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Compensation Plans (Tables)
 6 Months Ended
Jun. 30, 2020
Share-based Payment Arrangement [Abstract]  
Summary of Stock-based Compensation

Stock-based compensation and equity-based expense charged to operations or capitalized during the three months and six months ended June 30, 2020 and 2019 are summarized as follows:

 

    Restricted     Common     Common           Channel              
    Stock     Stock     Equity     Outside     Partner     ABG        
    Awards     Awards     Awards     Options     Warrants     Warrants     Totals  
During the Three Months Ended June 30, 2020                                                        
Cost of revenue   $ 35,750     $ 27,970     $ 1,073,674     $ 1,967     $ 27,623     $ -     $ 1,166,984  
Selling and marketing     298,187       23,783       701,925       43,489       -       -       1,067,384  
General and administrative     135,332       138,156       819,916       95,394       -       360,289       1,549,087  
Total costs charged to operations     469,269       189,909       2,595,515       140,850       27,623       360,289       3,783,455  
Capitalized platform development     75,709       80,608       341,642       1,652       -       -       499,611  
Total stock-based compensation   $ 544,978     $ 270,517     $ 2,937,157     $ 142,502     $ 27,623     $ 360,289     $ 4,283,066  
                                                         
During the Three Months Ended June 30, 2019                                                        
Cost of revenue   $ 26,526     $ 6,965     $ 131,057     $ 149     $ 6,561     $ -     $ 171,258  
Selling and marketing     -       25,995       120,036       25,305       -       -       171,336  
General and administrative     859,222       395,087       931,393       44,695       -       67,307       2,297,704  
Total costs charged to operations     885,748       428,047       1,182,486       70,149       6,561       67,307       2,640,298  
Capitalized platform development     194,353       42,793       165,030       2,146       -       -       404,322  
Total stock-based compensation   $ 1,080,101       470,840     $ 1,347,516     $ 72,295     $ 6,561     $ 67,307     $ 3,044,620  
                                                         
During the Six Months Ended June 30, 2020                                                        
Cost of revenue   $ 73,326     $ 97,766     $ 2,083,266     $ 3,173     $ 35,662     $ -     $ 2,293,193  
Selling and marketing     597,402       59,511       1,380,204       98,867       -       -       2,135,984  
General and administrative     158,252       309,828       1,575,163       150,577       -       720,578       2,914,398  
Total costs charged to operations     828,980       467,105       5,038,633       252,617       35,662       720,578       7,343,575  
Capitalized platform development     145,992       121,765       597,643       4,263       -       -       869,663  
Total stock-based compensation   $ 974,972     $ 588,870     $ 5,636,276     $ 256,880     $ 35,662     $ 720,578     $ 8,213,238  
                                                         
During the Six Months Ended June 30, 2019                                                        
Cost of revenue   $ 61,901     $ 27,184     $ 131,057     $ 1,278     $ 18,909     $ -     $ 240,329  
Selling and marketing     34,393       47,940       120,036       77,251       -       -       279,620  
General and administrative     1,574,859       799,517       932,285       66,008       -       67,307       3,439,976  
Total costs charged to operations     1,671,153       874,641       1,183,378       144,537       18,909       67,307       3,959,925  
Capitalized platform development     332,309       72,785       165,030       2,146       -       -       572,270  
Total stock-based compensation   $ 2,003,462       947,426     $ 1,348,408     $ 146,683     $ 18,909     $ 67,307     $ 4,532,195  
Schedule of Unrecognized Compensation Expense

Unrecognized compensation expense related to the stock-based compensation awards and equity-based awards as of June 30, 2020 was as follows:

 

    Restricted Stock Awards     Common Stock Awards     Common Equity Awards     Outside Options     Channel Partner Warrants     ABG Warrants     Totals  
Unrecognized compensation expense   $ 902,489     $ 1,230,827     $ 26,166,996     $ 464,309     $ 1,011     $ 3,942,598     $ 32,708,230  
Weighted average period expected to be recognized (in years)     0.69       0.87       2.27       1.68       0.25       2.88       2.24