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Condensed Consolidated Statement of Stockholders' Equity (Deficiency) (Unaudited) - USD ($) | Common Stock [Member] | Common Stock to be Issued [Member] | Additional Paid-In Capital [Member] | Accumulated Deficit [Member] | Total
--- | --- | --- | --- | --- | ---
Balance at Dec. 31, 2016 | $ 220,475 | $ 9,375 | $ 2,730,770 | $ (2,187,758) | $ 772,862
Balance, shares at Dec. 31, 2016 | 22,047,531 | 8,929 |  |  |
Stock based compensation |  |  | 498,305 |  | 498,305
Issuance of common stock | $ 89 | $ (9,375) | 9,286 |  |
Issuance of common stock, shares | 8,929 | (8,929) |  |  |
Private placement of common stock to be issued, net of issuance costs |  | $ 3,120,644 |  |  | 3,120,644
Private placement of common stock to be issued, net of issuance costs, shares |  | 3,515,000 |  |  |
Net loss |  |  |  | (1,004,828) | (1,004,828)
Balance at Mar. 31, 2017 | $ 220,564 | $ 3,120,644 | 3,238,361 | (3,192,586) | 3,386,983
Balance, shares at Mar. 31, 2017 | 22,056,460 | 3,515,000 |  |  |
Balance at Dec. 31, 2016 | $ 220,475 | $ 9,375 | 2,730,770 | (2,187,758) | 772,862
Balance, shares at Dec. 31, 2016 | 22,047,531 | 8,929 |  |  |
Net loss |  |  |  |  | (4,371,491)
Balance at Sep. 30, 2017 | $ 260,051 | $ 1,566,000 | 8,265,925 | (6,559,249) | 3,532,727
Balance, shares at Sep. 30, 2017 | 26,005,140 | 1,521,739 |  |  |
Balance at Mar. 31, 2017 | $ 220,564 | $ 3,120,644 | 3,238,361 | (3,192,586) | 3,386,983
Balance, shares at Mar. 31, 2017 | 22,056,460 | 3,515,000 |  |  |
Stock based compensation |  |  | 790,354 |  | 790,354
Private placement of common stock to be issued, net of issuance costs | $ 37,650 | $ (3,120,644) | 3,281,014 |  | 198,020
Private placement of common stock to be issued, net of issuance costs, shares | 3,765,000 | (3,515,000) |  |  |
Common stock issued for investment banking fees | $ 1,620 |  | 199,260 |  | 200,880
Common stock issued for investment banking fees, shares | 162,000 |  |  |  |
Net loss |  |  |  | (1,588,367) | (1,588,367)
Balance at Jun. 30, 2017 | $ 259,834 |  | 7,508,989 | (4,780,953) | 2,987,870
Balance, shares at Jun. 30, 2017 | 25,983,460 |  |  |  |
Stock based compensation |  |  | 757,153 |  | 757,153
Private placement of common stock to be issued, net of issuance costs |  | $ 1,566,000 |  |  | 1,566,000
Private placement of common stock to be issued, net of issuance costs, shares |  | 1,521,739 |  |  |
Exercise of common stock options | $ 217 |  | (217) |  |
Exercise of common stock options, shares | 21,680 |  |  |  |
Net loss |  |  |  | (1,778,296) | (1,778,296)
Balance at Sep. 30, 2017 | $ 260,051 | $ 1,566,000 | 8,265,925 | (6,559,249) | 3,532,727
Balance, shares at Sep. 30, 2017 | 26,005,140 | 1,521,739 |  |  |
Balance at Dec. 31, 2017 | $ 285,159 |  | 11,170,666 | (8,472,071) | 2,983,754
Balance, shares at Dec. 31, 2017 | 28,516,009 |  |  |  |
Reclassification of investor demand payable | $ 12,000 |  | 2,988,000 |  | 3,000,000
Reclassification of investor demand payable, shares | 1,200,000 |  |  |  |
Proceeds from private placement of common stock | $ 5,000 |  | 863,105 |  | 868,105
Proceeds from private placement of common stock, shares | 500,000 |  |  |  |
Stock based compensation |  |  | 2,258,870 |  | 2,258,870
Net loss |  |  |  | (3,571,929) | (3,571,929)
Balance at Mar. 31, 2018 | $ 302,159 |  | 17,280,641 | (12,044,000) | 5,538,800
Balance, shares at Mar. 31, 2018 | 30,216,009 |  |  |  |
