Agreement, the words &ldquo;include&rdquo; and &ldquo;including&rdquo;, and variations thereof, shall not be deemed
to be terms of limitation, but rather shall be deemed to be followed by the words &ldquo;without limitation&rdquo;.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 1in">(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except
as otherwise indicated, all references in this Agreement to &ldquo;Sections&rdquo;, &ldquo;Exhibits&rdquo; and &ldquo;Schedules&rdquo;
are intended to refer to Sections of this Agreement and Exhibits and Schedules to this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.15&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Parties
in Interest</B>. None of the provisions of this Agreement is intended to provide any rights or remedies to any Person other than
the Parties hereto and their respective successors and assigns, except for (i) <U>Section 6.13</U> shall be for the benefit of,
and enforceable by, the Continuing Employees, (ii) <U>Sections 5</U> and <U>6.12</U> shall be for the benefit of, and enforceable
by, the Company Indemnitors, and (iii) <U>Section 6.15</U> shall be for the benefit of, and enforceable by, the Indemnitees.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.16&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Entire
Agreement</B>. This Agreement, together with the schedules and exhibits hereto and thereto, sets forth the entire understanding
of the Parties relating to the subject matter hereof and thereof and supersedes all prior agreements and understandings among or
between any of the Parties relating to the subject matter hereof and thereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.17&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Attorney-Client
Privilege; Waiver of Conflict</B>. TheMaven and MergerSub (on their own behalf and, from and after the Closing, on behalf of the
Surviving Corporation) hereby waive, and agree to cause their respective Affiliates to waive, any conflicts that may arise in connection
with Orrick, Herrington &amp; Sutcliffe LLP (&ldquo;<B>Orrick</B>&rdquo;) representing any of the stockholders and optionholders
of the Company or any of their respective Affiliates (collectively, the &ldquo;<B>Selling Parties</B>&rdquo;) after the Closing
as such representation may relate to TheMaven, Merger Sub, the Surviving Corporation, their respective Subsidiaries and Affiliates
or the transactions contemplated by this Agreement. TheMaven and MergerSub (on their own behalf and, from and after the Closing,
on behalf of the Surviving Corporation) hereby agree that, in the event that a dispute arises after the Closing between TheMaven,
the Surviving Corporation or any of their respective Affiliates, on the one hand, and the Selling Parties, on the other hand, Orrick
may represent any or all of the Selling Parties in such dispute despite that the interests of the Selling Parties may be directly
adverse to TheMaven, the Surviving Corporation or any of their respective Affiliates, and despite that Orrick may have formerly
represented the Company or any of the Selling Parties in a matter substantially related to such dispute. In addition, all communications
involving attorney-client confidences by the Company or the Selling Parties in the course of the negotiation, documentation and
consummation of the transactions contemplated by this Agreement shall be deemed to be attorney-client confidences that belong solely
to the Selling Parties (and not TheMaven, the Surviving Corporation or their Affiliates). Accordingly, TheMaven, the Surviving
Corporation or their Affiliates shall not have access to any such communications, or to the files of Orrick relating to the engagement
described in this <U>Section 8.17</U> whether or not the Closing has occurred. Without limiting the generality of the foregoing,
upon and after the Closing, (i) the Selling Parties shall be the sole holders of the attorney-client privilege with respect to
such engagement, and none of the TheMaven, the Surviving Corporation and their Affiliates shall be a holder thereof, (ii) to the
extent that the files of Orrick in respect of such engagement constitute property of the client, only the Selling Parties shall
hold such property rights and (iii) Orrick shall have no duty whatsoever to reveal or disclose any such attorney-client communications
or files to any of TheMaven, the Surviving Corporation and their Affiliates by reason of any attorney-client relationship between
Orrick and any of TheMaven, the Surviving Corporation and their Affiliates or otherwise.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B>8.18&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Counterparts</B>.
This Agreement may be executed in any number of counterparts, each of which shall be deemed an original and all of which together
shall constitute one and the same instrument. The exchange of copies of this Agreement or amendments thereto and of signature pages
by facsimile transmission or by email transmission in portable digital format, or similar format, shall constitute effective execution
and delivery of such instrument(s) as to the Parties and may be used in lieu of the original Agreement or amendment for all purposes.
Signatures of the Parties transmitted by facsimile or by email transmission in portable digital format, or similar format, shall
be deemed to be their original signatures for all purposes.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><I>[<FONT STYLE="text-transform: uppercase">Remainder
of page intentionally left blank</FONT>]</I></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0in">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-family: Times New Roman, Times, Serif; text-transform: uppercase"><B>In
