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Balance Sheet Components (Tables)
 6 Months Ended 12 Months Ended
Jun. 30, 2021
Dec. 31, 2020
Organization, Consolidation and Presentation of Financial Statements [Abstract]    
Schedule of Property and Equipment

Property and Equipment – Property and equipment are summarized as follows:

 

   As of 
   June 30, 2021   December 31, 2020 
Office equipment and computers  $1,523,610   $1,341,292 
Furniture and fixtures   19,997    19,997 
Leasehold improvements   345,516    345,516 
Gross property and equipment costs   1,889,123    1,706,805 
Less accumulated depreciation and amortization   (797,093)   (577,367)
Net property and equipment  $1,092,030   $1,129,438 

Property and equipment are summarized as follows:

 

   As of December 31, 
   2020   2019 
Office equipment and computers  $1,341,292   $476,233 
Furniture and fixtures   19,997    193,914 
Leasehold improvements   345,516    307,550 
    1,706,805    977,697 
Less accumulated depreciation and amortization   (577,367)   (316,420)
Net property and equipment  $1,129,438   $661,277 
Summary of Platform Development Costs

Platform Development – Platform development costs are summarized as follows:

  

   June 30, 2021   December 31, 2020 
   As of 
   June 30, 2021   December 31, 2020 
Platform development  $18,857,612   $16,027,428 
Less accumulated amortization   (10,801,037)   (8,671,820)
Net platform development  $8,056,575   $7,355,608 

Platform development costs are summarized as follows:

 

   As of December 31, 
   2020   2019 
Platform development  $16,027,428   $10,678,692 
Less accumulated amortization   (8,671,820)   (4,785,973)
Net platform development  $7,355,608   $5,892,719 
Summary of Platform Development Cost Activity

A summary of platform development activity for the six months ended June 30, 2021 and year ended December 31, 2020 is as follows:

 

   June 30, 2021   December 31, 2020 
   As of 
   June 30, 2021   December 31, 2020 
Platform development beginning of period  $16,027,428   $10,678,692 
Payroll-based costs capitalized during the period   1,971,432    3,750,541 
Total capitalized costs   17,998,860    14,429,233 
Stock-based compensation   858,752    1,608,995 
Dispositions   -    (10,800)
Platform development end of period  $18,857,612   $16,027,428 

A summary of platform development activity for the years ended December 31, 2020 and 2019 is as follows:

 

   As of December 31, 
   2020   2019 
Platform development beginning of year  $10,678,692   $6,833,900 
Payroll-based costs capitalized during the year   3,750,541    2,537,402 
Total capitalized costs   14,429,233    9,371,302 
Stock-based compensation   1,608,995    1,307,390 
Dispositions during the year   (10,800)   - 
Platform development end of year  $16,027,428   $10,678,692 
Schedule of Intangible Assets Subjects to Amortization

Intangible Assets – Intangible assets subject to amortization consisted of the following:

  

   As of June 30, 2021   As of December 31, 2020 
   Carrying Amount   Accumulated Amortization   Net Carrying Amount   Carrying Amount   Accumulated Amortization   Net Carrying Amount 
Developed technology  $19,070,857   $(10,478,880)  $8,591,977   $19,070,857   $(8,283,740)  $10,787,117 
Noncompete agreement   480,000    (480,000)   -    480,000    (480,000)   - 
Trade name   3,328,000    (642,642)   2,685,358    3,328,000    (503,342)   2,824,658 
Subscriber relationships   73,458,799    (25,363,643)   48,095,156    73,458,799    (18,105,041)   55,353,758 
Advertiser relationships   2,240,000    (451,453)   1,788,547    2,240,000    (332,515)   1,907,485 
Database   1,140,000    (721,183)   418,817    1,140,000    (531,183)   608,817 
Subtotal amortizable intangible assets   99,717,656    (38,137,801)   61,579,855    99,717,656    (28,235,821)   71,481,835 
Website domain name   20,000    -    20,000    20,000    -    20,000 
Total intangible assets  $99,737,656   $(38,137,801)  $61,599,855   $99,737,656   $(28,235,821)  $71,501,835 

Intangible assets subject to amortization consisted of the following:

 

   Weighted Average  As of December 31, 2020   As of December 31, 2019 
   Useful Life (in years)  Carrying Amount   Accumulated Amortization   Net Carrying Amount   Carrying Amount   Accumulated Amortization   Net Carrying Amount 
Developed technology  4.70  $19,070,857   $(8,283,740)  $10,787,117   $19,138,104   $(4,090,359)  $15,047,745 
Noncompete agreement  2.00   480,000    (480,000)   -    480,000    (252,000)   228,000 
Trade name  16.63   3,328,000    (503,342)   2,824,658    3,328,000    (224,745)   3,103,255 
Subscriber relationships  5.10   73,458,799    (18,105,041)   55,353,758    73,458,799    (3,587,837)   69,870,962 
Advertiser relationships  9.42   2,240,000    (332,515)   1,907,485    2,240,000    (94,635)   2,145,365 
Database  3.00   1,140,000    (531,183)   608,817    1,140,000    (151,183)   988,817 
Subtotal amortizable intangible assets      99,717,656    (28,235,821)   71,481,835    99,784,903    (8,400,759)   91,384,144 
Website domain name  -   20,000    -    20,000    20,000    -    20,000 
Total intangible assets     $99,737,656   $(28,235,821)  $71,501,835   $99,804,903   $(8,400,759)  $91,404,144