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Compensation Plans
3 Months Ended
Mar. 31, 2021
Share-based Payment Arrangement [Abstract]  
Compensation Plans
  10. Compensation Plans

 

The Company provides stock-based compensation in the form of (a) stock awards to employees and directors, comprised of restricted stock awards and restricted stock units (collectively referred to as the “Restricted Stock Awards”), (b) stock option grants to employees, directors and consultants (referred to as the “Common Stock Awards”) (c) stock option awards, restricted stock awards, unrestricted stock awards, and stock appreciation rights to employees, directors and consultants (collectively the “Common Equity Awards”), (d) stock option awards outside of the 2016 Stock Incentive Plan and 2019 Equity Incentive Plan to certain officers, directors and employees (referred to as the “Outside Options”), (e) common stock warrants to the Company’s publisher partners (referred to as the “Publisher Partner Warrants”), and (f) common stock warrants to ABG-SI, LLC (referred to as the “ABG Warrants”).

 

Stock-based compensation and equity-based expense charged to operations or capitalized during the three months ended March 31, 2021 and 2020 are summarized as follows:

 

    Restricted     Common     Common           Publisher              
    Stock     Stock     Equity     Outside     Partner     ABG        
    Awards     Awards     Awards     Options     Warrants     Warrants     Totals  
During the Three Months Ended March 31, 2021                                                        
Cost of revenue   $ 24,460     $ 127,063     $ 1,290,374     $ 2,041     $ -     $ -     $ 1,443,938  
Selling and marketing     -       5,038       971,513       74,806       -       -       1,051,357  
General and administrative     3,445       117,327       2,126,615       -       -       356,330       2,603,717  
Total costs charged to operations     27,905       249,428       4,388,502       76,847       -       356,330       5,099,012  
Capitalized platform development     4,823       2,720       300,034       1,618       -       -       309,195  
Total stock-based compensation   $ 32,728     $ 252,148     $ 4,688,536     $ 78,465     $ -     $ 356,330     $ 5,408,207  
                                                         
During the Three Months Ended March 31, 2020                                                        
Cost of revenue   $ 37,576     $ 69,796     $ 1,009,592     $ 1,206     $ 8,039     $ -     $ 1,126,209  
Selling and marketing     299,215       35,728       678,279       55,378       -       -       1,068,600  
General and administrative     22,920       171,672       755,247       55,183       -       360,289       1,365,311  
Total costs charged to operations     359,711       277,196       2,443,118       111,767       8,039       360,289       3,560,120  
Capitalized platform development     70,283       41,157       256,001       2,611       -       -       370,052  
Total stock-based compensation   $ 429,994       318,353     $ 2,699,119     $ 114,378     $ 8,039     $ 360,289     $ 3,930,172  

 

Unrecognized compensation expense and expected weighted-average period to be recognized related to the stock-based compensation awards and equity-based awards as of March 31, 2021 was as follows:

 

    Restricted     Common     Common           Publisher              
    Stock     Stock     Equity     Outside     Partner     ABG        
    Awards     Awards     Awards     Options     Warrants     Warrants     Totals  
Unrecognized compensation expense   $ 48,891     $ 226,834     $ 67,977,275     $ 292,584     $ -     $ 2,857,773     $ 71,403,357  
Expected weighted-average period expected to be recognized (in years)     0.70       0.44       2.46       0.94       -       2.13       2.43  

 

Further details as of the date these condensed consolidated financial statements were issued or were available to be issued are provided under the heading Compensation Plans in Note 13.