witness whereof</B></FONT>, the Parties have caused this Agreement and Plan of Merger to be executed and delivered as of the first
date written above.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 3in; text-align: justify; text-indent: 0in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt; text-transform: uppercase"><B>TheMaven, INC.</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 50%; text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="width: 4%; text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="width: 6%; text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="width: 40%; text-align: left; text-indent: 0in">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">By:</FONT></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; text-align: left; text-indent: 0in">/s/ James Heckman</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">Name:</FONT></TD>
    <TD STYLE="text-align: left">James Heckman</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">Title:</FONT></TD>
    <TD STYLE="text-align: left; text-indent: 0in">Chief Executive Officer</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt; text-transform: uppercase"><B>SM Acquisition Co., Inc.</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">By:</FONT></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; text-align: left; text-indent: 0in">/s/ James Heckman</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">Name:</FONT></TD>
    <TD STYLE="text-align: left">James Heckman</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD STYLE="text-align: left"><FONT STYLE="font-size: 10pt">Title:</FONT></TD>
    <TD STYLE="text-align: left">Chief Executive Officer</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD STYLE="text-align: left">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt; font-variant: small-caps"><B>SAY MEDIA, INC.</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">By:</FONT></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; text-align: left; text-indent: 0in">/s/ Matt Sanchez</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">Name:</FONT></TD>
    <TD STYLE="text-align: left">Matt Sanchez</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">Title:</FONT></TD>
    <TD STYLE="text-align: left; text-indent: 0in">Chief Executive Officer</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD COLSPAN="3" STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt"><U>And with respect to Section 7 only:</U></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="text-align: left; text-indent: 0in">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="text-align: left"><FONT STYLE="font-size: 10pt"><B>MATT SANCHEZ, as the Securityholder Representative</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">By:</FONT></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; text-align: left; text-indent: 0in">/s/ Matt Sanchez</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: left; text-indent: 0in">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="text-align: left; text-indent: 0in"><FONT STYLE="font-size: 10pt">Matt Sanchez</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-variant: small-caps"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B><I>Agreement and Plan of Merger Signature
Page</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in"><FONT STYLE="font-variant: small-caps"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="font-variant: small-caps"><B>Exhibit
A</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><B>CERTAIN DEFINITIONS</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">For purposes of this Agreement,
the following terms shall have the following respective meanings:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Affiliate</I></B>&rdquo;
shall mean, with respect to any Person, any other Person, directly or indirectly, controlling, controlled by or under common control
with such Person. For purposes of this definition a Person is deemed to &ldquo;control&rdquo; an Entity if such Person, directly
or indirectly, (i)&nbsp;has the power to direct the management or policies of such Entity; or (ii)&nbsp;owns, beneficially or of
record (a)&nbsp;an amount of voting securities or other interests in such Entity that is sufficient to enable such Person to elect
at least a majority of the members of such Entity&rsquo;s board of directors or other governing body or (b)&nbsp;at least fifty
percent (50%) of the outstanding equity or financial interests of such Entity.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Business</I></B>&rdquo;
shall mean the Company&rsquo;s development, implementation, supply, marketing and offering of (i) a full-service publishing platform
for content creation and audience development and (ii) rich-media advertising services for marketers.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Business Day</I></B>&rdquo;
shall mean any day except Saturday, Sunday and any day which shall be a federal legal holiday or a day on which either the SEC
or banking institutions in the State of Washington or the State of California are authorized or required by law or other governmental
action to close.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Cause</I></B>&rdquo;
shall mean (i) dishonesty, fraud, misrepresentation, embezzlement, gross misconduct, willful insubordination, or gross negligence
or deliberate material injury or attempted material injury, in each case related to TheMaven or any Subsidiary thereof, (ii) after
notice and reasonable opportunity to cure, failure or refusal to properly attend to the then material duties or obligations, or
