Compensation Plans - Summary of Stock-based Compensation (Details) - USD ($)	3 Months Ended	6 Months Ended
Jun. 30, 2020	Jun. 30, 2019	Jun. 30, 2020	Jun. 30, 2019
Cost of revenue	$ 24,874,179	$ 5,487,172	$ 51,613,012	$ 11,139,737
Selling and marketing	8,409,343	1,451,101	17,769,281	2,600,393
General and administrative	7,270,511	5,871,015	17,680,716	10,096,268
Total stock based compensation			7,343,575	3,959,925
Stock-based Compensation [Member]
Cost of revenue	1,166,984	171,258	2,293,193	240,329
Selling and marketing	1,067,384	171,336	2,135,984	279,620
General and administrative	1,549,087	2,297,704	2,914,398	3,439,976
Total costs charged to operations	3,783,455	2,640,298	7,343,575	3,959,925
Capitalized platform development	499,611	404,322	869,663	572,270
Total stock based compensation	4,283,066	3,044,620	8,213,238	4,532,195
Stock-based Compensation [Member] \| Channel Partner Warrants [Member]
Cost of revenue	27,623	6,561	35,662	18,909
Selling and marketing
General and administrative
Total costs charged to operations	27,623	6,561	35,662	18,909
Capitalized platform development
Total stock based compensation	27,623	6,561	35,662	18,909
Stock-based Compensation [Member] \| ABG Warrants [Member]
Cost of revenue
Selling and marketing
General and administrative	360,289	67,307	720,578	67,307
Total costs charged to operations	360,289	67,307	720,578	67,307
Capitalized platform development
Total stock based compensation	360,289	67,307	720,578	67,307
Restricted Stock Awards [Member] \| Stock-based Compensation [Member]
Cost of revenue	35,750	26,526	73,326	61,901
Selling and marketing	298,187		597,402	34,393
General and administrative	135,332	859,222	158,252	1,574,859
Total costs charged to operations	469,269	885,748	828,980	7,671,153
Capitalized platform development	75,709	194,353	145,992	332,309
Total stock based compensation	544,978	1,080,101	974,972	2,003,462
Common Stock Awards [Member] \| Stock-based Compensation [Member]
Cost of revenue	27,970	6,965	97,766	27,184
Selling and marketing	23,783	25,995	59,511	47,940
General and administrative	138,156	395,087	309,828	799,517
Total costs charged to operations	189,909	428,047	467,105	874,641
Capitalized platform development	80,608	42,793	121,765	72,785
Total stock based compensation	270,517	470,840	588,870	947,426
Common Equity Awards [Member] \| Stock-based Compensation [Member]
Cost of revenue	1,073,674	131,057	2,083,266	131,057
Selling and marketing	701,925	120,036	1,380,204	120,036
General and administrative	819,916	931,393	1,575,163	932,285
Total costs charged to operations	2,595,515	1,182,486	5,038,633	1,183,378
Capitalized platform development	341,642	165,030	597,643	165,030
Total stock based compensation	2,937,157	1,347,516	5,636,276	1,348,408
Outside Options [Member] \| Stock-based Compensation [Member]
Cost of revenue	1,967	149	3,173	1,278
Selling and marketing	43,489	25,305	98,867	77,251
General and administrative	95,394	44,695	150,577	66,008
Total costs charged to operations	140,850	70,149	252,617	144,537
Capitalized platform development	1,652	2,146	4,263	2,146
Total stock based compensation	$ 142,502	$ 72,295	$ 256,880	$ 146,683

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