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Compensation Plans - Summary of Stock-based Compensation (Details) - USD ($) | 3 Months Ended
--- | ---
Mar. 31, 2020 | Mar. 31, 2019
Cost of revenue | $ 26,738,833 | $ 5,652,565
Selling and marketing | 9,359,938 | 1,149,292
General and administrative | 10,410,205 | 4,225,253
Total stock based compensation | 3,560,120 | 1,319,627
Stock-based Compensation [Member] |  |
Cost of revenue | 1,126,209 | 69,071
Selling and marketing | 1,068,600 | 108,284
General and administrative | 1,365,311 | 1,142,272
Total costs charged to operations | 3,560,120 | 1,319,627
Capitalized platform development | 370,052 | 167,948
Total stock based compensation | 3,930,172 | 1,487,575
Stock-based Compensation [Member] | ABG Warrants [Member] |  |
Cost of revenue |  |
Selling and marketing |  |
General and administrative | 360,289 |
Total costs charged to operations | 360,289 |
Capitalized platform development |  |
Total stock based compensation | 260,289 |
Restricted Stock Awards [Member] | Stock-based Compensation [Member] |  |
Cost of revenue | 37,576 | 35,375
Selling and marketing | 299,215 | 34,393
General and administrative | 22,920 | 715,637
Total costs charged to operations | 359,711 | 785,405
Capitalized platform development | 70,283 | 137,956
Total stock based compensation | 429,994 | 923,361
Common Stock Awards [Member] | Stock-based Compensation [Member] |  |
Cost of revenue | 69,796 | 20,219
Selling and marketing | 35,728 | 21,945
General and administrative | 171,672 | 404,430
Total costs charged to operations | 277,196 | 446,594
Capitalized platform development | 41,157 | 29,992
Total stock based compensation | 318,353 | 476,586
Common Equity Awards [Member] | Stock-based Compensation [Member] |  |
Cost of revenue | 1,009,592 |
Selling and marketing | 678,279 |
General and administrative | 755,247 | 892
Total costs charged to operations | 2,443,118 | 892
Capitalized platform development | 256,001 |
Total stock based compensation | 2,699,119 | 892
Outside Options [Member] | Stock-based Compensation [Member] |  |
Cost of revenue | 1,206 | 1,129
Selling and marketing | 55,378 | 51,946
General and administrative | 55,183 | 21,313
Total costs charged to operations | 111,767 | 74,388
Capitalized platform development | 2,611 |
Total stock based compensation | $ 114,378 | $ 74,388

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