to comply with the then material rules, policies, or procedures of TheMaven, (iii) any conviction of unlawful or criminal activity
that is a felony or crime of moral turpitude related to TheMaven or of a serious nature or (iv) any material breach of any confidentiality,
non-compete or other agreement entered into with TheMaven or any Subsidiary thereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Company Common
Stock</I></B>&rdquo; shall mean the common stock, par value $0.0001 per share, of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Company Contract</I></B>&rdquo;
shall mean any Contract, including any amendment, supplement, restatement, renewal or replacement thereto: (i) to which the Company
is a party; (ii) by which the Company or any of its assets is or may become bound or under which the Company has, or may become
subject to, any obligation; or (iii) under which the Company has or may acquire any right or interest.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Company Disclosure
Schedule</I></B>&rdquo; shall mean the schedule, dated as of the date of this Agreement, delivered to TheMaven on behalf of the
Company on the date of this Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Company Group</I></B>&rdquo;
shall mean, collectively, the Company and Say Canada or each of them, as the case may be.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Company Option</I></B>&rdquo;
shall mean any option, whether vested or unvested, to purchase shares of capital stock of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Company Preferred
Stock</I></B>&rdquo; shall mean the Series Alpha Preferred Stock, par value $0.0001 per share, of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Company Securities</I></B>&rdquo;
shall mean and include all outstanding shares of Company Common Stock and Company Preferred Stock (other than any Dissenting Shares),
in each case as of immediately prior to the Effective Time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Company Warrant</I></B>&rdquo;
shall mean any issued and outstanding warrant to purchase or otherwise acquire shares of capital stock of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Consent</I></B>&rdquo;
shall mean any approval, consent, ratification, permission, waiver or authorization (including any Governmental Authorization)
of any third party (including any Governmental Body).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Contract</I></B>&rdquo;
shall mean any written, oral or other agreement, contract, subcontract, lease, understanding, instrument, note, warranty, license,
sublicense, insurance policy, benefit plan or legally binding commitment or undertaking of any nature, whether express or implied.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Encumbrance</I></B>&rdquo;
shall mean any lien, pledge, hypothecation, charge, mortgage, security interest, encumbrance, claim, option, right of first refusal,
preemptive right, community property interest or restriction of any nature affecting property, real or personal, tangible or intangible,
including any restriction on the voting of any security, any restriction on the transfer of any security or other asset, any restriction
on the receipt of any income derived from any asset and any filing of or agreement to give any financing statement under the Uniform
Commercial Code (or equivalent statute of any jurisdiction) other than (a) mechanic&rsquo;s and material men&rsquo;s liens and
other similar liens, (b) arising under worker&rsquo;s compensation, unemployment insurance, social security, retirement and similar
legislation and mandated by Legal Requirement, (c) with respect to leasehold interests, mortgages and other statutory liens incurred,
created, assumed or permitted to exist and arising by, through or under a landlord or owner of the leased real property, (d) any
non-exclusive licenses of intellectual property entered into in the ordinary course of business, (e) zoning, land use and similar
laws, regulations, ordinances or rules affecting real property and (f) liens for any Tax that is (i) not yet due and payable or
(ii) for which adequate reserves have been established and maintained in accordance with GAAP.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Entity</I></B>&rdquo;
shall mean any corporation (including any non-profit corporation), general partnership, limited partnership, limited liability
partnership, limited liability company, joint venture, estate, trust, company (including any limited liability company or joint
stock company), firm or other enterprise, association, organization or entity.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>GAAP</I></B>&rdquo;
shall mean generally accepted accounting principles in effect in the United States of America applied on a consistent basis throughout
the periods covered.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Good Reason</I></B>&rdquo;
shall, only if (i) a Key Personnel gives TheMaven written notice of one of the conditions described below within thirty (30) days
after the condition has come into existence, (ii) TheMaven fails to remedy the condition within thirty (30) days after receiving
such Key Personnel&rsquo;s written notice, and (iii) after TheMaven&rsquo;s failure to remedy the condition within the previously
described 30-day period, such Key Personnel resigns within thirty (30) days after the expiration of such cure period, mean: (1)
a material reduction in such Key Personnel&rsquo;s authority, duties or responsibilities; (2) TheMaven (or a successor, if appropriate)
requires such Key Personnel to relocate to a facility or location more than fifty (50) miles away from the location at which the
