XML 68 R57.htm IDEA: XBRL DOCUMENT v3.19.2
Stock-Based Compensation - Summary of Stock-based Compensation (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2018
Jun. 30, 2017
Jun. 30, 2018
Jun. 30, 2017
Cost of revenue $ 1,102,813 $ 192,039 $ 2,138,521 $ 192,039
Research and development costs 96,973 9,297 187,377 73,319
General and administrative costs 2,892,964 1,387,327 5,425,466 2,328,187
Total stock-based compensation     2,191,132 843,841
Warrant [Member]        
Cost of revenue      
Research and development costs      
General and administrative costs      
Total costs charged to operations      
Capitalized internal-use website development costs      
Total stock-based compensation      
Stock-based Compensation [Member]        
Cost of revenue 18,491 80,000 155,077
Research and development costs 1,184 1,290
General and administrative costs 820,566 477,692 2,034,765 843,841
Total costs charged to operations 840,241 557,692 2,191,132 843,841
Capitalized internal-use website development costs 238,417 212,156 1,146,396 444,841
Total stock-based compensation 1,078,658 769,848 3,337,528 1,288,682
Stock-based Compensation [Member] | Channel Partner Warrants [Member]        
Cost of revenue 18,491 80,000 155,077
Research and development costs
General and administrative costs 80,000
Total costs charged to operations 80,000 155,077 80,000
Capitalized internal-use website development costs
Total stock-based compensation 18,491 80,000 155,077 80,000
Stock-based Compensation [Member] | Warrant [Member]        
Cost of revenue  
Research and development costs  
General and administrative costs   32,335 32,335
Total costs charged to operations   32,335 32,335
Capitalized internal-use website development costs  
Total stock-based compensation   32,335 32,335
Stock-based Compensation [Member] | Stock Option [Member]        
Cost of revenue
Research and development costs 1,184 1,290
General and administrative costs 439,279 176,016 640,903 191,512
Total costs charged to operations 440,463 176,016 642,193 191,512
Capitalized internal-use website development costs
Total stock-based compensation 440,463 176,016 642,193 191,512
Restricted Stock [Member] | Stock-based Compensation [Member]        
Cost of revenue
Research and development costs
General and administrative costs 381,287 269,341 1,393,862 539,994
Total costs charged to operations 381,287 269,341 1,393,862 539,994
Capitalized internal-use website development costs 238,417 212,156 1,146,396 444,841
Total stock-based compensation $ 619,704 $ 481,497 $ 2,540,258 $ 984,835