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Summary of Significant Accounting Policies (Tables) | 6 Months Ended
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Jun. 30, 2018
Accounting Policies [Abstract] |
Schedule of Disaggregation of Revenue | The following table provides information about disaggregated revenue by product line, geographical market and timing of revenue recognition:
|  | Three Months Ended June 30, 2018 |  |  | Six Months Ended June 30, 2018 |
Revenue by product line: |  |  |  |  |  |  |  |
Advertising |  | $ | 199,616 |  |  | $ | 272,459 |
Membership subscriptions |  |  | 16,740 |  |  |  | 30,582 |
Total |  | $ | 216,356 |  |  | $ | 303,041 |
Revenue by geographical market: |  |  |  |  |  |  |  |
United States |  | $ | 216,356 |  |  | $ | 303,041 |
Other |  |  | - |  |  |  | - |
Total |  | $ | 216,356 |  |  | $ | 303,041 |
Revenue by timing of recognition: |  |  |  |  |  |  |  |
At point in time |  | $ | 199,616 |  |  | $ | 272,459 |
Over time |  |  | 16,740 |  |  |  | 30,582 |
Total |  | $ | 216,356 |  |  | $ | 303,041 |
Schedule of Contract with Customer, Asset and Liability | The following table provides information about contract balances as of June 30, 2018 and December 31, 2017:
|  | June 30, 2018 |  |  | December 31, 2017 |
Accounts receivable: |  |  |  |  |  |  |  |
Advertising |  | $ | 203,503 |  |  | $ | 52,348 |
Membership subscriptions |  |  | 4,637 |  |  |  | 854 |
Total |  | $ | 208,140 |  |  | $ | 53,202 |
Short-term contract assets (deferred contract costs): |  |  |  |  |  |  |  |
Advertising |  | $ | - |  |  | $ | - |
Membership subscription |  |  | 11,449 |  |  |  | 14.147 |
Total |  | $ | 11,449 |  |  | $ | 14,147 |
Short-term contract liabilities (deferred revenue): |  |  |  |  |  |  |  |
Advertising |  | $ | - |  |  | $ | - |
Membership subscriptions |  |  | 23,763 |  |  |  | 31,437 |
Total |  | $ | 23,763 |  |  | $ | 31,437 |
Schedule of Cash and Restricted Cash | The following table reconciles total cash and restricted cash at June 30, 2018 and December 31, 2017:
|  | June 30, 2018 |  |  | December 31, 2017 |
Cash |  | $ | 116,187 |  |  | $ | 619,249 |
Restricted cash |  |  | - |  |  |  | 3,000,000 |
Total cash and restricted cash |  | $ | 116,187 |  |  | $ | 3,619,249 |
Schedule of Depreciation and Amortization, Useful Lives of Assets | Depreciation and amortization are provided using the straight-line method over the following estimated useful lives:
Office equipment and computers | 3 - 5 years
Furniture and fixtures | 5 - 8 years
Schedule of Valuation and Rollforward Activity | The following table represents the carrying amount, valuation and roll-forward of activity for the Company’s warrants accounted for as a derivative liability and classified within Level 3 of the fair-value hierarchy for the six months ended June 30, 2018:
|  | Strome Warrant |  |  | 8% Convertible Notes Payable Warrants |  |  | Total Warrant Derivative Liability |
Carrying amount, January 1, 2018 |  | $ | — |  |  | $ | — |  |  | $ | — |
Issuance of warrant on June 11, 2018 |  |  | — |  |  |  | 312,749 |  |  |  | 312,749 |
Issuance of warrant on June 15, 2018 |  |  | 1,344,648 |  |  |  | 288,149 |  |  |  | 1,632,797 |
Change in fair value |  |  | — |  |  |  | (91,388 | ) |  |  | (91,388 | )
Carrying amount, June 30, 2018 |  | $ | 1,344,648 |  |  | $ | 509,510 |  |  | $ | 1,854,158 |
Summary of Outstanding Securities | he following table represents the carrying amount, valuation and a roll-forward of activity for the embedded conversion feature with respect to the Company’s 10% senior convertible debenture and 8% convertible notes payable accounted for as a derivative liability and classified within Level 3 of the fair-value hierarchy for the six months ended June 30, 2018:
|  | 10% Senior Convertible Debenture |  |  | 8% Convertible Notes Payable |  |  | Total 10% Senior Convertible Debenture and 8% Convertible Notes Payable Derivative Liability |
Carrying amount, January 1, 2018 |  | $ | — |  |  | $ | — |  |  | $ | — |
Recognition of conversion feature on June 11, 2018 |  |  | — |  |  |  | 78,432 |  |  |  | 78,432 |
Recognition of conversion feature on June 15, 2018 |  |  | 471,002 |  |  |  | 81,169 |  |  |  | 552,171 |
Change in fair value |  |  | (10,494 | ) |  |  | (26,662 | ) |  |  | (37,156 | )
Carrying amount, June 30, 2018 |  | $ | 460,508 |  |  | $ | 132,939 |  |  | $ | 593,447 |
Schedule of Net Income (loss) Per Common Share | At June 30, 2018 and 2017, the Company excluded the outstanding securities summarized below, which entitle the holders thereof to acquire shares of common stock, from its calculation of net income (loss) per common share, as their effect would have been anti-dilutive.
|  | June 30, |
|  | 2018 |  |  | 2017 |
10% senior convertible debentures |  |  | 3,698,110 |  |  |  | - |
8% convertible notes payable |  |  | 970,787 |  |  |  | - |
Redeemable Series G convertible preferred stock |  |  | 188,791 |  |  |  | 132,154 |
Unvested and forfeitable restricted stock awards |  |  | 4,890,857 |  |  |  | 12,517,152 |
Common stock options, including options issued in the form of warrants |  |  | 3,883,003 |  |  |  | 2,004,137 |
Common stock warrants – Channel Partner program |  |  | 1,416,633 |  |  |  | 3,024,500 |
Common stock warrants – financing |  |  | 2,433,613 |  |  |  | 1,169,607 |
Total |  |  | 17,481,794 |  |  |  | 18,847,550 |

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