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Condensed Consolidated Statements of Stockholders' Deficiency (Unaudited) - USD ($) | 3 Months Ended
--- | ---
Mar. 31, 2020 | Mar. 31, 2019
Common Stock [Member] |  |
Balance | $ 371,190 | $ 357,685
Balance, shares | 37,119,117 | 35,768,619
Cashless exercise of common stock options |  | $ 154
Cashless exercise of common stock options, shares |  | 15,341
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |
Issuance of restricted stock awards to the board of directors | $ 5,625 | $ 8,333
Issuance of restricted stock awards to the board of directors, shares | 562,500 | 833,333
Forfeiture of restricted stock |  | $ (1,200)
Forfeiture of restricted stock, shares |  | (120,000)
Issuance of common stock in connection with the merger of Say Media |  | $ 11,889
Issuance of common stock in connection with the merger of Say Media, shares |  | 1,188,880
Common stock withheld for taxes | $ (2,069) |
Common stock withheld for taxes, shares | (206,881) |
Stock-based compensation |  |
Net loss |  |
Balance | $ 374,746 | $ 376,861
Balance, shares | 37,474,736 | 37,686,173
Common Stock to be Issued [Member] |  |
Balance | $ 39,383 | $ 51,272
Balance, shares | 3,938,287 | 5,127,167
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |
Issuance of restricted stock awards to the board of directors |  |
Forfeiture of restricted stock |  |
Forfeiture of restricted stock, shares |  |
Issuance of common stock in connection with the merger of Say Media |  | $ (11,889)
Issuance of common stock in connection with the merger of Say Media, shares |  | (1,188,880)
Common stock withheld for taxes |  |
Stock-based compensation |  |
Net loss |  |
Balance | $ 39,383 | $ 39,383
Balance, shares | 3,938,287 | 3,938,287
Additional Paid-in Capital [Member] |  |
Balance | $ 35,562,766 | $ 23,413,077
Cashless exercise of common stock options |  | (154)
Issuance of restricted stock units in connection with the acquisition of LiftIgniter | 500,000 |
Issuance of restricted stock awards to the board of directors | (5,625) | (8,333)
Forfeiture of restricted stock |  | 1,200
Issuance of common stock in connection with the merger of Say Media |  |
Common stock withheld for taxes | (167,412) |
Stock-based compensation | 3,930,172 | 1,487,575
Net loss |  |
Balance | 39,819,901 | 24,893,365
Accumulated Deficit [Member] |  |
Balance | (73,041,323) | (34,539,954)
Cashless exercise of common stock options |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |
Issuance of restricted stock awards to the board of directors |  |
Forfeiture of restricted stock |  |
Issuance of common stock in connection with the merger of Say Media |  |
Common stock withheld for taxes |  |
Stock-based compensation |  |
Net loss | (22,776,624) | (8,934,980)
Balance | (95,817,947) | (43,474,934)
Balance | (37,067,984) | (10,717,920)
Cashless exercise of common stock options |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter | 500,000 |
Issuance of restricted stock awards to the board of directors |  |
Forfeiture of restricted stock |  |
Issuance of common stock in connection with the merger of Say Media |  |
Common stock withheld for taxes | (169,481) |
Stock-based compensation | 3,930,172 | 1,487,575
Net loss | (22,776,624) | (8,934,980)
Balance | $ (55,583,917) | $ (18,165,325)

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