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Stock-Based Compensation
 6 Months Ended
Jun. 30, 2018
Share-based Payment Arrangement [Abstract]  
Stock-Based Compensation

10. Stock-Based Compensation

 

A summary of stock-based compensation charged to operations or capitalized during the three months and six months ended June 30, 2018 and 2017 is as follows:

 

   Restricted       Channel         
   Stock at   Stock   Partner         
   Inception   Options   Warrants   Warrants   Total 
During the three months ended June 30, 2018:                         
Cost of revenue  $-   $-   $18,491   $-   $18,491 
Research and development costs   -    1,184    -    -    1,184 
General and administrative costs   381,287    439,279    -    -    820,566 
Total costs charged to operations   381,287    440,463    -    -    840,241 
Capitalized internal-use website development costs   238,417    -    -    -    238,417 
Total stock-based compensation  $619,704   $440,463   $18,491   $-   $1,078,658 
                          
During the three months ended June 30, 2017:                         
Cost of revenue  $-   $-   $80,000   $-   $80,000 
Research and development costs   -    -    -    -    - 
General and administrative costs   269,341    176,016    -    32,335    477,692 
Total costs charged to operations   269,341    176,016    80,000    32,335    557,692 
Capitalized internal-use website development costs   212,156    -    -    -    212,156 
Total stock-based compensation  $481,497   $176,016   $80,000   $32,335   $769,848 
                          
During the six months ended June 30, 2018:                         
Cost of revenue  $-   $-   $155,077   $-   $155,077 
Research and development costs   -    1,290    -    -    1,290 
General and administrative costs   1,393,862    640,903    -    -    2,034,765 
Total costs charged to operations   1,393,862    642,193    155,077    -    2,191,132 
Capitalized internal-use website development costs   1,146,396    -    -    -    1,146,396 
Total stock-based compensation  $2,540,258   $642,193   $155,077   $-   $3,337,528 
                          
During the six months ended June 30, 2017:                         
Cost of revenue  $-   $-   $-   $-   $- 
Research and development costs   -    -    -    -    - 
General and administrative costs   539,994    191,512    80,000    32,335    843,841 
Total costs charged to operations   539,994    191,512    80,000    32,335    843,841 
Capitalized internal-use website development costs   444,841    -    -    -    444,841 
Total stock-based compensation  $984,835   $191,512   $80,000   $32,335   $1,288,682