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Stock-Based Compensation - Summary of Stock-based Compensation (Details) - USD ($) | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jun. 30, 2018 | Jun. 30, 2017 | Jun. 30, 2018 | Jun. 30, 2017
Cost of revenue | $ 1,102,813 | $ 192,039 | $ 2,138,521 | $ 192,039
Research and development costs | 96,973 | 9,297 | 187,377 | 73,319
General and administrative costs | 2,892,964 | 1,387,327 | 5,425,466 | 2,328,187
Total stock-based compensation |  |  | 2,191,132 | 843,841
Warrant [Member] |  |  |  |
Cost of revenue |  |  |  |
Research and development costs |  |  |  |
General and administrative costs |  |  |  |
Total costs charged to operations |  |  |  |
Capitalized internal-use website development costs |  |  |  |
Total stock-based compensation |  |  |  |
Stock-based Compensation [Member] |  |  |  |
Cost of revenue | 18,491 | 80,000 | 155,077 |
Research and development costs | 1,184 |  | 1,290 |
General and administrative costs | 820,566 | 477,692 | 2,034,765 | 843,841
Total costs charged to operations | 840,241 | 557,692 | 2,191,132 | 843,841
Capitalized internal-use website development costs | 238,417 | 212,156 | 1,146,396 | 444,841
Total stock-based compensation | 1,078,658 | 769,848 | 3,337,528 | 1,288,682
Stock-based Compensation [Member] | Channel Partner Warrants [Member] |  |  |  |
Cost of revenue | 18,491 | 80,000 | 155,077 |
Research and development costs |  |  |  |
General and administrative costs |  |  |  | 80,000
Total costs charged to operations |  | 80,000 | 155,077 | 80,000
Capitalized internal-use website development costs |  |  |  |
Total stock-based compensation | 18,491 | 80,000 | 155,077 | 80,000
Stock-based Compensation [Member] | Warrant [Member] |  |  |  |
Cost of revenue |  |  |  |
Research and development costs |  |  |  |
General and administrative costs |  | 32,335 |  | 32,335
Total costs charged to operations |  | 32,335 |  | 32,335
Capitalized internal-use website development costs |  |  |  |
Total stock-based compensation |  | 32,335 |  | 32,335
Stock-based Compensation [Member] | Stock Option [Member] |  |  |  |
Cost of revenue |  |  |  |
Research and development costs | 1,184 |  | 1,290 |
General and administrative costs | 439,279 | 176,016 | 640,903 | 191,512
Total costs charged to operations | 440,463 | 176,016 | 642,193 | 191,512
Capitalized internal-use website development costs |  |  |  |
Total stock-based compensation | 440,463 | 176,016 | 642,193 | 191,512
Restricted Stock [Member] | Stock-based Compensation [Member] |  |  |  |
Cost of revenue |  |  |  |
Research and development costs |  |  |  |
General and administrative costs | 381,287 | 269,341 | 1,393,862 | 539,994
Total costs charged to operations | 381,287 | 269,341 | 1,393,862 | 539,994
Capitalized internal-use website development costs | 238,417 | 212,156 | 1,146,396 | 444,841
Total stock-based compensation | $ 619,704 | $ 481,497 | $ 2,540,258 | $ 984,835

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