Key Personnel was working immediately prior to the required relocation; or (3) a reduction of more than twenty percent (20%) in
such Key Personnel&rsquo;s then-current base salary. For the avoidance of doubt, in no event shall the requirement to make business
trips to TheMaven&rsquo;s corporate headquarters be the basis for a resignation for Good Reason so long as the required portion
of such business trips do not last longer than an average of ten (10) days per month in the aggregate on a rolling twelve (12)
calendar month basis.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Governance
Plan and Operational Restrictions</I></B>&rdquo; shall mean the governance plan and operational restrictions set forth on <U>Exhibit
E</U> hereto.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Governmental
Authorization</I></B>&rdquo; shall mean any: (i)&nbsp;approval, permit, license, certificate, franchise, permission, clearance,
registration, qualification or other authorization issued, granted, given or otherwise made available by or under the authority
of any Governmental Body or pursuant to any Legal Requirement; or (ii)&nbsp;right under any Contract with any Governmental Body.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Governmental
Body</I></B>&rdquo; shall mean any: (i)&nbsp;nation, state, commonwealth, province, territory, county, municipality, district or
other jurisdiction of any nature; (ii)&nbsp;federal, state, local, municipal, foreign, supranational or other government; or (iii)&nbsp;governmental,
self-regulatory or quasi-governmental authority of any nature, including any governmental division, department, agency, commission,
instrumentality, official, organization, unit, body or Entity and any court or other tribunal.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Indemnification
Shares</I></B>&rdquo; shall mean fifteen percent (15%) of the Closing Shares, rounded down to the nearest whole number.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Independent
Director</I></B>&rdquo; shall mean, in each case, a member of the TheMaven&rsquo;s board of directors means a person other than
an &ldquo;officer&rdquo; (as defined in Rule 16a-1(f)) or employee of TheMaven and/or its Affiliates or any other individual having
a relationship which, in the opinion of TheMaven&rsquo;s board of directors, would interfere with the exercise of independent judgment
in carrying out the responsibilities of a director. Each of the following persons shall not be considered to be an &ldquo;Independent
Director&rdquo;: (A) a director who is, or at any time during the past three years was, employed by TheMaven and/or its Affiliates;
(B) a director who accepted or who has a Family Member who accepted any compensation from TheMaven and/or its Affiliates in excess
of $120,000 during any period of twelve (12) consecutive months within the three (3) years preceding the determination of independence,
other than the following: (i) compensation for board or board committee service; (ii) compensation paid to a Family Member who
is an employee (other than an &ldquo;officer&rdquo; (as defined in Rule 16a-1(f))) of TheMaven and/or its Affiliates; or (iii)
benefits under a tax-qualified retirement plan, or non-discretionary compensation. For purposes of this definition, &quot;<B><I>Family
Member</I></B>&quot; means a person's spouse, parents, children and siblings, whether by blood, marriage or adoption, or anyone
residing in such person's home.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Intellectual
Property</I></B>&rdquo; shall mean algorithms, apparatus, databases, data collections, diagrams, formulae, inventions (whether
or not patentable), know-how, logos, marks (including brand names, product names, logos, and slogans), methods, processes, proprietary
information, protocols, schematics, specifications, software, software code (in any form, including Source Code and executable
or object code), techniques, user interfaces, URLs, web sites, works of authorship and other forms of technology (whether or not
embodied in any tangible form and including all tangible embodiments of the foregoing, such as instruction manuals, laboratory
notebooks, prototypes, samples, studies and summaries).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Intellectual
Property Registrations</I></B>&rdquo;&nbsp;shall mean all of the Intellectual Property and Intellectual Property Rights that are
owned or controlled by the Company and that are used in, or held for use for, the conduct of its business that is subject to any
issuance, registration, application or other filing by, to or with any Governmental Body or authorized private registrar in any
jurisdiction throughout the world, including trademarks, domain names and copyrights, patents and pending applications for any
of the foregoing..</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Intellectual
Property Rights</I></B>&rdquo; shall mean all past, present, and future rights of the following types, which may exist or be created
under the laws of any jurisdiction in the world: (a) rights associated with works of authorship, including exclusive exploitation
rights, copyrights, moral rights and mask works; (b) trademark and trade name rights and similar rights; (c) trade secret rights;
(d) patent and industrial property rights; (e) other proprietary rights in Intellectual Property; and (f) rights in or relating
to registrations, renewals, extensions, combinations, divisions, and reissues of, and applications for, any of the rights referred
to in clauses &ldquo;(a)&rdquo; through &ldquo;(e)&rdquo; above.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


