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Stock-Based Compensation - Summary of Stock-based Compensation (Details) - USD ($)
3 Months Ended 6 Months Ended 9 Months Ended 12 Months Ended
Dec. 20, 2019
Sep. 30, 2019
Jun. 30, 2019
Mar. 31, 2019
Sep. 30, 2018
Jun. 30, 2018
Mar. 31, 2018
Jun. 30, 2019
Jun. 30, 2018
Sep. 30, 2019
Sep. 30, 2018
Dec. 31, 2019
Dec. 31, 2018
Cost of revenue   $ 7,612,585 $ 5,487,172 $ 5,652,565 $ 1,784,073 $ 1,102,813 $ 1,035,708 $ 11,139,737 $ 2,138,521 $ 18,752,322 $ 3,922,594 $ 47,301,175 $ 7,641,684
Selling and marketing   2,059,820 1,451,101 1,149,292 425,326 761,135 153,505 2,600,393 914,640 4,660,213 1,339,966 12,789,056 1,720,714
General and administrative   $ 7,262,496 $ 5,871,015 4,225,253 $ 2,546,369 $ 2,222,187 2,463,771 10,096,268 4,685,958 17,358,764 7,232,328 29,511,204 10,286,997
Total stock based compensation       $ 1,319,627     $ 1,350,892 $ 3,959,925 $ 2,191,132 $ 6,951,074 $ 3,416,110 10,364,787 4,340,824
Stock-based Compensation [Member]                          
Cost of revenue                       993,752 159,205
Selling and marketing                       832,460 76,451
General and administrative                       8,538,575 4,105,168
Total costs charged to operations                       10,364,787 4,340,824
Capitalized platform development                       1,307,390 1,850,384
Total stock based compensation                       11,672,177 6,191,208
Stock-based Compensation [Member] | Channel Partner Warrant Program [Member]                          
Cost of revenue                       50,828 152,460
Selling and marketing                      
General and administrative                      
Total costs charged to operations                       50,828 152,460
Capitalized platform development                      
Total stock based compensation                       50,828 152,460
Stock-based Compensation [Member] | ABG Warrants [Member]                          
Cost of revenue                      
Selling and marketing                      
General and administrative                       795,803
Total costs charged to operations                       795,803
Capitalized platform development                      
Total stock based compensation                       795,803
Restricted Stock [Member]                          
Total stock based compensation $ 43,750                        
Restricted Stock [Member] | Stock-based Compensation [Member]                          
Cost of revenue                       122,192 6,745
Selling and marketing                       34,393 607
General and administrative                       2,541,468 2,973,051
Total costs charged to operations                       2,698,053 2,980,403
Capitalized platform development                       535,004 1,639,038
Total stock based compensation                       3,233,057 4,619,441
Common Stock Awards [Member] | Stock-based Compensation [Member]                          
Cost of revenue                       44,520
Selling and marketing                       100,388 67,062
General and administrative                       1,660,607 1,130,326
Total costs charged to operations                       1,805,515 1,197,388
Capitalized platform development                       175,837 211,346
Total stock based compensation                       1,981,352 1,408,734
Common Equity Awards [Member] | Stock-based Compensation [Member]                          
Cost of revenue                       774,632
Selling and marketing                       455,280 8,782
General and administrative                       3,383,338 1,791
Total costs charged to operations                       4,613,250 10,573
Capitalized platform development                       590,618
Total stock based compensation                       5,203,868 10,573
Outside Options [Member] | Stock-based Compensation [Member]                          
Cost of revenue                       1,580
Selling and marketing                       242,399
General and administrative                       157,359
Total costs charged to operations                       401,338
Capitalized platform development                       5,931
Total stock based compensation                       $ 407,269