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Compensation Plans (Tables) | 3 Months Ended
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Mar. 31, 2021
Share-based Payment Arrangement [Abstract] |
Summary of Stock-based Compensation | Stock-based compensation and equity-based expense charged to operations or capitalized during the three months ended March 31, 2021 and 2020 are summarized as follows:
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
During the Three Months Ended March 31, 2021 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 24,460 |  |  | $ | 127,063 |  |  | $ | 1,290,374 |  |  | $ | 2,041 |  |  | $ | - |  |  | $ | - |  |  | $ | 1,443,938 |
Selling and marketing |  |  | - |  |  |  | 5,038 |  |  |  | 971,513 |  |  |  | 74,806 |  |  |  | - |  |  |  | - |  |  |  | 1,051,357 |
General and administrative |  |  | 3,445 |  |  |  | 117,327 |  |  |  | 2,126,615 |  |  |  | - |  |  |  | - |  |  |  | 356,330 |  |  |  | 2,603,717 |
Total costs charged to operations |  |  | 27,905 |  |  |  | 249,428 |  |  |  | 4,388,502 |  |  |  | 76,847 |  |  |  | - |  |  |  | 356,330 |  |  |  | 5,099,012 |
Capitalized platform development |  |  | 4,823 |  |  |  | 2,720 |  |  |  | 300,034 |  |  |  | 1,618 |  |  |  | - |  |  |  | - |  |  |  | 309,195 |
Total stock-based compensation |  | $ | 32,728 |  |  | $ | 252,148 |  |  | $ | 4,688,536 |  |  | $ | 78,465 |  |  | $ | - |  |  | $ | 356,330 |  |  | $ | 5,408,207 |
During the Three Months Ended March 31, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 37,576 |  |  | $ | 69,796 |  |  | $ | 1,009,592 |  |  | $ | 1,206 |  |  | $ | 8,039 |  |  | $ | - |  |  | $ | 1,126,209 |
Selling and marketing |  |  | 299,215 |  |  |  | 35,728 |  |  |  | 678,279 |  |  |  | 55,378 |  |  |  | - |  |  |  | - |  |  |  | 1,068,600 |
General and administrative |  |  | 22,920 |  |  |  | 171,672 |  |  |  | 755,247 |  |  |  | 55,183 |  |  |  | - |  |  |  | 360,289 |  |  |  | 1,365,311 |
Total costs charged to operations |  |  | 359,711 |  |  |  | 277,196 |  |  |  | 2,443,118 |  |  |  | 111,767 |  |  |  | 8,039 |  |  |  | 360,289 |  |  |  | 3,560,120 |
Capitalized platform development |  |  | 70,283 |  |  |  | 41,157 |  |  |  | 256,001 |  |  |  | 2,611 |  |  |  | - |  |  |  | - |  |  |  | 370,052 |
Total stock-based compensation |  | $ | 429,994 |  |  |  | 318,353 |  |  | $ | 2,699,119 |  |  | $ | 114,378 |  |  | $ | 8,039 |  |  | $ | 360,289 |  |  | $ | 3,930,172 |
Schedule of Unrecognized Compensation Expense | Unrecognized compensation expense and expected weighted-average period to be recognized related to the stock-based compensation awards and equity-based awards as of March 31, 2021 was as follows:
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
Unrecognized compensation expense |  | $ | 48,891 |  |  | $ | 226,834 |  |  | $ | 67,977,275 |  |  | $ | 292,584 |  |  | $ | - |  |  | $ | 2,857,773 |  |  | $ | 71,403,357 |
Expected weighted-average period expected to be recognized (in years) |  |  | 0.70 |  |  |  | 0.44 |  |  |  | 2.46 |  |  |  | 0.94 |  |  |  | - |  |  |  | 2.13 |  |  |  | 2.43 |

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