<!-- Field: Page; Sequence: 39 -->
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    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Key Personnel</I></B>&rdquo;
shall mean XXXXXXXXXXXXX.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Knowledge</I></B>&rdquo;
shall mean the actual knowledge of the Company&rsquo;s officers and directors.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Law</I></B>&rdquo;
shall mean any statute, law (including common law), constitution, treaty, ordinance, code, order, decree, judgment, rule, regulation
and any other binding requirement or determination of any Governmental Authority.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Legal Proceeding</I></B>&rdquo;
shall mean any ongoing or threatened action, suit, litigation, arbitration, proceeding (including any civil, criminal, administrative,
investigative or appellate proceeding), hearing, inquiry, audit, examination or investigation commenced, brought, conducted or
heard by or before, or otherwise involving, any court or other Governmental Body or any arbitrator or arbitration panel.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Legal Requirement</I></B>&rdquo;
shall mean any federal, state, local, municipal, foreign, international, multinational or other law, statute, constitution, principle
of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated,
implemented or otherwise put into effect by or under the authority of any Governmental Body.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Liability</I></B>&rdquo;
shall mean any debt, obligation, duty or liability of any nature (including any unknown, undisclosed, unmatured, unaccrued, unasserted,
contingent, indirect, conditional, implied, vicarious, derivative, joint, several or secondary liability), regardless of whether
such debt, obligation, duty or liability would be required to be disclosed on a balance sheet prepared in accordance with generally
accepted accounting principles and regardless of whether such debt, obligation, duty or liability is immediately due and payable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Lock-Up/Release
Agreement</I></B>&rdquo; shall mean a lock-up agreement in the form attached hereto as <U>Exhibit D</U>.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Material Adverse
Effect</I></B>&rdquo; shall mean, with respect to the Company or TheMaven (including for purposes of this definition, the MergerSub),
as applicable, any change, event, violation, inaccuracy, circumstance or effect (any such item, an &ldquo;<B>Effect</B>&rdquo;),
individually or when taken together with all other Effects that have occurred prior to the date of determination of the occurrence
of the Material Adverse Effect, that results in or would reasonably be expected to result in, a materially adverse effect on its
business, assets (including intangible assets), liabilities, financial condition or results of operations taken as a whole; <I>provided</I>,
<I>however</I>, none of the following will be taken into account in determining whether there has been a Material Adverse Effect:
(a) any Effect to the extent attributable to conditions (or changes after the date hereof in such conditions) generally affecting
the U.S. or global economy, financial or securities markets; (b) any Effect to the extent attributable to general economic, market
or political conditions, or the outbreak or escalation of war or any act of terrorism; (c) any Effect to the extent attributable
to changes in operating, business, regulatory or other conditions in the industry in which it operates; (d) any Effect attributable
to the adoption, implementation, repeal, modification, reinterpretation or proposal of any Legal Requirement, regulation or policy
by any Governmental Body, or any panel or advisory body empowered or appointed thereby, in each case, after the date hereof; (e)
any Effect to the extent attributable to the announcement or performance of this Agreement or the consummation of the transactions
contemplated by this Agreement, including the impact thereof on relationships, contractual or otherwise, with vendors, clients,
customers, partners or employees; (f) solely with respect to the Company, any Effect to the extent attributable to the taking of
any specific action, or refraining from taking any specific action, in each case at the specific written request of TheMaven; and
(g) any failure by it to meet projections, budgets or estimates of revenue or earnings for any period ending on or after the date
of this Agreement (it being understood that the facts and circumstances giving rise to such failure may be taken into account in
determining whether there has been a Material Adverse Effect (except to the extent such facts or circumstances are excluded from
being taken into account by clauses (a) through (f) above)); <I>provided</I>, <I>further</I>, that any Effect referred to in clauses
(a), (b), or (d) immediately above shall be taken into account in determining whether a Material Adverse Effect has occurred or
would reasonably be expected to occur only to the extent that such change or effect has a disproportionate effect on it as compared
to other participants in the industries in which it conducts its business.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Mutual Non-Disparagement
Agreement</I></B>&rdquo; shall mean a mutual non-disparagement agreement by and between XXXXX, in form and substance reasonably
acceptable to each of XXXXX providing that (i) for a period of two (2) years following the Closing Date, neither XXXXX, shall disparage
the other; (ii) XXXXX shall not be permitted to enforce XXXXX rights under such mutual non-disparagement agreement without the
prior written approval of a XXXXX and (iii) XXXXX shall be liable to XXXXX for the actions or omissions of XXXXX under such mutual
non-disparagement agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Non-Disclosure
Agreement</I></B>&rdquo; shall mean the Mutual Confidentiality Agreement dated as of January 18, 2018 by and between TheMaven and
the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"><B><I>&nbsp;</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Order</I></B>&rdquo;
shall mean any writ, decree, permanent injunction, order or similar action used in a Legal Proceeding.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Participating
Stockholders</I></B>&rdquo; shall mean the holders of Company Preferred Stock.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Person</I></B>&rdquo;
or &ldquo;<B><I>person</I></B>&rdquo; shall mean any natural person, Entity or Governmental Body.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Preferred
Stock Per Share Amount</I></B>&rdquo; shall mean a number of shares of TheMaven Common Stock equal to the quotient of (i) the Closing
Shares <U>divided by</U> (ii) the number of shares of issued and outstanding Company Preferred Stock as of immediately prior to
the Effective Time.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Pro Rata Share</I></B>&rdquo;
shall mean, with respect to a Participating Stockholder, its pro rata allocation of the Closing Shares.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Requisite
Stockholder Approval</I></B>&rdquo; shall mean the approval of this Agreement and the transactions contemplated by this Agreement
by (i) the stockholders of the Company who hold at least a majority of the voting power of the outstanding shares of Company capital
stock, voting together as a single class, (ii) a majority of the voting power of the Company Common Stock, voting together as a
