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v3.21.2

Summary of Stock-based Compensation (Details) - USD ($) | 3 Months Ended | 6 Months Ended | 12 Months Ended
--- | --- | --- | ---
Jun. 30, 2021 | Jun. 30, 2020 | Jun. 30, 2021 | Jun. 30, 2020 | Dec. 31, 2020 | Dec. 31, 2019
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue | $ 23,595,819 | $ 24,874,179 | $ 51,804,191 | $ 51,613,012 | $ 103,063,445 | $ 47,301,175
Selling and marketing | 14,881,455 | 8,409,343 | 32,410,164 | 17,769,281 | 43,589,239 | 12,789,056
General and administrative | 15,567,647 | 7,270,511 | 21,206,477 | 17,680,716 | 36,007,238 | 29,511,204
Total stock-based compensation |  |  | 13,215,394 | 7,343,575 | 14,641,181 | 10,364,787
Stock-based Compensation [Member] |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue | 1,753,631 | 1,166,984 | 3,197,569 | 2,293,193 | 4,339,916 | 993,752
Selling and marketing | 1,586,798 | 1,067,384 | 2,638,155 | 2,135,984 | 4,328,225 | 832,460
General and administrative | 4,775,953 | 1,549,087 | 7,379,670 | 2,914,398 | 5,973,040 | 8,538,575
Total costs charged to operations | 8,116,382 | 3,783,455 | 13,215,394 | 7,343,575 | 14,641,181 | 10,364,787
Capitalized platform development | 549,557 | 499,611 | 858,752 | 869,663 | 1,608,995 | 1,307,390
Total stock-based compensation | 8,665,939 | 4,283,066 | 14,074,146 | 8,213,238 | 16,250,176 | 11,672,177
Stock-based Compensation [Member] | Publisher Partner Warrants [Member] |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue |  | 27,623 |  | 35,662 |  |
Selling and marketing |  |  |  |  |  |
General and administrative |  |  |  |  |  |
Total costs charged to operations |  | 27,623 |  | 35,662 |  |
Capitalized platform development |  |  |  |  |  |
Total stock-based compensation |  | 27,623 |  | 35,662 |  |
Stock-based Compensation [Member] | ABG Warrants [Member] |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue |  |  |  |  |  |
Selling and marketing |  |  |  |  |  |
General and administrative | 396,251 | 360,289 | 752,581 | 720,578 | 1,449,074 | 795,803
Total costs charged to operations | 396,251 | 360,289 | 752,581 | 720,578 | 1,449,074 | 795,803
Capitalized platform development |  |  |  |  |  |
Total stock-based compensation | 396,251 | 360,289 | 752,581 | 720,578 | 1,449,074 | 795,803
Stock-based Compensation [Member] | Publisher Partner Warrant [Member] |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue |  |  |  |  | 36,673 | 50,828
Selling and marketing |  |  |  |  |  |
General and administrative |  |  |  |  |  |
Total costs charged to operations |  |  |  |  | 36,673 | 50,828
Capitalized platform development |  |  |  |  |  |
Total stock-based compensation |  |  |  |  | 36,673 | 50,828
Restricted Stock [Member] | Stock-based Compensation [Member] |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue | 24,570 | 35,750 | 49,030 | 73,326 | 163,181 | 122,192
Selling and marketing |  | 298,187 |  | 597,402 | 1,486,722 | 34,393
General and administrative | 141,897 | 135,332 | 145,342 | 158,252 | 317,982 | 2,541,468
Total costs charged to operations | 166,467 | 469,269 | 194,372 | 828,980 | 1,967,885 | 2,698,053
Capitalized platform development | 4,125 | 75,709 | 8,948 | 145,992 | 361,519 | 535,004
Total stock-based compensation | 170,592 | 544,978 | 203,320 | 974,972 | 2,329,404 | 3,233,057
Common Stock Awards [Member] | Stock-based Compensation [Member] |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue | 19,202 | 27,970 | 146,265 | 97,766 | 156,043 | 44,520
Selling and marketing | 4,891 | 23,783 | 9,929 | 59,511 | 114,640 | 100,388
General and administrative | 101,939 | 138,156 | 219,266 | 309,828 | 615,604 | 1,660,607
Total costs charged to operations | 126,032 | 189,909 | 375,460 | 467,105 | 886,287 | 1,805,515
Capitalized platform development | 2,351 | 80,608 | 5,071 | 121,765 | 178,284 | 175,837
Total stock-based compensation | 128,383 | 270,517 | 380,531 | 588,870 | 1,064,571 | 1,981,352
Common Equity Awards [Member] | Stock-based Compensation [Member] |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue | 1,708,404 | 1,073,674 | 2,998,778 | 2,083,266 | 3,975,625 | 774,632
Selling and marketing | 1,507,535 | 701,925 | 2,479,048 | 1,380,204 | 2,454,432 | 455,280
General and administrative | 4,135,866 | 819,916 | 6,262,481 | 1,575,163 | 3,439,803 | 3,383,338
Total costs charged to operations | 7,351,805 | 2,595,515 | 11,740,307 | 5,038,633 | 9,869,860 | 4,613,250
Capitalized platform development | 540,917 | 341,642 | 840,951 | 597,643 | 1,062,792 | 590,618
Total stock-based compensation | 7,892,722 | 2,937,157 | 12,581,258 | 5,636,276 | 10,932,652 | 5,203,868
Outside Options [Member] | Stock-based Compensation [Member] |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] |  |  |  |  |  |
Cost of revenue | 1,455 | 1,967 | 3,496 | 3,173 | 8,394 | 1,580
Selling and marketing | 74,372 | 43,489 | 149,178 | 98,867 | 272,431 | 242,399
General and administrative |  | 95,394 |  | 150,577 | 150,577 | 157,359
Total costs charged to operations | 75,827 | 140,850 | 152,674 | 252,617 | 431,402 | 401,338
Capitalized platform development | 2,164 | 1,652 | 3,782 | 4,263 | 6,400 | 5,931
Total stock-based compensation | $ 77,991 | $ 142,502 | $ 156,456 | $ 256,880 | $ 437,802 | $ 407,269

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