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Consolidated Statements of Stockholders' Equity (Deficiency) - USD ($) | Common Stock [Member] | Common Stock to be Issued [Member] | Additional Paid-in Capital [Member] | Accumulated Deficit [Member] | Total
--- | --- | --- | --- | --- | ---
Balance at Dec. 31, 2016 | $ 220,475 | $ 9,375 | $ 2,730,770 | $ (2,187,758) | $ 772,862
Balance, shares at Dec. 31, 2016 | 22,047,531 | 8,929 |  |  |
Issuance of common stock | $ 89 | $ (9,375) | 9,286 |  |
Issuance of common stock, shares | 8,929 | (8,929) |  |  |
Proceeds from private placement of common stock | $ 61,563 |  | 5,710,782 |  | 5,772,345
Proceeds from private placement of common stock, shares | 6,156,304 |  |  |  |
Common stock issued for investment banking fees | $ 2,815 |  | 353,499 |  | 356,314
Common stock issued for investment banking fees, shares | 281,565 |  |  |  |
Common stock warrants issued for investment banking fees |  |  | 126,286 |  | 126,286
Exercise of stock options | $ 217 |  | (217) |  |
Exercise of stock options, shares | 21,680 |  |  |  |
Stock based compensation |  |  | 2,240,260 |  | 2,240,260
Issuance of restricted stock awards to the board of directors |  |  |  |  | 2,756,527
Net loss |  |  |  | (6,284,313) | (6,284,313)
Balance at Dec. 31, 2017 | $ 285,159 |  | 11,170,666 | (8,472,071) | 2,983,754
Balance, shares at Dec. 31, 2017 | 28,516,009 |  |  |  |
Proceeds from private placement of common stock | $ 17,000 |  | 4,233,000 |  | 4,250,000
Proceeds from private placement of common stock, shares | 1,700,000 |  |  |  |
Common stock warrants issued for investment banking fees |  |  |  |  |
Exercise of stock options, shares |  |  |  |  | 125,000
Stock based compensation |  |  | 6,191,208 |  | $ 6,191,208
Costs incurred in connection with private placement of common stock |  | $ 600 | (600) |  |
Costs incurred in connection with private placement of common stock, shares |  | 60,000 |  |  |
Cashless exercise of common stock warrants | $ 7,369 |  | (7,369) |  |
Cashless exercise of common stock warrants, shares | 736,853 |  |  |  |
Cashless exercise of common stock options | $ 1,061 |  | (1,061) |  |
Cashless exercise of common stock options, shares | 106,154 |  |  |  |
Issuance of restricted stock awards in connection with merger of HubPages | $ 24,000 |  | (24,000) |  |
Issuance of restricted stock awards in connection with merger of HubPages, shares | 2,399,997 |  |  |  |
Issuance of restricted stock awards to the board of directors | $ 2,065 |  | (2,065) |  |
Issuance of restricted stock awards to the board of directors, shares | 206,506 |  |  |  |
Forfeiture of restricted stock awards | $ (3,297) |  | 3,297 |  |
Forfeiture of restricted stock awards, shares | (329,735) |  |  |  |
Issuance of common stock in connection with merger of Say Media | $ 4,328 | $ 50,672 | 1,870,001 |  | 1,925,001
Issuance of common stock in connection with merger of Say Media, shares | 432,835 | 5,067,167 |  |  |
Issuance of restricted stock awards in connection with merger of Say Media | $ 20,000 |  | (20,000) |  |
Issuance of restricted stock awards in connection with merger of Say Media, shares | 2,000,000 |  |  |  |
Beneficial conversion feature on Series H convertible preferred stock |  |  | 18,045,496 |  | 18,045,496
Deemed dividend on Series H convertible preferred stock |  |  | (18,045,496) |  | (18,045,496)
Net loss |  |  |  | (26,067,883) | (26,067,883)
Balance at Dec. 31, 2018 | $ 357,685 | $ 51,272 | $ 23,413,077 | $ (34,539,954) | $ (10,717,920)
Balance, shares at Dec. 31, 2018 | 35,768,619 | 5,127,167 |  |  |

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