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Balance Sheet Components (Tables) | 6 Months Ended
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Jun. 30, 2020
Balance Sheet Components Tables Abstract |
Summary of Platform Development Costs | Platform Development – Platform development costs are summarized as follows:
|  | As of |
|  | June 30, 2020 |  |  | December 31, 2019 |
Platform development |  | $ | 13,609,436 |  |  | $ | 10,678,692 |
Less accumulated amortization |  |  | (6,744,631 | ) |  |  | (4,785,973 | )
Net platform development |  | $ | 6,864,805 |  |  | $ | 5,892,719 |
Summary of Platform Development Cost Activity | A summary of platform development activity for the six months ended June 30, 2020 and year ended December 31, 2019 is as follows:
|  | As of |
|  | June 30, 2020 |  |  | December 31, 2019 |
Platform development beginning of period |  | $ | 10,678,692 |  |  | $ | 6,833,900 |
Payroll-based costs capitalized during the period |  |  | 2,061,081 |  |  |  | 2,537,402 |
Total capitalized costs |  |  | 12,739,773 |  |  |  | 9,371,302 |
Stock-based compensation |  |  | 869,663 |  |  |  | 1,307,390 |
Platform development end of period |  | $ | 13,609,436 |  |  | $ | 10,678,692 |
Schedule of Intangible Assets Subjects to Amortization | Intangible Assets – Intangible assets subject to amortization consisted of the following:
|  | As of June 30, 2020 |  |  | As of December 31, 2019 |
|  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Developed technology |  | $ | 20,055,866 |  |  | $ | (6,391,034 | ) |  | $ | 13,664,832 |  |  | $ | 19,138,104 |  |  | $ | (4,090,359 | ) |  | $ | 15,047,745 |
Noncompete agreement |  |  | 480,000 |  |  |  | (372,000 | ) |  |  | 108,000 |  |  |  | 480,000 |  |  |  | (252,000 | ) |  |  | 228,000 |
Trade name |  |  | 3,328,000 |  |  |  | (364,042 | ) |  |  | 2,963,958 |  |  |  | 3,328,000 |  |  |  | (224,745 | ) |  |  | 3,103,255 |
Subscriber relationships |  |  | 73,458,799 |  |  |  | (10,846,438 | ) |  |  | 62,612,361 |  |  |  | 73,458,799 |  |  |  | (3,587,837 | ) |  |  | 69,870,962 |
Advertiser relationships |  |  | 2,240,000 |  |  |  | (213,577 | ) |  |  | 2,026,423 |  |  |  | 2,240,000 |  |  |  | (94,635 | ) |  |  | 2,145,365 |
Database |  |  | 1,140,000 |  |  |  | (341,183 | ) |  |  | 798,817 |  |  |  | 1,140,000 |  |  |  | (151,183 | ) |  |  | 988,817 |
Subtotal amortizable intangible assets |  |  | 100,702,665 |  |  |  | (18,528,274 | ) |  |  | 82,174,391 |  |  |  | 99,784,903 |  |  |  | (8,400,759 | ) |  |  | 91,384,144 |
Website domain name |  |  | 20,000 |  |  |  | - |  |  |  | 20,000 |  |  |  | 20,000 |  |  |  | - |  |  |  | 20,000 |
Total intangible assets |  | $ | 100,722,665 |  |  | $ | (18,528,274 | ) |  | $ | 82,194,391 |  |  | $ | 99,804,903 |  |  | $ | (8,400,759 | ) |  | $ | 91,404,144 |

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