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Condensed Consolidated Statements of Stockholders' Equity Deficiency (Unaudited) - USD ($) | Common Stock [Member] | Common Stock To Be Issued [Member] | Additional Paid-in Capital [Member] | Retained Earnings [Member] | Total
--- | --- | --- | --- | --- | ---
Beginning balance, value at Dec. 31, 2019 | $ 371,190 | $ 39,383 | $ 35,562,766 | $ (73,041,323) | $ (37,067,984)
Beginning balance, shares at Dec. 31, 2019 | 37,119,117 | 3,938,287 |  |  |
Issuance of restricted stock awards to the board of directors | $ 5,625 |  | (5,625) |  |
Issuance of restricted stock awards to the board of directors, shares | 562,500 |  |  |  |
Common stock withheld for taxes | $ (2,069) |  | (167,412) |  | (169,481)
Common stock withheld for taxes, shares | (206,881) |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter |  |  | 500,000 |  | 500,000
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares |  |  |  |  |
Stock-based compensation |  |  | 3,930,172 |  | 3,930,172
Net loss |  |  |  | (22,776,624) | (22,776,624)
Ending balance, value at Mar. 31, 2020 | $ 374,746 | $ 39,383 | 39,819,901 | (95,817,947) | (55,583,917)
Ending balance, shares at Mar. 31, 2020 | 37,474,736 | 3,938,287 |  |  |
Beginning balance, value at Dec. 31, 2019 | $ 371,190 | $ 39,383 | 35,562,766 | (73,041,323) | (37,067,984)
Beginning balance, shares at Dec. 31, 2019 | 37,119,117 | 3,938,287 |  |  |
Issuance of common stock in connection with private placement |  |  |  |  |
Issuance of common stock in connection with professional services |  |  |  |  |
Net loss |  |  |  |  | (45,937,953)
Ending balance, value at Jun. 30, 2020 | $ 385,902 | $ 25,879 | 43,992,975 | (118,979,276) | (74,574,520)
Ending balance, shares at Jun. 30, 2020 | 38,590,363 | 2,587,893 |  |  |
Beginning balance, value at Mar. 31, 2020 | $ 374,746 | $ 39,383 | 39,819,901 | (95,817,947) | (55,583,917)
Beginning balance, shares at Mar. 31, 2020 | 37,474,736 | 3,938,287 |  |  |
Issuance of common stock in connection with the acquisition of Say Media | $ 13,504 | $ (13,504) |  |  |
Issuance of common stock in connection with the acquisition of Say Media, shares | 1,350,394 | (1,350,394) |  |  |
Common stock withheld for taxes | $ (2,348) |  | (109,992) |  | (112,340)
Common stock withheld for taxes, shares | (234,767) |  |  |  |
Stock-based compensation |  |  | 4,283,066 |  | 4,283,066
Net loss |  |  |  | (23,161,329) | (23,161,329)
Ending balance, value at Jun. 30, 2020 | $ 385,902 | $ 25,879 | 43,992,975 | (118,979,276) | (74,574,520)
Ending balance, shares at Jun. 30, 2020 | 38,590,363 | 2,587,893 |  |  |
Beginning balance, value at Dec. 31, 2020 | $ 2,290,851 | $ 10,809 | 139,658,166 | (162,273,286) | (20,313,460)
Beginning balance, shares at Dec. 31, 2020 | 229,085,167 | 1,080,930 |  |  |
Issuance of restricted stock awards to the board of directors | $ 8,052 |  | (8,052) |  |
Issuance of restricted stock awards to the board of directors, shares | 805,165 |  |  |  |
Repurchase of restricted stock classified as liabilities | $ (1,331) |  | 1,331 |  |
Repurchase restricted stock classified as liabilities, shares | (133,068) |  |  |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter | $ 2,567 |  | (2,567) |  |
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares | 256,661 |  |  |  |
Issuance of common stock in connection with professional services | $ 3,125 |  | 121,875 |  | 125,000
Issuance of common stock in connection with professional services, shares | 312,500 |  |  |  |
Stock-based compensation |  |  | 5,408,207 |  | 5,408,207
Net loss |  |  |  | (25,463,305) | (25,463,305)
Ending balance, value at Mar. 31, 2021 | $ 2,303,264 | $ 10,809 | 145,178,960 | (187,736,591) | (40,243,558)
Ending balance, shares at Mar. 31, 2021 | 230,326,425 | 1,080,930 |  |  |
Beginning balance, value at Dec. 31, 2020 | $ 2,290,851 | $ 10,809 | 139,658,166 | (162,273,286) | (20,313,460)
Beginning balance, shares at Dec. 31, 2020 | 229,085,167 | 1,080,930 |  |  |
Issuance of common stock in connection with private placement |  |  |  |  | 20,005,000
Issuance of common stock in connection with professional services |  |  |  |  | 125,000
Net loss |  |  |  |  | (46,119,863)
Ending balance, value at Jun. 30, 2021 | $ 2,631,757 | $ 10,809 | 173,313,043 | (208,393,149) | (32,437,540)
Ending balance, shares at Jun. 30, 2021 | 263,175,743 | 1,080,930 |  |  |
Beginning balance, value at Mar. 31, 2021 | $ 2,303,264 | $ 10,809 | 145,178,960 | (187,736,591) | (40,243,558)
Beginning balance, shares at Mar. 31, 2021 | 230,326,425 | 1,080,930 |  |  |
Issuance of restricted stock in connection with the acquisition of The Spun | $ 42,857 |  | (42,857) |  |
Issuance of restricted stock in connection with the acquisition of The Spun, shares | 4,285,714 |  |  |  |
Issuance of restricted stock awards to the board of directors | $ 822 |  | (822) |  |
Issuance of restricted stock awards to the board of directors, shares | 82,158 |  |  |  |
Cashless exercise of common stock | $ 849 |  | (849) |  |
Cashless exercise of common stock, shares | 84,891 |  |  |  |
Common stock withheld for taxes | $ (490) |  | (40,630) |  | (41,120)
Common stock withheld for taxes, shares | (48,952) |  |  |  |
Repurchase of restricted stock classified as liabilities | $ (1,331) |  | 1,331 |  |
Repurchase restricted stock classified as liabilities, shares | (133,068) |  |  |  |
Issuance of common stock in connection with private placement | $ 285,786 |  | 19,551,971 |  | 19,837,757
Issuance of common stock in connection with private placement, shares | 28,578,575 |  |  |  |
Stock-based compensation |  |  | 8,665,939 |  | 8,665,939
Net loss |  |  |  | (20,656,558) | (20,656,558)
Ending balance, value at Jun. 30, 2021 | $ 2,631,757 | $ 10,809 | $ 173,313,043 | $ (208,393,149) | $ (32,437,540)
Ending balance, shares at Jun. 30, 2021 | 263,175,743 | 1,080,930 |  |  |

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