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Compensation Plans - Summary of Stock-based Compensation (Details) - USD ($) | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jun. 30, 2020 | Jun. 30, 2019 | Jun. 30, 2020 | Jun. 30, 2019
Cost of revenue | $ 24,874,179 | $ 5,487,172 | $ 51,613,012 | $ 11,139,737
Selling and marketing | 8,409,343 | 1,451,101 | 17,769,281 | 2,600,393
General and administrative | 7,270,511 | 5,871,015 | 17,680,716 | 10,096,268
Total stock based compensation |  |  | 7,343,575 | 3,959,925
Stock-based Compensation [Member] |  |  |  |
Cost of revenue | 1,166,984 | 171,258 | 2,293,193 | 240,329
Selling and marketing | 1,067,384 | 171,336 | 2,135,984 | 279,620
General and administrative | 1,549,087 | 2,297,704 | 2,914,398 | 3,439,976
Total costs charged to operations | 3,783,455 | 2,640,298 | 7,343,575 | 3,959,925
Capitalized platform development | 499,611 | 404,322 | 869,663 | 572,270
Total stock based compensation | 4,283,066 | 3,044,620 | 8,213,238 | 4,532,195
Stock-based Compensation [Member] | Channel Partner Warrants [Member] |  |  |  |
Cost of revenue | 27,623 | 6,561 | 35,662 | 18,909
Selling and marketing |  |  |  |
General and administrative |  |  |  |
Total costs charged to operations | 27,623 | 6,561 | 35,662 | 18,909
Capitalized platform development |  |  |  |
Total stock based compensation | 27,623 | 6,561 | 35,662 | 18,909
Stock-based Compensation [Member] | ABG Warrants [Member] |  |  |  |
Cost of revenue |  |  |  |
Selling and marketing |  |  |  |
General and administrative | 360,289 | 67,307 | 720,578 | 67,307
Total costs charged to operations | 360,289 | 67,307 | 720,578 | 67,307
Capitalized platform development |  |  |  |
Total stock based compensation | 360,289 | 67,307 | 720,578 | 67,307
Restricted Stock Awards [Member] | Stock-based Compensation [Member] |  |  |  |
Cost of revenue | 35,750 | 26,526 | 73,326 | 61,901
Selling and marketing | 298,187 |  | 597,402 | 34,393
General and administrative | 135,332 | 859,222 | 158,252 | 1,574,859
Total costs charged to operations | 469,269 | 885,748 | 828,980 | 7,671,153
Capitalized platform development | 75,709 | 194,353 | 145,992 | 332,309
Total stock based compensation | 544,978 | 1,080,101 | 974,972 | 2,003,462
Common Stock Awards [Member] | Stock-based Compensation [Member] |  |  |  |
Cost of revenue | 27,970 | 6,965 | 97,766 | 27,184
Selling and marketing | 23,783 | 25,995 | 59,511 | 47,940
General and administrative | 138,156 | 395,087 | 309,828 | 799,517
Total costs charged to operations | 189,909 | 428,047 | 467,105 | 874,641
Capitalized platform development | 80,608 | 42,793 | 121,765 | 72,785
Total stock based compensation | 270,517 | 470,840 | 588,870 | 947,426
Common Equity Awards [Member] | Stock-based Compensation [Member] |  |  |  |
Cost of revenue | 1,073,674 | 131,057 | 2,083,266 | 131,057
Selling and marketing | 701,925 | 120,036 | 1,380,204 | 120,036
General and administrative | 819,916 | 931,393 | 1,575,163 | 932,285
Total costs charged to operations | 2,595,515 | 1,182,486 | 5,038,633 | 1,183,378
Capitalized platform development | 341,642 | 165,030 | 597,643 | 165,030
Total stock based compensation | 2,937,157 | 1,347,516 | 5,636,276 | 1,348,408
Outside Options [Member] | Stock-based Compensation [Member] |  |  |  |
Cost of revenue | 1,967 | 149 | 3,173 | 1,278
Selling and marketing | 43,489 | 25,305 | 98,867 | 77,251
General and administrative | 95,394 | 44,695 | 150,577 | 66,008
Total costs charged to operations | 140,850 | 70,149 | 252,617 | 144,537
Capitalized platform development | 1,652 | 2,146 | 4,263 | 2,146
Total stock based compensation | $ 142,502 | $ 72,295 | $ 256,880 | $ 146,683

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