single class and (iii) a majority of the voting power of the Company Preferred Stock, voting as a single class.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Representatives</I></B>&rdquo;
shall mean officers, directors, employees, consultants, agents, attorneys, accountants, advisors and representatives.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Rule 16a-1(f)</I></B>&rdquo;
shall mean Rule 16a-1(f) of the rules and regulations promulgated under the U.S. Securities Exchange Act of 1934, as amended.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Sallyport</I></B>&rdquo;
shall mean Sallyport Commercial Finance, LLC.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Sallyport
Assumed Debt Amount</I></B>&rdquo; shall mean the actual amount of indebtedness under the Sallyport Facility as of immediately
prior to the Closing (including the principal amount thereof and accrued and unpaid interest thereunder).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Sallyport
Facility</I></B>&rdquo; shall mean that certain Account Sale and Purchase Agreement by and between the Company and Sallyport, dated
as of March 8, 2018.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Say Canada</I></B>&rdquo;
shall mean Say Media Canada, LLC, a Delaware limited liability company and a wholly-owned Subsidiary of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Say Platform</I></B>&rdquo;
shall mean the Company&rsquo;s content management system(s) and publishing platform(s) as in existence as of the date hereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>SEC</I></B>&rdquo;
shall mean the United States Securities and Exchange Commission.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Securities
Act</I></B>&rdquo; shall mean the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Security Deposit
Adjustment Amount</I></B>&rdquo; shall mean an amount equal to the product of (A) the Security Deposit Amount <U>multiplied by</U>
(B) the Security Deposit Adjustment Percentage; <I>provided</I>, <I>however</I>, in the event the Security Deposit Traffic Number
is equal to at least 74 million, the Security Deposit Adjustment Amount shall be deemed to be zero.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Security Deposit
Adjustment Percentage</I></B>&rdquo; shall mean a percentage equal to the product of (i) the lesser of (A) the sum of (x) 74 million
<U>minus</U> (y) the Security Deposit Traffic Number and (B) 4 million <U>divided by</U> (ii) 74 million.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Security Deposit
Amount</I></B>&rdquo; shall mean an amount equal to Five Hundred Forty-Eight Thousand Three Hundred Sixty-Four Dollars ($548,364).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Security Deposit
Traffic Number</I></B>&rdquo; shall mean the monthly average number of Total Unique Users for December 2018 and January 2019.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Source Code</I></B>&rdquo;
shall mean code in any programming language in a form intelligible to trained programmers, including all comments and procedural
code as well as all related development documents.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Specified
Continuing Liabilities</I></B>&rdquo; shall mean (A) the indebtedness under the Sallyport Facility; (B) the Company&rsquo;s obligation
to refund the Security Deposit Amount to its subtenant pursuant to the Sublease Agreement, dated as of December 27, 2017, between
the Company and Cloudpassage, Inc., at the end of such sub-tenancy on or about August 31, 2018; (C) the Company&rsquo;s obligations
with respect to all sales commissions that remain unpaid as of the Closing payable to any Continuing Service Provider with respect
to the Company&rsquo;s second and third fiscal quarters of its fiscal year ending December 31, 2018; (D) the Liabilities of the
Company set forth on <U>Schedule 1.7</U>; (E) the Liabilities of the Company arising in the ordinary course of business from and
after July 31, 2018 through to and including the Closing; and (F) such debts and liabilities of the Company that remain outstanding
and unpaid as of the Closing Date, including under the Company Promissory Notes, other than those debts and liabilities due to
Say What.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Stipulated
Stock Price</I></B>&rdquo; shall mean a price of TheMaven Common Stock of $2.50 per share.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">Any Entity shall be deemed
to be a &ldquo;<B><I>Subsidiary</I></B>&rdquo; of another Person if such Person directly or indirectly: (i)&nbsp;has the power
to direct the management or policies of such Entity; or (ii)&nbsp;owns, beneficially or of record (a)&nbsp;an amount of voting
securities or other interests in such Entity that is sufficient to enable such Person to elect at least a majority of the members
of such Entity&rsquo;s board of directors or other governing body or (b)&nbsp;at least fifty percent (50%) of the outstanding equity
or financial interests of such Entity.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Tax</I></B>&rdquo;
shall mean any tax (including any income tax, franchise tax, capital gains tax, gross receipts tax, value-added tax, surtax, excise
tax, ad valorem tax, transfer tax, stamp tax, sales tax, use tax, property tax, business tax, withholding tax or payroll tax),
levy, assessment, tariff, duty (including any customs duty), deficiency or fee, in each case of the foregoing, to the extent the
foregoing are in the nature of a tax, and any related charge or amount (including any fine, penalty or interest), imposed, assessed
or collected by or under the authority of any Governmental Body.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Tax Return</I></B>&rdquo;
shall mean any return (including any information return), report, statement, declaration, estimate, schedule, notice, notification,
form, election, certificate or other document or information filed with or submitted to, or required to be filed with or submitted
to, any Governmental Body in connection with the determination, assessment, collection or payment of any Tax or in connection with
the administration, implementation or enforcement of or compliance with any Legal Requirement relating to any Tax.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>TheMaven Common
Stock</I></B>&rdquo; shall mean the common stock, par value $0.01 per share, of TheMaven.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in">&ldquo;<B><I>Total Unique
Users</I></B>&rdquo; shall mean, for a given measurement period, the aggregate number of unique users across the Say Platform or
the combined content management systems controlled by TheMaven, as the case may be, during such period, as determined by Google
Analytics, consistent with the technology and measuring practices used by the Company to calculate Total Unique Users during each
calendar month during the twelve (12) most recently completed calendar months prior to the Closing; <I>provided</I>, <I>however</I>,
that &ldquo;Total Unique Users&rdquo; shall not include any traffic purchased by the Company; <I>provided</I>, <I>further</I>,
that the Company&rsquo;s receipt of its contractual revenue share and fees from publishers shall not be deemed to be a purchase
of traffic.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="font-variant: small-caps"><B>Exhibit
B</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>FORM
OF Letter of Transmittal</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>


