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Balance Sheet Components (Tables) | 3 Months Ended
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Mar. 31, 2021
Balance Sheet Components Tables Abstract |
Schedule of Property and Equipment | Property and equipment are summarized as follows:
|  | As of |
|  | March 31, 2021 |  |  | December 31, 2020 |
Office equipment and computers |  | $ | 1,439,071 |  |  | $ | 1,341,292 |
Furniture and fixtures |  |  | 19,997 |  |  |  | 19,997 |
Leasehold improvements |  |  | 345,516 |  |  |  | 345,516 |
|  |  | 1,804,584 |  |  |  | 1,706,805 |
Less accumulated depreciation and amortization |  |  | (687,181 | ) |  |  | (577,367 | )
Net property and equipment |  | $ | 1,117,403 |  |  | $ | 1,129,438 |
Summary of Platform Development Costs | Platform development costs are summarized as follows:
|  | As of |
|  | March 31, 2021 |  |  | December 31, 2020 |
Platform development |  | $ | 17,204,336 |  |  | $ | 16,027,428 |
Less accumulated amortization |  |  | (9,740,665 | ) |  |  | (8,671,820 | )
Net platform development |  | $ | 7,463,671 |  |  | $ | 7,355,608 |
Summary of Platform Development Cost Activity | A summary of platform development activity for the three months ended March 31, 2021 and year ended December 31, 2020 is as follows:
|  | As of |
|  | March 31, 2021 |  |  | December 31, 2020 |
Platform development beginning of period |  | $ | 16,027,428 |  |  | $ | 10,678,692 |
Payroll-based costs capitalized during the period |  |  | 867,713 |  |  |  | 3,750,541 |
Total capitalized costs |  |  | 16,895,141 |  |  |  | 14,429,233 |
Stock-based compensation |  |  | 309,195 |  |  |  | 1,608,995 |
Dispositions |  |  | - |  |  |  | (10,800 | )
Platform development end of period |  | $ | 17,204,336 |  |  | $ | 16,027,428 |
Schedule of Intangible Assets Subjects to Amortization | Intangible assets subject to amortization consisted of the following:
|  | As of March 31, 2021 |  |  | As of December 31, 2020 |
|  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |  |  | Carrying Amount |  |  | Accumulated Amortization |  |  | Net Carrying Amount |
Developed technology |  | $ | 19,070,857 |  |  | $ | (9,381,310 | ) |  | $ | 9,689,547 |  |  | $ | 19,070,857 |  |  | $ | (8,283,740 | ) |  | $ | 10,787,117 |
Noncompete agreement |  |  | 480,000 |  |  |  | (480,000 | ) |  |  | - |  |  |  | 480,000 |  |  |  | (480,000 | ) |  |  | - |
Trade name |  |  | 3,328,000 |  |  |  | (572,992 | ) |  |  | 2,755,008 |  |  |  | 3,328,000 |  |  |  | (503,342 | ) |  |  | 2,824,658 |
Subscriber relationships |  |  | 73,458,799 |  |  |  | (21,734,342 | ) |  |  | 51,724,457 |  |  |  | 73,458,799 |  |  |  | (18,105,041 | ) |  |  | 55,353,758 |
Advertiser relationships |  |  | 2,240,000 |  |  |  | (391,984 | ) |  |  | 1,848,016 |  |  |  | 2,240,000 |  |  |  | (332,515 | ) |  |  | 1,907,485 |
Database |  |  | 1,140,000 |  |  |  | (626,183 | ) |  |  | 513,817 |  |  |  | 1,140,000 |  |  |  | (531,183 | ) |  |  | 608,817 |
Subtotal amortizable intangible assets |  |  | 99,717,656 |  |  |  | (33,186,811 | ) |  |  | 66,530,845 |  |  |  | 99,717,656 |  |  |  | (28,235,821 | ) |  |  | 71,481,835 |
Website domain name |  |  | 20,000 |  |  |  | - |  |  |  | 20,000 |  |  |  | 20,000 |  |  |  | - |  |  |  | 20,000 |
Total intangible assets |  | $ | 99,737,656 |  |  | $ | (33,186,811 | ) |  | $ | 66,550,845 |  |  | $ | 99,737,656 |  |  | $ | (28,235,821 | ) |  | $ | 71,501,835 |

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