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Balance Sheet Components (Tables)
 3 Months Ended
Mar. 31, 2021
Balance Sheet Components Tables Abstract  
Schedule of Property and Equipment

Property and equipment are summarized as follows:

 

    As of  
    March 31, 2021     December 31, 2020  
Office equipment and computers   $ 1,439,071     $ 1,341,292  
Furniture and fixtures     19,997       19,997  
Leasehold improvements     345,516       345,516  
      1,804,584       1,706,805  
Less accumulated depreciation and amortization     (687,181 )     (577,367 )
Net property and equipment   $ 1,117,403     $ 1,129,438  
Summary of Platform Development Costs

Platform development costs are summarized as follows:

 

    As of  
    March 31, 2021     December 31, 2020  
Platform development   $ 17,204,336     $ 16,027,428  
Less accumulated amortization     (9,740,665 )     (8,671,820 )
Net platform development   $ 7,463,671     $ 7,355,608  
Summary of Platform Development Cost Activity

A summary of platform development activity for the three months ended March 31, 2021 and year ended December 31, 2020 is as follows:

 

    As of  
    March 31, 2021     December 31, 2020  
Platform development beginning of period   $ 16,027,428     $ 10,678,692  
Payroll-based costs capitalized during the period     867,713       3,750,541  
Total capitalized costs     16,895,141       14,429,233  
Stock-based compensation     309,195       1,608,995  
Dispositions     -       (10,800 )
Platform development end of period   $ 17,204,336     $ 16,027,428  
Schedule of Intangible Assets Subjects to Amortization

Intangible assets subject to amortization consisted of the following:

 

    As of March 31, 2021     As of December 31, 2020  
   

 

Carrying Amount

     Accumulated Amortization     Net Carrying Amount    

 

Carrying Amount

     Accumulated
Amortization		     Net Carrying Amount  
Developed technology   $ 19,070,857     $ (9,381,310 )   $ 9,689,547     $ 19,070,857     $ (8,283,740 )   $ 10,787,117  
Noncompete agreement     480,000       (480,000 )     -       480,000       (480,000 )     -  
Trade name     3,328,000       (572,992 )     2,755,008       3,328,000       (503,342 )     2,824,658  
Subscriber relationships     73,458,799       (21,734,342 )     51,724,457       73,458,799       (18,105,041 )     55,353,758  
Advertiser relationships     2,240,000       (391,984 )     1,848,016       2,240,000       (332,515 )     1,907,485  
Database     1,140,000       (626,183 )     513,817       1,140,000       (531,183 )     608,817  
Subtotal amortizable intangible assets     99,717,656       (33,186,811 )     66,530,845       99,717,656       (28,235,821 )     71,481,835  
Website domain name     20,000       -       20,000       20,000       -       20,000  
Total intangible assets   $ 99,737,656     $ (33,186,811 )   $ 66,550,845     $ 99,737,656     $ (28,235,821 )   $ 71,501,835