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    <DIV STYLE="page-break-before: always; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="font-variant: small-caps"><B>Exhibit
C</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>FORM
OF Company Promissory Note</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left"><FONT STYLE="font-variant: small-caps"><B>&nbsp;</B></FONT></P>


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    <DIV STYLE="page-break-before: always; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left"><FONT STYLE="font-variant: small-caps"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="font-variant: small-caps"><B>Exhibit
D</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>Form
of Lock-Up / Release Agreement</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>


<!-- Field: Page; Sequence: 46 -->
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    <DIV STYLE="page-break-before: always; margin-top: 6pt; margin-bottom: 12pt"><P STYLE="margin: 0pt">&nbsp;</P></DIV>
    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: left"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="font-variant: small-caps"><B>Exhibit
E</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center; text-indent: 0.5in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>Governance
Plan and Operational Restrictions</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0in"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>


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    <!-- Field: /Page -->

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0in"></P>

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<DOCUMENT>
<TYPE>EX-10.2
<SEQUENCE>3
<FILENAME>tv504794_ex10-2.htm
<DESCRIPTION>EXHIBIT 10.2
<TEXT>
<HTML>
<HEAD>
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<BODY STYLE="font: 10pt Times New Roman, Times, Serif">

<P STYLE="margin: 0">&nbsp;</P>

<P STYLE="margin: 0; text-align: right"><B>Exhibit 10.2</B></P>

<P STYLE="margin: 0; text-align: right"><B></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><FONT STYLE="text-transform: uppercase"><B>Execution
version</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><FONT STYLE="text-transform: uppercase"><B>CONFIDENTIAL</B></FONT></P>



<P STYLE="margin: 0; text-align: right">&nbsp;</P>

<P STYLE="margin: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>AMENDMENT
TO agreement and plan of merger</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-size: 10pt">This
</FONT><FONT STYLE="font-variant: small-caps"><B>Amendment to Agreement and Plan of Merger</B></FONT> (this &ldquo;<B>Amendment</B>&rdquo;),
is entered into as of October 17, 2018, by and among TheMaven, Inc., a Delaware corporation (&ldquo;<B>TheMaven</B>&rdquo;), SM
Acquisition Co., Inc., a Delaware corporation and a wholly-owned subsidiary of TheMaven (&ldquo;<B>MergerSub</B>&rdquo;), Say Media,
Inc., a Delaware corporation (the &ldquo;<B>Company</B>&rdquo;), and, solely with respect to Section 7 of the Merger Agreement
(as defined below) (to the extent set forth therein), Matt Sanchez as the Securityholder Representative (in his capacity as such,
the &ldquo;<B>Securityholder Representative</B>&rdquo;). TheMaven, MergerSub, the Company and the Securityholder Representative
are each, individually, a &ldquo;<B>Party</B>&rdquo; or, collectively, the &ldquo;<B>Parties</B>.&rdquo; Capitalized terms used
but not otherwise defined herein will have the same meanings ascribed to such terms in the Merger Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>RECITALS</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-size: 10pt"><B>WHEREAS</B></FONT>,
the Parties entered into that certain Agreement and Plan of Merger, dated as of October 12, 2018, by and among the Parties (the
&ldquo;<B>Merger Agreement</B>&rdquo;); and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-size: 10pt"><B>WHEREAS</B></FONT>,
the Parties desire to amend the Merger Agreement pursuant to Section 8.12 of the Merger Agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="font-size: 10pt"><B>NOW,
THEREFORE, </B></FONT>in consideration of the premises and the respective covenants, agreements and conditions contained herein,
the parties hereto agree as follows:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>ARTICLE I</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in">1.</TD><TD STYLE="text-align: justify"><B><U>Certain Payments</U></B>. Section 6.3 of the Merger Agreement is hereby restated to read
as follows:</TD></TR></TABLE>

