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Stock-Based Compensation (Tables) | 6 Months Ended
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Jun. 30, 2018
Share-based Payment Arrangement [Abstract] |
Summary of Stock-based Compensation | A summary of stock-based compensation charged to operations or capitalized during the three months and six months ended June 30, 2018 and 2017 is as follows:
|  | Restricted |  |  |  |  |  | Channel |  |  |  |  |  |  |
|  | Stock at |  |  | Stock |  |  | Partner |  |  |  |  |  |  |
|  | Inception |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Total |
During the three months ended June 30, 2018: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | - |  |  | $ | - |  |  | $ | 18,491 |  |  | $ | - |  |  | $ | 18,491 |
Research and development costs |  |  | - |  |  |  | 1,184 |  |  |  | - |  |  |  | - |  |  |  | 1,184 |
General and administrative costs |  |  | 381,287 |  |  |  | 439,279 |  |  |  | - |  |  |  | - |  |  |  | 820,566 |
Total costs charged to operations |  |  | 381,287 |  |  |  | 440,463 |  |  |  | - |  |  |  | - |  |  |  | 840,241 |
Capitalized internal-use website development costs |  |  | 238,417 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 238,417 |
Total stock-based compensation |  | $ | 619,704 |  |  | $ | 440,463 |  |  | $ | 18,491 |  |  | $ | - |  |  | $ | 1,078,658 |
During the three months ended June 30, 2017: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | - |  |  | $ | - |  |  | $ | 80,000 |  |  | $ | - |  |  | $ | 80,000 |
Research and development costs |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
General and administrative costs |  |  | 269,341 |  |  |  | 176,016 |  |  |  | - |  |  |  | 32,335 |  |  |  | 477,692 |
Total costs charged to operations |  |  | 269,341 |  |  |  | 176,016 |  |  |  | 80,000 |  |  |  | 32,335 |  |  |  | 557,692 |
Capitalized internal-use website development costs |  |  | 212,156 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 212,156 |
Total stock-based compensation |  | $ | 481,497 |  |  | $ | 176,016 |  |  | $ | 80,000 |  |  | $ | 32,335 |  |  | $ | 769,848 |
During the six months ended June 30, 2018: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | - |  |  | $ | - |  |  | $ | 155,077 |  |  | $ | - |  |  | $ | 155,077 |
Research and development costs |  |  | - |  |  |  | 1,290 |  |  |  | - |  |  |  | - |  |  |  | 1,290 |
General and administrative costs |  |  | 1,393,862 |  |  |  | 640,903 |  |  |  | - |  |  |  | - |  |  |  | 2,034,765 |
Total costs charged to operations |  |  | 1,393,862 |  |  |  | 642,193 |  |  |  | 155,077 |  |  |  | - |  |  |  | 2,191,132 |
Capitalized internal-use website development costs |  |  | 1,146,396 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 1,146,396 |
Total stock-based compensation |  | $ | 2,540,258 |  |  | $ | 642,193 |  |  | $ | 155,077 |  |  | $ | - |  |  | $ | 3,337,528 |
During the six months ended June 30, 2017: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | - |  |  | $ | - |
Research and development costs |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
General and administrative costs |  |  | 539,994 |  |  |  | 191,512 |  |  |  | 80,000 |  |  |  | 32,335 |  |  |  | 843,841 |
Total costs charged to operations |  |  | 539,994 |  |  |  | 191,512 |  |  |  | 80,000 |  |  |  | 32,335 |  |  |  | 843,841 |
Capitalized internal-use website development costs |  |  | 444,841 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 444,841 |
Total stock-based compensation |  | $ | 984,835 |  |  | $ | 191,512 |  |  | $ | 80,000 |  |  | $ | 32,335 |  |  | $ | 1,288,682 |

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