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Property and Equipment and Website Development Costs, Net (Tables)

6 Months Ended

Jun. 30, 2018

Property, Plant and Equipment [Abstract]

Schedule of Property and Equipment and Website Development Costs

Property and equipment and website development costs as of June 30, 2018 and December 31, 2017 are summarized as follows:

		June 30, 2018				December 31, 2017
Office equipment and computers		$	70,402			$	46,309
Furniture and fixtures			22,419				21,220
Website development costs			5,424,043				3,145,308
			5,516,864				3,212,837
Less accumulated depreciation and amortization			(1,320,070	)			(525,110	)
Net property and equipment and website development costs		$	4,196,794			$	2,687,727

Summary of Website Development Cost Activity

A summary of website development cost activity for the six months ended June 30, 2018 is as follows:

Website development costs at December 31, 2017		$	3,145,308
Costs capitalized during the period:
Payroll-based costs			1,132,339
Stock-based costs			1,146,396
Website development costs at June 30, 2018		$	5,424,043

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Summary of Website Development Cost Activity [Table Text Block]

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- Definition

Tabular disclosure of physical assets used in the normal conduct of business and not intended for resale. Includes, but is not limited to, balances by class of assets, depreciation and depletion expense and method used, including composite depreciation, and accumulated deprecation.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02(13))
-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 360
-SubTopic 10
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=6391035&loc=d3e2868-110229

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