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Compensation Plans (Tables) | 6 Months Ended
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Jun. 30, 2021
Equity [Abstract] |
Summary of Stock-based Compensation | Stock-based compensation and equity-based expense charged to operations or capitalized during the three months ended June 30, 2021 and 2020 are summarized as follows: Summary of Stock-based Compensation
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
During the Three Months Ended June 30, 2021 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 24,570 |  |  | $ | 19,202 |  |  | $ | 1,708,404 |  |  | $ | 1,455 |  |  | $ | - |  |  | $ | - |  |  | $ | 1,753,631 |
Selling and marketing |  |  | - |  |  |  | 4,891 |  |  |  | 1,507,535 |  |  |  | 74,372 |  |  |  | - |  |  |  | - |  |  |  | 1,586,798 |
General and administrative |  |  | 141,897 |  |  |  | 101,939 |  |  |  | 4,135,866 |  |  |  | - |  |  |  | - |  |  |  | 396,251 |  |  |  | 4,775,953 |
Total costs charged to operations |  |  | 166,467 |  |  |  | 126,032 |  |  |  | 7,351,805 |  |  |  | 75,827 |  |  |  | - |  |  |  | 396,251 |  |  |  | 8,116,382 |
Capitalized platform development |  |  | 4,125 |  |  |  | 2,351 |  |  |  | 540,917 |  |  |  | 2,164 |  |  |  | - |  |  |  | - |  |  |  | 549,557 |
Total stock-based compensation |  | $ | 170,592 |  |  | $ | 128,383 |  |  | $ | 7,892,722 |  |  | $ | 77,991 |  |  | $ | - |  |  | $ | 396,251 |  |  | $ | 8,665,939 |
During the Three Months Ended June 30, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 35,750 |  |  | $ | 27,970 |  |  | $ | 1,073,674 |  |  | $ | 1,967 |  |  | $ | 27,623 |  |  | $ | - |  |  | $ | 1,166,984 |
Selling and marketing |  |  | 298,187 |  |  |  | 23,783 |  |  |  | 701,925 |  |  |  | 43,489 |  |  |  | - |  |  |  | - |  |  |  | 1,067,384 |
General and administrative |  |  | 135,332 |  |  |  | 138,156 |  |  |  | 819,916 |  |  |  | 95,394 |  |  |  | - |  |  |  | 360,289 |  |  |  | 1,549,087 |
Total costs charged to operations |  |  | 469,269 |  |  |  | 189,909 |  |  |  | 2,595,515 |  |  |  | 140,850 |  |  |  | 27,623 |  |  |  | 360,289 |  |  |  | 3,783,455 |
Capitalized platform development |  |  | 75,709 |  |  |  | 80,608 |  |  |  | 341,642 |  |  |  | 1,652 |  |  |  | - |  |  |  | - |  |  |  | 499,611 |
Total stock-based compensation |  | $ | 544,978 |  |  |  | 270,517 |  |  | $ | 2,937,157 |  |  | $ | 142,502 |  |  | $ | 27,623 |  |  | $ | 360,289 |  |  | $ | 4,283,066 |
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
During the Six Months Ended June 30, 2021 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 49,030 |  |  | $ | 146,265 |  |  | $ | 2,998,778 |  |  | $ | 3,496 |  |  | $ | - |  |  | $ | - |  |  | $ | 3,197,569 |
Selling and marketing |  |  | - |  |  |  | 9,929 |  |  |  | 2,479,048 |  |  |  | 149,178 |  |  |  | - |  |  |  | - |  |  |  | 2,638,155 |
General and administrative |  |  | 145,342 |  |  |  | 219,266 |  |  |  | 6,262,481 |  |  |  | - |  |  |  | - |  |  |  | 752,581 |  |  |  | 7,379,670 |
Total costs charged to operations |  |  | 194,372 |  |  |  | 375,460 |  |  |  | 11,740,307 |  |  |  | 152,674 |  |  |  | - |  |  |  | 752,581 |  |  |  | 13,215,394 |
Capitalized platform development |  |  | 8,948 |  |  |  | 5,071 |  |  |  | 840,951 |  |  |  | 3,782 |  |  |  | - |  |  |  | - |  |  |  | 858,752 |
Total stock-based compensation |  | $ | 203,320 |  |  | $ | 380,531 |  |  | $ | 12,581,258 |  |  | $ | 156,456 |  |  | $ | - |  |  | $ | 752,581 |  |  | $ | 14,074,146 |
During the Six Months Ended June 30, 2020 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenue |  | $ | 73,326 |  |  | $ | 97,766 |  |  | $ | 2,083,266 |  |  | $ | 3,173 |  |  | $ | 35,662 |  |  | $ | - |  |  | $ | 2,293,193 |
Selling and marketing |  |  | 597,402 |  |  |  | 59,511 |  |  |  | 1,380,204 |  |  |  | 98,867 |  |  |  | - |  |  |  | - |  |  |  | 2,135,984 |
General and administrative |  |  | 158,252 |  |  |  | 309,828 |  |  |  | 1,575,163 |  |  |  | 150,577 |  |  |  | - |  |  |  | 720,578 |  |  |  | 2,914,398 |
Total costs charged to operations |  |  | 828,980 |  |  |  | 467,105 |  |  |  | 5,038,633 |  |  |  | 252,617 |  |  |  | 35,662 |  |  |  | 720,578 |  |  |  | 7,343,575 |
Capitalized platform development |  |  | 145,992 |  |  |  | 121,765 |  |  |  | 597,643 |  |  |  | 4,263 |  |  |  | - |  |  |  | - |  |  |  | 869,663 |
Total stock-based compensation |  | $ | 974,972 |  |  |  | 588,870 |  |  | $ | 5,636,276 |  |  | $ | 256,880 |  |  | $ | 35,662 |  |  | $ | 720,578 |  |  | $ | 8,213,238 |
Schedule of Unrecognized Compensation Expense | Unrecognized compensation expense and expected weighted-average period to be recognized related to the stock-based compensation awards and equity-based awards as of June 30, 2021 was as follows: Schedule of Unrecognized Compensation Expense
|  | Restricted |  |  | Common |  |  | Common |  |  |  |  |  | Publisher |  |  |  |  |  |  |
|  | Stock |  |  | Stock |  |  | Equity |  |  | Outside |  |  | Partner |  |  | ABG |  |  |  |
|  | Awards |  |  | Awards |  |  | Awards |  |  | Options |  |  | Warrants |  |  | Warrants |  |  | Totals |
Unrecognized compensation expense |  | $ | 3,178,298 |  |  | $ | 98,636 |  |  | $ | 62,311,494 |  |  | $ | 214,592 |  |  | $ | - |  |  | $ | 3,076,571 |  |  | $ | 68,879,591 |
Expected weighted-average period expected to be recognized (in years) |  |  | 1.93 |  |  |  | 0.19 |  |  |  | 2.30 |  |  |  | 0.69 |  |  |  | - |  |  |  | 1.88 |  |  |  | 2.25 |

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