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Compensation Plans | 3 Months Ended
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Mar. 31, 2021
Share-based Payment Arrangement [Abstract] |
Compensation Plans |
| 10. | Compensation Plans
The Company provides stock-based compensation in the form of (a) stock awards to employees and directors, comprised of restricted stock awards and restricted stock units (collectively referred to as the “Restricted Stock Awards”), (b) stock option grants to employees, directors and consultants (referred to as the “Common Stock Awards”) (c) stock option awards, restricted stock awards, unrestricted stock awards, and stock appreciation rights to employees, directors and consultants (collectively the “Common Equity Awards”), (d) stock option awards outside of the 2016 Stock Incentive Plan and 2019 Equity Incentive Plan to certain officers, directors and employees (referred to as the “Outside Options”), (e) common stock warrants to the Company’s publisher partners (referred to as the “Publisher Partner Warrants”), and (f) common stock warrants to ABG-SI, LLC (referred to as the “ABG Warrants”). Stock-based compensation and equity-based expense charged to operations or capitalized during the three months ended March 31, 2021 and 2020 are summarized as follows:
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
During the Three Months Ended March 31, 2021 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 24,460 |  |  | $ | 127,063 |  |  | $ | 1,290,374 |  |  | $ | 2,041 |  |  | $ | - |  |  | $ | - |  |  | $ | 1,443,938 |
Selling and marketing |  |  | - |  |  |  | 5,038 |  |  |  | 971,513 |  |  |  | 74,806 |  |  |  | - |  |  |  | - |  |  |  | 1,051,357 |
General and administrative |  |  | 3,445 |  |  |  | 117,327 |  |  |  | 2,126,615 |  |  |  | - |  |  |  | - |  |  |  | 356,330 |  |  |  | 2,603,717 |
Total costs charged to operations |  |  | 27,905 |  |  |  | 249,428 |  |  |  | 4,388,502 |  |  |  | 76,847 |  |  |  | - |  |  |  | 356,330 |  |  |  | 5,099,012 |
Capitalized platform development |  |  | 4,823 |  |  |  | 2,720 |  |  |  | 300,034 |  |  |  | 1,618 |  |  |  | - |  |  |  | - |  |  |  | 309,195 |
Total stock-based compensation |  | $ | 32,728 |  |  | $ | 252,148 |  |  | $ | 4,688,536 |  |  | $ | 78,465 |  |  | $ | - |  |  | $ | 356,330 |  |  | $ | 5,408,207 |
During the Three Months Ended March 31, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 37,576 |  |  | $ | 69,796 |  |  | $ | 1,009,592 |  |  | $ | 1,206 |  |  | $ | 8,039 |  |  | $ | - |  |  | $ | 1,126,209 |
Selling and marketing |  |  | 299,215 |  |  |  | 35,728 |  |  |  | 678,279 |  |  |  | 55,378 |  |  |  | - |  |  |  | - |  |  |  | 1,068,600 |
General and administrative |  |  | 22,920 |  |  |  | 171,672 |  |  |  | 755,247 |  |  |  | 55,183 |  |  |  | - |  |  |  | 360,289 |  |  |  | 1,365,311 |
Total costs charged to operations |  |  | 359,711 |  |  |  | 277,196 |  |  |  | 2,443,118 |  |  |  | 111,767 |  |  |  | 8,039 |  |  |  | 360,289 |  |  |  | 3,560,120 |
Capitalized platform development |  |  | 70,283 |  |  |  | 41,157 |  |  |  | 256,001 |  |  |  | 2,611 |  |  |  | - |  |  |  | - |  |  |  | 370,052 |
Total stock-based compensation |  | $ | 429,994 |  |  |  | 318,353 |  |  | $ | 2,699,119 |  |  | $ | 114,378 |  |  | $ | 8,039 |  |  | $ | 360,289 |  |  | $ | 3,930,172 |
Unrecognized compensation expense and expected weighted-average period to be recognized related to the stock-based compensation awards and equity-based awards as of March 31, 2021 was as follows:
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
Unrecognized compensation expense |  | $ | 48,891 |  |  | $ | 226,834 |  |  | $ | 67,977,275 |  |  | $ | 292,584 |  |  | $ | - |  |  | $ | 2,857,773 |  |  | $ | 71,403,357 |
Expected weighted-average period expected to be recognized (in years) |  |  | 0.70 |  |  |  | 0.44 |  |  |  | 2.46 |  |  |  | 0.94 |  |  |  | - |  |  |  | 2.13 |  |  |  | 2.43 |
Further details as of the date these condensed consolidated financial statements were issued or were available to be issued are provided under the heading Compensation Plans in Note 13.

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