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Summary of Stock-based Compensation (Details) - USD ($) | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jun. 30, 2021 | Jun. 30, 2020 | Jun. 30, 2021 | Jun. 30, 2020
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |
Cost of revenue | $ 23,595,819 | $ 24,874,179 | $ 51,804,191 | $ 51,613,012
Selling and marketing | 14,881,455 | 8,409,343 | 32,410,164 | 17,769,281
General and administrative | 15,567,647 | 7,270,511 | 21,206,477 | 17,680,716
Total stock-based compensation |  |  | 13,215,394 | 7,343,575
Stock Based Compensation [Member] |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |
Cost of revenue | 1,753,631 | 1,166,984 | 3,197,569 | 2,293,193
Selling and marketing | 1,586,798 | 1,067,384 | 2,638,155 | 2,135,984
General and administrative | 4,775,953 | 1,549,087 | 7,379,670 | 2,914,398
Total costs charged to operations | 8,116,382 | 3,783,455 | 13,215,394 | 7,343,575
Capitalized platform development | 549,557 | 499,611 | 858,752 | 869,663
Total stock-based compensation | 8,665,939 | 4,283,066 | 14,074,146 | 8,213,238
Stock Based Compensation [Member] | Publisher Partner Warrants [Member] |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |
Cost of revenue |  | 27,623 |  | 35,662
Selling and marketing |  |  |  |
General and administrative |  |  |  |
Total costs charged to operations |  | 27,623 |  | 35,662
Capitalized platform development |  |  |  |
Total stock-based compensation |  | 27,623 |  | 35,662
Stock Based Compensation [Member] | ABG Warrants [Member] |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |
Cost of revenue |  |  |  |
Selling and marketing |  |  |  |
General and administrative | 396,251 | 360,289 | 752,581 | 720,578
Total costs charged to operations | 396,251 | 360,289 | 752,581 | 720,578
Capitalized platform development |  |  |  |
Total stock-based compensation | 396,251 | 360,289 | 752,581 | 720,578
Restricted Stock [Member] | Stock Based Compensation [Member] |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |
Cost of revenue | 24,570 | 35,750 | 49,030 | 73,326
Selling and marketing |  | 298,187 |  | 597,402
General and administrative | 141,897 | 135,332 | 145,342 | 158,252
Total costs charged to operations | 166,467 | 469,269 | 194,372 | 828,980
Capitalized platform development | 4,125 | 75,709 | 8,948 | 145,992
Total stock-based compensation | 170,592 | 544,978 | 203,320 | 974,972
Common Stock Awards [Member] | Stock Based Compensation [Member] |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |
Cost of revenue | 19,202 | 27,970 | 146,265 | 97,766
Selling and marketing | 4,891 | 23,783 | 9,929 | 59,511
General and administrative | 101,939 | 138,156 | 219,266 | 309,828
Total costs charged to operations | 126,032 | 189,909 | 375,460 | 467,105
Capitalized platform development | 2,351 | 80,608 | 5,071 | 121,765
Total stock-based compensation | 128,383 | 270,517 | 380,531 | 588,870
Common Equity Awards [Member] | Stock Based Compensation [Member] |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |
Cost of revenue | 1,708,404 | 1,073,674 | 2,998,778 | 2,083,266
Selling and marketing | 1,507,535 | 701,925 | 2,479,048 | 1,380,204
General and administrative | 4,135,866 | 819,916 | 6,262,481 | 1,575,163
Total costs charged to operations | 7,351,805 | 2,595,515 | 11,740,307 | 5,038,633
Capitalized platform development | 540,917 | 341,642 | 840,951 | 597,643
Total stock-based compensation | 7,892,722 | 2,937,157 | 12,581,258 | 5,636,276
Outside Options [Member] | Stock Based Compensation [Member] |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |
Cost of revenue | 1,455 | 1,967 | 3,496 | 3,173
Selling and marketing | 74,372 | 43,489 | 149,178 | 98,867
General and administrative |  | 95,394 |  | 150,577
Total costs charged to operations | 75,827 | 140,850 | 152,674 | 252,617
Capitalized platform development | 2,164 | 1,652 | 3,782 | 4,263
Total stock-based compensation | $ 77,991 | $ 142,502 | $ 156,456 | $ 256,880

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