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Goodwill | 12 Months Ended
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Dec. 31, 2018
Goodwill and Intangible Assets Disclosure [Abstract] |
Goodwill | 8. Goodwill The changes in the carrying value of goodwill for the year ended December 31, 2018 is as follows:
Goodwill at January 1, 2018 |  | $ | - |
Goodwill acquired in acquisition of HubPages |  |  | 1,857,663 |
Goodwill acquired in acquisition of Say Media |  |  | 5,466,624 |
Goodwill at December 31, 2018 |  | $ | 7,324,287 |
The Company performs its annual impairment test at the reporting unit level, which is the operating segment or one level below the operating segment. Management determined that the Company would be aggregated into a single reporting unit for purposes of performing the impairment test for goodwill. For the year ended December 31, 2018, there is no change in goodwill and no impairment. The impairment evaluation process includes, amongst other things, making assumptions about variables, such as revenue growth, including long-term growth rates, profitability and discount rates.

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- Definition The entire disclosure for goodwill. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -URI http://asc.fasb.org/subtopic&trid=2144439 + Details
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