<P STYLE="margin-top: 0pt; margin-bottom: 0pt; font: 10pt Times New Roman, Times, Serif">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&ldquo;(a)<B>&#9;</B>No later
than 9:00 am Pacific Time on October 19, 2018 (such date, the &ldquo;<B>Execution Payments Deadline Date</B>&rdquo;), TheMaven
shall pay to the Company the aggregate amount of the respective payments set forth on <U>Schedule 6.3(a)</U> hereto (collectively,
the &ldquo;<B>Execution Payments</B>&rdquo;) for further payment to the respective recipients thereof as set forth on <U>Schedule
6.3(a)</U> hereto.&rdquo;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0"><FONT STYLE="text-transform: uppercase"><B>ARTICLE
II</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>Miscellaneous</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in">1.</TD><TD STYLE="text-align: justify"><B><U>Definitions</U></B>. Unless the context otherwise requires, the capitalized terms used in
this Amendment shall have the meanings set forth in the Merger Agreement. Each reference to the term &ldquo;Agreement&rdquo; in
the Merger Agreement shall be deemed to refer to the Merger Agreement, as amended hereby.</TD></TR></TABLE>

<P STYLE="margin-top: 0pt; margin-bottom: 0pt; font: 10pt Times New Roman, Times, Serif">&nbsp;&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in">2.</TD><TD STYLE="text-align: justify"><B><U>Construction; Miscellaneous</U></B>. Sections 8.3 through 8.18 of the Merger Agreement are
incorporated herein by reference, <I>mutatis mutandis</I>.</TD></TR></TABLE>

<P STYLE="margin-top: 0pt; margin-bottom: 0pt; font: 10pt Times New Roman, Times, Serif">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 0.25in">3.</TD><TD><B><U>Continuing Effect of the Merger Agreement</U></B>. This Amendment shall not constitute an amendment of any other provision
of the Merger Agreement not expressly referred to herein.</TD></TR></TABLE>

<P STYLE="margin-top: 0pt; margin-bottom: 0pt; font: 10pt Times New Roman, Times, Serif">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0pt; text-align: center; margin-bottom: 0pt">[<I>Signature Pages Follow</I>]</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 2in; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 2in; text-indent: 0.5in"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 2in; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><FONT STYLE="font-size: 10pt; background-color: white"><B>IN
WITNESS WHEREOF</B></FONT><FONT STYLE="background-color: white">, TheMaven, MergerSub, the Company, and the Securityholder Representative
have caused this Amendment to be executed as of the date first written above.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="text-transform: uppercase"><B>&nbsp;</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt; text-transform: uppercase"><B>THEMAVEN, Inc.</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 50%; padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="width: 5%; padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="width: 8%; padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="width: 37%; padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:</FONT></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">/s/ James
Heckman</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name:</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;&nbsp;James Heckman</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Title:</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;&nbsp;Chief Executive Officer</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt; text-transform: uppercase"><B>SM ACQUISITION CO., INC.</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:</FONT></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">/s/ James
Heckman</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name:</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;&nbsp;James Heckman</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Title: </FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;Chief Executive Officer</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>SAY MEDIA, INC.</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 12pt; padding-left: 5.4pt">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:</FONT></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">/s/ Matt
Sanchez</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name:</FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;Matt Sanchez</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Title: </FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">&nbsp;&nbsp;Chief Executive Officer</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="padding-right: 5.4pt; padding-left: 5.4pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt"><B>MATT SANCHEZ</B></FONT><FONT STYLE="font-family: Times New Roman, Times, Serif">, as the Securityholder Representative</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">By:&nbsp;&nbsp;</FONT></TD>
    <TD COLSPAN="2" STYLE="border-bottom: Black 1pt solid; padding-right: 5.4pt; padding-left: 5.4pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">/s/ Matt Sanchez</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Name: </FONT></TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Matt Sanchez, as the Securityholder Representative</FONT></TD></TR>
</TABLE>
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