Balance at Dec. 31, 2017 | $ 285,159 |  | 11,170,666 | (8,472,071) | 2,983,754
Balance, shares at Dec. 31, 2017 | 28,516,009 |  |  |  |
Net loss |  |  |  |  | (17,418,151)
Balance at Sep. 30, 2018 | $ 334,030 | $ 600 | 20,296,194 | (25,890,222) | (5,259,398)
Balance, shares at Sep. 30, 2018 | 33,403,091 | 60,000 |  |  |
Balance at Mar. 31, 2018 | $ 302,159 |  | 17,280,641 | (12,044,000) | 5,538,800
Balance, shares at Mar. 31, 2018 | 30,216,009 |  |  |  |
Proceeds from private placement of common stock |  |  | 381,895 |  | 381,895
Proceeds from private placement of common stock, shares |  |  |  |  |
Stock based compensation |  |  | 1,078,658 |  | 1,078,658
Costs incurred in connection with private placement of common stock |  | $ 600 | (600) |  |
Costs incurred in connection with private placement of common stock, shares |  | 60,000 |  |  |
Cashless exercise of common stock warrants | $ 7,369 |  | (7,369) |  |
Cashless exercise of common stock warrants, shares | 736,853 |  |  |  |
Cashless exercise of common stock options | $ 1,061 |  | (1,061) |  |
Cashless exercise of common stock options, shares | 106,154 |  |  |  |
Net loss |  |  |  | (5,216,658) | (5,216,658)
Balance at Jun. 30, 2018 | $ 310,589 | $ 600 | 18,732,164 | (17,260,658) | 1,782,695
Balance, shares at Jun. 30, 2018 | 31,059,016 | 60,000 |  |  |
Stock based compensation |  |  | 1,587,471 |  | 1,587,471
Issuance of restricted stock in connection with merger of HubPages | $ 24,000 |  | (24,000) |  |
Issuance of restricted stock in connection with merger of HubPages, shares | 2,399,997 |  |  |  |
Issuance of restricted stock to the board of directors | $ 1,488 |  | (1,488) |  |
Issuance of restricted stock to the board of directors, shares | 148,813 |  |  |  |
Repurchase of restricted stock | $ (2,047) |  | 2,047 |  |
Repurchase of restricted stock, shares | (204,735) |  |  |  |
Beneficial conversion feature on Series H convertible preferred stock |  |  | 18,045,496 |  | 18,045,496
Deemed dividend on Series H convertible preferred stock |  |  | (18,045,496) |  | (18,045,496)
Net loss |  |  |  | (8,629,564) | (8,629,564)
Balance at Sep. 30, 2018 | $ 334,030 | $ 600 | $ 20,296,194 | $ (25,890,222) | $ (5,259,398)
Balance, shares at Sep. 30, 2018 | 33,403,091 | 60,000 |  |  |

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- Definition Total of all stockholders' equity (deficit) items, net of receivables from officers, directors, owners, and affiliates of the entity which are attributable to the parent. The amount of the economic entity's stockholders' equity attributable to the parent excludes the amount of stockholders' equity which is allocable to that ownership interest in subsidiary equity which is not attributable to the parent (noncontrolling interest, minority interest). This excludes temporary equity and is sometimes called permanent equity. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 310 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SAB Topic 4.E) -URI http://asc.fasb.org/extlink&oid=27010918&loc=d3e74512-122707 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02(31)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02(29)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02(30)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
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Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
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Period Type: | instant