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Stock-Based Compensation - Summary of Stock-based Compensation (Details) - USD ($) |  | 3 Months Ended | 6 Months Ended | 9 Months Ended | 12 Months Ended
--- | --- | --- | --- | --- | ---
Dec. 20, 2019 | Sep. 30, 2019 | Jun. 30, 2019 | Mar. 31, 2019 | Sep. 30, 2018 | Jun. 30, 2018 | Mar. 31, 2018 | Jun. 30, 2019 | Jun. 30, 2018 | Sep. 30, 2019 | Sep. 30, 2018 | Dec. 31, 2019 | Dec. 31, 2018
Cost of revenue |  | $ 7,612,585 | $ 5,487,172 | $ 5,652,565 | $ 1,784,073 | $ 1,102,813 | $ 1,035,708 | $ 11,139,737 | $ 2,138,521 | $ 18,752,322 | $ 3,922,594 | $ 47,301,175 | $ 7,641,684
Selling and marketing |  | 2,059,820 | 1,451,101 | 1,149,292 | 425,326 | 761,135 | 153,505 | 2,600,393 | 914,640 | 4,660,213 | 1,339,966 | 12,789,056 | 1,720,714
General and administrative |  | $ 7,262,496 | $ 5,871,015 | 4,225,253 | $ 2,546,369 | $ 2,222,187 | 2,463,771 | 10,096,268 | 4,685,958 | 17,358,764 | 7,232,328 | 29,511,204 | 10,286,997
Total stock based compensation |  |  |  | $ 1,319,627 |  |  | $ 1,350,892 | $ 3,959,925 | $ 2,191,132 | $ 6,951,074 | $ 3,416,110 | 10,364,787 | 4,340,824
Stock-based Compensation [Member] |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |  | 993,752 | 159,205
Selling and marketing |  |  |  |  |  |  |  |  |  |  |  | 832,460 | 76,451
General and administrative |  |  |  |  |  |  |  |  |  |  |  | 8,538,575 | 4,105,168
Total costs charged to operations |  |  |  |  |  |  |  |  |  |  |  | 10,364,787 | 4,340,824
Capitalized platform development |  |  |  |  |  |  |  |  |  |  |  | 1,307,390 | 1,850,384
Total stock based compensation |  |  |  |  |  |  |  |  |  |  |  | 11,672,177 | 6,191,208
Stock-based Compensation [Member] | Channel Partner Warrant Program [Member] |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |  | 50,828 | 152,460
Selling and marketing |  |  |  |  |  |  |  |  |  |  |  |  |
General and administrative |  |  |  |  |  |  |  |  |  |  |  |  |
Total costs charged to operations |  |  |  |  |  |  |  |  |  |  |  | 50,828 | 152,460
Capitalized platform development |  |  |  |  |  |  |  |  |  |  |  |  |
Total stock based compensation |  |  |  |  |  |  |  |  |  |  |  | 50,828 | 152,460
Stock-based Compensation [Member] | ABG Warrants [Member] |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |  |  |
Selling and marketing |  |  |  |  |  |  |  |  |  |  |  |  |
General and administrative |  |  |  |  |  |  |  |  |  |  |  | 795,803 |
Total costs charged to operations |  |  |  |  |  |  |  |  |  |  |  | 795,803 |
Capitalized platform development |  |  |  |  |  |  |  |  |  |  |  |  |
Total stock based compensation |  |  |  |  |  |  |  |  |  |  |  | 795,803 |
Restricted Stock [Member] |  |  |  |  |  |  |  |  |  |  |  |  |
Total stock based compensation | $ 43,750 |  |  |  |  |  |  |  |  |  |  |  |
Restricted Stock [Member] | Stock-based Compensation [Member] |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |  | 122,192 | 6,745
Selling and marketing |  |  |  |  |  |  |  |  |  |  |  | 34,393 | 607
General and administrative |  |  |  |  |  |  |  |  |  |  |  | 2,541,468 | 2,973,051
Total costs charged to operations |  |  |  |  |  |  |  |  |  |  |  | 2,698,053 | 2,980,403
Capitalized platform development |  |  |  |  |  |  |  |  |  |  |  | 535,004 | 1,639,038
Total stock based compensation |  |  |  |  |  |  |  |  |  |  |  | 3,233,057 | 4,619,441
Common Stock Awards [Member] | Stock-based Compensation [Member] |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |  | 44,520 |
Selling and marketing |  |  |  |  |  |  |  |  |  |  |  | 100,388 | 67,062
General and administrative |  |  |  |  |  |  |  |  |  |  |  | 1,660,607 | 1,130,326
Total costs charged to operations |  |  |  |  |  |  |  |  |  |  |  | 1,805,515 | 1,197,388
Capitalized platform development |  |  |  |  |  |  |  |  |  |  |  | 175,837 | 211,346
Total stock based compensation |  |  |  |  |  |  |  |  |  |  |  | 1,981,352 | 1,408,734
Common Equity Awards [Member] | Stock-based Compensation [Member] |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |  | 774,632 |
Selling and marketing |  |  |  |  |  |  |  |  |  |  |  | 455,280 | 8,782
General and administrative |  |  |  |  |  |  |  |  |  |  |  | 3,383,338 | 1,791
Total costs charged to operations |  |  |  |  |  |  |  |  |  |  |  | 4,613,250 | 10,573
Capitalized platform development |  |  |  |  |  |  |  |  |  |  |  | 590,618 |
Total stock based compensation |  |  |  |  |  |  |  |  |  |  |  | 5,203,868 | 10,573
Outside Options [Member] | Stock-based Compensation [Member] |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  |  |  |  |  |  |  |  |  |  |  | 1,580 |
Selling and marketing |  |  |  |  |  |  |  |  |  |  |  | 242,399 |
General and administrative |  |  |  |  |  |  |  |  |  |  |  | 157,359 |
Total costs charged to operations |  |  |  |  |  |  |  |  |  |  |  | 401,338 |
Capitalized platform development |  |  |  |  |  |  |  |  |  |  |  | 5,931 |
Total stock based compensation |  |  |  |  |  |  |  |  |  |  |  | $ 407,269 |

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